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VicePresident DirectorMarketing
VicePresident DirectorMarketing
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PROFILE
Successful global marketer with extensive business leadership and commercial experience including Sales and
General Management across developed and emerging economies. Extensive multinational FMCG experience
including food and OTC medicine sectors, in global strategic and market activation roles.
Proven track record of growth driven out of strategic planning and market analytics, communications strategy
(off-line and digital) and ad development, web and content development, product innovation and in-market
activation. Expertise in acquisition and divestment projects.
Experienced leader of high performance marketing and sales teams, utilising a coaching and mentoring style.
Highly developed influencing and negotiation skills with a track record of successful global brand leadership,
project and change management.
PROFESSIONAL EXPERIENCE
Achievements:
Achieved sales growth in excess of 10% vs PY and ahead of market in 2011 and
2012
Consumption growth ahead of market in AA and BB categories.
Sales growth 9% in 2014 despite significant supply issues and achieved innovation
sales ratio of 12% in 2013 and 18% in 2014
Developed and implemented 5 year strategic growth and geographic prioritisation
plan for region, designed to optimise growth and resource allocation
Aligned resources behind global strategy and pipeline development
Successfully launched first global OTC product (Peru)
Initiated web portal in Nordic regions ahead of regional rollout
Achieved above plan digital marketing spends and activation across region
Introduced econometric capability to the region and worked with markets to
optimise spend and pricing for major brands
Achievements:
Resume - Name - 1
Achieved net sales growth from 2006 – 2010 of +10% and global category growth
approx. 3% across the same period
Developed and implemented a global brand re-launch strategy that included an
evolution of the brand positioning and vision, connections platform and global packaging graphic
Re-directed the global product and claim innovation programme into major
strategic innovation platforms
Successfully built a US based global brand team following the transfer of the UK
based team from Berlin to NYC
Initiated and assumed global leadership of strategy to build an emerging consumer
class business with focus on Asia
Achievements:
Improved market new product launch capability and success through the
introduction of a launch excellence programme, subsequently adopted for global use and including
innovation rates and quality established as key measures within the regional team
Drove improvements in commercial planning and forecasting processes across the
region
Established the first region Sales Director team for the development and rapid
dissemination of sales related best practice, including the development and rollout of six core sales
training modules
Developed a training program to drive improvement of the region’s media planning
capability
Achievements:
Drove recovery in XX business following Australia-wide recall and managed the
development of an advertising program for product to combat the “Australia Made” challenge from
competitor recovering share from a low of 40% value share to an average of 46% in less than 12
months
Developed advertising platform to reflect the new brand positioning with brand
value share increasing 4 pts in 6 months as a result
Re-launched the Oral Care business including the launch of new product and
positioning, increasing value market share from 15.4% to 19.0%
Refocused business attention toward advertising quality and oversaw a significant
and measured improvement in persuasive advertising copy
Achieved overall OPEX savings of 9% from 2002 to 2003.
Achievements:
Achieved 2000 sales budget and 4exceeded trading profit budget by 10%
Resume - Name - 2
Key NZ representative on a project team to reduce cost base of the business while
creating a structure for ongoing sales growth.
Implemented structural changes to the business and an improved shared service
plan with Singapore
Negotiated new trading terms with major grocery retailer and successfully avoided
shift to direct distribution
Successfully negotiated analgesics contracts with Government drug purchasing
utility with annual sales of $5m
Ensured a collaborative relationship with management team during merger and
ensured the Consumer Division’s business needs and vison were managed. Partnered with Executive
to establish XX in New York.
PRIOR ROLES
XX Pharmaceuticals - Sales and Marketing Director, Consumer
YY Australia - Category Director, Oral Care and Product Development Manager
AA Australia Ltd - Brand Manager and Product Specialist
LANGUAGES
English, Cantonese, Russian, Spanish
REFEREES
Available on request
Resume - Name - 3