A STUDY ON USAGE OF TELEVISION PROGRAM ON STUDENTS, PUTHUR

G.ASHNI AND DR.K.V.R.RAJANDRAN

G. Ashni,

MBA Student,

Department of Management Studies,

Periyar Maniammai Institute of Science and Technology,

Vallam, Thanjavur.

Dr. K. V. R. Rajandran,

Head & Associate Professor,

Department of Management Studies,

Periyar Maniammai Institute of Science and Technology,

Vallam, Thanjavur.

ABSTRACT:

Many students spend lot of time on watching television. However, televisions can be
a reliable source of information and education. This study is to know the impact of Television
program on student. Now-a-days it can be easily accessed through cables or satellites. This is
a descriptive research and data was collected through the questionnaire using survey method.
80 students were selected using sample-random sampling technique. The independent
variables includes: eye related problem, lack of attention, addicted to news channels,
headache, stress, and duplication of TV characters. This research adopted ANOVA to
evaluate the data. The samples are taken from Puthur, Thanjavur district. This paper helps to
discuss about the impact of television among students.

KEYWORD: Effect TV program, Behavioural changes, ANOVA, Puthur, Thanjavur

district.

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1. INTRODUCTION:
Television broadcast was started in India under All India Radio. Television
began in India on 15th September 1959 as a research. There were only two one-hour
programmes a week. Very few homes had television sets some fifty years ago. Also, till the
1990s, Doordarshan (local Tamil channel) was the only channel available to a majority of
Indians. Television is one of our world’s most important means of communication. Since
2016, the country has provided 857.Channels of which 184 were paid channels. Television is
a system for transmitting visual images and sounds that are reproduced on screens, mainly
used to broadcast programs for entertainment, information, and education. The television set
has become a common item in many households, businesses, and institutions. It is a major
tool for advertising. Everyone can watch films, listen to interviews and listen to the sounds of
events that happen far away. By watching Television, everyone gain knowledge and learn
new culture.
2. REVIEW OF LITERATURE:

Robert, Holly and Don (2001) explored on faculty perception of Interactive

television instruction. Sampling size was 55.The Primary data was collected from 22
questions. The researchers used descriptive statistics ANOVA. The Researchers found
colleges and Universities benefits from ITV because they are able to increase their exposure
and increase student enrolments.

John, Isabella and Gary (1979) researched on the impact of program

environment on recall of humours television commercials. Sampling size was 115.The
primary data was collected .The researchers used chi-square analysis. The researchers found
the comparison between humorous and non-humorous commercials by program environment
result that by contrasting with the program environment within which they appear, humorous
ads may be especially effective in gaining attention.

Harvey and William (1976) researched on anti-business bias and television: a

national survey of confidence in business leadership. Sample size was 1320 paired response.
The primary data was collected. The researchers used contingency table (cross tabulation)
analysis. The researchers found the study of social psychology and motivation research as a
means of accomplishing this end should be a good place to being this examination.

Katie et.al (2011) studied on an investigation into alternative television viewership

habits of college student. Sample size was 228.The primary data was collected. The
researchers used excel spreadsheet for accuracy, SPSS for data analysis, for finding
frequencies, cross-tab and correlation. The student could simply walk away or channel “surf”
to avoid advertising message.

Andrew (2000) examined the of television commercials as a function of viewing

context: the impact of program-commercials congruity on commercial messages. Sample size
was 103.The primary data was collected. The researchers adopted chi square. The result of

A STUDY ON USAGE OF TELEVISION PROGRAM ON STUDENTS Page 2

this study is the comparison between involvements, types of the television programs and an
advertisement influence the effectiveness of commercial impact of memory.

3. RESEARCH METHODOLOGY:
3.1 OBJECTIVE:
 To know about the effect of television programs on Students.

3.2 VARIABLES:

Dependent Variable : Students

Independent Variable : Eye related problem, Lack of attention, Addicted news

Channels, Headache, Stress, Duplicate of Character.

3.3 DESIGNING HYPOTHESIS:

H0: There is no significance relationship between Eye related problems and Student.

H1: There is a significance relationship between Eye related problems and Student.

H0: There is no significance relationship between lack of attention and Student.

H2: There is a significance relationship between lack of attention and Student.

H0: There is no significance relationship between addicted to news and Student.

H3: There is a significance relationship between addicted to news channels and Student.

H0: There is no significance relationship between headache and Student.

H4: There is a significance relationship between headache and Student.

H0: There is no significance relationship between stress and Student.

H5: There is a significance relationship between stress and Student.

H0: There is no significance relationship between duplication of character and Student.

H6: There is a significance relationship between duplication of character and Student.

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3.4 AREA OF STUDY:

This research is based on the survey of student at Puthur.

3.5 DATA COLLECTION:

Primary Data: questionnaires collected from student having age group of 10 years to 21
years.

Secondary Data: The source of secondary data’s is newspapers, journals, websites and books.

3.6 SAMPLING DESIGN AND POPULATION:

ANOVA is adopted for this study. It is based on the survey of 80 respondents in Puthur,
Thanjavur district area through structured questionnaires to know about the effect of
Television programs on student.

ANOVA
Source of Variation SS Df MS F P-value F crit
Between Groups 614 4 153.5 4.630933 0.006179 2.75871
Within Groups 828.6667 25 33.14667

Total 1442.667 29

INTERPRETATION:

The above table describe, that the table value (2.75871) is lesser than the calculated
value(4.630933),where df is 29.P-value is (0.006179) it shows that this research having
ascertain the effect of TV programs. Finally ,the researcher reject the null hypothesis(H0)
and accept the alternative hypothesis(H1) And also, the researcher attempt to find the mean
value of each Independent variables, that shows Lack of attention(7) and addicted to news
channel(7.025) had high mean value.

4. CONCLUSION:

Television has changed the attitude of student after viewing television program. In
summary, Television plays a major role in the development of society and as well as the
career development of youngsters. Overall consideration of this research says strongly
having the significant.

5. REFERENCES:

(1) C.R. Kothari (2004), “Research Methodology and Techniques”2nd Revised Edition,
New age international pvt.ltd publishers, New Delhi
(2) Robert Seay, Holly R.Rudolph and Don H.Chamberlain(2001), “Faculty Perception
of Interactive Television Instruction” Journal of Education for Business, Issue pg.99

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 (3) John H.Murphy , Isabella C.M Cunnigham and Gary B.Wilcox(1979) “The Impact of
Program Environment on Recall of Humours Television Commercials” Journal of
Advertising(pre-1986) Issue pg.17
(4) Harvey Kahalas and William B.Carper(1976),“Anti-Business and Television:A
National Survey of Confidence in Business Leadership” Journal of Business and
Society(pre-1986) Issue pg.21
(5) Katie J.Damratoski, April R.Field, Katie N.Mizell, and Michael C.Budden(2011),“An
Investigation Into Alternative Television Viewership Habits of College Student”
Journal of Applied Business Research vol27 Issue pg.69
(6) Andrew Sharma(2000),“Recall of Television Commercials as a Function of viewing
Context: The Impact of Program-Commercial Congruity on Commercial Messages”
Journal of General Psychology Issue pg.383-396s
(7) Harvey kahalas and William B.Carper(1986),“Anti Business Bias and Television:
A National Survey of Confidence in Business Leadership” Journal of Business and
Society (pre-1986) Issue pg.21
(8) V.Carter broach, Jr.,Thomas J.Page and R.Dale Wison(1995),“Television
Programming and Its Influence on Viewing Perceptions of Commercials: The Role of
Program Arousal and Pleasantness” Journal of Advertising Issue pg.45
(9) Rafi M.M.I.Chowdhury, Adam Finn and G.Douglas Olsen(2007),“Investigation the
Simultaneous Presentation of Advertising and Television Programming” Journal of
Advertising Issue pg.85
(10) Michal Gurevitch (1986-1994), “Comparative Research on Television News Michael
Gurevitch” Journal of The American Behavioural Scientist Issue pg.221s.

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