Indoor Advertising Media Sdn. Bhd.

(715268-K )
(Formerly known as Fong

Future Sdn. Bhd.)

Tel: 018-273 2220/ 018-273 2221 / 018-381 8855 / 018-381 8899 Fax: 03-3165 8230

Restroom Advertising
We deliver a captive audience by placing IAM restroom billboard at shopping malls, golf courses,
café, restaurant and tertiary institution mainly located above urinal bowl, behind restroom door,
entrance, next to basin, hand dryer and soap dispenser.

Advantage
Low Cost –The lowest cost per impression compared to other media and has the highest recall
rate and 40% stronger impression compared to any other media

Captive audience –Capture audience attention for DANIEL R. MARTIN,

average of 1 to 4 minutes and there will be no CPA, MBA, BANK OF
distraction and interruption during the period. The
impact is 40% stronger impression compared to other AMERICA “When I
media first heard about it, I
thought it sounded
The right audience –Effective targeting by age,
gender, location, income-level and lifestyle which crazy. But the next
could also reach the untapped demographic especially time I was in a public
those with active lifestyle. restroom, it made
Less competition – There are only few ads you share in absolutely perfect
Restroom billboard compare to the clutter in other type sense. I called and
of media. We also guarantee no competing ads on the
bought advertising the
billboard
next day and have yet
Relieves an otherwise boring situation – Restroom to regret that
billboard are difficult to ignore due to the strategic
decision.”
placement. Also, people tend to find something new to
look at and something to read in a boring situation.
Thus, your target audience will read, enjoy, and even
welcome your advertising.
 Indoor Advertising Media Sdn. Bhd. (715268-K )
(Formerly known as Fong

Future Sdn. Bhd.)

Tel: 018-273 2220/ 018-273 2221 / 018-381 8855 / 018-381 8899 Fax: 03-3165 8230

Marketing Research Studies on restroom advertising

Survey by Barbour & Monroe:-

 98% of those surveyed reacted either positively or neutral to seeing ads in restroom
facilities
 92% were able to name specific advertisers without prompting
 88% recalled at least four selling points in the ads surveyed.

Research by Rice University:-

 Retention of impressions generated by restroom advertising was found to be on

average 40% stronger than impressions generated by other media

Arizona State University Study  

o "Consumer attitudes toward restroom advertising were found to be very positive

with as much as 98% of those surveyed indicating a favorable reaction."

Market Intelligence Media Research

o When restroom advertising viewers are shopping for a product or service, retention
of that particular product or service advertised raises to an 85% rate."

Audits & Surveys Worldwide study

o Over three out of four restroom visitors interviewed, or 78 percent, recalled one or
more of the restroom ads
o Nearly 75 percent of interviewees felt that ads in restrooms are more noticeable than
or equally as noticeable as ads appearing in other media
 Indoor Advertising Media Sdn. Bhd. (715268-K )
(Formerly known as Fong

Future Sdn. Bhd.)

Tel: 018-273 2220/ 018-273 2221 / 018-381 8855 / 018-381 8899 Fax: 03-3165 8230

IAM Rate Card 2010

Minimum 50 posters Minimum 500 posters

Ads size Minimum 3 cycle Minimum 13 cycle Minimum 3 cycle Minimum 13 cycle

Quarter Size RM 65/cycle RM 55/cycle RM 60/cycle RM 50/cycle

Half Size RM 100/cycle RM 80/cycle RM 90/cycle RM 70/cycle

Full Size RM 175/cycle RM 140/cycle RM 155/cycle RM 120/cycle

Adweek “Talk about

your captive audience.
Your attention is
riveted directly on the
space in front of you.
People indeed read the
ads thoroughly.
Restroom advertising
Remarks: is naturally, an
One cycle is equivalent to 4 weeks
effective medium for
Artworks are subject to approval of premise owner
Rates above applicable to A2 and A3 size frame targeting strictly male
Advertiser can rotate the ads to different location every 3 cycles or female audience.”
Rate above subject to change without prior notice