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    Tyra C
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    The document outlines the brand guidelines for Droptine Outdoors, including their mission to provide affordable gear for hunters, primary and secondary fonts and colors, proper usage of their logo on various collateral, and examples of branding elements like t-shirt designs, business cards, brochures, clothing tags, and water bottles. The guidelines establish Optima as the primary font and brown and green as the main colors, and provide do's and don'ts for correctly using their logo on materials without stretching, tilting, or changing the approved colors.

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    brandbook

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    The document outlines the brand guidelines for Droptine Outdoors, including their mission to provide affordable gear for hunters, primary and secondary fonts and colors, proper usage of their logo on various collateral, and examples of branding elements like t-shirt designs, business cards, brochures, clothing tags, and water bottles. The guidelines establish Optima as the primary font and brown and green as the main colors, and provide do's and don'ts for correctly using their logo on materials without stretching, tilting, or changing the approved colors.

    Copyright:

    © All Rights Reserved
    Flag for inappropriate content
    42 views9 pages

    Untitled 1

    Uploaded by

    Tyra C
    The document outlines the brand guidelines for Droptine Outdoors, including their mission to provide affordable gear for hunters, primary and secondary fonts and colors, proper usage of their logo on various collateral, and examples of branding elements like t-shirt designs, business cards, brochures, clothing tags, and water bottles. The guidelines establish Optima as the primary font and brown and green as the main colors, and provide do's and don'ts for correctly using their logo on materials without stretching, tilting, or changing the approved colors.

    Copyright:

    © All Rights Reserved
    Flag for inappropriate content
    of 9

    Brand Book

    Contents
    1-2 Our Mission
    3-4 Typography
    5-6 Color Palette
    7-10 Logo and Usage
    11-15 Brand Collateral
    Our Mission
    1 We are four high school friends from Omaha 2

    Nebraska. Our love of the outdoors and


    shooting sports brought us to cross paths.
    At Droptine Outdoors we strive to bring Since our friendship began we’ve been
    affordable, quality clothing and gear to spending our time hunting and learning more
    the hunting industry. We value the hard through our mutual love of the outdoors. As
    working men and women that have a a group we are dedicated to creating quality
    passion for hunting and live for the out- yet affordable gear for the everyday hunter.
    doors. We believe that every lover of the outdoors
    deserves to be able to spend time doing what
    they love. The outdoors are for everyone.

    About Us
    Typography
    3
    Primary Font
    4

    Optima Extra Black = Headlines

    Optima Bold = Sub-Headlines

    Optima Regular = Body


    Droptine Outdoors

    Aa
    Typography
    Brand typography continued

    Secondary Font
    Pulpo Rust 50 = Headings
    American Typewriter Semibold = Subheadings
    The main font for the Droptine Outdoors logo and all American Typewriter Regular = Body
    headings is Optima Extra Black. This text can be used
    seprately from the official logo but must be used in this
    typeface. The secondary font should only be utilized on the clothing line and
    not be used in any printed text or online publications from Droptine
    Outdoors.
    Color Palettes
    5 6

    Primary Colors
    These two colors are the main colors of the Droptine Outdoors brand. These colors
    should be the main focus of the brand and only rely on the secondary colors on Pale Brown Burnt Sienna
    ocasion. RGB- 165 160 156 RGB- 90 65 48
    CYMYK- 37 32 35 0 CYMYK- 48 64 75 47
    HEX- a5a09c HEX- 5a4130

    Light Green Dark Green


    RGB- 100 153 120 RGB- 52 76 49
    Brown Green CYMYK- 64 23 62 3 CYMYK- 74 46 83 46
    RGB- 102 98 93 RGB- 101 114 101 HEX- 659979 HEX- 334c31
    CYMYK- 58 52 56 24 CYMYK- 61 43 58 18
    HEX- 66625d HEX- 657265
    Logo Usage
    7
    Secondary Logo
    8

    s
    Primary Logo

    s
    s

    DT
    Outdoors
    The secondary logo is to be used on the
    different clothing lines involving waterfowl

    Droptine
    hunting and used on secondary pages involv-
    ing waterfowl.

    Outdoors
    Spacing Requirements:
    The width of the Droptine Outdoors “s” as pictured above
    should be used to allow for uninterrupted space around the
    logo.
    Logo Do’s and Dont’s
    9 Bad Logo Usage: 10

    Guidelines
    The DT Outdoors logo is not to be streched or
    deformed in any way. Do not tilt the logo or make
    the logo any color other than the primary or
    secondary color palette. The DT Outdoors logo
    must also not have the full Droptine Outdoors
    Bad Logo Usage: text when utilizing the secondary logo. See
    below for an aceptable use of the DT Outdoors
    logo.
    Droptine
    Outdoors Good Logo Usage:

    Droptine
    Droptine
    Outdoors
    Outdoors
    Guidelines
    The Droptine Outdoors logo is not to be streched
    or deformed in any way. Do not tilt the logo or
    make the logo any color other than the primary DT
    DT
    Drop or secondary color palette. See below for an
    Outdoors Outdoors
    tine aceptable use of the Droptine Outdoors logo.

    Outd
    oors Good Logo Usage:

    Dro
    p
    Ou tine
    Droptine tdo
    ors
    Outdoors
    Brand Collateral
    11 12
    T-Shirt Design

    Business Card

    Letterhead
    Clothing Tag 13 Brochure 14
    Water Bottle 15

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