A REPORT ON THE PRINCIPLES OF DESIGN AND ARTIST

MILTON GLASER

by
Jessica Anne Alba
Phillip Reginald Alpajora
Von Jonas Alvarez
Veronica Marie Angeles
Rafael Joy Banday

College of Fine Arts

University of the Philippines
Diliman, Quezon City

February 2018
 TABLE OF CONTENTS

I. INTRODUCTION
II. DESIGN
A. Definition and History
B. Significance of the Principles of Design in the Arts
C. Principles
1. HARMONY AND VARIETY
1.1 Harmony
1.1.1 Repetition
1.1.2 Rhythm
1.1.3 Pattern
1.2 Variety
1.2.1 Contrast
1.2.2 Gradation
2. BALANCE
2.1 Symmetrical (Formal) Balance
2.1.1 Pure Balance
2.1.2 Approximate Balance
 Radial Balance
 Axial Balance
 Mosaic Balance
 Translational (Crystallographic) Balance

2.2 Asymmetrical (Informal/Occult) Balance

3. PROPORTION AND SCALE
3.1 Proportion
3.2 Scale
4. EMPHASIS
4.1 Domination
4.2 Subordination

5. DIRECTION AND MOVEMENT

5.1 Direction
5.2 Movement
5.2.1 Implied Movement
5.2.2 Kinetic Movement
6. ECONOMY
7. UNITY
III. Milton Glaser
1. Biography
2. Philosophy
3. Contributions in the Arts
IV. References
I. DESIGN
1. Introduction
Design, as we define it is by any means of ordering our surroundings, and re-shaping natural
materials to suit our needs and purposes. The concept of design first arises at the interface between
humankind, their raw environment, and their expression of intentions, hopes and desires.
Human evolution depended largely on developing successful ways of relating to our
environment. It is our brain that evolved this special intelligence that enabled us to plan and apply
techniques for dealing with specific challenges posed by the natural world. In the ancient times, we
learned to make tools and other equipment to hunt, cook, and protect ourselves and to make possible the
increasingly sophisticated ways of living. All of our creations in our place and our time is a reflection of
that special constructive intelligence we call design.