Practice Task 5

1. Identify the consultation methods or procedures that are used within your
organization and another organization you are familiar with. If you are not currently
working, use two organizations you are familiar with
 Survey
 Campaign

2. For each method or procedures, identify its purpose and the people who are
involved
 Surveys – surveys are used to gather the views of a sample of people to act as
an indication of the views of the whole target population
 Campaigns – A campaign makes use of a variety of techniques to inform the
public of particular issue, or to publicize a service or service changes. It can
target the general population or a particular section of the population
3. Compare your answers between each organization. What are the similarities and
what are the differences? Why are there differences between organizations? In each
organization, do the method or procedures seem appropriate and tell? discuss why
or why not?
Surveys Campaigns

Similarities  Familiar, easy to understand

 Reaches a large number of people

Differences  Can target specific  Difficult to be

groups sure there are
 Can give people reaching their
time to think target group
about their  Difficult to
response measure
outcomes
Appropriate and relevant? Yes, can apply “scientific Yes, high profile. Can
reason methods”. Systematic promote the company,
research on a raise the public’s
representative sample awareness or enlist their
gives insight into the support
opinions and views of the
whole community