Retail marketing assignment

(Unorganized market)

particular Bombay collection Elegant Momo Westside

addiction
Consumer  PRODUCT  QUALIT DIVERSIFICATI  QUALITY
DIFFERENTIATION Y ON PRODUCT
behaviour
 AVAILABILTY OF PRODU AFFORDIBILTY  LATEST
PRODUCT CT CREDIBILTY TREND
 REASONABLE  FASTER  PRODUCT
PRICES SERVIC DIFFERENTI
E ATION
 DIGITA
L
PAYME
NT
Signages  PERSONAL SELLING  WINDO  OPEN  EMAIL
 PAMPHLET W KITCH MARKETIN
DISPLA EN G
Y  FOOD  MESSAGES
ON
DISPL
AY
 PAMP
HELT
Trade-area  LAJPAT NAGAR  SAROJI  SATY  ROHINI
Analyses NI A  SOUTH
NAGAR NIKET EXTENSION
AN  & 13
 OTHE OTHER
RLOC OUTLETS
ALITIE ACROSS
S DELHI
Packaging  RECYCLE POLY-  PAPER-  FRESH  WESTSIDE
BAGS BAGS WRAP OWN
 CARTO  POLY- LARGE
N BAGS MEDIUM
SIZED BAGS