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Oct 23rd
2013 by Gail Axelrod

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47 Stats You Need to Know About the Google Apps Ecosystem

Since Google launched Google Apps in 2006, there’s been considerable growth and
adoption of the suite. The last reported numbers state that there are over 5 million
organizations on Google Apps with 50 million users and it seems like more
organizations go Google everyday – in fact the US Army went Google this week!

We’ve rounded up 47 of the most important stats alluding to the platform’s adoption,
growth and future.

Moving to the Cloud

We’ve known for a while that a large shift is underway in the realm of IT. The move to the cloud, first propelled by early adopters
and championed by Google, Salesforce.com and others is becoming more and more mainstream.

1.  According to Mark Murphy, an enterprise software analyst at Piper Jaffray, today 9.7% of all computing workloads are run
in the public cloud. However, that number is expected to rise to 30.2% in just five years, adding up to 44% annual growth in
workloads for the public cloud compared to just 8.9% growth for on­premise computing workloads. Source.

2.  In organizations operating on Google Apps with 1,000+ users, IT admins believe it will take on average 5 years for a full
move to the cloud. Source.

3.  29% of Google Apps admins have already transitioned their IT infrastructure 100% to the cloud and 73% of admins feel a full
move to the cloud is inevitable. Source.

4.  In 2013, Cloud Business Email mailboxes represent 27% of Business mailboxes worldwide. Source.

5.  545 cloud services are in use by an organization on average, and the highest number of cloud services in use by an
organization is 1,769. Source.

6.  [In 2012] the majority of businesses are adopting cloud computing – 38% have already adopted cloud computing and a
further 29% are making plans to adopt it. 89% of financial decision­makers are aware of their organizations’ plans to adopt
cloud computing and 66% have been involved in the decision as to whether cloud computing should be adopted in their
 organization. Source.

Examining the Adoption of Google Apps

Small and large businesses differ widely in how they adopt Google Apps. Generally, smaller business are quicker to adopt Google
Apps. This could be for myriad reasons including cost savings, mobile or remote workforces, small prior investments in on­
premise systems and ease of migration.

One obstacle we often hear from larger organizations stems from the lack of granular controls and “back office” features
associated with Google Apps. However, an ecosystem of third­party providers has emerged to fill these gaps and we’ve seen
adoption of the suite from some of the world’s largest businesses – including Whirlpool.

7.  Gartner found that Google’s cloud­based productivity suite (ie. Docs, Sheets, Slides, etc.) is taking market share from
Microsoft. Google Apps had about 10 percent of the cloud­office market in 2007, 20 percent in 2009, and between 33
percent and 50 percent in 2012. Source.

8.  In 2011, Gartner analysts believed that Gmail had no more than 1% of the enterprise email market, but it had close to 50%
of the market for enterprise cloud email, where it competes with MSFT, IBM and smaller vendors. Source.

9.  In 2013, Gartner expects there will be 630 million productivity suite business users, with 50 million of them using a cloud­
based product. By 2022, there will be 1.2 billion office suite business users, with 695 million of them using the
cloud. Source.

10.  For smaller businesses, 63% support or plan to support Gmail. At larger companies, in contrast, only 29% support or plan to
support Gmail. Just 20% of companies with 50 or more employees have deployed Google Apps and Gmail; an additional
6% encourage use, while 28% discourage or ban use outright. Source.

11.  In small companies, 39% have apps and Gmail deployed, and an additional 11% encourage use versus 11% who
discourage or ban Google Apps. Source.

12.  When asked what percentage of their business apps will come from Google in two years, two­thirds of small­business
users say that 25% or less of their apps will come from Google compared with a whopping 87% of large businesses saying
the same. A big part of this disparity is because Google doesn’t offer back­office and other applications crucial to larger
businesses. Source.

13.  On the 2013 Q2 Google earnings call, Nikesh Arora, Senior Vice President and Chief Business Office at Google, said more
than half of Fortune 500 companies are paying for Google enterprise products, and some 5 million companies are using
Google Apps for Business. Source.

The Continued Growth of Google Enterprise

While Google Enterprise may be a little known entity to the world at large, this sector is growing within Google and even propelling
its earnings. This signals to Microsoft and other Google Apps competitors that competition for customers is only going to grow
more contentious.

14.  Google Enterprise products are comprised of Google Apps, Google Search Appliance, Google Cloud Services, Geospatial
and Mapping Products and Chromebooks for Businesses. Source.

15.  Google Apps represented just 1.4 percent of the company’s fourth­quarter 2012 revenue. Source.

16.  In 2012, Google booked more than 96% of its revenue from ads. The remaining 4% came from its enterprise products.
While small in terms of percentage of revenue, Google’s Enterprise products accounted for $1.37 and the sector is growing
by about 30% a year. Source.

17.  Gartner analyst Tom Austin claimed that Google has overall better cloud infrastructure than Microsoft at this point (April
2013) and doesn’t see Google pulling out of the productivity suite business as its 1.4 percent Google Apps revenue could
grow to 5 percent in 2017. Source.

18.  Arora goes onto describe four major trends are driving growth: 1) rise of multi­screen consumer; 2) ability to deliver more
precise answers to consumers; 3) Google offers lots of places to advertise, including brand options on YouTube and
 elsewhere; 4) Google’s apps/enterprise business. Source.

19.  About 1,200 or about 3.6% of all Google employees work on Enterprise initiatives. Source.

Cloud Services Brokerages

The growth of adoption of Google Apps has also fostered the growth of cloud services brokerages (CSBs) dedicated to helping
their customers make the most out of the Google Apps platform. In addition to providing migration expertise, CSBs have been
employed by larger organizations to assist with custom development and integrations.

20.  Over 30% of enterprises using Google Apps are working with a reseller to integrate Apps with other cloud applications to
create a fully communicative cloud suite. Source.

21.  And Google Apps administrators want their resellers to make more recommendations when it comes to building out their
company’s cloud suite. 20% of Google Apps admins would like their reseller to provide recommendations for third­party
software that integrates with Google Apps. Source.

22.  In 2011, Google stated that the Google Apps partner community more than doubled since 2010 to over 2,500 certified
partners operating in 70 countries. Source.

23.  As of July 2012 Google stated there were 6,000 Google Apps resellers serving businesses, government agencies and
educational institutions around the world. Source.

Reasons for Migrating to Google Apps

While cost savings may be a leading factor driving adoption of Google Apps from very small organizations, we’ve found that
providing users access to their data from virtually anywhere is seen as the most appealing benefit. As BYOD and the
consumerization of IT continue to disrupt the workplace, this benefit will only grow in significance.

24.  51% of Google Apps admins cite user access to data from anywhere as the key benefit of moving to the cloud. Source.

25.  Less than one third of Google Apps admins in organizations with 1,000 or more users cited cost savings as a key benefit of
moving to the cloud. Source.

Microsoft Office

From BetterCloud’s own studies, we know that users are often reluctant to leave behind legacy software – in most cases that
means Microsoft Office – Word, Excel and PowerPoint. However, it’s encouraging to note that as companies spend more time on
the Google Apps platform, they’re able to decrease their investment in Microsoft Office.

26.  Google is doing to Microsoft as Microsoft has done to countless competitors: releasing products that are pretty good,
improving incrementally and making them so affordable that, at some point, it’s hard to justify not making the switch. That’s
especially true when most of your company’s employees have Gmail and Google Apps accounts and aren’t shy about
using them for business. Source.

27.  Over 60% of Google Apps customers are minimizing further investment in Microsoft Office. Source.

28.  64% of Google Apps admins who have been on Google Apps for two or more years said that they are minimizing further
investment in Microsoft Office. Source.

29.  In organizations using Google Apps with 500 more users, 62% are minimizing further investment in Microsoft
Office. Source.

Google Apps vs. Office 365

Microsoft has been feeling the heat from Google since Apps’ launch in 2006. To compete with its own cloud­based messaging and
collaboration platform, Redmond launched Office 365 in 2011. So far adoption of the suite has been slow.
 30.  Gartner: We are at the start (2011) of a major escalation in the war of the email clouds. As part of the June 2011 launch of
Office 365, Microsoft released a cloud email service based on Exchange 2010. Exchange was designed to be an on­site
enterprise email system, and Microsoft’s main challenge is to deliver a cloud version of Exchange that faithfully reproduces
the capabilities of an on­premises deployment. Google, on the other hand, built Gmail exclusively for the cloud and for
consumers; its challenge is to deliver broad enterprise capabilities for Gmail. Source.

31.  Gartner analysts also predicted that in 2011 cloud email was still in its infancy – at 3% to 4% of the overall enterprise email
market, but expected it to be a growth industry, reaching 20% of the market by year­end 2016, and 55% by year­end 2020.
Based on this growing demand for cloud email services, Google’s prospects for continued success in the email market are
strong. At this point, Google should be considered the only significant threat to Microsoft in the enterprise email
market. Source.

32.  Two years later Gartner’s Tom Austin says that Google Apps is better suited for heterogeneous environments, while
Microsoft Office is “wed to Windows.” “Whatever Microsoft does on iOS or Android [with Office] is not going to be world
class.” Source.

33.  Austin noted that Microsoft has been losing market share in the broader operating system platform wars, and added that
“we think most organizations will be heterogeneous, so Microsoft’s strategy [of Office being tied to Windows] won’t be
effective in the long run.” Source.

34.  Austin adds that going with Google Apps represents the best heterogeneous strategy, with more innovative products and
better cloud­based infrastructure. As for Microsoft Office 365, Austin said that “it’s evolutionary” and that “we’re not sure
Microsoft can beat Google’s pace of innovation.” Source.

Role of the Google Apps Ecosystem

An obstacle many organizations worry about overcoming on their way to the cloud is the lack of granular controls and comparable
software in the cloud. The Google Apps Marketplace, Chrome Web Store and Drive installable applications have emerged to help
organizations fully realize the potential of Google Apps and make their use of the platform easier and more secure.

35.  28% of Google Apps admins in organizations with 1,000 or more users say a lack of key comparable functionality is
keeping them from fully moving their organizations to the cloud. Source.

36.  Google launched the Google Apps Marketplace in March 2010 with over 50 companies selling applications in the
Marketplace. Source.

37.  By 2011, the Marketplace had more than 300 applications listed. Google also made three key observations on the one year
anniversary on the Marketplace: 1) Web app adoption is accelerating across every business function and need. 2)
Customers value web apps that work together — what Google calls integrated apps. 3) It’s harder than ever to evaluate and
select the right app, given the number of new apps coming to market, and their increasing specialization. *Note: BetterCloud
believes the number of applications listed in the Marketplace is now over 600. Source.

38.  A typical Google Apps admin installs 6 Google Apps Marketplace applications, but keeps only 3. Source.

39.  Peer review is the number one factor driving Marketplace installs. Source.

Google Apps for Education

The education sector has perhaps adopted Google Apps more quickly than any other. For educational institutions, Google
provides Google Apps free of charge, so it’s almost a no brainer when looking at price (or lack thereof) and existing familiarity of
many students with Google products (Gmail, Chat, Calendar etc.). For similar reasons including cost savings and ease of use,
educational institutions have also been quick to embrace Chromebooks – Google’s affordable, web­only netbook­like device.

40.  Over 20 million students use Google Apps for Education around the world. Source.

41.  72 of the top 100 US universities use Google Apps including Princeton, Brown, Northwestern, Georgetown and
Vanderbilt. Source.

42.  In 2013, Malaysia’s Ministry of Education adopted Google Apps for Education for 10 million students. Source.

43.  According to the National Survey on Mobile Technology for K­12 Education, 81 percent of respondents had adopted or
 planned to adopt an iPad, up from 73.5 percent in 2012, while 31 percent had adopted or planned to adopt a Chromebook,
up from 14 percent in 2012. Source.

Chromebooks in the Enterprise

While schools have been arguably the quickest segment to embrace Chromebooks, we’re seeing an upward trend in adoption of
the device in businesses. At BetterCloud, we’ve fully embraced Chromebooks – especially the Pixel (both our CEO and Director
of Marketing use these devices full time). While we’re no doubt early adopters, the trend of adoption among enterprises is
favorable and we expect the devices to play a larger role in businesses operating on the Google Apps platform moving forward.

44.  28% of enterprises have some interest in Chromebooks. Source.

45.  According to Forrester analysts, the prospect of moving away from the laptop maintenance business is a strong selling
point for Chromebooks. Imaging Windows PCs and deploying them to workers requires time and effort from I&O personnel.
I&O leaders prefer less time spent in this area. Chromebooks require very little imaging; pilot users say any given device
can be configured for a new user in under 15 minutes. Source.

46.  Again, Forrester analysts identify potential synergies between Chromebooks and Gmail / Google Apps. For companies that
move to Gmail – over 5 million globally – Chromebooks offer a technically optimized experience, according to Google. Once
the move to Gmail is complete, I&O professionals report grassroots interest in the collaborative features of Google Apps
such as Google Drive. Source.

47.  Chromebooks give an organization the opportunity to capture the benefits of cloud computing. Chromebooks promote a
cloud­oriented architecture that offers numerous benefits to enterprises. Glenn Weinstein, CIO of Appirio, cites the time­
saving benefit of Google’s single­sign­in feature, which allows multiple applications to be accessed from any device via
Chrome browser with credentials entered just once. Source.

Final Thoughts

Everything seems to be moving in the right direction for Google Apps – adoption by both large and small businesses and
educational institutions, support from Google’s corporate leaders and overall adoption of cloud products. As the suite matures and
more organizations embrace the cloud, it will be interesting to see if Google can take away even more market share from staunch
incumbents like Microsoft. As we’ve said before – and we’ll surely say again – we’re betting on Google.

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Gail Axelrod tramite Google+ 1 anno fa (modificato) - Condiviso pubblicamente

Take a closer look at the Google Apps ecosystem - here are 47 stats to get you up to speed.​

+1 1 · Rispondi
2
1

Gail Axelrod tramite Google+ 1 anno fa - Condiviso pubblicamente

BetterCloud ha condiviso inizialmente questo post

In 2011, Gartner analysts predicted that cloud email was still in its infancy – at 3% to 4% of the overall
enterprise email market, but expected it to be a growth industry, reaching 20% of the market by year-end 2016,
and 55% by year-end 2020.

Based on this
Leggi tutto growing demand for cloud email services, Google’s prospects for continued success in the email
· Traduci
market are strong. At this point, Google should be considered the only significant threat to Microsoft in the
enterprise email market.
1 · Rispondi
Check out 46 other stats on Google Apps here:​

David Politis 1 anno fa - Condiviso pubblicamente

If you use, resell or build software for Google Apps you will find these stats interesting​
Traduci

+25 1 · Rispondi
6
5
Victor Alhadeff 1 anno fa
This was awesome​
Traduci

Jeff Zelaya 1 anno fa

Wow! Surprising insight. ​
Traduci

The Gooru tramite Google+ 1 anno fa - Condiviso pubblicamente

Think you know everything about Google Apps? Here's 47 Stats You Need to Know!
Since Google launched Google Apps in 2006, there’s been considerable growth and adoption of the suite. The last reported
numbers state that there are over 5 million organizations on Google Apps with 50 million users and it seems like more
organizations go Google everyday – in fact the US Army went Google this week!

Here's 47 of the most important stats alluding to the platform’s adoption, growth and future.​
Traduci

+9 1 · Rispondi
10
9

BetterCloud tramite Google+ 1 anno fa - Condiviso pubblicamente

In 2011, Gartner analysts predicted that cloud email was still in its infancy – at 3% to 4% of the overall enterprise email
market, but expected it to be a growth industry, reaching 20% of the market by year-end 2016, and 55% by year-end 2020.

Based on this growing demand for cloud email services, Google’s prospects for continued success in the email market are
strong. At this point, Google should be considered the only significant threat to Microsoft in the enterprise email market.

Check out 46 other stats on Google Apps here:​

Traduci
Traduci

+7 1 · Rispondi
8
7

Bill Pier 1 anno fa (modificato) - Google Apps for Education (Going Google (Edu))
A few stats that I note:

Over 20 million students use Google Apps for Education around the world. [10 million more to be added from new Malaysia
deployment]
Leggi tutto
72 of the top 100 US universities use Google Apps ...  
+6 1
7
According
6 to the National Survey on Mobile Technology for K-12 Education ... 31 percent had adopted or planned to adopt a
Chromebook, up from 14 percent in 2012. [doubled!]​
A Pair Of Wings tramite Google+ 1 mese fa - Condiviso pubblicamente
47 Stats You Need to Know About the Google Apps Ecosystem | BetterCloud Blog

Google is doing to Microsoft as Microsoft has done to countless competitors: releasing products that are pretty good,
improving incrementally and making them so affordable that, at some point, it’s hard to justify not making the switch

#apow​
Traduci

1 · Rispondi

Jon Egley tramite Google+ 1 anno fa - Condiviso pubblicamente

This is a really useful article on Google Apps, comparisons with office 365 etc. Here at the +eBusiness Club we use a
multitude of Cloud based applications along with legacy office apps but have Google Apps at the heart of our
communications infrastructure.

there are over 5 million organizations on Google Apps with 50 million users and it seems like more organizations go Google
everyday – in fact the US Army went Google this week!​
Traduci

+1 1 · Rispondi
2
1

Tyson Poppleton 1 anno fa - CHS Tech User Group (Discussion)

If these statistics don't convince you why you need to start using Google apps in your classroom and become a 21st
century, cloud based classroom, then there is something wrong with your priorities. Prepare your students for their future!​
Traduci

Tyson Poppleton 1 anno fa

I'm not just doing this to promote Google (though I always love that), but to help you realize why that "ominous cloud" is
more important than your mistrust of it​
Traduci

Wabion GmbH tramite Google+ 1 anno fa - Condiviso pubblicamente

This is a very interesting Article about Google Apps, the Competitors and the Cloud Ecosystem in summary. Thanks +GAS
LibraryApp for sharing.

http://blog.bettercloud.com/google-apps-stats/​
Traduci

+3 1 · Rispondi
4
3
Web Apps R&D 1 anno fa (modificato) +1
2
Just one aspect: 690 Million users of Office
1 365 versus 630 Million Google Apps users. Microsoft launched Office in
1989 and Office 365 in 2011 and Google launched Google Apps in 2006. With 1.2 Billion client based Office users,
Microsoft was too slow to adopt to the trend, as well as Apple was. I was using Office form 1989 to 2010, I left, not
because
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Google
(34 righe)
Apps ·was
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great, but because I was frustrated with Office, despite beeing a power user, including
exchange and sharepoint for a couple of years.
Wabion GmbH 1 anno fa +1
Google
+Holgerhas a very bad2reputation
hadInformatiker
Keller in Germany, it was because of Google Apps Script that I decided to give it a try and
1 absolutely agree ... have a nice weekend.
after 4 years of experience I wonder why I was not looking for simplified solutions much more earlier. Having worked
 +Holger Keller Informatiker absolutely agree ... have a nice weekend.
Regards +Michael Walther ​
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Daniel Barron 1 anno fa - Condiviso pubblicamente

People laughed at me stroking my screen while they poked at their millions of tiny buttons and letterbox screen when I had
an iPhone and now everyone's got one (or an Android). They laughed at me when I used an iPad instead of a Windows
Laptop. Now everyone brings both or just an iPad. For over a year now I've been user a first generation Chromebook which
lasts an entire day of meetings and never goes wrong while others fight for power sockets and swear as Windows freezes
when coming
Leggi out of a sleep state or goes to sleep unexpectedly. I wonder what I'll be using when they eventually catch up
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and switch to Chromebooks....? Whatever it is I am sure everyone else will find it amusing.
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3
Don't
2 believe me that people change that much? Think about it - it used to be nerds who had smart phones. Now it's the
peopleImran
who don't have one
Chaudhry arefathe+1nerds.​
1 anno
2
I think the same of XBMC - I1was using that in 2007 and with a modded Xbox and it was hard to set-up a network share -
now every game console has this built-in.​
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Cloud Computing Insights 1 anno fa - Condiviso pubblicamente

Some great info on Google Apps:​
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2
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Nicholas Leask tramite Google+ 1 anno fa - Condiviso pubblicamente

Interesting stats on uptake and use of Google Apps cloud services.​
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Eli Winderbaum 1 anno fa - Condiviso pubblicamente

Some information here surprised me, especially #19​
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Level Up Tech 1 anno fa - Condiviso pubblicamente

27% of business mailboxes worldwide are in the #cloud - Better Cloud.​
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Paul Inboriboon 1 anno fa - Condiviso pubblicamente

Interesting statistics to consider when updating your IT strategy with your business initiatives.​
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Nicholas Trevatt tramite Google+ 1 anno fa - Condiviso pubblicamente

Some interesting stats here​
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Henryk HPa 1 anno fa - Condiviso pubblicamente

Good analysis​
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 Andy Sheppard tramite Google+ 1 anno fa - Condiviso pubblicamente
Compelling reading!
http://blog.bettercloud.com/google-apps-stats/​
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BetterCloud 1 anno fa - Google Apps Reseller Community (General Discussion)

A round up of 47 of the most important and interesting stats about the Google Apps ecosystem. Check them out here:​
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