CHAPTER-IV

DATA ANALYSIS & INTERPRETATION

1
 TABLE - 1

Do you know about the Heritage Foods India ltd?

Yes 100%

No 0

Column1
0%

Yes
No

100%

INTERPRETATION:

It is very clear by the above graph that everyone is aware of

2
TABLE-2

Usage of Heritage Foods India ltd

Yes 60%

No 40%

Column1

40%
Yes
No
60%

INTERPRETATION:

For the above question I found that 60% of the consumers use Heritage Foods India ltd.

3
TABLE -3

Costomer preferens, if you want to buy a Heritage Foods India ltd mahindra bank ?

Amul The Taste Of India 17%

Masqati Dairy Milk 31%
Heritage Foods India ltd 27%
Dodla Dairy 19%
Others 6%

Column1
35%

30%

25%

20%

15% 31% Column1

27%
10% 19%
17%
5%
6%
0%
Amul The Taste Masqati Dairy Heritage Foods Dodla Dairy Others
Of India Milk India ltd

INTERPRETATION:

By the above graph we can say that31% of the consumers use Masqati Dairy Milk,where as 27% of the
use Heritage Foods India ltd.

4
TABLE-4

What changes do you want in Heritage Foods India ltd?

Heritage Foods India ltd 60%

Amul The Taste Of India 22%
Masqati Dairy Milk 18%
Others 10%

Column1
70%
60%
60%

50%

40%

30%
22%
18%
20%
10%
10%

0%
Heritage Foods India ltd Amul The Taste Of India Masqati Dairy Milk others

INTERPRETATION:

Looking at the above graph we can say that 60% of the consumers want Heritage Foods India ltd
change, 27% of the consumer wants new Amul the Taste of India and 18 % of the consumers wants
Masqati Dairy Milk Change.

5
TABLE-5

To increase the sales of Heritage Foods India ltd what steps should be taken?

Heritage Foods India ltd 32%

Amul The Taste Of India 34%
Masqati Dairy Milk 10%
Dodla Dairy 4%
Others 20%

Column1
40%
34%
35% 32%
30%
25%
20%
20%
15%
10%
10%
4%
5%
0%
Heritage Foods Amul The Taste Of Masqati Dairy Milk Dodla Dairy Others
India ltd India

INTERPRETATION:

For the above query I found 34 % of the consumers wants change in Heritage Foods India ltd mahindra
bank and 32 % of the consumers wants improvement in quality.

6
TABLE-6

Which is the fast moving brand comparing all brands?

Amul The Taste Of India 17%

Heritage Foods India ltd 30%
Masqati Dairy Milk 31%
Dodla Dairy 22%

Column1
35%
30% 31%
30%

25% 22%
20% 17%
15%

10%

5%

0%
Amul The Taste Of IndiaHeritage Foods India ltd Masqati Dairy Milk Dodla Dairy

INTERPRETATION:

By the above scenario we can say that 30% of the consumers agree that Heritage Foods India ltd is the
fast moving brand and 31% of them agree that Masqati Dairy Milk is the fast moving Heritage Foods
India ltd mahindra bank.

7
TABLE-7

Who are the competitors of the Heritage Foods India ltd?

Amul The Taste Of India 10%

Heritage Foods India ltd 45%
Masqati Dairy Milk 22%
Dodla Dairy 23%

40%
35%
35%
30%
30%

25%
20%
20%
15% Series1
15%

10%

5%

0%
Amul The Taste Heritage Foods Masqati Dairy Dodla Dairy
Of India India ltd Milk

INTERPRETATION:

By the above graph we can say that Heritage Foods India ltd is the main competitor of Heritage Foods
India ltd as 45 % of the consumers agree with this.
8
TABLE-8

Which brand packing do you like?

Amul The Taste Of India 20%

Heritage Foods India ltd 35%
Masqati Dairy Milk 22%
Dodla Dairy 23%

15%
20%

Amul The Taste Of India

Heritage Foods India ltd
Masqati Dairy Milk
Dodla Dairy
35%
30%

INTERPRETATION:

By the above graph we can say that 35% of the consumers like Heritage Foods India ltd and 22%
consumers like Masqati Dairy Milk.

9
TABLE-9

Why the most of customers prefer bisleri?

Heritage Foods India ltd 55%

Amul The Taste Of India 25%

Masqati Dairy Milk 20%
Others 5%

60%

50%

40%

30%
Series1
20%

10%

0%
Heritage Foods Amul The Taste Masqati Dairy Others
India ltd Of India Milk

INTERPRETATION:

By the above graph we can say that 55 % of the consumers says Heritage Foods India ltd , 25% it’s Safe
and 20% Masqati Dairy Milk.

10
TABLE-10

Which is the company first came into existence?

Amul The Taste Of India 15%

Heritage Foods India ltd 35%
Masqati Dairy Milk 30%
Dodla Dairy 20%

15%
20%

Amul The Taste Of India

Heritage Foods India ltd
Masqati Dairy Milk
Dodla Dairy
35%
30%

INTERPRETATION:

By the above graph we can say that Heritage Foods India ltd is the first came into existance.

11
 CHAPTER-V

 FINDINGS
 SUGGESTIONS
 CONCLUSION
 BIBLIOGRAPHY
 QUESTIONNAIRE

12
 FINDINGS:-

1) The employees were satisfied with their new product/Service development process.
2) They feel good about performance of their organization
3) Employees felt that there were opportunities for personal growth.
4) The employees feel good about Product/Service in the organization.
5) The employees satisfied with team work of an organization.
6) The employees feel good about communication process of the organization.
7) R&D is helpful in improving the talent of an employee.
8) The employee satisfied with the organization rate was given by superior.
9) The employees felt that there were nil politics.
Over all their contribution towards organizations is highly considerable which generally
results and maintain good human relation and monitoring personnel development and also
the product/Service development.

Finally we can conclude that employees are satisfied with Heritage Foods India ltd

13
 SUGGESTIONS:

1) The organization should more focuses on new product/Service development

programmers.
2) The organization should focus on more opportunities for personal growth of an
employee.
3) The management should focuses on improving the team work of an employee.
4) The management should focuses on improving the communication process of the
organization.
5) The management should more focuses on performance appraisal system to develop
employee talent.
6) The management also should focuses on the Demand methods.
7) The organization should focus on the total avoidance of the politics.

14
 CONCLUSION:

By the project entitled Product development in Heritage Foods India ltd I concluded that the
Product development in the Heritage Foods India ltd is limited only and the product/Service
in the organization is also very well and the product/Service materials are maintain very food
in the organization.

A few product/Services in the Heritage Foods India ltd are in the declaim stage but all the
remaining product/Services are in maturity state. The company has to improve its quality and
other product/Service maintenance such that the company may not attain the declaim state
forever.

15
 BIBLIOGRAPHY

BOOKS

1. Security analysis and portfolio management - Fischer & Jordan

2. Financial Management - Prasanna Chandra
3. Financial Management - M.Y. Khan
NEWS PAPERS

1. Business to day
2. Economic times.
3. Times of India
4. Business line

MAGAZINES

1. The week
2. India today

WEBSITES.

1. www.bisleri.com
2. www.nyse.com
3. www.google.com

16
 APPENDIX
QUESTIONNAIRE
1. Name of the Employee :

2. Designation :

3. Department / Branch :

4. Age / Gender :

1. Organization will provide the information of the new developing product/Services?

A) Yes
B) No
C) If required
2. How much time it requires to develop a new product/Service process?

A) Weeks
B) Months
C) Years
3. Role of R&D in the new development process?

A) Total work
B) Only developing
C) Only design

4. How much time it will take that the product/Service from growth to mechturity?

A) Weeks
B) Months
C) Years
5. If the product/Service was in declaim stage what the organization will do?

A) Modify the project

B) Develop a new project
C) Stop the project

17
FOR CUSTOMERS:

1. Whether the price of the service is?

a. Affordable
b. Not Affordable
2. What is the purpose you are using Product/Services of Heritage Foods
India ltd?
1. Personal use
2. Industrial use
3. Other use
3. Who influenced in take the services of Heritage Foods India ltd?
1. Your self 3. Friends
2. Family 4. Advertisement
4. Rate your satisfaction for the service provided by the Organization?
• Excellent
• Good
• O.K
• Poor
5. Are you satisfied with service give by company?
• yes
• no
6. Express your satisfaction level on performance of organization?
• satisfied
• O.K
• Not satisfied
7. Comment on the prices charged at organization for product/Services?
• High
• Medium
• Reasonable
• Low
8. How is the performance of the executives?

18
 • Excellent
• Good
• O.K
• Poor
9. Suggestions for the company?
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