CRM Media Kit 08 1/30/08 12:32 PM Page 4

2008 EDITORIAL CALENDAR

MARKET CUSTOMER ENTERPRISE

FOCUS SALES MARKETING SERVICE STRATEGY
Bonus Distribution INSIGHT FEATURE FEATURE FEATURE FEATURE RE:TOOLING
January

Frost & Sullivan Sales & Developments in Sales

Editorial Close:10/26/07 Channel Track Behaviors, Speech-Enabled
Marketing Summit January Manufacturing Master Data Compensation
Space Close: 11/12/07 13-16, 2008 Phoenix Sales/PRM Not Clicks IVR Design
Management/CDI Management
February

ICMI Call Center Demo & Getting Sales and Segmentation and Marketing
Professional The WFO
Editorial Close: 11/30/07 Conference February 13-15, IT in Sync for Best Long-Term SMB Options Resource
Space Close: 12/10/07 2008 Miami Services Landscape
Results Profitability Management

AIIM International Conference

and Exposition March 3-6,
Selling CRM to Marketing to
March

Editorial Close: 12/25/07 2008 Boston Search in the Master Data

Space Close: 1/11/08 Gartner Customer Automotive Sales Different Enterprise Search
Relationship Management
Contact Center Management
Professionals Countries/Cultures
Summit March 18-19 2008
London

2008 CRM Service Awards

Awards Issue (SEE ONLINE INPUT FORM ON DESTINATIONCRM.COM)

CRM magazine presents its annual

MARKET customer service excellence awards. Service Elite Awards
April

Editorial Close: 1/25/08
Space Close: 2/11/08 Gartner Business Intelligence
Summit April 1-3, 2008
Chicago
WATCH
INSIGHT Service Leader Awards
Telecom CRM Editors pick the top three vendors in
several categories based on a combination
of weighted criteria, including revenues and
revenue growth, market share, customer
retention, and reputation for customer
satisfaction.
Recognizes excellence in getting both hard Speech
and soft ROI results from customer service Analtyics
related CRM initiatives.
Service Excellence Awards
Recognizes the company that in the past year
has excelled the most in providing outstanding
Multi-channel customer service.

Streaming Media, May 19-21, SOA & Web

May

Editorial Close: 2/29/08 Strategies of Top New Outsourcing Prize Optimization

Space Close: 3/10/08 New York Government Mobile Marketing Services Best
Sales Performers Options Tools
Practices

Web 2.0 Best Best/Worst Loyalty Hosted Contact Unified Multichannel

June

Editorial Close: 3/28/08 CPG/Retail

Practices Programs Center Landscape Communications Marketing Tools
Space Close: 4/14/08

Editorial Close: 4/25/08

Space Close: 5/12/08
On-Demand CRM
July

CRM Tech Tips for How Much Is Too VUI Design Open Source
★ CRM Buyers’ Guide Healthcare for Large
Sales Managers Much Marketing Mistakes CRM
Space & materials Enterprises
close 4/7/08

Destination CRM 2008

Aug 18-20 NYC
August

Enterprise
Editorial Close: 5/30/08 Conference Search: What Improving Agent Email
Education GUI App Usage Strategy Ideas
Space Close: 6/9/08 Works? Morale Management
SpeechTEK 2008 That Stick
August 18-20 NYC

CRM magazine’s monthly PR To be placed on our advance Calendar is subject to change.

editorial preview includes Public Relations Editorial Preview
deadlines, writers’ contact distribution list, contact
information, and detailed David Myron at:
article descriptions dmyron@destinationCRM.com

-4- 2008 MEDIA KIT W W W . D E S T I N A T I O N C R M . C O M

CRM Media Kit 08 1/30/08 12:32 PM Page 5

2008 EDITORIAL CALENDAR

MARKET CUSTOMER ENTERPRISE

Bonus FOCUS SALES MARKETING SERVICE STRATEGY
Distribution INSIGHT FEATURE FEATURE FEATURE FEATURE RE:TOOLING

2008 CRM Leader Awards

Awards Issue (SEE ONLINE INPUT FORM ON DESTINATIONCRM.COM) ★ CRM Market
Leader Awards

★ CRM Influential
September

CRM magazine’s 2008 CRM Leader Awards

Leader Awards
recognize superior performance in three areas:
ROI excellence in customer companies, individual
Editorial Close: 6/27/08
Oracle World
Financial achievement, and vendor leadership. ★ CRM Elite
Awards
Mobile Sales
Space Close: 7/7/08 Services Tools
CRM Market Leaders Awards
Recognizes the top five vendors in eight categories based on CRM Elite Awards
a combination of weighted criteria, including revenues and Recognizes excellence in getting both
revenue growth, market share, reputation for customer satis- hard and soft ROI results from CRM initiatives.
faction, and depth of functionality. The categories include
enterprise suite CRM, midmarket CRM, SMB suite CRM, CRM CRM Influential Leader Awards
consultancies, marketing automation, SFA, data Reveals those who, by their words and actions, have made a
quality, and CRM analytics. significant impact either within their company or on the industry over
the past year. To recognize their efforts CRM magazine will induct the
chosen executives into the CRM Hall of Fame.

DMA08
Conference &
October

Exhibition
Editorial Close: 7/25/08 October 11, 2008
Sports & Email Marketing Home-Based Agent The New Consultant
Space Close: 8/11/08
Las Vegas Prize Optimization Text Mining Tools
Streaming Media Entertainment Strategies Profile Services
Europe Oct 15-17
London

DreamForce
November

November 2-5 The Furture

Editorial Close: 8/29/08 San Francisco The Future Spending The Future Spending The Future Spending
Streaming High Tech Spending Trends of Predictive Analytics
Space Close: 9/8/08 Trends of Gen X Trends of Gen Y Trends of Matures
Media San Boomers
Jose
December

Editorial Close: 9/26/08 CRM Tech Tips for Best/Worst Web Hire/Train Customer- Knowledge
Show TBD Energy/Utilities Year in (P)review
Space Close: 10/6/08 Sales Associates Design Centric Employees Management

W H A T ’ S I N E V E R Y I S S U E

FRONT OFFICE: CUSTOMER CENTRICITY: RE:TOOLING: Regular destinationCRM.com

Letter from CRM magazine’s Customer satisfaction experts Each month we identify a editorial opportunities.
Editorial Director David Myron voice their views. common business problem and
offer three technology solutions.
INSIGHT: REAL ROI:
News analysis of the most Sales, marketing, and customer THE TIPPING POINT:
topical CRM stories. service case studies and Industry analysts discuss trends and
success stories showcasing recent research findings.
REALITY CHECK: recent hard and soft ROI
Columnists comment on benefits and how POINT OF VIEW:
the industry. they were achieved. Marshall Lager’s lighthearted look at
all things CRM.

E D I T O R I A L B E A T S A N D R E S P O N S I B I L I T I E S

Editorial Director Managing Editor Senior Editor Editorial Assistant

David Myron Joshua Weinberger Marshall Lager Jessica Tsai
dmyron@infotoday.com jweinberger mlager@destinationCRM.com jtsai@destinationCRM.com
■ Cover Stories
@destinationCRM.com ■ Sales, PRM, ■ Marketing
■ Viewpoint (destinationCRM Mobile/Wireless CRM
■ Editorial Direction ■ BI/Analytics
guest columns) ■ SMB CRM
■ Enterprise CRM
■ Security
■ News assignments

W W W . D E S T I N A T I O N C R M . C O M 2008 MEDIA KIT -5-