Nieto, Pia Czarina O.

January 29,2019

4th Year- Marketing Management

Case Study: Social Entrepreneurship “Kiva”

Kiva is the first person-to-person lending website. It began in 2005 and it

started as non-interest bearing loans. As of November 2007 they had
micro-finance partnering in 37 countries, they also had helpes 22,000
entrepreneurs and funded over $14.5 million. Kiva is actually funded through
lender fees, Interest paid on float and other fundings. There are a lot of
growing pains when KIVA first started such as the Team went unpaid for the
last 6 months, They expanded to outside of africa, Lender demanded shot up
and there were no cash to make the payroll.

They provide through their partners with Micro- Finance Institutions and
their Lenders search through and make decision on who to lend to based on
their stories and business ideas

Lending is connecting at Kiva lending money is all about information

exchange. In a sense, money is a type of information. Lenidng to someone
else created an ongoing communication between two individuals that is more
binding than a donation.Their approach about transparency really makes a
great impact on being one of the succesful non-profit entrants in the lending
industry.
 Strategic domestic partnerships also made an impact since Kiva identified
those entrepreneurs who are in need and connects them with their lending
community.