Finance Specialization

Social relevance Project Report on

CORPORATE SOCIAL RESPONSIBILTY WITH RFERENCE
TO DUBUR INDIA LTD

Submitted in partial fulfillment of the requirements for Master of

Management Studies (MMS) Academic Year: 2017-2019

Submitted By

PRABHAT SINGH

Roll No. 35

(H.K. Institute of Management Studies and Research, Jogeshwari (W), Mumbai

400102)

1
 Student’s Declaration

I hereby declare that this report submitted in partial fulfillment of the requirement of Master
of Management Studies degree awarded by University of Mumbai from H.K. Institute of
Management Studies and Research, is my original work and not submitted for award of any
degree or diploma fellowship or for similar titles or prizes.

I further certify that I have no objection and grant rights to H K Institute of Management
Studies and Research to publish any chapter/project if they deem fit to publish in
Journals/Magazines and newspapers etc. without my permission.

Place : MUMBAI

Date :

Name : PRABHAT SINGH

Class : M.M.S.: Sem. IV

Roll No. : 35

2
 Certificate

This is to certify that the dissertation submitted in partial fulfillment for the award of Master
of Management Studies under University of Mumbai from H.K Institute of Management
Studies and Research is a result of the bonafide research work carried out by Mr.
PRABHAT SINGH under my supervision and guidance. No part of this report has been
submitted for award of any other degree, diploma, fellowship or other similar titles or prizes.
The work has also not been published in any Journals/Magazines.

Date:

Place: Mumbai Prof. T. G. ROY

Director

3
 ACKNOWLEDEMENT

It is difficult to acknowledge precious a debt as that of learning as it is the only debt as that is
difficult to repay except through gratitude. I would like to give our vote of thanks first and
foremost to Prof. T. G. ROY Director of HKIMSR, for giving me an opportunity to work on
the project and giving me full support in completing this project.

I am thankful to my guide Prof. TAMOJIT ROY for her support. Last but not the least; I would
like to thank my friends for their full Co-operation & continuous support during the course of
this assignment.

No words can adequately express my depth of gratitude to my beloved parents, and siblings for
generating an inspiration in my project.

I also thank all my well-wishers for their encouragement in completing this summer training.

Above all, I thank god for the innumerable and unaccountable blessings he has showered
upon me the through this endeavor.

(PRABHAT SINGH)

4
 INDEX

SR NO TOPIC PAGE NO

1.1
CHAPTER NO 1

1. EXECUTIVE SUMMARY 7-10

2. INTRODUCTION TO CSR
3. INTRODUCTION TO COMPANY

2.1 1. CORPORATE POLICY 11-13

2. CSR ACTIVITIES

3. SIGNIFICANCE AND SCOPE OF THE STUDY

4. OBJECTIVE OF THE STUDY 14

5. Limitation of the study

3.1 CHAPTER 2

1. CUSTOMER PERCEPTION TOWARDS BRAND 15

2. RESEARCH METHODOLOGY

3. SOURCES OF DATA 16-17

4. PRIMARY DATA
5. SECONDARY DATA

4.1 CHATPTER 3

5
 1. DATA COLLECTION TOOLS 17- 26
2. Questionnaire Method
3. DATA ANALYSIS AND INTERPRETATION

4. THE CUSTOMER RESPONSE TOWARDS QUESTIONNAIRE 27

5.1 5. CONCLUSION AND RECOMMENDATIONS

6. 7.3APPENDIX 28-32
7. BIBLIOGRAPHY
8. WEBSITES

6
EXECUTIVE SUMMARY

The present study is undertaken to understand the concept of corporate social responsibility, to
find out the scope of corporate social responsibility.

The study was done to know Patanjali Company has fulfilled its responsibilities towards all
shareholders, customers, what specific CSR activities programmers and strategies it has set.

7
1. INTRODUCTION

The ever changing marketing scenario heightened competition over the globe has amplified
the role of brand at unparalleled level. Every person is a consumer of different brands at the
same time. The choice and usage of a particular brand by the consumer over the time is
affected by the quality benefits offered by the brand especially when it comes to brand of
eatables and cosmetics. Consumer satisfaction is derived when he compares the actual
performance of the product with the performance he expected out of the usage. Philip Kotler
(2008) observed that satisfaction is a person's feelings of pressure or disappointment
resulting from product's perceived performance (outcome) in relation to his or her
expectations. If the perceived benefits turned out to be almost same as expected, customer is
highly satisfied and that is how the company achieves loyalty of the customer towards the
products.
In Indian scenario, perceptions about a particular brand are important because Indian
customers rely on the perception of their near and dear ones before actually buying or using
the product. The perceptions of the people around us affect our decision to buy or not to buy
the product. Perceptions are highly subjective and thus easily distorted. The qualm of buying
and not buying continues into the mind or the black box of the prospective consumer unless
his decision is not supported by many. Thus in order to survive in the marketing environment
of a country like India, brands need to be positioned in the minds of people. India is already
an attractive destination for brands to set in due to favourable marketing conditions. India has
known to be a hub of Herbal brands as well since the herbal products are deeply associated
with the spirituality sentiments of the people. A WHO (World Health Organization) study
estimates that about 80 percent of world population depends on natural products for their
health care instead of modern medicines primarily because of side effects and high cost of
modern medicine (Sharma, Shankar, Tyagi, Singh, &Rao, 2008) The worldwide herbal
market products are around $6.2 billion and estimated to reach $5 trillion by the year 2050
(WHO & Kumar &Janagam, 2011) This paper carries out a study on what factors affect
buying decision of the buyers for brand Patanjali.
“Patanjali’’- a brand set up by PATANJALI AYURVEDA LTD is backed by robust
preaching and promotion of World renowned Guru Swami Ramdevji and an international

8
authority on Ayurveda and Traditional Herbs. The company is set up with an objective to
provide superior quality of products at fair price and to get their customers rid of the chronic
diseases by providing products which are organic and natural. This concept of Herbal and
Pure has gained momentum in India and across the world since people now a days are more
centred towards keeping themselves near to Nature due to their commercialized routines.
PATANJALI AYURVEDA LTD has more than 100 different products in the catalogue for
Skin, Hair, Heart, Eyes and Kidney diseases. Patanjali’s recent tie up with Future Group to
enter into FMCG segment through Big Bazaar Retail stores is another big advantage towards
the availability of Patanjali Products near to their consumers. The Patanjali Products have
rightly been placed at advantage by the very concept of marketing through spirituality.

What is CSR?
Corporate Social Responsibility, often abbreviated CSR is a management concept
whereby companies integrate social and environmental concerns in their business
operations and interactions with their stakeholders. CSR is generally understood as being
the way through which a company achieves a balance of economic, environmental and
social imperatives, while at the same time addressing the expectations of shareholders
and stakeholders. In this sense it is important to draw a distinction between CSR, which
can be a strategic business management concept, and charity, sponsorships or
philanthropy. Even though the latter can also make a valuable contribution to poverty
reduction, will directly enhance the reputation of a company and strengthen its brand, the
concept of CSR clearly goes beyond that.
CSR is a concept with many definitions and practices. The way it is understood and
implemented differs greatly for each company and country. Moreover, CSR is a very
broad concept that addresses many and various topics such as human rights, corporate
governance, health and safety, environmental effects, working conditions and
contribution to economic development. Whatever the definition is, the purpose of CSR is
to drive change towards sustainability.
Although some companies may achieve remarkable efforts with unique CSR initiatives, it
is difficult to be on the forefront on all aspects of CSR.

9
INTRODUCTION TO COMPANY

Dabur India limited is the Fast moving consumer goods company In India .It is the fourth
largest company in FMCG sector in India after HUL, P&G & ITC.Its annual revenue is
US$1 Billion and market capitalization of US$ 4 Billion1. Dabur has established itself as
the most trusted brand in India during its existence for over 125 years. It is also known to
be one of the largest ayurvedic and natural health company in the world with the range of
over 250 ayurvedic and herbal products.

:
"Dedicated to the health &well being of every household"
Principles:

Ownership:
This is our company. We accept personal responsibility, and accountability to meet
business needs.

10
Passion for Winning:
We all are leaders in our area of responsibility, with a deep commitment to deliver
results. We are determined to be the best at doing what matters most.

People Development:
People are our most important asset. We add value through result driven training, and we
encourage & reward excellence.

Consumer Focus:
We have superior understanding of consumer needs and develop products to fulfil them
better.

Team Work
We work together on the principle of mutual trust & transparency in a boundary-less
organization. We are intellectually honest in advocating proposals, including recognizing
risks.

Innovation:
Continuous innovation in products & processes is the basis of our success.

Integrity:
We are committed to the achievement of business success with integrity. We are honest
with consumers, with business partners and with each other.

2.1. CSR Policy

Dabur India's CSR Policy is inspired by the words of its founder Dr S K Burman who
said "What is that life worth which cannot bring comfort to others". While pursuing our

11
 business strategy of introducing products that give our consumers health & wellness,
Dabur operates in a manner that not just continues to generate an attractive return for
shareholders, but also minimizes our impact on the environment and helps in replenishing
the planet; while lending a helping hand to the community.
2.2. CSR Activities
The CSR activities we pursue will be in line with our stated Vision and Mission, focused
not just around our plants and offices, but also in other geographies based on the needs of
the communities.
The four focus areas where special Community Development programmes would be run
are:

1. Eradicating hunger, poverty and malnutrition:

 Provision of food, nutrition supplement, clothes etc for the poor, children and other
deprived sections of the society.
 Supporting nutrition in anganwadi centres and building capacities of anganwadi
workers to this effect.
 Provision of shelter for homeless.
 Promoting sanitation, making available safe drinking water

2. Promoting Health care including Preventive Health care:

 Through awareness programmes, health check-ups, provision of medicine &

treatment facilities.
 Providing pre natal & post natal healthcare facilities, prevention of female foeticide
through awareness creation, program for preventing diseases and building immunity.

3. Ensuring environmental sustainability and ecological balance through :

 Plantation drives in schools, villages, our manufacturing units & offices/business

premises and other areas in general;
 Reviving endangered plants, promoting agro-forestry;
 Protection of flora & fauna;
 conservation of natural resources
 Maintaining quality of soil, air & water.
 Adoption of wastelands to cultivate plants;
 Promoting biodiversity;
 Animal welfare and veterinary services.

12
  Technical support and Knowhow for improving farming and building capacities of
small farmers.
 Promoting alternate energy resources.

4. Employment and livelihood enhancing vocational skills and projects:

 Including tailoring, beautician, mehandi application, bee keeping, food processing

and preservation.
 Vermi-composting and other Life Skill Training and livelihood enhancement projects.

In addition, the Company has identified the following areas for Community
Development interventions:

5. Promotion of education especially among children, women, elderly and the differently
able including:

 Non-formal education programmes.

 Supporting schools with infrastructure like benches, toilets, potable water, fans etc.
 Supporting other educational institutions.
 Improving educational facilities in general.
 Supporting children for higher education

6. Promoting gender equality and empowering women including:

 Adult literacy for women.

 Promoting and providing credit support to women's self-help and joint liability
groups.
 Training in vocations pursued by women.
 Setting up homes for women & orphans;
 Setting up old-age homes & other facilities for senior citizens
 Setting up hostels for working and student women, day care centers for kids of
working women

7. Contribution or funds provided to technology incubators located within academic

institutions which are approved by the Central Government.

8. Rural Development Projects.

9. Incidental Activities:

 Employing people and incurring other costs to carry out aforesaid activities.

10. Other Activities:

13
  Promotion of Sports with special focus on training for rural sports, nationally
recognised sports, Paralympic sports, Olympic sports.
 Welfare for differently disabled persons
 Setting up public libraries
 Reducing inequalities faced by the socially and economically backward groups
 Protection of national heritage, art, culture and handicraft; Restoration of Buildings
& sites of historical importance & works of art.
 Welfare of armed forces personnel, war widows and their dependents.

SIGNIFICANCE AND SCOPE OF THE STUDY

Understanding consumer behaviour and knowing customers isnever simple. Customers
may say one thing but do another. Theymay not be in touch with their deeper motivations.
Consumers have more power than ever before.
The main significance and need of this research is to identify theconsumers’ perception towards
Patanjali.
The study will be focused on important factors influencing Patanjali as a brand and to study
whether customers are satisfied using Patanjali products.

1.1.OBJECTIVE OF THE STUDY

The objectives of the study are:

 To study the implement integrated rural and slum development programme for health,
education by Dabur.
 To examine the further scope of CSR of Dabur.
 To understand the link between basic personal, household, hygiene, sanitation and health.

1.2.LIMITATION
Limitation of the study
 Understanding consumer’s perception is too vast and it is not possible to cover every
customer in the available short span of time.
 While working on this project, the main limitation was time and money. Due to money, I
could mot outreach areas out of Mumbai.
 Generally, the respondents were busy in their work and were not interested in responding
rightly.

14
  The customers were very reluctant to answer the question and the response may be
biased.

2. Customer Perception towards Brand

The ever changing marketing scenario heightened competition over the globe has amplified the
role of brand at unparalleled level. Every person is a consumer of different brands at the same
time. The choice and usage of a particular brand by the consumer over the time is affected by the
quality benefits offered by the brand especially when it comes to brand of eatables and
cosmetics. Consumer satisfaction is derived when he compares the actual performance of the
product with the performance he expected out of the usage. Philip Kotler (2008) observed that
satisfaction is a person's feelings of pressure or disappointment resulting from product's
perceived performance (outcome) in relation to his or her expectations. If the perceived benefits
turned out to be almost same as expected, customer is highly satisfied and that is how the
company achieves loyalty of the customer towards the products.

In Indian scenario, perceptions about a particular brand are important because Indian customers
rely on the perception of their near and dear ones before actually buying or using the product.
The perceptions of the people around us affect our decision to buy or not to buy the product.
Perceptions are highly subjective and thus easily distorted. The qualm of buying and not buying
continues into the mind or the black box of the prospective consumer unless his decision is not
supported by many. Thus in order to survive in the marketing environment of a country like
India, brands need to be positioned in the minds of people. India is already an attractive
destination for brands to set in due to favourable marketing conditions. India has known to be a
hub of Herbal brands as well since the herbal products are deeply associated with the spirituality
sentiments of the people. A WHO (World Health Organization) study estimates that about 80
percent of world population depends on natural products for their health care instead of modern
medicines primarily because of side effects and high cost of modern medicine (Sharma, Shankar,
Tyagi, Singh, &Rao, 2008) The worldwide herbal market products are around $6.2 billion and
estimated to reach $5 trillion by the year 2050 (WHO & Kumar &Janagam, 2011) This paper
carries out a study on what factors affect buying decision of the buyers for brand Patanjali.

15
“Patanjali’’- a brand set up by PATANJALI AYURVEDA LTD is backed by robust preaching
and promotion of World renowned Guru Swami Ramdevji and an international authority on
Ayurveda and Traditional Herbs. The company is set up with an objective to provide superior
quality of products at fair price and to get their customers rid of the chronic diseases by
providing products which are organic and natural. This concept of Herbal and Pure has gained
momentum in India and across the world since people now a days are more centred towards
keeping themselves near to Nature due to their commercialized routines. PATANJALI
AYURVEDA LTD has more than 100 different products in the catalogue for Skin, Hair, Heart,
Eyes and Kidney diseases. Patanjali’s recent tie up with Future Group to enter into FMCG
segment through Big Bazaar Retail stores is another big advantage towards the availability of
Patanjali Products near to their consumers. The Patanjali Products have rightly been placed at
advantage by the very concept of marketing through spirituality.

5. Research Methodology

5.1. Collection of Data

During the course of conducting the study, the information was gathered through the primary
sources. Secondary data has been used to support primary data wherever needed.
The data collected is then gathered to make things presentable and more effective. The results are
shown by pie charts which help out in easy and effective presentation and hence results are being
obtained. The design for this study is exploratory.
The data is collected randomly irrespective of the category of the people in the form
of questionnaire and the sample size is 50 respondents. Due to the time constraint, the sample
size is small.

5.2 SOURCES OF DATA

Primary Data
Consumer survey on customer’s perception towards Patanjali products and company. The
primary data was collected through an administered questionnaire. The questionnaire consists of
a variety of questions that lay consistent with the objective of the research.

Secondary Data

16
Secondary data can be obtained from internal sources as well as external sources. Study reports
and articles from internet.

5.3 DATA COLLECTION TOOLS

Questionnaire Method
It is used to obtain objective and qualitative data. The list of questions is sent to get their
response to obtain standardised result that is tabulated and treated statistically to reach at
particular solution.The questionnaire consists of 20 questions asked to the customers.

6. DATA ANALYSIS AND INTERPRETATION

6.1 THE CUSTOMER RESPONSE TOWARDS QUESTIONNAIRE

1. Are you aware of Patanjali products?

Purpose:The main purpose of this question is to know how many customers are aware of
Patanjali products.

1. Are you aware of Patanjali products?

No
0%

Yes
100%

Response Count
Yes 50
No 0

17
 Interpretation: All 100% of the respondents are aware about Patanjali products.

2. What comes first in your mind when you hear the word ‘Patanjali Products’?

Purpose:The main purpose behind this question is to know what comes into the customers
minds when they hear the word Patanjali products.

2. What comes first in your mind when you hear

the word 'Patanjali Products'?

Reasonable price
Ayurvedic 14%
30%

Baba Ramdev
56%

Response Count
Baba Ramdev 28
Ayurvedic 15
Reasonable price 7

Interpretation:Here, 56% respondents said Baba Ramdev, 30% respondents said ayurvedic and
14% respondents said reasonable price.

18
3. Do you use Patanjali products?

Purpose: The main purpose behind this question is to know whether customers use Patanjali
products.

3. Do you purchase Patanjali products?

No
4%

Yes
96%

Response Count
Yes 48
No 2

Interpretation:Majority of the respondents use Patanjali products which is 96% and 4%

respondents don’t use.

19
4. Which Patanjali products do you use?

Purpose: The main purpose behind this question is to know which Patanjali products does
customers use.

4. Which Patanjali products do you use?

Hair care products

26%
Medicines
10%

Others
30%
Soap
24%

Beauty care Acne/skin

products problem products
2% 8%

Response Count
Acne/skin problem
products 4
Beauty care products 1
Soap 12
Medicines 5
Hair care products 13
Others 15

20
Interpretation:Here, 30% respondents said others, 26% respondents said hair care products,
24% respondents said soap, 10% respondents said medicines, 8% respondents said acne/skin
problem products and 2% respondents said beauty care products.
5. How long have you been using Patanjali products?

Purpose: The main purpose behind this question is to know since how long the customers
have been using Patanjali products.

4. Which Patanjali products do you use?

More than 6
months but less
than a year
6%
Over a year
46%

Less than 6
months
44%

Never used
4%

Response Count
Less than 6 months 22
More than 6 months but less than a
year 3
Over a year 23
Never used 2

21
Interpretation:Here, 46% respondents said over a year, 44% respondents said less than 6
months, 6% respondents said more than 6 months but less than a year and 4% respondents said
never used.

6. What are the reasons for purchasing Patanjali products?

Purpose: The main purpose behind this question is to know the reasons for purchasing
Patanjali products.

6. What are the reasons for purchasing Patanjali

products?

Natural
42%

Reasonable price
48%

Quality
10%

Response Count
Reasonable price 24
Natural 21
Quality 5

Interpretation:Here, 48% respondents gave the reason of reasonable price, 42% respondents
said natural and 10% respondents said quality.

22
7. From where do you purchase Patanjali products?

Purpose: The main purpose behind this question is to know the place from where the
customers purchase Patanjali products.

7. From where do you purchase Patanjali

products?

Retailers
56%

Marts
22%

Online shopping
Patanjali shop 8%
14%

Response Count
Patanjali shop 7
Marts 11
Retailers 28
Online shopping 4

Interpretation: Here, 56% respondents buy from retailers, 22% respondents from marts, 14%
respondents from Patanjali shop and 8% respondents do online shopping.

23
8. Overall how satisfied are you with Patanjali products?

Purpose: The main purpose behind this question is to know how satisfied the customers are
with Patanjali products.

8. Overall how satisfied are you with Patanjali

products?

Somewhat
satisfied Neither satisfied
10% nor dissatisfied
42%

Very satisfied
28%
Very dissatisfied
10%

Somewhat
dissatisfied
10%

Response Count
Very satisfied 14
Somewhat satisfied 5
Neither satisfied nor
dissatisfied 21
Somewhat dissatisfied 5
Very dissatisfied 5

Interpretation: Here, 42% respondents said neither satisfied nor dissatisfied, 28% respondents
said very satisfied and 10% respondents said somewhat satisfied and somewhat dissatisfied.

24
9. Considering your most recent experience with Patanjali products, how much do you
agree with the following statements?

Purpose: The main purpose behind this question is to know how much customers agree with
the given statements considering their most recent experience with Patanjali products.

9. Considering your most recent experience with

Patanjali products, how much do you agree with
the following statements?
Product is
competitively
Product does what
priced
it claims
22%
14%

Product was
worth the Product is easy to
purchase price use
26% 38%

Response Count
Product was worth the purchase
price 13
Product does what it claims 7
Product is competitively priced 11
Product is easy to use 19

Interpretation: Here, 38% respondents said product is easy to use, 26% respondents said
product was worth the purchase price, 22% respondents said product is competitively priced and
14% respondents said product does what it claims.

25
10. Thinking of similar product offered by other companies, how would you compare
Patanjali product offered to you?

Purpose: The main purpose behind this question is to know how customers would compare
Patanjali product offered to them thinking of similar product offered by other companies.

10. Thinking of similar product offered by other

companies, how would you compare Patanjali
product offered to you?

Somewhat better
32% About the same
32%

Much better
18%
Much worst
10%

Somewhat worst
8%

Response Count
Much better 9
Somewhat better 16
About the same 16
Somewhat worst 4
Much worst 5

Interpretation: Here, 32% respondents said somewhat better and about the same, 18%
respondents said much better, 10% respondents said much worst and 8% respondents said
somewhat worst
.

26
11. Have you heard of the term CSR?

Purpose: The main purpose behind this question is to know whether customers have heard the
term CSR.

11. Have you heard of the term CSR?

Yes
94%

No
6%

Response Count
Yes 47
No 3

Interpretation:Majority of the respondents said yes which is 94%whereas 6% respondents said

no.

12. Through which channel did you hear the term CSR?

Purpose: The main purpose behind this question is to know through which channel the
customers heard the term CSR.

27
 12. Through which channel did you hear the term
CSR?

Internet
38% Newspaper/magaz
ines
22%

Friends TV/radio
22% 8%
Teachers
10%

Response Count
Internet 19
Newspaper/magazines 11
TV/radio 4
Teachers 5
Friends 11

Interpretation: Here, 38% respondents heard from internet, 22% respondents from friends and
newspaper/magazines, 10% respondents from teachers and 8% respondents from TV/radio.

7. CONCLUSION AND RECOMMENDATIONS

7.1 CONCLUSION

Patanjali Ayurveda has given a trouble to many marketers with its individualistic ways of
marketing. The study shows that there are many significant factors that together make up the
buying decision of the product.

28
Customer’s perception towards a brand is built largely on the satisfactory level the user receives
after paying the product and the benefits the user looks for. The satisfaction brings in the
retention of customer.
Patanjali is enjoying the advantageous position in market through spirituality element involved in
its product.

7.2 RECOMMENDATIONS

Patanjali in order to retain more customers and satisfy them must fulfil the claims made by the
company before any other brand may mushroom up and take away the benefits of marketing
through spirituality.
The Company should strengthen its distribution channel to penetrate to rural markets.
They should establish its brand so that customers make repeat purchase and not one time
purchase.

7.3APPENDIX

Following are the questionnaires I had prepared for survey for customers.

1. Are you aware of Patanjali products?

 Yes
 No

2. What comes first in your mind when you hear the word ‘Patanjali Products’?
 Baba Ramdev
 Ayurvedic
 Reasonable price

3. Do you use Patanjali products?

 Yes
 No

29
 4. Which Patanjali products do you use?
 Acne/skin problem products
 Beauty care products
 Soap
 Medicines
 Hair care products
 Others

5. How long have you been using Patanjali products?

 Less than 6 months
 More than 6 months but less than a year
 Over a year
 Never used

6. What are the reasons for purchasing Patanjali products?

 Reasonable price
 Quality
 Natural

7. From where do you purchase Patanjali products?

 Patanjali shop
 Marts
 Retailers
 Online shopping

8. Overall how satisfied are you with Patanjali products?

 Very satisfied
 Somewhat satisfied
 Neither satisfied nor dissatisfied

30
  Somewhat dissatisfied
 Very dissatisfied

9. Considering your most recent experience with Patanjali products, how much do you agree with
the following statements?
 Product was worth the purchase price
 Product does what it claims
 Product is competitively priced
 Product is easy to use

10. Thinking of similar product offered by other companies, how would you compare Patanjali
product offered to you?
 Much better
 Somewhat better
 About the same
 Somewhat worst
 Much worst

11.Have you heard of the term CSR?

 Yes
 No

12. Through which channel did you hear the term CSR?
 Internet
 Newspaper/magazines
 TV/radio
 Teachers

31
  Friends

7.4 BIBLIOGRAPHY

In this Project report, while finalising and analysing quality problem in details the following
websites have been referred. All the material detailed below provides effective help and a
guiding layout while designing this text report.

Websites
 www.google.com
 https://en.wikipedia.org/wiki/Dabur
 https://www.dabur.com/
 https://www.dabur.com/in/en-us/csr-be-the-change/csr-policy
 https://www.dabur.com/in/en-us/csr-be-the-change
 https://www.scribd.com/doc/55422404/Final-Report-of-Dabur

32