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E Commercereportanalysislokmanhossain 170322085240
E Commercereportanalysislokmanhossain 170322085240
E Commercereportanalysislokmanhossain 170322085240
Overview in Bangladesh
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Prepared By:
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E-commerce: Electronic commerce, commonly known as e-commerce which consists of the
buying and selling of products or services over electronic systems such as the internet and other
computer networks.
This chart will show the current growth rates, quarter-on-quarter, as of 2014 are already very
high. Growth rates of over 30% quarter-on-quarter are not commonplace for most sectors in
Bangladesh. The predicted growth rates for 2015 and 2016 are even higher and imply a
persuasive case for more market entry and business expansion in this sector. [2] Internet
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penetration is 5% penetration, Mobile penetration is 23%, e-commerce sales: USD 38.1 million-
commerce annual growth rate: 200%+ (2013-2016) [6]
Source: https://trends.google.com/trends/explore?date=2016-01-01%202017-03-20&geo=BD&q=e-commerce%20in%20Bangladesh
E-commerce Delivery Ration in Bangladesh: More than 50k people are engaged with
e-commerce business. [12] At present per day approximately 20 thousands & per month 5-6 lakh
parcel was delivered all over the country. [9]
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[Source: Light castle partners survey on Digital Consumers, 2016, support document]
[Source: https://hifipublic.com/2015/07/12/kaymu-releases-survey-report-on-bangladeshs-e-commerce/]
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[Source: Light castle partners survey on Digital Consumers, 2016, support document]
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[Source: Light castle partners survey 2016, support document]
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[Source: Light castle partners survey 2016, support document]
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Bulk share of online shopping takes place before and during cultural events (like Pahela
Baishakh, Bijoy DIbosh) and major religious festivals (like Eid, Puja) in Bangladesh. This
finding resonates with our occasional buyer heavy respondent base which purchase/ increase
purchasing things online around specific shopping seasons within a year. Quite interestingly,
during sales/discounts offered by stores, only 11.33% of the respondents increase their order size
and/or frequency.
10 Trending Products to Sell Online in 2017: Smart watch, Facial Mask, Phone cases,
Enamel pins, Bluetooth speakers, Dad Hats, VR Products, Fairy Lights, Rechargeable Lighters,
Highlighter cosmetics. [7]
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Popular e-commerce in Bangladesh:
Approximately 60% of the participant picked Daraz as the top site. While Kaymu being the
second one with 29% of the people’s support to rival Daraz. Only 7% and 5% people chose
Pickaboo and Bagdoom respectively as the top site in Bangladesh.
Most 5 popular e-commerce site in Bangladesh list are given below [10]
Daraz.com.bd (https://www.daraz.com.bd/)
Ajkerdeal.com (https://ajkerdeal.com/)
Bagdoom.com (https://www.bagdoom.com/)
Chaldal.com (https://chaldal.com/)
Rokomari.com (https://www.rokomari.com/)
Daraz.com.bd: Daraz a globally leading e-retail brand officially launched its operation in
Bangladesh as daraz.com.bd, a venture by Rocket Internet one of world's largest Internet &
mobile platforms.
Founded: 2014
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Founder & Chairman: Sumeet Singh
Category: Daraz Bangladesh already maintain 13 category they are Men’s Fashion, Women’s
Fashion, Phones & Tablet,Tv,Audio & Cameras, Computer & Gaming,Appliances,Home &
Living, Sports & Fitness, Beauty & Health,Baby,Kids & Toys, Automotive &
Motorcycles,Gifts,Grocres shop, Pet Suppliers.
Focused Category: Electronics, Mobiles, Home & Living, Health & Beauty.
Alexa ranking in BD: 37 [3]
Alexa ranking in Global: 13,451[3]
Daily Page view: 161,621[4]
Advertisement cost per day: $485 [4]
Advertisement cost per month: $14,546 [4]
Traffic source: 94.4% from Bangladesh & rest of others company. [4]
Negative Traffic Growth: Daraz.com.bd's recent traffic trend shows 8.43% Negative growth. [4]
Website page loading time: 90% page load within 2 second. [4]
Facebook like: 4,146,387(verified)
Employee: approx. 40 employees (after merge with kaymu.com)
Age Purchase Ratio: From this analysis we can clearly see that the majority of the people that’s
highly involved are people who are in their early 20’s, which is 90% of my sample population.
The second largest groups are the people in their late 20’s which is 7%. The teenagers are at 3%
and out of 41 individuals that participated in the survey none of them are over thirty.
Gender Purchase Ratio: From the chart above we can see that there isn’t a very big gap
between Male and Female user regarding their involvement with e-commerce businesses. While
the male participants are 56% and the female are at 44%, just a mere 12% gap. So we can see
although the men are being more involved but the women aren’t falling behind. So Daraz should
continue to target both male and female as their consumers.
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[Source: Daraz survey 2016, support document]
Product Ratio: 90% original/brand Product & 10 % copy/non brand product.
Membership: E-cab Member
Ajkerdeal.com: Ajkerdeal.com is the largest online shopping mall and a sister concern of
bdjobs.com (recently bdjobs has sold their 25% stake to the Australian number one job portal
SEEK international at 38.5 crore. [19]) & beshto.
Founded: 2011
Founder & CEO: A K M Fahim Mashroor
Category: 35 main categories.
Investment: Fenox Venture Capital, 10 crore [15] [16] [17] Innotech [21]
Total Product: More than 100000 products
Merchants: More than 2000.
Focused Category: Those product which price is tk. 99 to tk.1999, Very cheap Gadgets Items
Alexa ranking in BD: 150 [13]
Alexa ranking in Global: 38225 [13]
Daily Page view: 57,137 [14]
Advertisement cost per day: $171 [14]
Advertisement cost per month: $5142 [14]
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Traffic source: 90% users come from Bangladesh. [14]
Positive Traffic Growth: 1.60% [14]
Website page loading time: 90% page loaded at 4 sec. [14]
Facebook like: 456,976
Regular Delivery: Around 1000 [17]
Employee: 150(approx.)
Age Purchase Ratio: Middle class, 18-36 year.
Ajkerdeal Agents: 12 districts. [18]
Order Ratio: 70% order comes from outside Dhaka. [18]
Ajker deal Facebook Statistics: [20]
Gender Purchase Ratio: Male 80%, Female 20%
Product Ration: 80% replica/copy product & 20% brand product.
Membership: E-cab Member.
Founded: 2010
Co-Founder & CEO: Syeda Kamrun Ahmed
Category: 4 main categories. Men, Women, Electronics, Home & Living.
Focused Category: Fashion & Lifestyle & e-store
Alexa ranking in BD: 650 [23]
Alexa ranking in Global: 83,235 [23]
Daily Page view: 28,650 [24]
Advertisement cost per day: $85.95 [24]
Advertisement cost per month: $2,578 [24]
Traffic source: 86.9% come from Bangladesh. [24]
Negative Traffic Growth: 55.49% [24]
Website page loading time: 90% page complete with 7sec. [24]
Facebook like: 832,694 (verified)
Bagdoom Facebook Statistics in Bangladesh: [22]
Employee: 15-20
Age Purchase Ratio: Teenage 18-28
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Order Ratio: 200+ daily orders
Gender Purchase Ratio: Teenage specially girls.
Membership: E-cab Member.
Founded: 2013
Co-Founder & CEO: Waseem Alim
Number of Customer: 45000 registered [26]
Investor: Sajid Islam [27]
Category: 12 ( Fruits & vegetables, Meat & Fish,Cooking,Beverages,Home & Cleaning,Pest control,
Office products, Beauty products, Health products, Pet care, Home appliances, Baby care)
Total Product: 5 million. [26]
Focused Category: Grocery product
Alexa ranking in BD: 660 [28]
Alexa ranking in Global: 129,463 [28]
Daily Page view: 38,657 [29]
Advertisement cost per day: $116 [29]
Advertisement cost per month: $3,479 [29]
Traffic source: 96.3% from Bangladesh. [29]
Positive Traffic Growth: 48.32% [29]
Website page loading time: 90% complete at 5 sec. [29]
Facebook like: 159,372
Chaldal Facebook Statistics in Bangladesh: [30]
Average Basket order size: $20 [26]
Employee: 350 officers [25]
Warehouses: 5 [25]
Age Purchase Ratio: All (specially worker women)
Order Ratio: 600 0rder per day. [25] [26]
Sales growth: 50% [25] 300-400% growth in every six month. [26]
Membership: E-cab Member.
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Rokomari.com: Rokomari.com is an e-commerce venture of “Onnorokom Group Web
Services Ltd”, a sister concern of Onnorokom Group.
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29.3% people using a website compared to 43.5% who used a Facebook Page for
purchasing products online.
16% order counting as a fraud in this business.
[Survey research on 400 people]
Suggestion:
As we already know most of the big big company already run their own e-commerce so it is very difficult
to survive in these sector. But e-commerce is a very profitable & long lasting business. So in B2C model
like us there are so many competitor we have they are Amikinee(BTI),Othoba(Pran-Rfl),Daraz(Rocket
Internet), Ajkerdeal(Bdjobs),Rokomari(Onnorokom group),Kiksha(Ananto group) & so on. If we look at
B2B there are only one well known e-commerce company named Sindabad.com (concern of Ananto
group). There is also another market leader named Pickaboo.com (concern of Symphony) they only sell
electronics, Onnorokom.com (concern of onnorokom group) they only sell book. So if we choose to select
one item to sell so that we can easily target our targeted audience & make our own brand identity like
pickaboo, chaldal, onnorokom.
Limitation:
E-commerce is a new era for our country so it’s a matter of sorrow that I got few data in web &
the other e-commerce company employee are not ready to publish any company data to their
competitor. So that I tried to level my best to complete the analysis of E-commerce overview in
Bangladesh. I hope you pardon my mistakes & realize the scarcity of data collection. As per you
know there is a time limitation so it is very tough to collect exact data within a short period of
time.
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References:
[1] The Daily Star: http://www.thedailystar.net/business/tradeshi-ties-alibaba-e-commerce-1291180
[10] News39:
http://news39.net/%E0%A6%AC%E0%A6%BE%E0%A6%82%E0%A6%B2%E0%A6%BE%E0%A6%
A6%E0%A7%87%E0%A6%B6%E0%A7%87%E0%A6%B0-
%E0%A6%85%E0%A6%A8%E0%A6%B2%E0%A6%BE%E0%A6%87%E0%A6%A8-
%E0%A6%B6%E0%A6%AA-%E0%A6%AC%E0%A6%BE-%E0%A6%87/
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[15] Future Startup: http://futurestartup.com/2015/12/06/fenox-venture-capital-launches-in-dhaka-
announces-200-million-fund-for-local-internet-startups/
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[35] Social Baker: https://www.socialbakers.com/statistics/facebook/pages/detail/164315863670362-
rokomari-com
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