Who we serve What we do Conferences Insights About Become a Client

Gartner Magic
Quadrant

Positioning technology players within a Resources

speci ic market Interactive Magic Quadrant

with Peer Insights User
Which are the competing players in the major technology markets? How are they positioned to Reviews
help you over the long haul? A Gartner Magic Quadrant is a culmination of research in a speci ic Gartner Magic Quadrant FAQs
market giving you a wide-angle view of the relative positions of the market s competitors. By
applying a graphical treatment and a uniform set of evaluation criteria a Magic Quadrant helps Gartner Magic Quadrant
you quickly ascertain how well technology providers are executing their stated visions and how Publication Calendar
well they are performing against Gartner s market view.
How Markets and Vendors Are
View all Magic Quadrants Evaluated in Gartner Magic
Quadrants

Contact Gartner

methodologies@gartner.com

General Contacts

Become a Gartner Client

How do I use a Gartner Magic Quadrant?

Use a Gartner Magic Quadrant as a irst step to understanding the technology providers you
might consider for a speci ic investment opportunity.

Keep in mind that focusing on the leaders quadrant isn t always the best course of action. There
are good reasons to consider market challengers. And a niche player may support your needs
better than a market leader. It all depends on how the provider aligns with your business goals.

How does a Gartner Magic Quadrant work?

A Magic Quadrant provides a graphical competitive positioning of four types of technology
providers in markets where growth is high and provider differentiation is distinct:

Leaders execute well against their current vision and are well positioned for tomorrow.
Visionaries understand where the market is going or have a vision for changing market rules
but do not yet execute well.
Niche Players focus successfully on a small segment or are unfocused and do not out-innovate
or outperform others.
Challengers execute well today or may dominate a large segment but do not demonstrate an
understanding of market direction.

Interactive Magic Quadrant features

Gartner s interactive Magic Quadrant features enable you to create a view of the Magic Quadrant
to re lect your own business goals needs and priorities. Most signi icantly the interactive features
enable you to adjust the weightings applied to each of the evaluation criteria to generate a new
client-speci ic Magic Quadrant graphic for that market. You can then save and share these
customized Magic Quadrants for your internal analyses and decision making.

Gartner s interactive Magic Quadrant also brings together our expert opinion and the Peer
Insights user-contributed reviews into one experience. User Review tab enables you to read and
evaluate what your peers have to say about the enterprise IT solutions they have implemented
and use in their enterprise on a daily basis. 

Additional perspectives
Contextualization enables you to view a Gartner Magic Quadrant through a speci ic lens
providing high-impact additional perspectives by key industry region and company size. This
enhancement provides analyst commentary on the market and notable vendors from key client
contexts. The interactive Magic Quadrant experience provides you with a customized view of the
market based on the criteria most important to you.

Read more

Magic Quadrants help you:

Get quickly educated about a market s competing technology providers and their ability to
deliver on what end users require today and in the future
Understand how a market s technology providers are competitively positioned and the
strategies they are using to compete for end-user business 
Compare a technology provider s strengths and challenges with your speci ic needs

About Gartner Investor Relations Privacy Policy

Careers Policies Terms of Use

Newsroom IT Glossary

Ombudsman Contact Gartner

©2019 Gartner Inc. and/or its a iliates. All rights reserved.