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Product & Brand Management: Assignment No.2 Brand Identity Prism (Kapferer's Model)
Product & Brand Management: Assignment No.2 Brand Identity Prism (Kapferer's Model)
Management
Assignment No.2
PHYSIQUE PERSONALITY
Elegant Store Trust
Experience Promise of Purity
Golden Ambience Unique Experience
RELATIONSHIP CULTURE
Every Occasion TANISHQ Customer Oriented
Jewelers Higher service Quality
Honesty to customers
Traditional Values
Emotions
Personified
REFLECTION
SELF IMAGE
Young Working Women
Offers more than a
Family
Weddings
Jewelers
Mid Premium segment Breaking new
records
2.PATANJALI
PHYSIQUE PERSONALITY
Natural Cosmetics Purity Guaranteed
Herbal & Wellness Natural Wellness
Products
Health Consistenccy
Natural Remedies
PHYSIQUE PERSONALITY
International Quality Sustainability
Fusion
Fashion
Honest ENGLAND