Intro

Statement of the problem

Scope
Objectives
Limitations
Chapter scheme

INTRODUCTION :
Arun Icecreams is probably the most well known Hatsun brand. When other ice
cream brands opened parlours exclusively in the city, Arun decided to take to suburban
and even rural areas, leading the ice cream into the hearts of millions. Arun caters to
different people with different tastes with a whole range of ice cream bars exclusively for
kids and novel ice cream flavours like indian sweets. The brand also consistently
introduces new flavours every season, just to make sure customers have something fresh
to look forward to every time they walk in to an Arun Ice-creams parlour. Arun Icecreams
has been one of the most popular brands of icecream over the decades. With new flavours
and variants being introduced on a prolific basis, customers always have something to
look forward to. Hatsun often called Hatsun Agro Products (HAP) is the largest private
sector dairy Company in India based in Chennai. It was founded by R. G. Chandramogan
in 1986. It had become a billion dollar company by mid-2016. The Company was also
awarded "The Fastest Growing Asian Dairy Company". The Dairy product maker has
been bagging the Golden Trophy from the Indian Government for largest dairy products
exporter for the last many years.

OBJECTIVES OF THE STUDY:

1. To find out the nature, extent and effect of psychological influences on choices,
including a desire to meet individual needs and social role.
2. To suggest an evaluative & analytical research framework needed to determine the
impact of the people.
3. To find out the nature and extent of possible influence on choice of available
provision institutional advertising and marketing.
4. To analyse the level of customer satisfaction with the services rendered by the
company.
5. To determine what factors lead them to choose the product.
6. Getting suggestion regarding improving the quality of product.

STATEMENT OF THE PROBLEM :

 The present study with hard efforts is to find out consumer’s satisfaction towards
Arun Icecream.
  Consumers does not have adequate knowledge to identify the quality.
 Certain consumers purchasing without any idea about that product, to create
awareness among them.
 The users purchase the product without knowing its full features.
SCOPE OF THE STUDY :
The Primary study is to create awareness about the product of Arun Ice-cream,
among Thoothukudi people and the secondary study is to view their opinion,thoughts,
feedback about this product and analyse whether this product made impact among
common people through the questionnaire.
DATA COLLECTION :
For the study the researches collected information relavant to their study from
 Primary Data and
 Secondary Data
METHODOLOGY :
The present study is based on both primary and secondary data. Secondary data
are collected from journel, research papers, and through internet.
Primary data are gathered with the help of an interview schedule which is
exclusively prepared to gather information from sample respondents; convenient random
sample technique is followed for selection of sample respondents.
TOOLS FOR ANALYSIS:
The researcher has used simple percentage analysis for the purpose of comparison of the
data. Bar diagram, Pie diagram were used for the presentation of collected data.
CHAPTER SCHEME:
 The report of the study has been presented in four chapters.
 The first chapter deals with the introduction and design of the study.
 The second chapter contains profile of the study.
 The third chapter deals with the data analysis and interpretation of result.
 The fourth chapter summarized the findings, suggestions and conclusion of the
study.
CHAPTER- II
INTRODUCTION :
ARUN ICECREAM was established in the year 1970 under the name
M/s.CHANDRAMOHAN & CO., for the manufacture and sale of Ice Creams and
Milk and Dairy based Products. The business grew rapidly and the Firm's turnover
increased from Rs.1.00 lakh in 1970 to Rs.29.52 lakhs in the year 1986. In 1987, Mr.
R.G. CHANDRAMOGAN allowed the Company to register the Brand Name "ARUN
ICECREAM" The Company has changed its name to HATSUN MILK FOOD
PRIVATE LIMITED and Certificate to this effect was obtained from the Registrar of
Companies, Tamil Nadu, Madras on 07.08.95 and subsequently converted into Public
Limited Company.
The founder of ARUN- ICECREAM, R. G. Chandramohan is the chairman and
managing director of Hatsun Agro Product Ltd, which is the manufacturer of branded
milk and ice cream and the largest private dairy in India. His family sold some
property for 13,000 rupees with which he started RG Chandramogan & Co in 1970.In
1986, RG Chandramogan & Co the firm was established as ‘Hatsun Agro Products
Ltd’.His son C. Sathyan has been named executive director of Hatson Agro since 2002
He is one of the first generation of entrepreneurs from Sivakasi. He is one among the
41 Indian Billionaires. Hatsun group is also producing Arokya and Gomatha, two
popular milk brands in Tamil Nadu. Arun has over 1000 exclusive parlours. Of the
1,000 outlets, 670 are in Tamil Nadu, 148 in Karnataka and the rest in Kerala and
Andhra Pradesh.