JANINE MARY B.

LOGROÑO
GRADE 12 STEM - B
 Table of Contents

MARKETING ANALYSIS (3C’s), MARKETING PLAN (7P’s)

A. MARKET ANALYSIS 1
1.) Company’s Product and Services 1
2.) Costumer Analysis 1
3.) Competitive Analysis 1
4.) External Analysis or SWOT Analysis 1

B. MARKETING PLAN 2
1.) Product Plan 2
2.) Pricing 2
3.) Place 2
4.) Promotion 3
5.) People 3
6.) Packaging 3
7.) Positioning 3
SALES PLAN
A. SALES PROJECTION AND TARGETS 4

OPERATIONS/ PRODUCTION PLAN

A. OPERATIONS 4
B. PRODUCTION
1.) Production Schedule 5
2.) Production Process 5
3.) Processing Plant and Equipment 5
4.) Sources of Materials 5
5.) Production Costs 6

FINANCIAL PLAN
1.) Start-up Costs Requirements 6
2.) Budget 7
4 M’s (MANPOWER, MACHINE, MATERIAL, METHOD)
1.) Manpower 8
2.) Machine 8
3.) Material 8
4.) Method 9