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Marketing Plan: Finance Overall Budget
Marketing Plan: Finance Overall Budget
Fairy land being an initial startup company would have a major inclination towards the display
of its product offerings and how they are differentiated from those of the existing competitors.
The target market would be chosen to clearly send them a message about the new apparel range
and its awareness would be created through the right media options. Marketing plan goals should
align with a company's overall business goals and objectives. The lack of a clear marketing goal
can derail the best efforts before any action is put into place.
Marketing Objectives:
Aim to communicate brand to the target customers with high frequency rate.
Inform the reached audience about the benefits of company.
Convince the informed audiences.
Stimulate and inculcate a desire in the convinced audience to buy Fairy land brand
To capture a significant market share
To position Fairy land as a company offering trendy and fashionable frocks at reasonable
prices
To showcase Fairy land as the most trendy and stylish clothing brand.
To announce the audience that Fairy land offers high quality apparels
Finance
Overall budget
Overall BudgetYou can work with annual values and/or with overall values in budgeting.
Working with overall values is only possible in connection with funds. Annual values
are budget values which are available in the budget or as funds from secondary sources for an
individual fiscal year. So the budget of this company is 1,600,000
Balance sheet
ROI = 5.66 %