TABLE OF CONTENTS

S.NO. TITLE PAGE NO.

Chapter - 1: INTRODUCTION
1 1.1 About the Industry
1.2 About Company Profile
Chapter - 2: LITERATURE REVIEW
2 2.1 Literature Review
2.2 About the Topic
Chapter - 3: RESEARCH METHODOLOGY
3 3.1 Objective of the Study
3.2 Research Methodology
4 Chapter - 4: ANALYSIS & INTERPRETATION
5 Chapter - 5: FINDINGS & SUGGESTION
4.1 Findings
4.2 Suggestions
6 Chapter - 6: CONCLUSION
7 BIBLIOGRAPHY
8
QUESTIONNAIRE
Chapter 1: INTRODUCTION

INTRODUCTION
INDIAN BANKING SECTOR
The Reserve Bank of India (RBI) is India’s central bank. Though public sector bank’s
currently dominate the banking industry, numerous private and foreign banks exist.
India's government-owned banks dominate the market. Their performance has been
mixed, with a few being consistent profitable. Several public sector banks are being
restructured, and in some the government either already has or will reduce its
ownership.
PRIVATE AND FOREIGN BANKS
The RBI has granted operating approval to a few privately owned domestic banks; of
these many commenced banking business. Foreign banks operate more than 150
branches in India. The entry of foreign banks is based on reciprocity, economic and
political bilateral relations. An inter-departmental committee approves applications for
entry and expansion.

CAPITAL ADEQUACY NORM

Foreign banks were required to achieve an 8 percent capital adequacy norm by March
1993, while Indian banks with overseas branches had until March 1995 to meet that
target. All other banks had to do so by March 1996. The banking sector is to be used as
a model for opening up of India’s insurance sector to private domestic and foreign
participants, while keeping the national insurance companies in operation.
BANKING
India has an extensive banking network, in both urban and rural areas. All large Indian
banks are nationalized, and all Indian financial institutions are in the public sector.
RBI BANKING
The Reserve Bank of India is the central banking institution. It is the sole authority for
issuing bank notes and the supervisory body for banking operations in India. It
supervises and administers exchange control and banking regulations, and administers
the government’s monetary policy. It is also responsible for granting licenses for new
ban branches. 25 foreign banks operate in India with full banking Licenses. Several
licenses for private banks have been approved. Despite fairly broad banking coverage
nationwide, the financial system remains inaccessible to the poorest people in India.
INDIAN BANKING SYSTEM
The banking system has three tiers. These are the scheduled commercial banks; the
regional rural banks, which operate in rural areas, not covered by the scheduled banks;
and the cooperative and special purpose rural banks.
SCHEDULED AND NOW SCHEDULED BANKS
There are approximately 80 scheduled commercial banks, Indiana and foreign; almost
200 regional rural banks; more than 350 central cooperative banks, 20 land
development banks; and a number of primary agricultural credit societies. In terms of
business, the public sector banks, namely the State Bank of India and the nationalized
banks, dominate the banking sector.

6%
6%
5%
3% National Banks

Corporation Banks

Private Banks

Multinational Banks

Money Lenders &

80% Others

MARKET SHARE
 COMPANY PROFILE OF ICICI BANK
In the year 1955 The Industrial Credit and Investment Corporation of India Limited
(ICICI) incorporated at the initiative of the World Bank, the Government of India and
representatives of Indian industry, with the objective of creating a development
financial institution for providing medium-term and long-term project financing to
Indian businesses. Mr.A.Ramaswami Mudaliar elected as the first Chairman of
ICICI Limited.
ICICI emerges as the major source of foreign currency loans to Indian industry.
Besides funding from the World Bank and other multi-lateral agencies, ICICI also
among the first Indian companies to raise funds from International markets.
Next year ICICI declared its first Dividend at 3.5%, and in 1958 Mr.G.L.Mehta was
appointed the 2nd Chairman of ICICI Ltd. In 1960 ICICI building at 163, Back bay
Reclamation was inaugurated.
And very next year i.e. in 1961 the first West German loan of DM 5 million from
Kredianstalt was obtained by ICICI.
In 1967 ICICI made its first debenture issue for Rs.6 crore, which was oversubscribed.
After two years first two regional offices in Calcutta and Madras were opened. Then in
1972 ICICI establish its second entity in India to set-up merchant banking services,
and Mr. H. T. Parekh appointed as the third Chairman of ICICI.
In 1977 ICICI sponsors the formation of Housing Development Finance Corporation,
and also managed its first equity public issue, and next year Mr. James Raj appointed
as the fourth Chairman of ICICI, but he was replaced by Mr.Siddharth Mehta in the
year 1979.
In the year 1982 ICICI becomes the first ever Indian borrower to raise European
Currency Units, and in the same year ICICI commences leasing business. After two
years Mr. S. Nadkarni appointed as the sixth Chairman of ICICI and in the year 1985
Mr.N.Vaghul appointed as the seventh Chairman and Managing Director of ICICI.
In 1986 ICICI first Indian Institution to receive ADB Loans. First public issue by an
Indian entity in the Swiss Capital Markets and ICICI along with UTI sets up Credit
Rating Information Services of India Limited, (CRISIL) India's first professional
credit rating agency, also ICICI promotes Shipping Credit and Investment Company of
India Limited. (SCICI). In the same year The Corporation made a public issue of
Swiss Franc 75 million in Switzerland, the first public issue by any Indian equity in
the Swiss Capital Market. In 1987 ICICI signed a loan agreement for Sterling Pound
10 million with Commonwealth Development Corporation (CDC), the first loan by
CDC for financing projects in India, and very next year ICICI promotes TDICI -
India's first venture capital company.
In the year 1993 ICICI sets-up ICICI Securities and Finance Company Limited in joint
venture with J. P. Morgan and also sets up ICICI Asset Management Company.
ICICI Bank was originally promoted in 1994 by ICICI Limited, as an Indian financial
institution, and was its wholly owned subsidiary. In 1996 ICICI becomes the first
company in the Indian financial sector to raise GDR also ICICI announces merger
with SCICI. In the same year Mr.K.V.Kamath appointed the Managing Director and
CEO of ICICI Ltd.
In the year 1997 ICICI was the first intermediary to move away from single prime rate
to three-tier prime rates structure and introduced yield-curve based pricing, and the
name "The Industrial Credit and Investment Corporation of India Limited " was
changed to "ICICI Limited" and also ICICI announces takeover of ITC Classic
Finance.
ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of
shares in India in fiscal 1998.
In the year 1999 ICICI launches retail finance - car loans, house loans and loans for consumer
durables, and also ICICI becomes the first Indian Company to list on the NYSE through an issue of
American Depositary Shares.
In the year 2000 ICICI Bank becomes the first commercial bank from India to list its stock on NYSE.

ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in

fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal
2001 and fiscal 2002.
After consideration of various corporate structuring alternatives in the context of the
emerging competitive scenario in the Indian banking industry, and the move towards
universal banking, the managements of ICICI and ICICI Bank formed the view that
the merger of ICICI with ICICI Bank would be the optimal strategic alternative for
both entities, and would create the optimal legal structure for the ICICI group's
universal banking strategy. The merger would enhance value for ICICI shareholders
through the merged entity's access to low-cost deposits, greater opportunities for
earning fee-based income and the ability to participate in the payments system and
provide transaction-banking services. The merger would enhance value for ICICI
Bank shareholders through a large capital base and scale of operations, seamless
access to ICICI's strong corporate relationships built up over five decades, entry into
new business segments, higher market share in various business segments, particularly
fee-based services, and access to the vast talent pool of ICICI and its subsidiaries. In
October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger
of ICICI and two of its wholly owned retail finance subsidiaries, ICICI Personal
Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The
merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by
the High Court of Gujarat at Ahmadabad in March 2002, and by the High Court of
Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to the
merger, the ICICI group's financing and banking operations, both wholesale and retail,
have been integrated in a single entity.
*Free float holding excludes all promoter holdings, strategic investments and cross
holdings among public sector entities.
ICICI Bank is India's second-largest bank with total assets of about Rs.1, 67,659 crore
at March 31, 2005 and profit after tax of Rs. 2,005 crore for the year ended March 31,
2005 (Rs. 1,637 crore in fiscal 2004). ICICI Bank has a network of about 560
branches and extension counters and over 1,900 ATMs. ICICI Bank offers a wide
range of banking products and financial services to corporate and retail customers
through a variety of delivery channels and through its specialized subsidiaries and
affiliates in the areas of investment banking, life and non-life insurance, venture
capital and asset management. ICICI Bank set up its international banking group in
fiscal 2002 to cater to the cross border needs of clients and leverage on its domestic
banking strengths to offer products internationally. ICICI Bank currently has
subsidiaries in the United Kingdom and Canada, branches in Singapore and Bahrain
and representative offices in the United States, China, United Arab Emirates,
Bangladesh and South Africa.
ICICI Bank's equity shares are listed in India on the Stock Exchange, Mumbai and the
National Stock Exchange of India Limited and its American Depositary Receipts
(ADRs) are listed on the New York Stock Exchange (NYSE).
As required by the stock exchanges, ICICI Bank has formulated a Code of Business
Conduct and Ethics for its directors and employees.
At April 4, 2005, ICICI Bank, with free float market capitalization* of about Rs.
308.00 billion (US$ 7.00 billion) ranked third amongst all the companies listed on
the Indian stock exchanges.

ICICI – A COMPLETE FAMILY PICTURE

Chapter 2: LITERATURE REVIEW
INTRODUCTION OF ICICI BANK

Financial services and wide range of banking products are offered by ICICI Group and
retail customers through a variety of delivery channels and through its specialized
group companies, subsidiaries and affiliates in the areas of personal banking,
investment banking, life and general insurance, venture capital and asset management.
In their respective sectors ICICI Group companies have enhanced and maintained their
leadership position with the support of strong customer focus.
Second largest India’s bank is ICICI with the total assets of Rs. 3,793.01 billion (US$
75 billion) at March 31, 2009 and for the year ended March 31, 2009 profit after tax is
Rs. 37.58 billion. In India, the ICICI bank has a network of 1,451 branches and total
ATM’s are 4,721 and existed in 18 countries.

HISTORY

1955:
The government of India and representatives of Indian industry, the Industrial
Credit and Investment Corporation of India Limited (ICICI) is incorporated at the
initiative of the World Bank. In order to provide the medium and long term project
financing to Indian businesses development financial institutions are created. First
chairman of ICICI limited is Mr.A.Ramaswami Mudaliar.
ICICI emerges as the major source of foreign currency loans to Indian industry.
In the Indian companies, ICICI is the first company for increasing the funds from
international markets besides funding from the World Bank and other multi-lateral
agencies.
1956:
ICICI stated that its first share is 3.5%.
Business:
In 1994 through ICICI Ltd., Indian development financial institution, ICICI
bank was advanced. Among all private banks ICICI bank has to develop into largest
commercial bank so consequently two entities are combined. In the second half of
nineties to beat the Indian banking industry, with new technologies ICICI bank which
is a new generation bank is in progress. VSAT technology is used in network along
with systems and state-of-the-art technology in ICICI bank branches, these branches
are automated fully.
With SWIFT International network, bank is having relation and network of ICICI bank
is extended in 2005 as 1,910 ATMs and 562 branches. Some of the electronic channels
like call centers and ATMs, internet banking, mobile banking are increased and for
these channels number of customer transactions are transferred then more than 70% of
customer transactions are happening.
To increase deposit franchise overseas and corporate business a small Russian banking entity,
Investitsionno-Kreditny Bank (IKB) is obtained by ICICI bank. Through DBS in Singapore,
Lloyds TSB in UK and Wells Fargo in USA banks, ICICI bank is having a number of dealings.

To do mutual business, ICICI planned to deal with prudential plc. Of UK. Through
Prudential ICICI Trust Limited and Prudential ICICI Asset Management Company
duo is moderately insistent. Towards the Indian agricultural sector, to offer services
ICICI bank is ready. By means of large agriculture markets, in place more than 70
agri-desks and 2000 Internet kiosks are started.

Developments:

‘Mutual Fund Sweep Account’ is started by ICICI Bank- Since to receive higher
income, parking their short-term excess into liquid mutual funds when existing
account holders are permitted by automatic sweeping facility. During GIC Mutual
Fund and Prudential ICICI Asset Management Companies liquid fund schemes to
invest an excess account, present account customers of ICICI bank are having ability.
In ICICI, ICICI Capital Services Limited and ICICI Personal Financial Services
Limited are two combined wholly-owned subsidiaries, these two subsidiaries are in
progress with ICICI bank.
Towards Rs.500 crore CD (Certificates of deposit) programme of IBL (ICICI Bank
Ltd), the short-term of safety is represented as A1+rating it is allocated by ICRA.
To start the credit cards of ICICI Bank Master Card, MasterCard International is
occupying ICICI Bank. About 4, 50,000 debit cards of ICICI bank are situated where
as 5, 50,000 credit cards are situated at present. In market main card issuer is ICICI
bank. For every month by rate 1, 00,000, debit and credit cards are added by bank. The
debit card business is the latest one where as credit card business is started 2 years
back by bank.
At the end of December 31, 2009 profit is Rs. 30.19 billion (US$ 648.8 billion)
for nine months after tax, for total resources of Rs. 3, 562, 28 billion (US$ 77 billion)
at December 31, 2009 thereforeIndia’s second-largest bank is ICICI. 4,883 ATMs and
1,646 branches network in banks, inIndiaand at present in 18 countries. During
specialized subsidiaries and variety of delivery channels, for retail customers and
corporate customers an open series of financial services and banking products are
presented by ICICI and in regions like asset management and venture capital,
investment banking, life and non-life insurance it is joined.
Technology:

In an extremely automated environment the HDFC bank functions in terms of

communication systems and information technology. Towards its customers this bank
is allowed to present transfer facilities of speedy funds, because every branch of this
bank contains online connectivity. To deal with customers through the Automated
Teller Machines (ATMs) and branch network, a multi-branch access is also offered.
In order to gain the best technology which is available internationally so as to create
infrastructure for a world class bank, considerable investments and efforts were made
by the bank. Through robust and scalable systems, the business of the bank is
sustained which makes sure that the clients are always provided with supreme
services.
In the internet and technology, the bank has prioritized its commitment as one of its
major aims and also in web-enabling its core business an important progress has been
already made. To produce a build market share and competitive advantage, the bank
has been successful in influencing its market position, in all of its business.
In association with the VISA (VISA Electron) an International Debit Card is
launched and as well as issues the Master card Maestro debit card by the first bank
inIndiawhich is HDFC Bank. In late 2001, HDFC launched its credit card business. A
total card base (credit and debit cards) HDFC bank crosses over 13 million by the end
of the March 2009.
The Bank is also one of the leading players in the “merchant acquiring” business
with over 70,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at
merchant establishments. The Bank is well positioned as a leader in various net based
B2C opportunities including a wide range of internet banking services for Fixed
Deposits, Loans, Bill Payments, etc.
 MARKETING STRATEGY OF ICICI BANK

DEPOSITS SCHEMES
SAVINGS BANK ACCOUNTS
Opening of accounts
Savings Bank Accounts should be opened in accordance with the Bank’s rules framed
for the conduct and maintenance of such accounts and also in conformity with the
directives issued by Reserve Bank of India and India Banks Association from time to
time.
Minimum deposit
The minimum amount with which a Savings Bank Account can be opened is Rs. 100/-
for non Computerised Branch & Rs, 500/- for Computerised Branch. It should be
ensured that this minimum balance is maintained by the account holder at all times.
However a minimum balance of Rs. 250/- should be maintained in the account if
cheque book facility is required by the account holder. If the minimum balance of Rs.
250/- is not maintained in such an account in any month, the Branch should charge
service charges on such accounts at the rate fixed by the Bank from time to time.
The minimum amount with which Savings Bank Account can be opened is Rs. 100/-
in Rural & Semi-Urban, Rs. 250/- in Urban & Metro.
For all branches except computerised branches minimum amount of balance should
be:
(i) Rs. 100/- for Savings Bank Account without cheque book facility
(ii) Rs. 250/- with cheque book facility.
Rs, 500/- for computerised branches with or without cheque book facility.
If the minimum balance of Rs. 250/- or Rs. 500/- as the case may be is not maintained
in such account the Branch should charge service charges on such accounts at the rate
fixed by Bank from time to time.
The following institutions are permitted by R.B.I. to open Savings Bank Accounts
(i) Small Farmers’ Development Agency (SFDA)
(ii) Marginal Farmers’ &Agricultural Laborers’ Development Agency (MFALDA)
(iii) Drought Prone Area Programme (DPAP)
(iv) District Development Authority (DDA)
(v) “District Rural Development Agency/Society (DRDA/DRDS)
(vi) Integrated Rural Development Programme (IRDP) and its sub-scheme-
Development of Women and Children in Rural Areas (DWCRA).
(vii) State level Khadi and Village Industries Board (KVIB)
(viii) Integrated Tribal Development Agency (ITDA)
(ix) Agricultural Produce Market Committee (APMC)
(x) Fish Farmers’ Development Agency (FFDA)
(xi) University/College Teachers ‘/Employees’ Provident Fund Accounts
(xii) Municipal Employees’ Provident Fund Accounts
(xiii) Gujarat Scheduled Caste Economic Development Corporation
(xiv) Self help groups (registered or unregistered)
(xv) Nagar Panchayat, Nagar Palikas and Municipal Bodies in relation to funds
given as subsidy under Jawahar Rozgar Yojana towards the Scheme of Urban
Micro Enterprises (SUME) provided the account is opened with a Public
Sector Bank i.e. State Bank of India, its subsidiaries or any other nationalised
Bank). Funds of the Jawahar ‘ Rozgar Yojana (Central Share as well as State
Share) can be kept in Savings Bank Account to be opened by Zilla Parishads
DRDA/ Gram Panchayats. The interest amount accrued on such deposits shall
be treated as JRY additional resources.
(xvi) Any other Institutions permitted by RBI from time to time.
Who can open Savings Bank Accounts current account
The account can be opened by the following:
(i) An individual in his/her own name
(ii) An individual jointly with other personls
(iii) An employee can opened only one Bank account & if he/she is already having
more than one account in same or in different Bank intimation can be send to
his employer in writing with detail of such account & also the reason therefore.
 Such intimation should be given to the Bank whenever he desires to open
another account in the same or other Bank.
(iv) A guardian on behalf of minor
(v) One person for another person with the stipulation that the deposit can be
withdrawn by the latter on his/her attaining majority or some other specified
time.
(vi) A minor above the age of 10 years and who knows how to read and write, (in
his own name or jointly with any other person) subject to certain conditions
laid down for opening Minor Saving accounts.
(vii) A Hindu undivided family (H.U.F.) only if the HUF is not engaged in
trading/business activity and such account is opened in the name of Karta.
(viii) The following categories of Institutions/Organisations can, as per directives of
Reserve bank of India open Savings Bank Accounts on usual terms of payment
of interest:
(a) Societies registered under Societies Registration act, 1860 or by other
corresponding law in force in a State or Union territory.
(b) Companies governed by the Companies Act, 1956”which have been licensed
by the Central Government under Sec.25 of the said Act or corresponding
provision in the Indian Companies Act, 1913 and permitted not to add to their
names the words “Limited” or ‘Private limited”.
(c) Organizations I Institutions which are exempted from payment of Income Tax
under Income Tax Act1961.
(d) Institutions specifically charged with the task of rendering social or economic
assistance to the weaker and under-privileged sections of society, not falling
under 3.5 below and whose entire income is exempted from payment of
Income Tax under the payment of Income tax Act, 1961.
Interest free Savings Bank Accounts
Branches should not open Savings Bank Accounts of ineligible application not even
Interest Free Account. They include other Banks, Regional Rural Banks, Co-Operative
Banks, Land Development Banks, Government Developments bodies depending upon
budget allocation for performance of their functions, Municipal
Corporations/Committees, Panchayat Samitis, state Housing Boards, Water and
Sewerage/Drainage Boards, State Text Book Publishing Corporations/societies,
Metropolitan Development Authority State / District level Housing Co-operative
Societies etc. or any ,trading, business or professional (e.g. advocates, Chartered
Accountants) concerns whether such concerns are proprietary, partnership firm,
Company or association.
CURRENT ACCOUNTS
Current Accounts
A current account is a running and active account which may be operated upon any
number of times during a working day. There are no restrictions as to the number and
amount of withdrawals from a current account. These accounts are normally opened
by businessmen, joint stock companies, institution, public authorities and public
corporations. No interest is payable on these accounts arid hence they are a source of
comparatively low cost lendable resources to the Bank. All efforts should therefore be
made to mobilise maximum deposits in Current Accounts.
Special Features of Current Accounts
The Reserve Bank of India prohibits permanent of interest on balances laying in
current accounts. Except in the following cases:
(a) On current account balances of Regional Rural Banks at half percent below the
borrowing rate fixed for RRBs for borrowing from the sponsor Bank.
(b) In case of balances laying in current account in the name of deceased
individual depositor or sole proprietorship firm from the date of death of the
depositor, till the date of repayment to the legal heirs, representatives or
nominee at the rate of interest on Savings Bank account applicable on the date
of payment.
There are no restrictions on the number and amount of withdrawals.
Third party cheques and cheques with proper/regular endorsements are collected for
the credit of current account balances.
Overdraft facilities can be given to deserving current account holders on request as per
prescribed procedure.
Incidental charges are levied on all current accounts to recover a portion of cost of
maintenance, stationery and other services rendered to current account customers.
The facility of overprinting of names on cheque forms is generally extended to
customers keeping sizeable balances and having large operations in their accounts.
However, printing of the customer’s logo on the cheques is not permitted.
Who can open Current Accounts
Any person(s) or parties capable of entering into contract (i.e. a person who is not a
minor, is not insane or an undischarged insolvent) can open a Current Account. These
are:
(i) Individuals-Singly or jointly
(ii) Joint Hindu Undivided Family
(iii) Firms-Proprietorship or Partnership
(iv) Clubs and Associations
(v) Joint Stock Companies
(vi) Executors and Administrators
(vii) Trustees
(viii) Liquidators
(ix) Local Authorities/Corporations
Opening of Current Account of Individual/s
While opening a current account of individual/s, the Bank’s prescribed form should be
use (See Annexure 1, 2 and 3). The individuals desiring open the account should be
guide to fill up the form properly and legibly. Alterations,’ if any, should be
authenticated by the, depositors. Two copies of passports size photographs of
depositor be obtained and affixed on the form. The guidance for filling up the form
will include the following aspects:
 Title of the account.
 Initial deposit.
 The status of account holder.
  Declarations regarding the banking/borrowing arrangements.
 Address.
 Operating instructions.
 Nominations.
 Name(s) and Specimen Signature(s).
 Introduction.
 Signature of the Officer.
 Issuance of cheque book.
Accounts of Sole Proprietorship Concerns
It is an account in the name of a firm or business owned by one individual who is its
proprietor. It is operated upon by the individually in his capacity as the sole Proprietor
of the firm. The name of the account may be different from the name ‘Of the
proprietor.
All the formalities for opening a current account as mentioned in paragraph 4 above
have to be completed.
Joint Hindu Family Account (Hindu Undivided Family Accounts
Generally, a Joint Hindu Family has some property owned by all the members as
ancestral property. The ownership of such property passes on to the members of the
family according to the Hindu Law. According to Mktakshara School of Hindu Law,
every male member of the family acquires an. interest in the joint property by birth.
After the enforcement of Hindu Succession Act 1956, the share of the deceased
coparcener who was a member of the Joint Hindu Family divisible amongst the wife,
daughters and other relatives as given in the Act. A daughter is a member of the H.U.F.
only till she is unmarried.
While opening and conducting an account in the name of Joint Hindu Family, a has to
bear in mind the following aspects
(i) The family business and its assets are managed by the eldest male member
known as Karta. The sons, grandsons, great grandsons lineally descended from
a common ancestor are called Co-parceners. The H. U. F. also includes their
wives.
(ii) Joint Hindu Family firm is not a partnership, therefore, it is not governed by
the Partnership Act.
(iii) The account should be opened in the name of the Karta or in the name of
family business.
(iv) The form for “Jointly Family Declaration” (Annexure 9) should be obtained
duly signed by Karta and other major members of Joint Hindu Family y.
(v) The names all the minors with their date of birth/ages should be noted on the
account opening form.
Inoperative Current Accounts
In this cases where there are no operations for 6 months or more and minimum
balance is not being maintain as shown below, a service charge of Rs. 25/-per every 6
months. (March & September) should beleived, till the balance is reduced to Rs. 100/-.
There’ after the account should be closed and the balance should be appropriate under
advice to the Account holder with a request to return the unutilised cheque leaves an9
to get the Pass book updated.
Minimum Balance in Current Account:
Metro Urban Semi-Urban Rural
3000 3000 1000 1000
In account where, the minimum balance is over the above and there are no transactions
for 6 months or more, the account holder should be contacted to operate the account.
Alternatively, a suggestion should be made to them to open a Savings Bank account if
eligible to do so. If not so eligible, and want their Current Account to continue, the
same be allowed and a service charge should be levied as per H. 0. circular issued
from time to time.
In all such cases, as in the case of unsatisfactory accounts it is desirable to give
sufficient notice before closing down the account.
FDR (Fixed Deposit Scheme)
 In a term deposit scheme the investment c be made from 15 days to 10 years and
interest is payable as per chart at quarterly intervals. Monthly payment of interest
is also made on specific request at discounted rates.
 Interest may also be drawn at half-yearly intervals at the option of the depositor
where upon the interest as per chart will be compounded at quarterly/ intervals.
 As an illustrative example, if a deposit of Rs.l0,000/- is placed for five years at
11% p a., the interest receipt options would be as follows:
Quarterly interest Rs. 275.00
Half yearly interest Rs.5 57.56
Monthly interest Rs. 90.83
A thoughtful feature of this scheme is that if the account holder also holds a savings
bank account, and if a cheque is required to be returned for want of funds, money cai
be arranged to be automatically transferred from the FD account. This facility is
available for deposits of Rs.1000/- and above and on specific request.
SDR (Samruddhi Deposit Scheme
This is a cumulative deposit scheme where deposits are accepted in periods which are
multiples of three months. The interest as per chart is compounded at quarterly
intervals and paid on maturity along with the deposit amount.
ICICI SAVIFIX DEPOSIT
ICICI SAVIFIX takes care of your hard earned money at high Fixed Deposit rates and
liquid like saving. It’s a wonderful product at customers disposal. Grab it, as the
balance amount in Fixed Deposit will earn Fixed Deposit Interest for the period it
remained in the Fixed Deposit at the contracted rate on the date it was made Fixed
Deposit. If customers already have Saving Account at Icici Bank’s computerised
branch convert it to SAVIFIX RD
RD (Recurring Deposit)
This is a scheme for accumulation of savings. Deposits are accepted under the scheme
in monthly installments for a predetermined period, Interest at rates given in the chart
are added on the accumulated balance and compounded at quarterly intervals.
Installments under the scheme can be remitted at any branch of the bank for onward
remittance to the branch where the account is maintained.
LLRD (Loan Linked Recurring Deposits
This is a scheme similar to the RD scheme with a facility to take a loan equivalent to
three times the maturity value of the deposit for purchase of a consumer durable. The
loan is however restricted to 75% of the value of the consumer durable or Rs.75, 000/
whichever is lower.
Icici Freedom Deposit Scheme
Icici Freedom Deposit is a Liquid Fixed Deposit. What this means is that upto 90% of
the initial principal amount can be withdrawn by simply writing out a cheque.
Meanwhile the whole amount will continue to get interest for the entire period. The
Icici Freedom Deposit requires a minimum period of 1 year and a maximum of 5
years. Individuals, in single or joint names, corporate bodies and firms can open a Icici
Freedom Deposit.
(P.S.: Interest rates are subject to change without notice. Under cumulative interest
schemes, the total interest payable or the maturity value gets mod if Tax Deduction at
Source (TDS) becomes applicable. At present TDS is applicable for domestic deposits
where annual interest payable during a financial year is Rs.10,000/- or higher and in
case of NRO accounts irrespective of the amount)
ATM
Atm features icici bank atm is the easiest and the fastest way to directly access your
account. Round the clock. Round the year. Only atm cards are issued in the
following branches.
With the icici bank atm card, you can :
 Operate up to 10 accounts with a single atm card of yours in the same branch.
 Withdraw up to rs.15,000 if the atm is on-line per day per card (connected to
our central switch), or rs.3,000 if the atm is off-line. (rs 25000 for icici select
customers)
 Deposit up to 30 notes at one time. You can also deposit your cheques through
the atm (only available on atms with deposit facility)
Benefits
 Same day clearance - your cash deposits made during business hours will be
credited to your account on the same day.
 Transfer funds between your accounts in the same branch and view the balance
in your account (when the atm is on-line).
 Cheque book request - you can even request for a cheque book for any of your
accounts linked to your card through the atm
 Mini-statement - you can get a mini-statement listing the last ten transactions
in any of your accounts linked to your atm card (currently this is only possible
with on-line atms)
NRI SEVICES
Our overseas representative offices include:
UK
icici bank limited
Uk representative office
78, cannon street,
London ec4n 6nq uk
Tel: 44 (0)207 6186535
Fax: 44 (0)207 6188001

USA
icici bank limited
New york representative office
Suite 2330, 500, 5th avenue,
New york ny 10110
Tel: 1 408 5721365
Fax: 1 646 8278435

Invest here
We offer products that help you make the best of the investment opportunities back
home, in india. You will also gain from regular updates on the investment scene in
india from us.
Mutual funds
Icici bank's mutual fund bazaar offers a choice of leading mutual funds in india.
Portfolio investment
a scheme offered by the reserve bank of india permitting nris and ocbs (overseas
corporate bodies) to purchase and sell shares and/or convertible debentures of indian
companies.
Goi relief bonds long term, low risk-high return investment instruments offered by the
government of india
Demat services
A network of more than 130 outlets for the full range of demat and tele-depository
services
We offer highly competitive rates to enable you to convert your holdings into the
electronic form. For conversion of holdings in the icici group, no fee is levied.
Basic concepts
Dematerialisation (demat)
it is the process of converting the securities held in physical form (certificates) to an
equivalent number of securities in electronic form and crediting the same to the
investor's demat account. Dematted securities do not have any certificate numbers or
distinctive numbers and are dealt only in quantity i.e. The securities are replaceable.
Depository
a depository is like a bank where securities are held in electronic (dematerialised)
form. In our country there are two depositories - national securities depositories
limited (nsdl) and central depository services limited (cdsl).
Depository participant
under the depositories act, investors can avail of the services of the depositories
through depository participants (dps) such as icici ltd.
Chapter 3: RESEARCH METHODOLOGY
 OBJECTIVES

 To study the benefits of this product provided by various banks.

 To make comparative analysis with all the leading banks.
 To recommend strategies to enhance the promotion of banks.
 The primary purpose of this study is to present a clear picture of how
banking started in India.
 An overview of ICICI bank in area of loans and banking in India.
 RESEARCH METHODOLOGY
DATA SOURCES
The research involved gathering Secondary data as well as Primary data. For the
purpose two types of survey was conducted by me to collect the data -
 Customer survey and
 Consumer survey
PRIMARY - DATA
Customer survey was conducted to gather initial data from the market.Here the main
emphasis was given on the Retailers because they are the one’s who are directly in
contact with the consumer and deal more then any other person in Cigarette Industry
distribution channel network .
Consumer survey was done to know their purchasing behaviour because they are the
one who constitute the market and are the target of the business . In Cigarette Industry
untill and unless we have the knowledge of the consumer behaviour and factor which
influence them to buy a paticular brand ,companies cannot focus upon the target
market. Hence a consumer survey was done to know their wants, purchasing power,
and buying habits in order to segment the market , and based on this consumer profile
was identified.
SECONDARY DATA
Secondary data regarding sales figures, promotional expenses and other related
expenses was collected from the company’s own record to analyse the impact on sales
due to the running schemes and make cost benefit analysis.
RESEARCH APPROACH
Primary data can be collected by–
Survey research
While above two are best suited for explorative research, Survey research is best
suited for my purpose i.e.for Descriptive Research.
FOR CONSUMER SURVEY
Sample Unit : Cigarette smokers
Sample Size : The population of city alone is more then a crore plus 35lacs of moving
Population and if we take around 15% as cigarette
consumer, then also it is huge figure .For observing the behaviour of the consumer 50
consumer representing different cross- section of the society were taken up for
survey.
Sample Procedure : Nonprobability Convienience Sample was adopted i.e. the most
accessible members of the population.
PRODUCT PROFILE
Various Products of ICICI Bank Ltd. (Only in Loans)

 HOME LOANS
 PERSONAL LOANS
 CAR LOANS
 TWO WHEELER LOANS
 COMMERCIAL VEHICLE LOANS
 LOANS AGAINST SECURITIES
 FARM EQUIPMENT LOANS
 CONSTRUCTION EQUIPMENT LOANS
 OFFICE EQUIPMENT LOANS
 MEDICAL EQUIPMENT LOANS
Chapter 4: ANALYSIS&
INTERPRETATION
 FINDING ANALYSIS
1. Do you Know about Icici bank
(a) Yes - 92%
(b) No - 8%
2. Have you ever opted for services & products from Icici bank?

(a) Yes - 61%

(b) No - 39%
3. How did you come to know about Home loan?
(a) Advertisement - 76%
(b) Word of Mouth - 14%
(c) Referred by your company / Friend - 10%
4. What made you select this particular bank for the services & products?
Conveneint location
Procedures
Facilities
Working hours
Advertisement
5. How do you like the Marketing strategy by different banks?
(a) Good - 68%
(b) Average - 19%
(c) Bad - 13%
6. What motivates you for selecting any bank for home loan.
(a) EMI - 76%
(b) Brand name - 4%
(c) Procedures - 9%
(d) Facilities - 3%
(f) Policies - 8%
7.Which Bank would you prefer if you have never applied for Car Loan?
(a) IDBI Bank - 12%
(b) HDFC Bank - 17%
(c) ICICI Bank - 56%
(d) CITI Bank - 7%
(e) GE Capital - 5%
(f) ABN AMRO Bank - 3%
Chapter 5: FINDING &
SUGGESTION
 SUGGESTIONS
SUGGESTIONS
 There is a need for improving the corporate dealing as it is a necessary for the
survival of any organization in the corporate world.
 To improve its accessibility, the bank should increase its ATM network.
 The bank should initiate services like online trading and E-commerce.
 The reasonable balanced growth of all the branches is necessary for overall
development of the Bank.
 There is a need for improving the growth in Retail Banking because the pace of
growth in retail banking is very slow in spite of good product lines.
 The NPA (Non Performing Assets) management should be the most crucial
concern area for the Bank, therefore the Bank should plan and implement certain
corrective measures to decrease its NPAs.
Chapter 6: CONCLUSION
 CONCLUSION

After completing my thesis I can say that ICICI is one of the top banks performing in
India. It was started in 1955 and since then it has kept it’s dignity in spite of increasing
competition. It has collaborated with certain foreign companies in order to increase its
asset value and goodwill. It has been dealing in many products like accounts, demats,
loans, cards etc.
The marketing strategies adopted by the bank are innovative and impressive. Since
majority of population stays in villages the bank has to explore the rural markets also.
In addition to this the bank should have a branch in every city of the country. By
keeping a regular check the operating cost can be minimized.
The main aim of the bank should be bringing money from other countries to india.
From the findings it is clear that there is an intense competition in banking industry
and as a result prices are declining at a regular pattern. The reason for this increasing
competition is the increase in demand and aggressive promotional campaigns done by
the banks.
 BIBLIOGRAPHY
The information has been derived from various reliable sources:
1. Websites searched:
 www. icicibank. corn
 www.onlinebanking.com
2. Books and authors:
 Banking theory law and practices by “Sundharam and Varshney”
 Indian banking by “S.Natarajan and R.Parameswaran”.
 Research methodology by “C R Kothari”.
 Marketing research by “S L Gupta”
3. Newspapers and magazines:
 Economic times
 Times of India
4. Brochures of Icici Bank.
 QUESTIONNAIRE
1. Name:_____________________________
Age: _____
2. Occupation
Service
Profession
Business
Others
3. Do you know about products & services of Icici Bank
Yes
No
4. Have you ever opted for services & products from any other bank?
Yes
No
5. If Yes,
Which Bank have you taken from?
IDBI Bank
HDFC Bank
UTI Bank
CITI Bank
6. How often you visit your bank?
0-3 times
4-6 times
7-9 times
above 10 times
 How did you come to know about the services & products?
Advertisement
Word of Mouth
Referred by your Friend
Referred by relatives.

7. What made you select this particular bank for the services & products?
Convenient location
Procedures
Facilities
Working hours
Advertisement

8. How do you like the services & products by your bank?

Very good
Good
Neutral
Bad
Very bad

9. Would you like to make any suggestions about your bank?

________________________________________
________________________________________
________________________________________
________________________________________