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MCRSTR ImportData PDF
MCRSTR ImportData PDF
Data Discovery
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CONTENTS
1. Import Data
Desktop foundations ................................................................................................ 7
Exercise 1.1: Download MicroStrategy Desktop ..................................... 7
Import data.................................................................................................................11
Prepare data.......................................................................................................12
Reports .................................................................................................................14
Exercise 1.2: Import data................................................................................14
Exercise 1.3: Make a grid report ..................................................................18
Business concepts: attributes ......................................................................20
Business measures and KPIs: metrics ........................................................21
Refine data..........................................................................................................22
Refresh data........................................................................................................23
Exercise 1.4: Import another dataset.........................................................24
Workshop 1: Edit and refresh your data...................................................29
2. Create a Dashboard
with Data
Visualizations
Desktop interface .....................................................................................................34
Format dashboards .........................................................................................36
Types of visualizations............................................................................................39
Grid ........................................................................................................................39
Heat Map .............................................................................................................40
Bar Graph.............................................................................................................40
Line Graph...........................................................................................................41
Area Graph..........................................................................................................41
Bubble Graph.....................................................................................................42
Pie chart ...............................................................................................................42
3. Analyze
Visualizations
Group related data objects: layer data .............................................................65
Limit data to a specific value: filters ..................................................................65
Filter a sheet.......................................................................................................66
Filter a visualization.........................................................................................68
Use visualizations as filters............................................................................69
Activity: Filter the dashboard.......................................................................69
Easily identify trends ...............................................................................................71
Sort data ..............................................................................................................71
Forecast data: trend lines ..............................................................................72
Reference lines ..................................................................................................72
Dig deeper into your data: Drill data.................................................................73
Activity: Sort data .............................................................................................74
Highlight important changes in data: thresholds ........................................75
Workshop 3: Visualization analysis ............................................................77
Create a metric based on existing metrics: Derived metrics ....................86
Calculate values in an existing metric: Aggregate By .........................87
Combine values of metrics: Calculations.................................................87
Create custom metrics using the Metric Editor.....................................89
Workshop 3: Visualization analysis ............................................................89
Enhance your dashboard: insert text or images ...........................................92
Add text ...............................................................................................................92
Add an image.....................................................................................................93
Exercise 3.1: Insert text and complete the dashboard........................93
Workshop 4: Analyze data to determine areas of opportunity .......98
4. Publish Dashboards
Annotate a dashboard..........................................................................................110
Save a dashboard ...................................................................................................111
Export a dashboard ...............................................................................................111
Export a visualization............................................................................................112
5. Workshop:
Dashboard Analysis
Create and analyze the Worldwide Emissions Analysis dashboard.....116
Copyright Information..................................................................................126
In Desktop, datasets provide the data displayed in a dashboard. You can import
data directly into Desktop from many different sources, including local files,
databases, a Google drive, Facebook, and more. A dataset can be imported from a
single source, or different types of data can be combined into a single dataset.
After data is imported, add visual representations of the data with a single click to
make the data easier to interpret. Examples of these visualizations include grids,
line charts, and heat maps. Visualizations provide a variety of ways for you to
display and interact with the data in a dashboard. For example, you can explore
the relationships between data elements by creating a network visualization, or
create visually striking graphs that summarize key business indicators in a clear,
easy-to-understand format. Each visualization can include data from multiple
datasets at once.
Desktop foundations
You will use MicroStrategy Desktop to create visually appealing dashboards to
display a variety of data. The basic steps involved in creating a dashboard are to:
In Desktop, you have many options for how to import your data. The data can be
imported from a file (such as an Excel spreadsheet), a database, a web page
(Facebook, Twitter, Google, etc.), or by using the results of a custom database
query.
Attributes and metrics are the foundation of a MicroStrategy report, and are what
ultimately comprise the datasets used in dashboards and MicroStrategy
documents.
Desktop functions as a standalone product, meaning you do not need to own the
MicroStrategy Enterprise Platform.
2 On the main page, click Download Desktop Today. In the image below, you
will see 3 circles at the bottom of the window. Make sure you click the far left circle
to access the Desktop page if needed.
7 Select I accept the terms of this license agreement and click Start.
8 When the install is complete, select Launch MicroStrategy Desktop and click
Finish.
10 Notice the Quick Tips placed around the Desktop window. Click the gray area
of the screen to dismiss the tips.
Import data
There are a variety of ways to import data into Desktop and build a grid report.
These will serve as the datasets for the visualizations placed on the dashboard.
Data can be imported from many different data sources such as:
• File sources
• Database sources
• Hadoop
• Salesforce report
• Google Analytics
• Google BigQuery
• Google drive
• Dropbox
• Twitter
• MicroStrategy server
In order to import data from a MicroStrategy report, as you can with a Visual Insight
dashboard created in MicroStrategy Web, you must be connected to the Intelligence
Server.
Once you locate your data source, you can import the data into the dashboard by
adding a new dataset. Then you select the type of data source from the following
menu:
Prepare data
Once you select a data source you have the opportunity to prepare the data
before it is imported. Sometimes when you import data you may have to
manually adjust which objects are indicated as attributes and metrics so that you
can properly analyze the grid report. In the example below, you will notice that
Column 4 is empty and has no data and the LONGITUD is listed as a metric. Before
the data is imported into the dashboard we want to make sure that we remove
Column 4 and that LONGITUD is actually an attribute.
By selecting Do Not Import for Column 4 and moving LONGITUD from a metric to
an attribute we can ensure that the data is ready to be used in the dashboard.
Reports
Reports display your business data, and are the focus of business intelligence. You
can gather business insight by analyzing data in your report. Reports are made up
of attributes and metrics. The rows of a report typically represent a business
concept, or attribute. The columns of a report generally represent important
business calculations, or metrics.
Reports can be viewed as grids or graphs, and are typically used as datasets in
MicroStrategy dashboards and documents. The visualizations used in a
dashboard are created from the grid report.
• Airline Data.xslx
• Article Database.xlsx
• Facebook data.csv
• NewCompanyData.xlsx
• NewCompanyDataII.xlsx
3 Download and save all of the exercise files to this folder. Make sure to store the
folder in a convenient location as we will be accessing it regularly.
1 In the Dataset (also known as All Objects) panel, click Add New Data.
4 Select the Supplier Report by Region.xlsx file, and click Open. This should be
saved in your Desktop Exercise Files folder.
5 To make sure the data imports properly, click Prepare Data in the Upload
your files window.
6 In the new window, select the Supplier Overview worksheet and click Select.
Whenever there are multiple worksheets in an imported file, you will be prompted
to select which worksheet you would like to add.
7 Verify that Region, Category, and Supplier are listed as attributes, and that
Cost, Profit, and Profit Margin are listed as metrics.
8 Click Finish.
1 By default the Grid option is the default for the Visualization 1 window. To be
sure you are using the correct visualization, click the Grid icon in the top of
the visualizations gallery column on the far right of the screen.
2 There are many ways to add data to the grid, which will be discussed in the
next chapter. For this exercise, simply double-click each attribute and each
metric (in order) to populate a grid report.
A metric on a dashboard shows a list of values that are used for analytical
calculations. Metrics can be used to show sales trends, profit analysis, growth
patterns, and more. In the following example, the metrics in the grid are Revenue
and Cost.
Similar to attributes, metrics are automatically created when you import your data
into Desktop. Metrics are displayed with the following icon in the Dataset panel:
Refine data
An advanced feature of data preparation is the data wrangle feature. This allows
users to modify data as it is presented in the rows of the data source.
You can explore your imported data to evaluate its quality and usability. You can
then prepare your data to improve its quality before you import it into
MicroStrategy Desktop. For example, you can remove white space, filter your data,
delete duplicate rows or cells, find and replace data, concatenate columns, and so
on.
You can refine the data from different sources to standardize the format for all the
data. You can also use data wrangling as a data discovery tool and to bypass some
traditional extraction, transformation, and loading (ETL) methods.
For example, in this case you want to separate the Camis and Location ID column.
In the Wrangle Your Data window you can choose to split the data, and indicate
the separator. The data is now split into two columns as seen in the image below:
Refresh data
Republish or refresh your datasets to make sure that the data in your dashboard is
up to date. You can indicate if new data replaces or adds to your existing data.
You also have the option to automatically refresh your data and to set the refresh
frequency.
3 Click Choose files and select the Supplier Report by Region.xlsx file, and
click Open.
5 Deselect the Supplier Overview check box and only select the Supplier
Report check box.
6 Click Select.
7 To move the Order Count and Units Sold objects to metrics, click and drag the
objects in to the metrics section of the table. The table should now resemble
the following:
8 To fix the missing Subcategory data, click Wrangle. Notice the empty spaces,
these should all be filled with the Art & Architecture subcategory.
9 In the Wrangle Your Data window, select the Subcategory column and from
the Function Selector drop-down list, choose Text Selector.
10 In the bottom pane, scroll to the end of the Subcategory menu, hover your
cursor over the (blank)(4) option and click Edit.
12 You will see Art & Architecture replace the blank field. Click the double
check-marks button for Apply to All (Enter).
13 Notice that now the first 5 rows all have Art & Architecture listed as the
subcategory. The data is now ready to be imported. Click OK.
15 Click Save.
2 Click the Add Data icon at the top of the dashboard and select New Data.
Notice that the two metrics are Cost and Revenue, and the other columns are
designated as attributes.
8 In the Visualization Gallery located on the right-hand side of the screen, click
the Grid icon.
9 Drag the Distribution Center attribute from the Dataset panel to the Rows
box in the Editor panel.
10 Drag the Cost and Revenue metrics to the Metrics box. The dashboard
should now look like this:
You can refresh your data without having to re-import and wrangle it. In these
steps we will mimic updating the original data file and then refreshing the data.
a Save the file as: NewCompanyDataII.xlsx (replacing the file of the same
name provided by the Instructor).
b If you do not have Excel, the data has already been updated and is
saved in the revised file named NewCompanyDataII.xlsx provided to
you by the Instructor.
3 Click the down arrow next to Replace existing data to see the available
refresh options.
4 Accept the Replace existing data default option and click Upload.
6 When the dataset has been republished, click Done. Notice that the
dashboard now displays updated cost and revenue data for Boston,
Milwaukee, and Seattle.
Once you have imported a dataset into the dashboard, you can showcase and
explore the data through visualizations. Visualizations are grids, graphs, and other
displays placed on the dashboard that make your data interactive and easy to
interpret. You can customize the look and feel of the visualizations as well the
data that is displayed. Add multiple visualizations to create an interactive display
of key data.
In this chapter we will explore the parts of the Desktop interface and some of the
available visualizations.
Desktop interface
Before we can add visualizations to the dashboard, we first need to understand
the components of the Desktop window. The image below shows the different
panels that make up the Desktop interface. Before we start adding visualizations,
it is helpful to know what is contained in each panel.
1 Dataset panel
The datasets, which contain the attributes and metrics, are contained here.
Build the visualizations using these datasets.
2 Editor panel
Drag and drop attributes and metrics into the Rows, Columns, and
Metrics boxes to see them appear in the visualization. Options in this
panel depend on the selected visualization. Click through the tabs in this
panel to access the Filter and Format panels which will be discussed later.
3 Visualization Area
This area contains the visualizations, and is the only portion of the
interface visible when you view complete the dashboard and display it in
4 Visualization Gallery
Available visualizations are listed here. Hover over an icon to see the
visualization name and data requirements (minimum number of attributes
or metrics). More details on the visualizations can be found later in this
chapter.
Format dashboards
From the Format menu on the toolbar, there are a variety of themes and color
palettes to choose from when designing your dashboard.
Desktop dashboards provide you with more flexibility and ease when creating
visualizations. For each visualization there are a variety of formatting options that
directly impact analysis. Options such as Color By, Break By, and Size By help you
fine tune your data. You can also quickly drag and drop data objects into the
different Editor panel fields to watch your data visualization transform.
Customize the look and feel of your visualizations by using the Preferences panel,
and selecting custom color and label options. Of course, the available options are
dependent on the visualization type. These options make for quick and easy
dashboard design. Below you will find a brief explanation of the available
visualizations.
your company aesthetic or business needs. From the color palette menu chose an
existing palette or create your own as seen in the image below:
Types of visualizations
Visualizations are used to form a picture of business trends at a glance, explore
relationships between data, and quickly identify areas of improvement. Desktop
provides you with a variety of pre-designed visualizations that you can add to
your dashboard. These can be found in the Visualization Gallery located on the
right-side of the screen. Hover over the icon to see the data requirements for each
visualization.
Your goal is to design a dashboard with clear and intuitive visualizations that
make data analysis easy for business users. Ensure that the chosen visualizations
provide the type of analysis needed. Sometimes you may not be sure what
visualization will work best. Desktop makes choosing visualizations easy, by
allowing you to quickly switch between visualizations, without having to add or
remove dataset objects. Click the drop-down menu on the visualization pane to
switch the visualization.
When adding dataset objects to the Editor panel your visualization will begin to
take shape. See the immediate impact and relationships of various objects as
soon as you place them on the visualization. Easily move objects on the Editor
panel to see their affect. Below, you will find more information on the available
visualizations in Desktop.
Grid
A Grid is the most basic visualization used. It is a tabular layout, and enables you
to quickly and easily manipulate the visualization directly within the visualization
area. By default, when you open a new visualization, it displays as a Grid
visualization. To use a grid visualization, you need at least one dataset object in
the rows or columns and you have the option to add more. Grids provide you with
features such as drilling, adding or removing attribute elements, sorting, adding
thresholds, showing totals and subtotals, etc.
Heat Map
A Heat Map displays a combination of colored rectangles, each representing an
attribute element. This visualization is best used when you want to do quick
analysis of a large number of attribute elements at a glance. To create a Heat Map,
you need at least one attribute and two metrics. Choose which metric adjusts the
size of the boxes (Size By) and which controls the color (Color By). In this example
the color display of the Heat Map was customized using the Preferences panel.
Bar Graph
A Bar Graph is the most commonly used graphical visualization. It makes the data
easy to analyze and presentable. With the use of a Bar Graph we can compare
multiple elements or series. You need at least one attribute and one metric to
create a Bar Graph. Placing the attributes and metrics in the Horizontal or Vertical
area on the Editor panel can alter the orientation of the Bar Graph.
Line Graph
Use a Line Graph to compare multiple series over time. The minimum
requirements of a Line Graph are one attribute and one metric. You can add extra
attributes to the Color By and Break By areas to break the visualization into
different series, and create a more detailed analysis. The Line Graph can be
changed to vertical or horizontal by placing the objects in the Vertical or
Horizontal area.
Area Graph
The Area Graph is another way to compare objects. This visualization requires at
least one metric and one attribute. The Area Graph fills in the area beneath the
data points to create a clearly visible set of data points for quick visual analysis. In
this chart the area represents metric values for each element of the attribute. By
selecting more than one metric you will see multiple areas on one chart.
Bubble Graph
Bubble graphs are used for analyzing the relationship between two variables and
detecting patterns in the data. You can customize the bubble chart by adding
objects to the color and Size By areas. You can also chose which axis your
attributes and metrics are added to.
Pie chart
Pie charts are used when you want to analyze percentage of a total. When using
pie charts, be sure to keep the number of components to six or fewer, or label
components so that users can easily tell them apart. To use a pie chart, you must
have at least one attribute and one metric. You should place the attribute in the
Slice area and metric in the Angle area. You can add additional attributes to the
Slice area. This will create additional slices for each combination of attribute
elements. You can also add additional metrics to the Angle area.
Combo Graph
The Combo Graph allows you to view multiple metrics on one graph, with each
metric displayed using a different graph type (graph types are customizable). The
minimum requirements for this graph are two metrics and one attribute. In this
example the first metric is displayed as a bar, and the second metric is displayed
as a line.
ESRI Map
The Map requires at least one attribute, but that attribute must contain
geolocation data. You can also use Latitude and Longitude attributes. Each Map
can be customized to show indicated metrics. The example below is a map
showing Supplier locations using bubble markers. The bubbles are sized by
Revenue and colored by Unit Profit.
Maps can be created in three different styles: markers, density maps, and map
areas. Within each style you also have the option to select the type of map such as
topographical, satellite, light gray (above), etc.
Map markers
Map markers are ideal when you want to display an individual marker for each
geographic location, such as a store or supplier location. You can display the
markers as images or more commonly as markers.
The benefit of a bubble marker is that you can apply metrics to be displayed by
the bubbles, as we did in the example above. These bubbles can quickly provide
you with a variety of data just by looking at the map.
Density Map
A density map is used to analyze patterns and trends for many geographic
locations. The trends are displayed by color gradients based on the concentration
of geographic data. In th example below, the density map indicates the volume of
stores in a given area. Red indicates the highest volume and blue the lowest, the
color range can be customized.
Map areas
Geographic data, such as countries, states, and counties, are indicated by colored
regions on a map. You can include metrics on the map to differentiate the colors.
There are a few base maps built into Desktop, your attribute must include data
that matches the available base maps.
As an example, if your attribute contains US state name data you can select the
United States state names base map to display the data. As you see below, the
base map combined with the attribute show data on a state level. The metric, if
added, changes the color of the map areas.
Network Visualization
A Network Visualization allows you to easily identify relationships between
related items. The data is displayed by clusters. This visualization requires one
attribute, but can be enhanced by the addition of more attributes and metrics.
Attribute elements are displayed as nodes, and the lines between them represent
the relationship between the elements. Node size, edge thickness, line thickness,
and colors are indicative of relationship characteristics.
2 To remove the grid currently on the dashboard, hover your cursor in the top
right corner of the Visualization Area, click the down arrow and select Delete.
4 In the Dataset panel, click and drag the Supplier Latitude attribute to the
Latitude area on the Editor panel, and add the Supplier Longitude attribute
to the Longitude area.
5 Click and drag the Revenue metric to the Color By area. The Editor panel
should now match the image below:
6 In the Editor panel, click the Format tab (with a gear icon).
7 In the Map style drop-down list, accept the default Light gray style.
10 Switch back to the Editor tab, and add the Unit Profit metric to the Size By
box.
11 Click Save.
Notice that the bubbles changed in size. If you view the legend on the map you
will see that the bubbles are colored by their percentage of the Revenue and sized
by the Unit Profit.
The map now shows us the location of our suppliers, what they contribute to the
overall revenue, and who are the most profitable.
2 A new visualization pane will appear. Select Visualization 2. You will see a
blue box appear around the Visualization 2 area.
4 Click and drag the Category attribute to the From Item box.
6 To color the relationship lines, add the Profit metric to the Edge Color box.
Now you can see that the more profitable relationships are in green, and less
profitable are in red.
7 To see these relationships more clearly, add the Profit metric to the Edge Size
box. The Edge Size feature works the same as Size By, in that the more
profitable relationships have thicker lines.
8 To analyze a metric for all the attribute nodes (on the outside) add the Profit
Margin metric to the Item size box.
You may need to zoom and pan within the map visualization to match the image
above. To zoom click + on the map. To pan, click and drag the map.
9 Hover your cursor over the node labeled Central in the Network visualization
to see what other nodes it connects to. The relationship lines appear in black.
2 To move the visualization pane to another area of the dashboard, click the
titled Visualization 3.
3 When the move arrow appears, click and drag the pane below the other
visualizations. When you see a blue line appear under both visualizations
release your mouse.
4 Select the Visualization 3 pane (you should see a blue line around it).
6 Add the Supplier attribute from the second dataset (Supplier Report by
Region) to the Horizontal box.
8 To hide the grid lines in the graph, right-click a grid line and select Hide.
9 To change the color of the bars, in the Editor panel, click the Format tab.
11 In the Shape Formatting section, change the fill color to Sea Green.
12 Click Save.
1 To view the current dashboard, click the Presentation Mode icon on the
toolbar.
Import data
1 From the File menu, select New. A new, blank dashboard is displayed.
If you are prompted to save changes to the previous dashboard, select Don’t Save.
2 Click the Add Data icon on the toolbar, and select New Data.
3 Click File From Disk. The Upload your files window opens.
5 Click Open. The file is listed on the Upload your files window.
6 Click Prepare Data at the bottom of the Upload your files window.
7 The Preview window opens. Click the arrow at the bottom left to expand the
full preview of your data in a grid.
8 Click Wrangle.
The Wrangle Your Data window allows you to explore data and evaluate its
quality and usability. You can then prepare the data and improve its quality
before importing it into MicroStrategy Desktop.
For example, you can remove white space, filter data, delete duplicate rows or
cells, find and replace data, and concatenate columns.
9 Since there are no corrections that need to be made, click OK and return to
the data preview.
Rename an attribute
This dataset expresses the relationship between Facebook use and the
population of a particular state. You want to understand the percentage of
Facebook users per state. Thus, the attributes in this dataset are State and
Penetration (the percentage of a state population that uses Facebook), and
the metrics are Population and Facebook Users (the total number of Facebook
users in a given state).
To ensure that business users have a clear understanding of all the dataset
object’s meanings, we can rename attributes and metrics.
Add a visualization
The visualization needs to reveal how far Facebook has penetrated the market
in individual states. You want to create a high-contrast visualization that
allows viewers to quickly understand the connection between the population
of a state and the number of Facebook users in a state. There are many
possible approaches; a good place to start is with a simple and familiar
visualization. To start, create a bar graph that presents the state population
and the rate of Facebook use side by side as bars.
2 Drag the Population and FB Users metrics from the Dataset panel to the
Horizontal area in the Editor pane. Drag the State attribute to the Vertical box
in the Editor panel.
3 To merge the graphs, drag Metric Names to the Vertical box on the Editor
panel.
4 Drag Metric Names into the Color By area. This will create a visualization that
displays a strong color contrast between the two metrics. You will now see a
legend appear on the graph that indicates Population and FB Users
In addition to using Color by, we can also add the metric names to the left axis.
5 Right-click the State attribute in the Vertical area and select Left Row. The
result should look like this:
Q. What other visualization types might work for this particular dashboard?
6 At the top of the Editor panel, click the drop-down arrow for Visualization 1
and select Rename.
8 Hover the cursor over the visualization, then click the arrow icon on the top
right corner. On the drop-down menu, point to Change Visualization and
select Heat Map.
A grid is a good way of displaying textual and numerical items, but it lacks the
ability to show trends and summaries the way a graph can. Network
visualizations illustrate the relationships between items. A Heat Map displays
a combination of colored rectangles, each representing an attribute element.
Heat maps are the best option when you need to understand the impact of a
large number of attribute elements at once.
This is a vital element of visualization best practices. The display should always
be easy to read, and all text should be clearly displayed so viewers can quickly
grasp the information displayed in the visualization. Note the use of color
here, as well. The contrast of red and green makes the visualization easy to
analyze for someone who needs to quickly understand the information being
conveyed.
9 To create an area graph, click the Area Graph icon in the Visualization
Gallery.
10 On the Editor panel click Swap to switch the Vertical and Horizontal axes.
12 Drag Metric Names to the Vertical box, to put both metrics on the same
graph.
13 Drag Metric Names to the Color by box so the metrics have different colors.
Your visualization should now match the image below:
Ensure that you have State and Metric Names in the Vertical box;
Population and FB Users in the Horizontal box; and Metric Names in the
Color By box.
Whereas the bar graph used horizontal bars to display comparative rankings
of individual items, the area graph uses shaded areas to create a visual
comparison of the two items. In this case, the area graph compares the
number of Facebook users per state and the overall state population. The area
graph is therefore another good visualization format for users who need to
ascertain the market penetration of Facebook in a particular state.
Additionally, all of the pertinent data is visible in the area graph, which makes
it a better visualization choice for this example than the heat map. You can
experiment with other visualization types to determine whether they are
suitable for this particular dataset.
14 Save the dashboard as Facebook Use per State Dashboard. Close the
dashboard.
Easily interact with your data visualizations to identify trends, patterns, and details
at a glance. In this chapter we will focus on the following features that allow you
to emphasize and examine your data in a more effective way:
• Layer data
• Filter data
• Sort data
• Insert text
To add a new sheet click the tab with a + next to Sheet 1 at the bottom of the
dashboard.
To access options for the selected sheet, including renaming or deleting, click the
down-arrow on the tab.
Filter a sheet
A sheet is a layer of data in a dashboard, it functions similarly to a worksheet in an
Excel spreadsheet. You can add multiple sheets to each dashboard thus creating
multiple pages. If filtering by sheet, the selected filter will be applied to all objects
on that sheet. Place objects on different sheets to filter in different ways if needed.
To add a filter to a sheet, click and drag an attribute or metric from the dataset to
the Filter tab on the Editor Panel. Attribute and metric filters will appear
differently. In the following example, the Subcategory attribute and Revenue
metric have been added to the Filter panel.
Notice that Sheet 1 is indicated at the top of the panel. The attribute filter
provides a check box next to each element. Click all, or click only to only filter by a
specific attribute element. The metric filter is displayed as a slider.
In the example below, the Action subcategory was selected on the Filter panel.
See how the dashboard changes? The Map and Bar Graph visualizations both
change to only reflect data associated with the Action subcategory.
Right-click the attribute or metric in the Filter Panel to access additional filtering
options:
Attribute Filter Options
Filter a visualization
In addition to filtering all the objects on a sheet, you can also filter data within a
specific visualization. Filtering a visualization works the same as filtering data on a
sheet, except the filter only targets the selected visualization.
The following are high-level steps to create a filter for a visualization, find detailed
steps on filtering a dashboard in the next exercise:
1 To insert a filter, click Insert on the toolbar. The filter pane will appear on the
dashboard.
4 Click the visualization you want to target with the filter and click Apply.
In the example below, the Profit metric has been added to the Filter pane and the
Network visualization is the targeted visualization. Use the Profit slider to
indicated a range of Profits on the filter, the data in the Network Visualization will
be filtered to only show data that falls within that range.
Be sure that the filter contains objects that used in the data of the targeted
visualization.
In this example the Profit metric filter is displayed as a slider. The image below
shows how the targeted visualization changes when the filter is applied:
2 On the Editor panel of the Supplier Dashboard, click the Filter tab.
3 Click and drag the Subcategory attribute onto the Filter panel.
4 On the Filter panel, click the down arrow to the right of Subcategory to view
filter options.
7 Clear the filter by clicking the Subcategory down arrow and selecting Delete.
Sort data
Sort data to organize how the data is displayed on a visualization. You can sort
data in ascending or descending order. To sort, right-click the object label on a
grid or graph and select the sort order. The object label is the data label found on
the graph axis. In the image below, Revenue and Supplier are the object labels.
To remove the sort once is has been applied, select Clear Sort. The example
below shows a bar chart that has been sorted in ascending order. Sorting the data
in this way helps users to better visualize trends and identify key information.
Keep in mind that sorting may not be available for every visualization.
Reference lines
Reference lines can be displayed in a graph. A reference line is a user-defined
vertical or horizontal line on the graph. You can use these lines to compare,
reference, and measure against your data. In the example below, a reference line
was added near the top of the graph to show the maximum revenue value for the
suppliers:
Similar to the trend line, a reference line can also be added by right-clicking on
the graph. The available types of reference lines include:
• Minimum
• Maximum
• Average
• Median
• First
• Last
• Constant
73 Dig deeper into your data: Drill data © 2016 MicroStrategy, Inc.
Dashboards and Data Discovery Analyze Visualizations 3
For example, if your dataset contains geographical regions, states, and cities, you
might be interested in drilling from regional data, to state, or down to city. This
allows you to see how the data changes at different levels of the business. Below
you will find high-level steps for drilling on a visualization.
To enable drilling, right-click an attribute element and select drill. Choose from a
list of the available drill options to manipulate the data. In the example below the
Network visualization was drilled down to Supplier:
To undo the drill and return to the original data display, select Clear All in the
filter drop-down of the visualization, as seen below:
What information can you now quickly determine by glancing at the graph?
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3 Analyze Visualizations Dashboards and Data Discovery
A threshold is made up of two parts: the condition the data must meet to have
the threshold formatting automatically applied, and the formatting that is applied
when the value meets that condition. When you add a metric to the Color By area
of a visualization, a default threshold is applied to the data.
When you create a threshold on a metric, you can apply the threshold formatting
to:
• Metric values
• Metric subtotals
You can also apply attribute element thresholds when you use Grid visualizations.
You can also create multiple thresholds on the same visualization, including
thresholds with multiple conditions. Below you will find high-level steps for
adding a threshold to a metric.
Color: Select the color, or color range, that you want to apply to the metric
when it meets the threshold’s conditions.
Based on: Determine whether you want the threshold color to be applied
to the metric's rank or its value, when the metric meets the threshold's
condition
Break by: Select the attribute level to restart counting rank or percentage
values. Select None to continue without restarting. This option is only
available for rank or percentage values.
Color band: Click and drag the spacers to increase or decrease range
values.
6 To remove the threshold, return to the Editor Panel for the visualization,
right-click the metric, and select Clear Thresholds.
Part I
Joe needs to find out which airports the speakers should fly out of and which
airlines have the lowest percentage of delayed or canceled flights. Joe begins by
finding a dataset and importing it into Desktop. Given the particulars of this
scenario, that dataset must contain the following information.
For the purpose of this exercise, we will assume that Joe has located or created a
dataset that meets all of these criteria. We will import a preformatted spreadsheet
that conveniently includes all the necessary data.
1 Open a new dashboard in Desktop. In the toolbar, click the Add Data icon and
select New Data.
3 In the Upload your files window, click Choose files and select the file Airline
Data.xlsx click OK.
4 Click Prepare Data. You will notice that all the objects are listed as attributes.
We need to revise the data to include metrics before we can successfully
generate our visualizations.
• Number of Flights
• Flights Canceled
• Flights Delayed
If the preview is not expanded, click the arrow to expand and display all the data.
6 Click Finish.
Add a visualization
8 In the dashboard, place the following dataset objects in the indicated areas:
The relatively small sizes of the bubbles make them difficult to see. We can
further work with the dataset objects to make the visualization more effective.
9 To improve the readability of this chart, right-click the Flights Delayed metric
in the Color By box and select Thresholds.
The location of each bubble in the graph shows the number of flights that
were canceled for each airport. The size of each bubble represents how many
flights each airport handled, and the color of the bubbles represents the
percent of flights delayed.
Joe creates a filter for the Origin Airport attribute that displays only the
airports in those two metropolitan areas the employees are traveling from.
1 Click the Filter tab in the Editor panel to apply a filter to the dashboard.
2 In the drop-down arrow for Sheet 1, point to Add Filters, and under
Attributes, select Origin Airport. Click OK.
Begin typing the airport you want to add to the filter, and select it from the list
that appears. In addition to adding the filter, you also want to indicate the
actions the filter should take, in this case we want to include the airports in
the filter.
3 In the Origin Airport box, type the airports in the Los Angeles and
Washington, DC areas. These include:
• Dulles International
• La/Ontario International
Once the filter has been completed, the dashboard should look like this:
5 Click Save.
This filter makes the visualization much easier to read. A quick glance at the
graph shows Joe should book a flight from Los Angeles airport, because even
though the cancellation rate is higher than the rate at other airports, more
flight options are available.
Part II
In this scenario, Joe is making travel plans for Sam and Alice’s annual joint Spring
Convention presentation, which occurs in April. Alice and Sam have decided that
Los Angeles (LAX) and Baltimore/Washington (BWI) are their preferred airports for
commuting purposes, so Joe can only make travel plans using those two airports.
Additionally, because their schedules are so tight, Joe needs to know which day of
the week is best for travel in terms of the percentage of delays from the respective
airports. Joe is going to determine which day of the week in April is most
convenient for Sam and Alice by creating a heat map.
1 Add a new sheet for the second visualization by clicking the + icon at the
bottom of the dashboard.
3 Create a filter that ensures the visualization will only include results from the
specific month and origin airport. Make sure both Month and Origin Airport
are selected, then click OK.
4 Select April for the Month attribute filter. Hover over April and click Only to
just apply that filter.
Your display may differ and may show Month filter on the top and
Origin Airport filter on the bottom.
6 After the filters are applied, create a heat map that visualizes the number of
flights delayed per airline, per day, in the month of April, at the selected
airports:
• In the Editor panel, drag the Origin Airport and Day of Week attributes
into the Grouping box.
7 Right-click the Flights Delayed metric in the Color By box and select
Thresholds.
8 On the Thresholds - Flights Delayed window, select Red Orange Green for the
Color, and Lowest % for the Based on option. Click Reversed to have green
represent the lowest end of the spectrum, with red indicating the high end of
the spectrum. Next, click OK.
9 Save the dashboard and keep it open. We will continue this workshop after we
learn about derived metrics.
You can use derived metrics to quickly perform analyses such as margins,
contributions, and differences between metrics on the report.
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Once the function is selected, the new metric appears in the dataset as
Avg(Revenue).
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Use the drop-down menu in the next text field to select the second metric. In this
example, Cost was selected:
When the new metric is created it will appear as (Revenue-Cost) in the dataset.
To give more meaning to the derived metric, you can right-click and select
rename. In this case, the new metric could be renamed Profit.
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3 Analyze Visualizations Dashboards and Data Discovery
These derived metrics are created using the Metric Editor. To access the Metric
Editor, right-click a metric in the dataset and select Create Metric. The Metric
Editor window will appear:
In addition to using the listed functions and objects to build a new metric, click
the Switch to Function Editor to customize the functions.
Part III
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3 Select Calculation.
4 Choose the division symbol and add Number of Flights in the bottom
drop-down. The new metric should be Flights Delayed/Number of Flights.
5 Right-click the new metric and select Rename. Type: Percentage Delayed
8 Click OK.
10 Hover over the days for each airport to see which days have the lowest
percentage of delayed flights. You will see that Saturday is the best for both
airports, which helps Joe to reaffirm his earlier decision to try and book flights
on Saturday.
Now that Joe has confirmed the airport and the day of the week, he should
determine which airline is most likely to get Sam and Alice to their convention
on time.
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1 Add an additional Day of Week filter to the heat map by dragging Day of
Week to the Filter tab. Filter out all days except Saturday.
2 In the Editor panel, add the Carrier attribute to the Heat Map’s Grouping box.
The resulting visualization looks like this:
3 Click Save.
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We want to know which airline is most likely to get Sam and Alice to their
convention on time.
At approximately 8%, Air Tran clearly has the best delay rate of any available
airline at Los Angeles. Assuming Joe can find an appropriate booking, he
should book Alice on Air Tran. In Sam’s case, the airline with the lowest delay
rate is JetBlue, with a very low, 0%, cancellation rate.
In this workshop, Joe was able to build clear visualizations and come to his
conclusions in a matter of minutes. In addition to planning flights for Sam and
Alice, Joe can use Desktop to plan a variety of other travel obligations
throughout the year.
Add text
Adding text is an easy way to provide more information to users. Text can provide
labels for visualizations, explain the data that is contained in the visualization, or
provide additional information to users. Text can be formatted, resized, and
repositioned on the dashboard.
2 The text box by default will appear at the top of the dashboard. Click and drag
to move it to your desired location.
Dynamic text
In addition to typing static text into a text box, you also have the option of using
the dataset objects to create dynamic text. For example, if you click and drag the
Revenue metric into the text box you will see {Revenue} appear in text box. Press
enter, and a revenue value will appear. This is the total Revenue for that dataset.
Using a dynamic variable in a text box means that the value that appears each
time you look at this dashboard, will be automatically updated based on the latest
data that is available for that Revenue metric in your data source. Dynamic text is
created when dataset objects are dragged into the text box. Combine static text
with dynamic text to give the value meaning. For example, to combine the text
enter “Total Supplier Revenue:” before the metric value. The text field should read:
Total Supplier Revenue: {Revenue}.
Add an image
You can add your corporate logo or a relevant image to enhance the overall look
of your dashboard. Once you have inserted the image, you can even specify that it
opens your company homepage by inserting a URL.
logo that will link to the company website. Lastly, we will rename the
visualizations with relevant titles.
3 Click inside the text box and type: Supplier Report Dashboard.
6 In the drop-down list next to the font size, set the text color to White.
9 Click Save.
2 Click and drag the new text box to the right of the title.
3 Place your cursor in the text field and type: Total Supplier Revenue
4 Click and drag the Revenue metric from the dataset and place it to the right of
the entered text.
5 With the text box selected, click the Format tab on the Editor panel.
9 Click and drag the left side of the Total Supplier Revenue text box, to the right
of the screen so that the dashboard title takes up the majority of the space at
the top of the dashboard, as seen in the image below:
Add an image
2 Click and drag the image container to the left of the text box as seen below.
3 Copy and paste the following URL into the Enter an image field: https://
www.microstrategy.com/Strategy/media/images/homepage/mini-banners/
mini-banner_mstr-10.png
5 To resize the image container, click the right side of the container and drag it
until it reaches the desired size.
6 Select the image container and click the Format tab on the Editor Panel.
10 Click and drag the image to the left of the Supplier Report Dashboard text box
as seen in the image above.
11 Click Save.
The next phase of creating the dashboard we will create labels for the
visualizations so that the purpose of the data is clear to users. There are a variety
of ways to create these labels, including adding text boxes. For the last step of this
exercise, however, we will change the name of the visualization title.
3 Type the new title: Profit and Revenue per Supplier Location.
4 Repeat these steps and rename the Network Visualization: Profit Analysis for
Region and Category.
6 Click Save.
d Sort a visualization.
4 Return to Edit Mode and add a Revenue filter to the dashboard. See how the
visualizations and Revenue text box change.
In this workshop, we will create derived metrics and apply them to visualizations
to determine the success and failures of the blog articles.
Add a dataset
1 Open a new dashboard in Desktop. Click Add Data and select New Data.
4 Click Prepare Data. Be sure to select both the Blog Stats and Followers
worksheets when prompted, and click Select.
5 In the Preview window, note that there are several columns marked as
attributes that need to be converted into metrics. Convert the following
columns into metrics by right-clicking next to the specific attribute and
selecting Convert to Metric.
• Number of View
• Number of Comments
• Number of Favorites
• Number of Shares
• Shares
• Favorites
• Comments
The revised data should look like this in the Preview window:
7 In the Dataset panel, right-click the Reader attribute and select Duplicate as
Metric; the new Count (Reader) metric is created and displayed.
8 In the Dataset panel, right-click the Count (Reader) metric and select Edit. In
the Display Name box, type Number of Views II.
11 Click Save.
13 In the Dataset panel, drag the View Month attribute to the Horizontal box.
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15 Drag the Author attribute to the Color By box. The visualization will display as
shown below.
The visualization now shows the number of views per month, with each line
representing a different author.
16 Add a second visualization using the Insert Visualization icon on the toolbar.
Make sure that the new visualization is displayed as a grid. If it is not, click the
Grid icon in the Visualization Gallery.
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17 In the new visualization, drag the Author attribute to the Rows box. Drag the
View Month attribute to the Columns box.
18 Add the Shares, Favorites, and Comments metrics to the Metrics box.
19 Click the grid visualization’s (Visualization 2) title bar and drag it below the
first. The result should match the image below:
Add a filter
20 In the first visualization, on the top right corner, click the down arrow, and
select Use as Filter.
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You can now control the grid data in Visualization 2 by selecting a month or
months from Visualization 1.
• In June, which author had the highest number of favorites, shares, and
comments?
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1 At the bottom of the dashboard window, click the + icon to add a new sheet.
3 In the top drop-down list, leave Comments selected and in the bottom
drop-down list, select Number of Views II. Click OK.
4 A derived metric displays in the Dataset panel. This derived metric is named
(Comments/Number of Views II). Right-click it and select Rename to rename
it as Comment Rate.
5 Repeat the appropriate steps above, with Favorites and Shares. Create
derived metrics by dividing Favorites and Shares by Number of Views II.
Name the new derived metrics Favorite Rate and Share Rate.
2 In the Dataset panel, drag the Author attribute to the Vertical box. Drag the
Comment Rate metric to the Horizontal box. Drag the Share Rate metric to
the Color By box.
3 The current color scheme does not allow for a quick analysis. To make the
color scheme more visually representative of the data, right-click the Share
Rate metric in the Color By box, and select Thresholds.
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The Format tab in the Editor panel should look like this:
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3 Analyze Visualizations Dashboards and Data Discovery
1 Right-click the circle for Filaro, point to Drill and select Article Topic.
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109 Enhance your dashboard: insert text or images © 2016 MicroStrategy, Inc.
4
PUBLISH DASHBOARDS
• Annotate the dashboard: Add comments and shapes to save and share
thoughts and observations on the data.
• Save the dashboard as an MSTR file that can be sent to other users.
• View the dashboard as an image or PDF when you export the dashboard.
• Export data for an individual visualization to analyze a specific set of data.
• Further analyze your data using other programs in the MicroStrategy
Enterprise.
Annotate a dashboard
Use the Annotation Mode feature to create a temporary snapshot of your
dashboard and add comments and shapes to highlight specific areas of the
dashboard. You can use annotations to highlight key data points and then save
and share the image file.
Click Annotate Mode on the toolbar to access the annotation tools. Once you
have completed annotating the dashboard click Export to save and send the
image file.
Save a dashboard
When you save a dashboard all of the objects, visualizations, filters, etc. are saved
as a.mstr file. You can then share this file with other MicroStrategy Desktop
users. If you are connected to the MicroStrategy Enterprise Platform, users can
open this file in other MicroStrategy programs such as Web.
Export a dashboard
Exporting a dashboard allows you to view the dashboard results outside of
MicroStrategy. You can download, view, print, and share the files with other users
and on other devices. The PDF will display some visualizations in grid format. If
you want to view the visualizations as you see them on the screen, save the
dashboard as an image.
• PDF: View the PDF on any device with a PDF reader such as your mobile device
while you’re on the go.
• MSTR file: As mentioned above, you can transfer the dashboard data to other
MicroStratgey users
Export a visualization
You can export the data for a visualization to the following formats:
• Data
• Excel
To export data for a specific visualization, right-click the visualization and select
Show Data. In the Show Data window, from the Export Data drop-down list,
select the format you want to export the dashboard to. Below is an image of the
high-level steps mentioned above.
Export to PDF
Export to PNG
When you export the dashboard as an image any open panels (dataset objects,
visualization gallery, etc.) will be included. To just export an image of the
dashboard we have to hide the Desktop panels.
In addition to Desktop, the MicroStrategy Enterprise has many tools that can help
you take your data analysis to new levels. Use MicroStrategy Report Services to
create detailed analysis of data objects, such as creating filters, prompts, and
custom metrics. Use tools such as MicroStrategy Web to create boardroom quality
documents that can be deployed throughout the company via the Intelligence
Server. Create and subscribe to the delivery of visual documents to receive the
latest data. These documents build on the capabilities discussed in Desktop.
Access your data even easier by deploying these reports and documents to your
mobile device so that you can access your data any time, any where.
Add data
2 Click the Add Data icon at the top of the dashboard and select New Data.
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5 Workshop: Dashboard Analysis Dashboards and Data Discovery
Wrangle data
We need to make sure that USA is listed as United States so that the map can
locate the country properly. We can do this by using the Wrangle data feature.
6 Click Wrangle.
7 In order to see all of the data, click Sample Size in the right corner of the data
window and enter 5000. You are indicating that you would like to see the first
5000 rows of data. A message will appear that all data is visible, click OK.
8 Select the Country column and select Text Selector from the function
drop-down.
117 Create and analyze the Worldwide Emissions Analysis dashboard © 2016 MicroStrategy, Inc.
Dashboards and Data Discovery Workshop: Dashboard Analysis 5
Create visualizations
1 Using the Grid visualization, place the Country attribute in the Rows area.
Since this dataset does not contain a metric for Total Emissions, create this
metric by adding together the emissions generated by all of the energy
sources available. You will also create a derived metric for Emissions per
Capita, defined as Total Emissions divided by Population (m).
2 In the Dataset panel, right-click the From Coal metric and select Create
Metric.
3 From the Available Objects list in the middle, double-click From Coal to add it
to the Formula pane.
4 In the Formula pane, click + after the metric. Repeat the above step with the
From Natural Gas and From Petroleum metrics, until the following formula
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5 Workshop: Dashboard Analysis Dashboards and Data Discovery
5 Click Save.
7 In the top drop-down list, leave Total Emissions selected and in the bottom
drop-down list, select Population (m).
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Dashboards and Data Discovery Workshop: Dashboard Analysis 5
10 Hover the cursor over the visualization and on the top right corner, click the
arrow icon, point to Change Visualization, and click Map.
14 Set the following threshold conditions for the Total Emissions metric:
Use the available options to make sure that green represents the lowest
end of the spectrum, while red represents the highest.
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5 Workshop: Dashboard Analysis Dashboards and Data Discovery
ecologically sound practices. Likewise, the color red generally signifies the
higher end of the spectrum in comparative analyses. Red is also associated
with environmental hazards. When creating visualizations, consider how the
viewer will relate to the color scheme and the overall appearance of the
visualization. Are there ideas tied to the use of colors and imagery in specific
situations?
15 Click OK.
16 On the Format tab, in the Graphic type drop-down list, select Area.
Create a second visualization that will indicate yearly emissions data. To maximize
the contrast of items defined in visualization best practices, make the second
visualization a bar chart.
3 Drag the Emissions per Capita, Population (m), and Total Emissions metrics
to the Vertical area.
4 Drag Metric Names from the Vertical area to the Color By area.
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Dashboards and Data Discovery Workshop: Dashboard Analysis 5
8 Click Save.
Now you will add a third visualization. To maximize the contrast with the first
two visualizations, make the third visualization a Line Chart.
10 Next, drag the From Coal, From Natural Gas, and From Petroleum metrics to
the Vertical area.
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1 Rename the visualizations by clicking the down arrow at the top of each
visualization:
• Visualization 1 should be renamed Worldwide Emissions Map.
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Dashboards and Data Discovery Workshop: Dashboard Analysis 5
2 Save the dashboard. When complete, the dashboard should look like the
image below:
Put the dashboard to the test by answering the following questions using the
visualizations.
Since you need a specific emissions statistic, simply click o Canada in the
Worldwide Emissions map for the answer.
3 Notice that overall emissions declined in 2009, the only year in the total
number of years surveyed that indicates emissions decreases in all three
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125 Create and analyze the Worldwide Emissions Analysis dashboard © 2016 MicroStrategy, Inc.
Copyright Information
All Contents Copyright © 2016 MicroStrategy Incorporated. All Rights Reserved.
Trademark Information
All other company and product names may be trademarks of the respective companies with
which they are associated. Specifications are subject to change without notice. MicroStrategy
is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments
concerning the availability of future products or versions that may be planned or under
development.
Patent Information
This product is patented. One or more of the following patents may apply to the product sold
herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033,
6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100,
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Dashboards and Data Discovery
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