Shark Tank Presentation

Jamarri Henry, 15, 2019, Discovery High School, 3rd & 4th Period
1
 Mission, Vision, Opportunity
Statement
● Mission Statement
Our goal is to help gamers express their creativity, and passion
through controller skins.
● Vision Statement
To give gamers the style they deserve to match the way they
play.
● Opportunity
Some advantages we have over other companies, is that we are
located in an area where there is many schools, and gamestops
which will attract people to visit our store, rather than just being
online, like some of our competitors
Business Profile
● Type of Business
⧫ FrosteDecals is a profitable business
selling controller skins to children
(11-18) and adults of children (25-40)

● Legal Structure
⧫ FrosteDecals is a Sole proprietorship. I
chose this structure because, as a startup
business and a solo businessman this
will be the easiest structure to use as a
beginner. However in further years we
will look to expand into a LLC.
Qualifications

● I’m qualified to run this business because:

What will make me a good CEO is the fact that in
❶ group work i often leads my group to success in
whatever the assignment may be.

As a gamer I personally wants to help my self and

❷ other gamers by taking the dullness out of controllers,
and enhancing the grip

I have taken a DISC assessment and know my strong

❸
and weak points in running a business. With D
(Dominance) being my strong point that will make
me a good leader of a business
 Market Analysis
Industry Name Gaming Industry

Industry Size $139 Billion in sales (U.S. Market)

Total Population The total population is about 10.5

million people in the State of georgia Total Population

10.5 million
Target Market
Target Market Residents who are between the ages
of 11-35 with an average household
5.8 million
income of 35,000 - 80,000. Potential
Market

4.3 m
Potential Market Based on survey, 74 % of residents in
target market would buy a Controller
skin at least once a year.
 Target Market Segment
● Demographics
Male and Female gamers aged
11-19 with a household income of
at least $35,000
● Geographics
Many of the items on the home
screen of the website will vary
depending on the region they live
in and the buying patterns of that
region, so basically customer
preferences may change due to
location.
● Psychographics
People who tend to favor playing
video games after completing
certain tasks such as work or
school, and has interests in
adding some flare to their
belongings, the customer should
also have enough money to do so
● Buying Patterns
Consumers will buy the product
after their item wears out ,or if
they just want a new one. Yearly
there's more items purchased
around winter and summer
because of gifts, and more money
will be made
 Competitive Advantage
Factors FrosteDecals Skinit Decalgirl

Price $12 $14.99-19.99 $9.99-14.99

Unavailable Good Good

Quality of
Product/Service

Online Online Online

Location

Brand None Positive Positive

Reputation

Unique Factors Uses Has skins for Has skins for

Knowledge environmentally many types of many types of
safe vinyl devices devices

FrosteDecals will be selling
items at places such as craft
fairs, online store, and at
business expos
The price for controller skins,
whether customized or
premade will be $12 before tax To promote FrosteDecals will
sell put business cards and
posters at places such as;
Barber shops, salons, gas
Price stations, etc.

Place Promotion

Marketing Mix
People Product
FrosteDecals target market will The product our firm is selling
be teenage gamers between is controller skins we will look
the ages of 10-19 to expand and make custom
stickers and decals in the
future
 Advertising Sales Promotion
Our firm will advertise To promote we will
by printing ads in; have; price incentives,
online ads, door and giveaways
hangers and flyers, etc.

Promotional Mix
Personal Selling Publicity
FrosteDecals will have We will promote
face to face various charity
communication with organizations, and
customers at various sponsor people, and
fairs and online chat gaming events
communication
Cost of Materials/Labor
Materials
Material Description Cost/Total Quantity Cost per Unit

2000 Vinyl stickers $55 $0.03

Printer ink *4 $115.8 $0.73

Total Material Cost per Unit $0.76

Labor
Labor Cost per Hour Time (in Hours) to Labor Cost per Unit
Make One Unit
$4.83 0.5 $2.42
Total Labor Cost per Unit $2.42

COGS (per Unit) $3.18

 Economics of One Unit
Selling Price (per Unit) $ 12

COGS (per Unit) $0.76

Other Variable Expenses (per Unit) $0.00

Total Variable Expenses (per Unit) $0.76

Contribution Margin (Gross Profit per Unit) $11.24

Average Monthly Fixed Expenses
Fixed Expense Average Monthly Expense*
Insurance $34
salaries of Employees $100
Advertising $10
Interest $0
Depreciation $0
Utilities (Gas, Electric, Telephone) $0
Rent $0
Other Fixed Expenses $0
Total Average Monthly Fixed Expenses $144

* Numbers are rounded to the nearest dollar throughout.

Time-Management Plan
Schedule for a Typical Week
Total Hours in a Week = 168
Homework: 15 hours

Family time: 3 hours

Church: 0 hours

School: 35 hours

Freetime: 7 hours

Work: 0 hours

Sleep: 53 hours

Fitness: 14 hours

Other: 41 hours
Monthly Sales Projections
First Year
Monthly Break-Even Units

In an average month, after year one of

business the company will begin to make a
profit after selling 4 units.
Projected Yearly Income Statement
First Year

Selling Price per Unit $12 + 6% tax

Number of Units Sold 200
Total Sales $2400

Variable Expenses $605

Contribution Margin $11.27

Fixed Operating Expenses $300
Pre-Tax Profit $540
Taxes @ 15% $240
Net Profit $300
 Start-Up Investment
Start-Up Expenditures
Item Where Will I Buy This? Cost

Vinyl printer Office depot $900

Materials Various stores $55

Initial Inventory

Total Start-Up Expenditures $955

Cash Reserves
Emergency Fund $ 200

Reserve for Fixed Expenses 200

Total Start-Up Investment $ 1500

 RO : Ret n a s

(400/2400)(100) 16.6%

ROS & ROI

(400/1500)(100) 26.6%

RO : Ret ni s n
 Financing Strategy
Total Start-Up Investment $1,500

Source Amount Debt Equity Gift

Personal Savings $200 $0 $0 $0

Relatives/Friends $0 $0 $0 $0

Investor $0 $0 $0 $0

Partner(s) $0 $0 $0 $0

Totals $200 $0 $0 $0
 Business Responsibility
Philanthropy
● Business Responsibility
⧫ Use local products, and recycled materials whenever
possible.
⧫ Always use grade A environmentally safe vinyl
● Philanthropy
⧫ Contribute 3% of yearly net profit (after 3 years of business)
to various cancer organizations
 Business & Personal Goals
Business Personal
Short-Term

● To sell 200 units in year

● To get my weight up to
one
140
● To expand into making
● Get a job and start
stickers and various
making money
decals
Long-Term

● By the third year, we

look to expand and sell ● In the next few years i
at least double the
amount sold in year 1 hope to graduate with a
● In the fourth year 3.5 or higher gpa
FrosteDecals will expand
into larger retailers such
as; Gamestop, Walmart