CYCY

TABLE OF CONTENTS
Executive Summary……………………………………………………………….…….4
A. Vision ……………………………………………………………………………5
B. Mission ………………………………………………………………………….5
C. Goals ………………………………………………………………………….…5
D. Objectives ………………………………………………………………….……5
E. Introduction ………………………………………………………………..…….6
I. Description of the Product
A. Business Information ………………..…………………………………..…………7
B. Product………………………………………………………………………….….7
II. Organizational Structure
A. Form of Organization …………………………………….……………….…..….11
B. Organizational Chart……………………………………………………….….….11
C. Qualification and Functions of Manpower………………………….……….…..12
D. General Manpower Requirements………………………………………………..17
E. Product Quality…………………………………………………………….….…18
F. Teamwork……………………………………………………………………..….19
G. Management Team……………………………………………………………….19
H. Personnel Plan…………………………………………………………………….19
I. Initial Capital of the Owners………………………………………………………20
J. Evaluation of Supplier………………………………………………………………20
III. Competitions
1
A. Competitive Edge………………………………………………………………21
B. Competitors Profile…………………………………………………………….21
C. SWOT Analysis…………………………………………………………………22
IV. Marketing Plan
A. Market Analysis Summary……………………………………………………24

B. Market Research………………………………………………………………25
C. Industry Analysis……………………………………………………………..31
D. Competition and Buying Patterns…………………………………………….32
E. Target Market Strategy……………………………………………………….32
F. Marketing Strategy……………………………………………………………33
G. Market position……………………………………………………………….33
H. People…………………………………………………………….….………..34
I. Positioning………………………………………………………….……….…34
V. Financial Aspect ………………………………………………………….…….….34
VI. Recommendation ……………………………………………………….…….….35
VII. Conclusion ……………………………………………………………….….…..36
VIII. Appendices
A. Business layout………………………………………………………….……37
B. Survey Questionnaire………………………………………………………..40
C. Transmittal Letter……………………………………………………………41
D. Curriculum Vitae………………………………………………….…………43
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Executive Summary
Delight Cafe is determined to become a daily necessity for local coffee addicts, a
place to dream of as you try to escape the daily stresses of life and just a comfortable
place to meet your friends or to read a book, all in one. With the growing demand for
high-quality gourmet coffee and great service, Delight Cafe will capitalize on its
proximity to the Negros Oriental State University campus to build a core group of repeat
customers. Delight Cafe will offer its customers the best prepared coffee in the area that
will be complimented with pastries, as well as catering service that its patrons can ask it
anytime they want.
Delight Café will provide a friendly, comfortable atmosphere where the customer
can receive quality food, service and entertainment at a reasonable price. The café will
offer a variety of choices to the customers. Coffee and tea of all sorts will be offered.
Juice, soda, and non-alcoholic beverages also will be available. The interior design of the
building will focus on projecting a relaxed atmosphere. Cafe will be divided into different
areas. Some will have tables and chairs; another will have large couches and chairs, end
tables, and coffee tables. A system will be installed so that the music and entertainment
can be heard throughout.
The company will have a modern design that fits to millennial today within a
walking distance from the University of NORSU campus. The owners have secured this
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location with an option for extending. They have also provided P20, 000,000.00 as
required start-up funds.
Vision
A business that offers quality and satisfactory service to customers with employees that
values respect and camaraderie towards clients and fellow employees.
Mission
To practice innovation, excellence and professionalism in everything that we do.
To promote healthy competition amongst competitors.
To produce employees that prioritizes the production of quality products and services.
Goal and Objectives
1. Offer products that are not only satisfactory but also honest and reasonable priced.
2. Be a business that can compete not only locally but also globally.
3. Develop and train, professional and top of the line employees that pursues excellence.
4. Ensure effective supervision of products and services.
5. Provide an environment that is clean, safe and functional to ensure the satisfaction and
well-being of the customers.
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Introduction
Almost everyone loves coffee. It has been said that some 330 million cup of
coffee are consumed every day in the US. This is a lot of coffee. What makes it more
attractive to enter into the coffee business is the low starting cost in comparison with
other businesses. Most people use around 200,000 dollars opening up a coffee shop. In
the scheme of things, this money is not that much considering what is involved in
opening a business. The second thing that makes cafe business very appealing is that even
though it is food service, and has the highest gnawing away rate than any other business,
it has a higher profit margin than say in a restaurant and this is an advantage (Godsmark,
Brown, & Arduser, 2004).
The café will serve gourmet coffees, teas and also frappes. The simple pastry
offerings may vary with seasonality but the primary line will be breads and cookies. All
pastries will be supplied daily by a local bakery.
According to Abrams & Kleiner (2003), coffee is also a very sexy business
especially when it includes teas or other drinks, everyone always wants to be associated
with a certain café shop that frequently visit and always tell their friends about. You
would not find people excited like this about when talking about other retail
establishments that they may patronize. Café bars are so personal because they are really
5
the third place for many of us. They are relaxing places that people can even carry their
laptops to and finish off their office work or even meet friends at.
CHAPTER 1
DESCRIPTION OF THE PRODUCT/SERVICES
A. Business Information
Craving for toothsome sweets? Come and taste delicious and unique desserts from
Delight Cafe. Delight Cafe offers a wide selection of drinks from iced coffees to teas,
frappes to cakes. We have a wide variety of Cakes, Ice creams, Coffees, Teas with a twist
that you can prefer. Delight Cafe has a good ambiance with contemporary design and you
can choose and make your own desired desserts that can satisfy your cravings. We
provide a comfortable, quite mini-rooms that give you some sense of privacy. We have
also free Wi-Fi and it is a perfect place to chill, chitchats with your barkadas, friends and
family. Delight Cafe is for all ages and especially to the coffeholics and cake lovers.
We also cater for special occasions like Birthday parties, Weddings, Fiestas and
many more.
B. Products and Services
Delight Cafe offers offer a variety of services within the scope of drinks, cakes,
and catering services.
Our business offering are listed below:
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• Drinks (coffee, teas, and frappes)
•Cakes (includes personalize)
•Catering Services (customer service)
Description of Products and Services
Major products
A frappe is an iced beverage that has been shaken, blended or beaten to produce a tasty
foam and refreshing blended drink which is served cold, often with whipped cream and
toppings. You can add ice before or after beating the coffee and custom additives such as
sugar, milk, vanilla and sweet sauces.
Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over
cured leaves of the Camellia sinensis, an evergreen shrub (bush) native to Asia.
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Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of
berries from the Coffea plant. The genus Coffea is native to tropical Africa and
Madagascar, the Comoros, Mauritius, and Réunion in the Indian Ocean.
A classic pound cake is made with a pound each of butter, sugar, eggs, and flour. Baking
powder is in many butter cakes, such as Victoria sponge. The ingredients are sometimes
mixed without creaming the butter, using recipes for simple and quick cakes.
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Minor Products
CATERING SERVICE MENUS:
There are a selected menu samples that will hopefully give you some ideas of the
types and styles of catering we can provide for all sorts of occasions, including weddings,
luncheons, Christmas menus, and finger foods for corporate events or private functions.
Menus and prices are subject to confirmation on booking and, of course, may vary
depending on seasonal and other influences.
People can enjoy our offerings, and if you would like to change things around, or
add dishes you do not see, you are most welcome. You can also check out some pictures
of our delicious food.
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CHAPTER II
ORGANIZATIONAL STRUCTURE
A. Form of Organization
This business will be partnership between 10 persons type of business. A business
partnership is a specific kind of legal relationship formed by the agreement between two
or more individuals to carry on a business as co-owners. In this case, it will be
partnership of four persons who shares the same responsibility in managing its business
and handling its business transaction.
B. Organizational Chart
Owners
Manager
Assistant Manager
Service Staff Cook Utility Personnel
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C. Qualifications and Functions of Manpower
Positions Qualifications Functions
Owners  Know how to Run an  Managing risk is one of

Effective Business
an owner's most
Owner
important functions in
 Know Where to Find
making any major
Help With Starting a
Business project successful. In
general, the owner is

 Think Like a
Manager initially responsible for
 Have Passion For all of the project risks, as
what you do it is usually the owner's
decision to execute the
project or not.
Manager  Age 25-30 years old,  Accomplishes staff

male/ female results by
 Able to Leverage
communicating job
Strengths
 Anticipate Changes expectations; planning,
in the Business monitoring, and
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Environment appraising job results;
 Understand What coaching, counseling,
Makes People Tick
and disciplining
 Emotionally
Intelligent employees; developing,
coordinating, and
enforcing systems,
policies, procedures, and
productivity standards.
Assistant Manager  Age 25-30 years old,  An Assistant Manager
male/ female
generally helps a
 Leadership Skills
manager keep a
 Ability to Follow
Directions company or store
 Responsibility running smoothly by
 Likability
taking on some
 Decision-Making
Capability managerial tasks, such as
overseeing employees or
providing customer
service. Assistant
Managers can work in
corporate or retail
settings.
Service Staff  Age 18-25 years old,  Greets all costumers
male/ female
with a friendly smile
 Empathy
 Honors Costumers by
 Thick skin
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 Communication skills providing quick,
 Self-Control friendly, and personal
 Flexibility
services.
 Initiates dialogue and
develops rapport with
costumers by learning
their names, favorite
drinks and food items.
 Generates customer
satisfaction; responds
appropriately to
costumers concern.
 Communicates costumer
complaints/concerns to
manager on duty.
 Answers the cafe
telephone in a friendly
manner using a
professional greeting.
 Sells and serves baked
goods and miscellaneous
food items to costumer.
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Cook  Age 18-40 years old,  Measure and assemble
male/ female
ingredients for menu

items
 Well versed in
planning menus,  Collaborate with the
establishing the size Executive Chef and
of food portions,
Cooks to prepare meals
estimating food
requirements and during our dining hours
costs, and ordering
 Maintain accurate food
supplies.
inventories
 Skilled in preparing
food for cooking and  Properly store food items
adding appropriate
at appropriate
seasoning.
temperatures
 Strongly familiar
with different types  Rotate stock items as per
of meats and
established procedures
vegetables and their
 Restock kitchen for
cooking times.
 Highly experienced subsequent shifts
in performing food
 Ensure that the food prep
quality inspections to
area and kitchen are
ensure that all food
items conform to cleaned and sanitized at
hygiene standards.
the end of your shift
Utility Personnel  Age 18-30 years old,  Maintain Clean Facilities
male/ female
 Comply with Safety
 In depth knowledge
Standards
of using standard
hand and power tools  Inspect Finished Projects
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 •Strong ability to  Repair and Replace
follow oral and
Broken Equipment
written instructions
 Locate Parts and Tools
properly
 Solid knowledge of
installing and
maintaining utility
systems
 Ability to read
meters, pipeline
drawings, blueprints
and maps
 Knowledge of
precautions necessary
for ensuring a safe
work environment for
self and coworkers
 Physical agility
aimed at performing
difficult manual labor
D. General Manpower Requirements
Skilled- This positions require a highly skilled worker who understands the values of
strong customer service, excellent people skill and able to work quickly under pressure.
Able to make many different drinks, cupcakes, ice creams, muffins quickly without error.
Below is the list of positions under the skilled category.
•1 manager and I assistant manager
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Semi- Skilled- This category entails who have the capacity to help in the business
operation of the Delight Cafe. They must have at least a good educational background
and be responsible for honoring each and every customer by providing customer service.
Unskilled- This category involves positions that will support the business activity of
Delight Cafe. It does not require much of educational background as long as they can
perform their work.
• Manager
• Ass. Manager
• 3 Service staffs
• 1 Utility Officer
• Cook
Employees that are needed in a Delight Cafe must have an educational background. They
must be a graduate of a specific course related on what will be their job position.
Employee is a true professional that fulfills any additional duties of the Cafe Manager
and Assistant Manager Employees that will be hired must be well-trained, must have a
least NBI permit.
E. Product Quality
 Maintains the highest level of standards for all product preparation.
 Adheres to all company recipes and measurements.
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 Produces superior product presentation.
 Provides top quality expresso shots for hot and cold beverages.
 Follows health, safety and sanitation guidelines for products.
F. Teamwork
 Communicates with coworkers & management to solve problems and improve
quality and services.
 Maintains continuous communication with other staff functions during peak
business times
 Works with coworkers and management to effectively implement change.
 Contributes to a positive working environment
 Assist in the opening and/or closing of the cafe. A checklist will be
provided.
G. Management Team
Delight Cafe is owned and operated by Reah Mae Buenaflor, Mariell Catapusan,
Cyrelle Jumento, Rickychel Moquia, Rebecca Ziga, Nestor Dems Demecillo, Dann Peter
Ibero, Jeff Polston Paira, Raven Ollina, and Bryl Sienes. The business, being medium in
nature, requires a plain organizational structure. Implementation of this organizational
form calls for the owners to make all of the important management decisions in addition
to cover all other business activities.
H. Personnel Plan
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Overall staffs will consist of more than seven employees working 8 hours. This
simple structure provides a great deal of flexibility and allows communication to disperse
quickly and directly.
I. Initial capital of the owner
The owners will operate the following concept of a company where all the assets
and debts are legally shared but it depends on the shares of the shareholders. The required
capital needed to compensate the necessary requirements for the business to start its
operation will amount to ₱20,000,000.00.
J. Evaluation of Supplier
Understanding supplier’s performance is vital to ensuring a well-functioning
supply network. Establishing harmonious relationship to the suppliers of raw materials
will help us reduce the threats they posed. The supplier of our products are NESTLÉ
PHILIPPINES INC. (Dairy Products) and HAPPY HIPPO (Baking Products). NESTLÉ
brings the best food and beverage throughout the stages of Filipino consumers lives. They
work alongside partners to enhance quality of life and contribute to a healthier future.
And while Happy Hippo are the one who will supply the Baking Products. Nestlé are the
ones who provide dairy product for Ice creams, coffee and for shakes and also Happy
Hippo provide baking Product for our muffins and cupcakes. Aside from consumers,
suppliers also play a big of our business because without them Delight Café won't able to
operate.
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CHAPTER III
COMPETITION
A. Competitive Edge
We will be the most elegant café in Dumaguete City that would isolate
students and teacher’s desire when it comes to drinks and cakes so that both of
our clients would be more comfortable with their environment. Our café offers
a variety of foods, drinks and catering services. This is return also to add to the
income of our business. We will also promote a better customer service,
attending the concerns of the clients mannerly and productive.

B. Competitor’s Profile
Competitors Strengths Weaknesses

Bo’s Coffee It has a nice place and As with growing any
you can see the beauty crop there are
of the sea. unpredictable elements
that will affect the
production of the crop
and therefore the cost of
coffee for the coffee
franchisee. The coffee
plant is selective about
growing conditions.
Coffee Lab It is very near in Lack of space
NORSU
Bubble Pop They also sell trendy They don’t have enough
clothes space for their customer
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Chapters Cafe They have variety of The prices are so
foods and drinks. And expensive.
has a good ambiance.
Delight Café
C. Swot Analysis
Strengths Weaknesses
Offers drinks, cakes and pastries. As of now, since we are just starting
Offers catering services like birthday
our new business we don’t have much
parties, wedding, anniversaries and
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etc. equipment.
There are separate rooms for groups,
pairs and individual.
Opportunities Threats
Delight Café is located fronting at Nowadays, some people are fussy
NORSU with a high population of when it comes to foods and drinks.
students and teachers, which will
favour our business by increasing the
odds of, captivate potential visitors.
CHAPTER IV
MARKETING PLAN
A. Market Analysis Summary
A coffeehouse, coffee shop or café (sometimes spelled cafe) is an establishment
which primarily serves hot coffee, related coffee beverages (e.g., cafélatte,
cappuccino, espresso), tea, and other hot beverages. Many cafés also serve some type
of food, such as light snacks, muffins or pastries.
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U.S. coffee consumption has shown steady growth, with gourmet coffee having
the strongest growth. Coffee drinkers in the Pacific Northwest are among the most
demanding ones. They favor well-brewed gourmet coffee drinks and demand great
service. Eugene, OR, with its liberal and outgoing populace and long rainy winter, has
traditionally been a great place for coffee establishments. Java Culture will strive to
build a loyal customer base by offering a great tasting coffee in a relaxing
environment of its coffee bar located close to the bustling University of Oregon
campus.
A café is where the lattes are almost too beautiful to drink. The major reason for
the customers to return to a specific café is a great tasting coffee, and other related
menus quick service and pleasant atmosphere. Although, as stated before, cafe
consumption is uniform across different income segments, Java Culture will price its
product offerings competitively. We strongly believe that selling coffee, tea, and frappe
with a great service in a nice setting will help us build a strong base of loyal clientele.
B. Market Research
Table 1
Frequency of respondents who have been in a café
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Response Frequency Percentage
Yes 28 93.33%
No 2 6.67%
Table 1 show all the respondents who have been in a café. According to the results
of the survey, majority of the respondents response were have been in a café,
Table 2
Frequency of respondents’ choices on choosing menus in a café

Frappes 1 2.63%
Cakes 16 42.11%
Teas 4 10.53%
Coffees 17 44.74%
Table 2 shows all the frequency respondents’ choices on choosing menus in a café.
According to the result of the survey majority of the respondent’s response was choosing
coffee as one of the menus.
Table 3
Frequency of Respondents on spending money in a café.

P100-500 26 86.67%
P600-1000 4 13.33%
P1000 and above 0 0.00%
Table 3 shows all the frequency of respondents’ response on spending money in a
café. According to the results of the survey, most of the respondents would likely spend P
100 – 500 in dining to a café.
Table 4
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Frequency of Respondents on spending hours in a café

10-30 minutes 12 40%
30-60 minutes 13 43.44%
1-3 hours 3 10%
3 hours and above 2 6.67%
Table 4 shows the frequency of Respondents’ response on spending hours in a
café. According to the result of the survey, 43.33% of the Respondents most likely spend
30-6- minutes in dining to a café.
Table 5
Frequency of Respondents to whom they accompany with in dining to a café

Family 18 50%
Friends 15 41.67%
Classmates 3 8.33%
Table 5 shows the frequency of Respondents to whom they accompany with.
According to the result of the survey, majority of the Respondents chooses family as their
company in dining to a café.
Table 6
Frequency of Respondents who have been tried to asked for a catering service

Yes 13 43.35%
No 17 56.67%
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Table 6 shows the frequency of respondents who have been tried to ask for a
catering service. According to the result, 56.67% of the respondents had tried to ask for
a catering service.
Table 7
Frequency of Respondents who asked for a catering service for a certain occasion.

Birthday Party 10 23.26%
Wedding 11 25.58%
Anniversaries 5 11.63%
Reunion 5 11.63%
Fiestas 5 11.63%
Funeral 2 4.65%
Christening 5 11.63%
Table 7 shows the frequency of respondents who asked for a catering service for a
certain occasion. According to the results of the survey, 25.58% of the respondents asked
for a catering service for a wedding, followed by birthday party which is 23.26% . Next,
11.63% for the Anniversaries , reunion , fiestas and christening costly , 4.65% for the
funeral.
Table 8
Frequency of the Respondents on how much their family or relative spends money
for a catering service.

P20,000-50,000 9 64.29%
P60,000-90,000 3 21.43%
P100,000 and above 2 14.29%
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Table 8 shows the frequency of respondents on how much their family or relative
spend money for a catering service. According to the results if the survey, 64.29% of the
respondents most likely spend P 20,000 – 50,000 for a catering service.
Table 9
Frequency of respondents’ family or relative on spending hours in dining for a
catering services.

1-4 hours 9 64.29%
5-8 hours 3 21.43%
9 hours and above 2 14.29%
Table 9 shows the frequency of Respondents family or relative on spending hours
for a catering service. According to the result of the survey, Majority of the respondents
spend 1-4 hours for a catering service.
Table 10
Frequency of respondents’ reasons for not asking for a catering service

Very expensive 11 36.67%
Can manage a certain 13 43.33%
occasion
Can produce more 6 20%
menus at home
Table 10 shows the frequency of respondents’ reasons for not asking for a catering
service. According to the results of the survey, 43.33% of the respondents say that they
26
can manage a certain occasion. Meanwhile, 36.67% of the respondents also say it is very
expensive. Lastly, 20% say that they can produce more menus at home.
C. Industry Analysis
The café industry fronting NORSU experienced rapid growth at the
beginning of period and is now moving into the mature stage of its life cycle.
Negros Oriental State University is the main root or main target of the Delight
Café.
The Café’s is growing exponentially. Those who have not yet taste the
sweet and flavoured foods and drinks, relaxed atmosphere where they can feel
comfortable and chill while discovering other toothsome sweets. Delight Café
quest to provide its customer with affordable foods and drinks in a creative and
supportive environment. As what Delight Café offers to the customer, Delight
Café has a chance to enter the window of opportunity and gain more profits in the
market.
D. Competition and Buying Patterns

The main competitors of Delight Café are Bubble Pop, Chapters Café, and
Coffee Lab. These businesses are located near at Negros Oriental State University,
and target a similar segment to Delight Café.

Delight Cafe is competing with a variety of similar businesses. We need to
compete against the ideas that dessert is something that only follows a special
foods and drinks and needn't be any better than a frozen cake. We want every day
to be a reason to celebrate. While price may be a factor when competing against
Ice Cream and Coffee Shops, these same consumers who are willing to pay more
for a latte or a scoop of ice cream are already conscious of a better quality
product. We believe they will be equally as willing to spend a little extra for an
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extraordinary dessert in a warm and friendly. Although restaurants, cafes,
bakeries, ice cream shops, etc. have an established position near in NORSU, none
are quite like Delight Cafe. We are offering the customers a completely new
experience and far higher quality product.
E. Target Market Segment Strategy
The target market of Delight Cafe will be students and teachers of Negros
Oriental State University, most especially people who are active on social media and
own and manage food blogs. Delight Cafe also targets people who see food as a way
to express oneself. Since our Delight Café is fronting Negros Oriental State
University so most of the consumers are the students from NORSU, which comprises
the biggest population. Delight Cafe caters to people who wants and enjoys sweets.
Delight Cafe customers will mainly compose of people who are active on social
media accounts, especially people with food blogs.
F. Marketing Strategy
Delight Cafe's marketing strategy will be the subsequent word-of-mouth. We will
become known as a unique dining experience as well as a superior pastry shop.
Customers will be reached through fliers, newspaper advertisements and special holiday
promotions. We also ensure that Delight Café will be staffed by acquainted employees
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focused on serving the customer’s need. If a customer has any type of question or
concern, our employee will always be available.
G. Market Position
Consumers will view our product as a unique way to enjoy desserts. We have
products where the customers can personalize their dessert. Delight Cafe offers a variety
of sweets that you can use to customize your frappe, coffees, and etc. unlike the other
products in the market which are already ready-made.
H. People
Delight Café Cafe will cater to people who want to get their daily pastries and
drinks in a relaxing atmosphere. Such customers vary in age, although our location close
to the University Campus means that most of our customers will be students and workers.
Our market research shows that these are discerning customers that gravitate towards
better tasting pastries and drinks. The local climate with a long rainy season is very
conducive for the consumption of hot non-alcoholic beverages. At the same time, hot dry
summers drive people in cafes to order iced drinks. Furthermore, a lot of students
consider Delight cafe shop to be a convenient studying or meeting location, where they
can read or meet with peers without the necessity to pay cover charges.
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I. Positioning
The products that are offered in our café is perfect to the target market which are
the students, teachers and many other more, mostly millennial. And as we all know,
millennial are into DIY or Do-It-Yourself products. So we, Delight Corporation decided
to have Delight café that offers variety of pastries and drinks that will definitely satisfy
the cravings of our customers.
VI. Recommendations
The following care the recommendations of the study provide d by the researchers to
make the business successful and able to gain satisfaction from the customers:
 Owners must monitor regularly the Delight Cafe as well as selling of the products.
Also, owners must make sure the foods prepared by the cook are satisfying the
customers and sanitary concerns are not taken for granted.
 Good customer service must be delivered to customers.
 Service staff must work with one another harmoniously to prevent personal
conflict within the workplace.
 The business shall continue to improve its services and expand the business at the
time passes by.
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 The café should be a place where everyone can 'lounge' around on big comfy
sofas or beds.
 The coffee shops with the best 'vibe' where perhaps the music is good and
everyone could make a good night of it.
VII. Conclusion
Therefore, the most ideal location to open a new café business was in the area
fronting Negros Oriental State University. Although many cafes are in the area, the
researchers considered the fact that there were a lot more café shops there competing for
market share and Delight Café were never be left behind. The location's close proximity
to Negros Oriental State University, as a major institution with numerous students,
provided the necessary customer base for a successful business.
Also, the researchers conclude that our business is profitable because our edge
that we are near fronting Negros Oriental State University. For the information gathered
by the researchers through conducting survey, the most numbers of respondents are from
NORSU students that agree with our services. And we advantage to the other cafes
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because our business Delight Cafe offers separate room for researchers and for the diners
to let them feel comfortable.
VIII. Appendices
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Appendix A
Business layout
33
34
Possible Building Layout/ Design
35
Appendix B
Transmittal Letter
Republic of the Philippines

Negros Oriental State University
Kagawasan Avenue, Dumaguete City
Senior High School
February 26, 2018
Good Day!
We, the Researchers from General Academic Strand of Negros Oriental State University
are conducting a survey for our business plan entitled “A BUSINESS PLAN
PROPOSAL OF SETTING UP DELIGHT CAFÉ FRONTING NEGROS
ORIENTAL STATE UNIVERSITY, KAGAWASAN AVENUE, DUMAGUETE
CITY”. This survey is voluntary and optional only. You can decline of any questions that
36
you cannot answer or pushing you to your limits. We assure you that we will keep your
answers confidential
Hoping for your participation and all honesty.
Yours truly,
Researchers:
Reah Mae A. Buenaflor Rickychel Moquia
Mariell Catapusan Jeffpolston Paira
Dems Demecillo Raven Ollina
Dann Peter Ibero Bryl Sienes
Cyrelle Rose Jumento Rebecca Ziga
Appendix C
Survey Questionnaire
Name (Optional): ________________________
Gender:____________
Age:________
Strand: ____________________________________
1. Have you ever been to a Café?

_Yes
_No
If NO, please proceed to number 6.
2. What are the menus that you usually choose?

_Frappes
_Cakes
_Teas
_Coffee
Others, please specify________________
3. How much do you spend in dining to a Café?
37
_100-500
_600-1000
_1000 and above
4. How many hours do you stay to a Café?

_10-30 minutes
_30 minutes-1 hour
_1-3 hours
_3 hours and above
5. To whom you usually accompany with?

_Family
_Friends
_Classmates
Others, please specify_____________________
6. Do you ever been tried to asked for a catering service?

_Yes
_No
If NO, please proceed to number 10.
7. If YES, what are those occasions?(check as many as you want)

_Birthday Party
_Wedding
_Anniversaries
_Reunion
_Fiestas
_Funeral
_Christening
8. How much does your family or relatives spend in having Catering Service?
_20,000-50,000
_60,000-90,000
_100,000 and above
9. How many hours do your family or relatives have a Catering Service?

_1-4 hours
_5-8 hours
_9 and above
10. Why is it that you don’t usually ask for a Catering Service?
Please specify your answer:
_____________________________________________
_____________________________________________
38
_____________________________________________
Thank you and God Bless   
Appendix D
Curriculum Vitae
Name: Bryl Joshua L. Sienes
Address : Hi-top Mag-abo Amlan
Contact #: 09557066254
Email Address: bryl.sienes@gmail.com
Personal Profile
Place of birth: Dumaguete City
Date of birth: September 28,1999
Gender: Male
Age: 18
Civil Status: Single
Religion: Protestant
Nationality: Filipino
39
Education
Elementary
Amlan Central Elementary School
Address: Amlan, Negros Oriental
S.Y: 2006-2012
Junior High School
High School: Amlan National High School
S.Y: 2012-2016
Senior High School
Negros Oriental State University Main Campus I, Dumaguete City
General Academic Strand I
Grade 12
Skills
 Good at English and sportsmanship.
 Competitive Spirit
 A Good Intellect
40
Name: Rebecca M. Ziga
Address : Sibulan Negros Oriental
Contact #: 09366332657
Email Address: rebecca_ziga@yahoo.com
Personal Profile
Date of birth: October 18,1999
Gender: Female
Age: 18
Religion: Christian
Education
Elementary
41
North City Elementary School
Address: Hibbard Avenue Piapi, Dumaguete City
S.Y: 2006-2012
Junior High School
Negros Oriental High School
Address: Kagawasan Avenue, Dumaguete City
S.Y: 2012-2016
Senior High School
Main Campus I, Dumaguete City
Grade 12
Skills
 Ability to work hard under pressure
 Time management
 Can do multitasking
 Knows how to speak Visaya, Tagalog and English
42
Name: Reah Mae A. Buenaflor
Address : Larena Drive, Taclobo, Dumaguete City
Contact #: 09161045934
Email Address: reahmaebuenaflor@yahoo.com
Personal Profile
Date of birth: December 16,1999
Gender: Female
Age: 18
Religion: Roman Catholic
Education
Elementary
43
West City Elementary School
Address: Silliman Ave, Dumaguete City, Negros Oriental
S.Y: 2006-2012
Junior High School
High School: Negros Oriental High School
S.Y: 2012-2016
Senior High School
Grade 12
Skills
 Can work multitasking
 Good in English communication
 Pleasant characteristics
44
Name: Mariell G. Catapusan
Address : Agan-an Sibulan, Negros Oriental
Contact #: 09168993626
Email Address: mariellgomezcatapusan@gmail.com
Personal Profile
Date of birth: June 20,2000
Gender: Female
Age: 17
Education
Elementary
45
Boloc-boloc Elementary School
Address: Boloc-boloc Sibulan, Negros Oriental
S.Y: 2006-2012
Junior High School
S.Y: 2012-2016
Senior High School
Grade 12
Skills
 Able to do assigned task
 Capable of communicating others
 A Good Intellect
46
Name: Cyrelle Rose S. Jumento
Address : Sta. Catalina St. Dumaguete City
Contact #: 09365790051
Email Address: cyrellerosejumento@yahoo.com
Personal Profile
Date of birth: May 22,2000
Gender: Female
Age: 17
Education
Elementary
47
Address: Silliman Ave, Dumaguete City, Negros Oriental
S.Y: 2006-2012
Junior High School
S.Y: 2012-2016
Senior High School
Grade 12
Skills
 Singing
 Knows how to unique things
 Knows how to draw
 Ability to Take the Initiative
48
Name: Jeffpolston Jay P. Paira
Address : Batinguel, Dumaguete City
Contact #: 09559103802
Email Address: jeffoyy@gmail.com
Personal Profile
Date of birth: May 22,2000
Gender: Male
Age: 17
Education
Elementary
49
Candau-ay Elementary School
Address: Candau-ay, Dumaguete City
S.Y: 2006-2012
Junior High School
Camanjac National High School
Address: Camanjac, Dumaguete City
S.Y: 2012-2016
Senior High School
Grade 12
Skills
 Good in communicating
 Pleasant characteristics
 Special skill is eating
 Ability to Take the Initiative
50
Name: Reben G. Ollina
Address: Bantayan Calderon Subdivision Dumaguete City
Contact #: 09361700374
Email Address: reben.ollina@gmail.com
Personal Profile
Date of birth: October 6, 1999
Gender: Male
Age: 18
Education
Elementary
51
North City Elementary School
Address: Piapi, Dumaguete City
S.Y: 2006-2012
Junior High School
Piapi High School
Address: Piapi, Dumaguete City
S.Y: 2012-2016
Senior High School
Grade 12
Skills
 Capable of doing task
 Can draw anything
 Creative mind
52
Name: Damn Peter T. Ibero
Address : Tandayag Amlan, Negros Oriental
Contact #: 09059688239
Email Address: dannsoy.ibero@yahoo.com
Personal Profile
Date of birth: June 7,1999
Gender: Male
Age: 18
Education
Elementary
53
Tandayag Elementary School
Address: Tandayag, Amlan
S.Y: 2006-2012
Junior High School
High School: Amlan National High School
S.Y: 2012-2016
Senior High School
Grade 12
Skills
 Pleasant attitudes
 Good in basketball
54
Name: Nestor Dems Nicole Demecillo
Address : Candau-ay, Dumaguete City
Contact #: 09750447164
Email Address: DemzZDemicillo
Personal Profile
Date of birth: April 28,2000
Gender: Male
Age: 17
Education
Elementary
55
Address: Taclobo, Dumaguete City
S.Y: 2006-2012
Junior High School
S.Y: 2012-2016
Senior High School
Grade 12
Skills
 Good in speaking in different languages
 Has pleasant attitudes
56
Name: Rickychel K. Moquia
Address : Larena Drive, Taclobo, Dumaguete City
Contact #: 09758123676
Email Address: chinjiezelmoquia@gmail.com
Personal Profile
Date of birth: July 20,2000
Gender: Female
Age: 17
Education
Elementary
57
Address: Taclobo, Dumaguete City
S.Y: 2006-2012
Junior High School
S.Y: 2012-2016
Senior High School
Grade 12
Skills
 Best in English
 Has a pleasant characteristics
 Cheerfulness
 Can do multitasking
58
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TABLE OF CONTENTS

I. Description of the Product

A. Business Information ………………..…………………………………..…………7

II. Organizational Structure

A. Form of Organization …………………………………….……………….…..….11

C. Qualification and Functions of Manpower………………………….……….…..12

D. General Manpower Requirements………………………………………………..17

I. Initial Capital of the Owners………………………………………………………20

IV. Marketing Plan

A. Market Analysis Summary……………………………………………………24

V. Financial Aspect ………………………………………………………….…….….34

VI. Recommendation ……………………………………………………….…….….35

VII. Conclusion ……………………………………………………………….….…..36

anytime they want.

can be heard throughout.

required start-up funds.

values respect and camaraderie towards clients and fellow employees.

To practice innovation, excellence and professionalism in everything that we do.

To promote healthy competition amongst competitors.

Goal and Objectives

4. Ensure effective supervision of products and services.

well-being of the customers.

Brown, & Arduser, 2004).

pastries will be supplied daily by a local bakery.

DESCRIPTION OF THE PRODUCT/SERVICES

B. Products and Services

and catering services.

Our business offering are listed below:

•Cakes (includes personalize)

•Catering Services (customer service)

Description of Products and Services

sugar, milk, vanilla and sweet sauces.

Madagascar, the Comoros, Mauritius, and Réunion in the Indian Ocean.

CATERING SERVICE MENUS:

depending on seasonal and other influences.

of our delicious food.

This business will be partnership between 10 persons type of business. A business

or more individuals to carry on a business as co-owners. In this case, it will be

and handling its business transaction.

Service Staff Cook Utility Personnel

Positions Qualifications Functions

Owners  Know how to Run an  Managing risk is one of

general, the owner is

 Have Passion For all of the project risks, as

what you do it is usually the owner's

decision to execute the

Manager  Age 25-30 years old,  Accomplishes staff

policies, procedures, and

Managers can work in

 Initiates dialogue and

develops rapport with

their names, favorite

drinks and food items.

 Answers the cafe

 Sells and serves baked

goods and miscellaneous

food items to costumer.