Professional Documents
Culture Documents
Choco's Masterpiece
Choco's Masterpiece
A Business Research
Presented to the faculty of the
College of Hospitality Management
Major in Hotel and Restaurant Management
Holy Angel University
In Partial Fulfillment
Of the requirements for the degree of
Bachelor of Science in Hospitality Management
Major in Hotel and Restaurant Management
Members:
Bais, Van Russel
Dungca, Hazon
Manansala, Choco
Obnial, Emmanuel
Santos, Christian Lowie
Zablan, Archie
October 2010
Factors Affecting the Management and Operation
Approval Sheet
This business research Entitled “Factors Affecting the Management and Operation of Mr. Frosty
“ Prepared and Submitted by Bais Van Russel, Dungca Hazon, Manansala Choco, Obnial Emmanuel,
Santos Christian Lowie and Zablan Archie. In partial Fulfillment of the required for the Degree of
Approval Sheet
Approved as partial fulfillment of the requirements for the degree of Bachelor of Science in Hospitality
Management Major in Hotel and Restaurant Management with the following grade if the researchers
Dungca, Hazon
Manansala, Choco
Obnial, Emmanuel
Zablan, Archie
Panel
Mrs. Noraing Uy
Factors Affecting the Management and Operation
The Researchers would like to express our deepest gratitude to the people who inspired us in
To our parents who supported us in our finances and their unending love that keep us motivated
To our friends who given us the Encouragement and who always believe in our skills.
To our Adviser Mr. Cesar Gerolangin who guided us in preparing ourselves in making this
proposal possible.
And most especially to the Lord God Almighty for his endless love and guidance that keep us
Table of Contents
Abstract ………………………………………………………………………. 1
Introduction ……………………………………………………………. 2
Respondents ………….…………………………………………………… 19
Instruments ……………………………………………………… 20
Results ……………………………………………………… 23
Discussion ………………………………………………………….. 29
Conclusion ………………………………………………………………………….. 32
Recommendation ………………………………………………………………… 34
References ………………………………………………………………… 36
Appendix A ………………………………………………………………… 37
to move its business forward. Therefore, it’s important for business to have
poor customer service skills, this will paint a bad image of the company to the
public and may also hurt business. Consumers may decide to take their
the customer may not be right, customer service representative should be able
state, measuring what has been defined and analyzing those data, and applying
“Management and Operation” seems more focused on describing that state and
The happier people are within their job, the more satisfied they are said to be.
Job satisfaction is not the same as motivation, although it is clearly linked. Job
design aims to enhance job satisfaction and performance; methods include job
report their reactions to their jobs. Questions relate to rate pay, work
workers.
many companies that have been focused exclusively on income statements and
balance sheet. Companies now recognize that the new global economy has
Factors Affecting the Management and Operation
that measuring Management and Operation is key. Only by doing so can they
hold on to the customers they have and understand how to better attract new
and Operation is a critical strategic weapon that can bring increased market
and do it well. They need to understand how to quantify measure and track
needs to be measured and how to collect, analyze and use the data as a
strategic weapon to drive the business, no firm can be effective in this new
Management and Operation. They watch sales volume. They listen to sales
reps describing their customer’s state of mind. They track and count the
these approaches are not completely without value, they are no substitute for a
It’s no surprise to find that market leaders differ from the rest of the
industry in that they’re designed to hear the voice of the customer and achieve
Corporate evaluations include not only their own Management and Operation
ratings but also those of their competitors. Satisfactions result are made
about as the direct result of listening to their needs. Internal and external
incorporated into the strategic focus of the company via the mission statement.
that meets the following criteria: The system must be relatively performance and
the term. Management and Operation is the state of mind that customers have
about a company when their expectations have been met or exceeded over the
state measurement won’t be exact and will require sampling and statistical
with a customer. For example, it can refer to any or all of the following:
the customer’s expectations each industry could add to this list according to the
Factors Affecting the Management and Operation
defining and understanding Management and Operation can help any company
identify opportunities for product and service innovation and serve as the basis
for performance appraisal and reward systems. It can also serve as the
basis for Management and Operations surveying program that can ensure that
quality improvement efforts are properly focused on issues that are most
Khan (1991) stated that in the food operation the “fast” refers to the
misunderstood it is not just about how you handle transaction, it is about the
relationship with people who are essentially a part of everything you do.
always find their way back to you. Friendly and courteous practices while
serving customers will feel comfortable and relax while eating and rely for quick
the company advance of equipment which greatly influences a quick and fast
the success of the company because they are the one who patronize the
product and services if the company. Customer are satisfied with the quality
cost. If a product performs better, lasts longer, or cost less than expected
Based on Harris (2005) I know that the people who run the company are
going to work as hard or harder than me. The same principles that where here.
really like that. You cant teach culture. You have to live it. You have to
experience it. You have to share it. You have to show it.
wait staff restaurant employees who wait a guest by making them feel welcome
and comfortable taking their orders, serving the meal, cleaning the area and
fully understand what it takes to make and keep customers happy. Happy
deriving from customers who compare the performance of the product with their
expectations of it. If the product is below customer expectations they will feel
of this situation.
customers is more profitable than having to win new ones to replace those lost.
every business. For example, when customer perceive good service, each will
typically tell nine to ten people. However, alack of Management and Operation
has an even larger effect on the bottom line. Customers who receive poor
Factors Affecting the Management and Operation
others.
Evan and Deans (2003) defined accuracy as service performs right the
others. They also stated that responsiveness is when the service personnel
react quickly and resolve unexpected problems and to be ready at the time the
customer arrived they should know when and how it reacts on a certain
situation.
service, like a brand, is what the customer perceives and remember of the
service they received. What a customer perceives is the service they receive is
not necessarily the service they actually receive. Several published studies
reveal that the mood of the customer has a significant impact on the perception
of the service received. For example, if customer has been waiting for a long
Factors Affecting the Management and Operation
check in desk deteriorates. Conversely, studies have shown that people waiting
a long time for elevators due to slow speed of the elevator have a better
standards that ate deemed important by the customer are another important
Factors Affecting the Management and Operation
the customer. This information is vital not only for successful business, but also
whether your company will win or lose and rest assumed, if you don’t give them
what they want, your competitor will. Learn how to treat customers as Queen
is something like your product is great, but I hate doing business with you.
“Customer loyalty doesn’t result from evaluation like most companies which
overlooked. They should improve their service because great service will build
customer loyalty.
1.1. Gender
1.2. Occupation
1.3. Age
2.1. Facility
2.2. Product
2.3. Staff
2.4. Price
Factors Affecting the Management and Operation
current operation of Mister Frosty Balibago, Angeles City, the researchers find
to identity tangibles like facilities, product and price and as well as the
intangibles product is the basis and inputs of the researchers. The process
used to further data is by using descriptive analysis, mean rating, frequency and
percentage distribution. This method was used to identify the sample size of
the respondents that led the researchers to be specific with the questionnaires
they have given. And the desired output would be the effectiveness and
efficient customer service relation for this would be the main objective of the
researchers.
Factors Affecting the Management and Operation
Intangibles
- Staff,
Over-all
and
Satisfactio
n
Conceptual Framework
Figure 1
Factors Affecting the Management and Operation
Employees. This study will help the employees of the Mister Frosty to
enhance and improve the effectiveness and efficiency of their service and to be
knowledgeable about their field. Customer this study will prove the importance
of a customer behind every business success and let them realize the service
and product they had experienced was should well in the establishment.
about Management and Operation that serves as guidance for them in the
future if join the hospitality industry. Future investors. This will serve as a
source of information for future investors especially if the nature of the business
Future researchers this study will serve as reference for the future
and to continue researching on their information which his not covered in this
study.
Frosty Balibago, Angeles City. This study will only cover those who dine-in and
also the management who is currently in charge with the productivity of the
establishment.
satisfaction with the facilities, product, price and the attitude of the staff while
the other aspects are not included with this study. Likewise, validation of the
results with the restaurant management was not tackled in this study.
Factors Affecting the Management and Operation
Methods
Research Design
satisfaction.
Respondents
The principal respondents of the study were be the manager who will
customers of Mister Frosty who will be providing their feedbacks using the
Mister Frosty, the group decided to choose 100 respondents because the group
based on the average check of the establishment. The average customer per
further test the customers satisfaction, we based on the average customer per
day of the establishment. The survey was conducted in two consecutive days,
Factors Affecting the Management and Operation
Thursday and Friday which is the peak of the restaurant. We surveyed the
Research Instruments
will provide the solution to the problem. The researchers personally asked
questions directly to the manager using an interview guide and to the customer
using the survey questionnaire guarantee the desired information that were
obtained. The goal was to rate whether the food establishment provide the
guests with the best service and highest quality meals possible and if the
The primary data were obtained directly from the Mister Frosty. They
Data Analysis
The study used the method of mean rating to consider the way how the
customer will rate the level of Management and Operation offered by Mister
Frosty.
The study also used the method of frequency and percentage distribution
to determine the number of observations that lie based on the answers provided
in the questionnaire.
The study also used multiple linear regression which attempts to model
Descriptive Ratio
Results
relatively young as many of them belong to the age groups of 15 to 20 years old
(35) and 21 to 25 years old (45) and 26 to 30 years old (17). As to gender,
male respondents (38) and female (62) comprised the customer of Mr. Frosty
respondents
15 – 20 35 35%
21 – 25 45 45%
26 – 30 17 17%
31 – 35 3 3%
Total 100 100%
Factors Affecting the Management and Operation
Table 2.1
Factors Affecting the Management and Operation
Analysis
1. The tables are always cleared and 3.81 V.S.
good.
5. Mr. Frosty is accessible to any potential 3.87 V.S.
customer.
In this table 2.1 the respondents are very satisfied in the food
used. The customers rate the utensils as the highest rating. This one question
means that the customers are very satisfied in the operation of the
management.
Analysis
1. The food and beverage taste good and 3.92 V.S.
tummy-friendly.
2. There is a selection of food and beverage 3.80 V.S.
The table 2.2 shows the respondents rated the products of the
establishment. Designating rating shows that “the food and beverage taste
good and tummy friendly”, “there is a selection of food and beverage available
always presented well and it has an enticing look” Very Satisfied. There is one
question that they rated as poor which is “the preparation of the food and
Rating Analysis
1. Employee provides quality service to the 2.81 Good
customer.
2. Employees are attentive with what the 2.18 Good
Factors Affecting the Management and Operation
and efficiently.
4. Employees are friendly and appeasable. 2.80 Good
5. Staff are honest. 2.76 Good
Table 2.3 shows the designating rating of the employees are not well
Analysis
1. The table of the food and beverage and 3.73 V.S.
competitors.
4. The prices are match to the quality of the 3.82 V.S.
products.
5. The prices are all tax paid included with 3.76 V.S.
Factors Affecting the Management and Operation
candela.
Table 2.4 they rated the price as very satisfied. The price of the product
DISCUSSION
This chapter presents the summary of findings and analysis of the study.
organized and to the extent that it can be controlled to ensure Management and
Operation of Mr. Frosty. It all starts with the management making every visit of
delivering actual service and lastly on the tangible aspect of the establishment
judgment to be satisfied on the service. The best way that the establishment
can do is to give their best and improve their performance each day to provide
After a successful data gathering and the interpretation of the results, the
the satisfied state, the management should not be contented. They must further
level of their customers. The establishment should know about the needs and
wants of their customers. Not just needs, but also what they prefer. Customer is
the life line of the establishment. They should be provided with outmost service
and quality products to build satisfaction and eventually gain their loyalty to the
establishment.
The respondents supplied the information for the purpose of the study.
The methods and research instruments that were presented in methods used to
Factors Affecting the Management and Operation
solution.
The data gathered were analyzed and summarized using weighted mean
method. This data will help to determine the problems that are existing and for
Angeles City about the relationship between the management and the
Customer. The purpose of the survey is to know in what factor/s that satisfied
the customer that might help the employees in satisfying their customer in the
The researchers came up of a survey form that pertains from the related
studies and related literature of this paper. They want to see the point of view of
The researchers identified the mean rating results with levels which are
researchers can conclude that most of the Customers of Mr. Frosty are with
described in terms of age are 16 to 45, which the researchers conclude that
most of the customers are adults, students, young professionals and fresh
dynamic, enthusiastic and full of life. With this, most of Customers of Mr. Frosty
are still eager on acquiring and looking for satisfaction the exhaustion therewith.
The profile of Mr. Frosty Customer in terms of civil status resulted to 66%
being single and only 34% on married. The researchers concluded that with the
average age of 16 to 24 years old, most of them are single. Singles have less
complicated life than married ones. They don’t worry on their spouses on
Factors Affecting the Management and Operation
have to justify it to your wives. Simply stated, singles have undemanding life.
the statement of the problem got positive results these is Very Satisfied (VS)
This means that every Customer of Mr. Frosty is well and satisfied in terms of
face conversation from authorized persons and asked them certain questions
about the current situation of the company and gathered data to serve as
This section contains the conclusion of the study. The obtained results
terms of age: 35% on 15-20 years old, 45% on 21-25 years old, 17% on 26-30
years old, 3% on 31-35 years old. As to Gender 38% on Male and 62% on
Female. These results are relevant to each other, most of them are on range of
Factors Affecting the Management and Operation
Angeles City got a mean rating of 3.59 (Very Satisfied) in level of satisfaction.
imperative to know one's preferences as well as the internal and external things
Satisfied customer within the context of the roles they do. Of all the functions a
Igniting a spark of satisfaction in your workforce starts with figuring out how to
understand the individuals that are to be satisfied. Individuals have their own
improvement on service. One cannot hire only the hand and the brain; the
study. Recommendations that are based from the results and with this, the
company can use this and able to benefit the management, employees and
company itself.
they implement the Customer program called “Lagi Akong Kasali D’yan” or
service. This will benefit the employees and the Mr. Frosty management as well.
Having this policy, more employees will encourage working hard and doing their
job well in order to achieve higher seat turn over every day. With good
Factors Affecting the Management and Operation
The researchers would also like to recommend that the employees of Mr.
frosty would engage in sport activities such as fun run and sports festivals.
Events like basketball, badminton, volleyball and bowling that will also
encourage Mr. Frosty employees to mingle and get to know one another while
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Inc
Factors Affecting the Management and Operation
Edmans, Alex. (2005). Fortune’s “100 Best Companies to Work for in America”
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