PREPARING FOR YOUR WEBINAR
5-7 DAYS BEFORE WEBINAR:
Choose webinar topic, title, and
hook (Related to product or part of
product “preview content”).
Come up with 5 bullet points of
things your audience will learn or
leave with
Create promo graphics: Twitter,
Facebook, and Instagram
Create promo “poster” for Pinterest
or your blog Schedule 2 emails to send the day of
Create a new form or tag for the
webinar registrants in your email
provider
Create a registration page with
countdown, hook, headline, and
bullet points
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Set up auto-responder confirmation
email with webinar details in your
email provider
Create Thank You page, make sure
social links share the REGISTRATION
page URL
Set up Thank You Page redirect
for when someone registers for the
webinar
the webinar: one hour warning with
the link, 15 minute warning with the
link.
Decide on your bundle, offer,
pricing, urgency and bonuses.
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PREPARING FOR YOUR WEBINAR
2 DAYS LEADING UP TO YOUR WEBINAR:

Create outline using the profitable
pitch formula and timing
Create pitch slides and offer slides
with bonuses (be VISUAL!)
Prepare any screenshare or images
you’ll show on screen
Create live webinar page with your
buy now button linking directly to the
cart checkout page URL (or the sales
page if it’s a larger offer with more
details)
Create Chatbox and add code to
Chat embed on Live Webinar Page

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GETTING EVERYTHING READY
DAY OF WEBINAR:
Instagram: Promote one last chance
to register
Twitter: Promote one last time to
register.
Test LIVE webinar page for share
buttons, buy now buttons, and
chatbox functionality
Send out 3 (scheduled) email
reminders to webinar list with the live
webinar page link
Email #1 is two hours before, email
#2 is 30 minutes before, and email
#3 is right on the hour
Copyright © Mariah Coz. All Rights Reserved
Create YouTube Live [Hangout on
Air], Set to Private, Invite Co-hosts if
you have one.
Copy and paste Youtube Live/
Hangout on Air “embed code” into
the video section of the Live Page
Save the live webinar page
Get to the live page early, and
chat w/ attendees 15 minutes
before webinar takes place. Ask for
introductions, and for any questions
before the webinar starts
Hit the “Start Broadcast” button
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POST-WEBINAR FOLLOW UP
AFTER THE WEBINAR:

Schedule 3 follow-up emails to go Change automatic email on

out to everyone that registered for registration page to mention that the
the webinar webinar has already occurred, and
send them the link to the recording
Email #1: Send recorded webinar
OR change button on registration
(same live page link, or replay link if
page to mention the webinar has
you want to) to those who registered
passed, and they can sign-up to
with reminder about bundle,
be invited to future webinars (“You
bonuses, the offer, and the deadline
missed it! Sign up for our mailing list
(24 or 48 hours).
to make sure that doesn’t happen
Email #2: 8-10 hours before the again!”)
deadline, reminder about the bundle
Send out the post-webinar email
and offer that expires that night,
sequence
breakdown of everything included.
Instagram: One post reflecting on the
Email #3: 3-4 hours before deadline,
webinar
quick last call email that explains the
bundle, last chance the watch the
replay, and last chance to get the
offer.

Copyright © Mariah Coz. All Rights Reserved | 4