The BCG Matrix

Relative market share

High Low

Star Question mark

The institute of
High

accountant (Bachelor of science in business

and finance Internal auditing) (Bachelor of science in IABF offer
accountancy)
Market growth rate

different Bachelor’s
degree (Bachelor of science in programs.
the first Business administration) two are the
bachelor in
Cash cow Dog
Low

(Bachelor of science in
accountancy)

accountancy (BSA) and bachelor in internal auditing (BSIA) which consist of 4 years
intensive and global curriculum program, training with expert reviewer's and industry
practitioners (CPA, CIA, CISA). And industry-based apprenticeship's and BSIA syllabus is
aligned with the association of chartered certified accountant (ACCA). The last program is
the bachelor of science in business administration (BSBA) The curriculum of BSBA is
composing of general education (GED), professional major courses, business
Administration core courses (BME) and Elective. The BSBA also have specialized Track
including business analytics, entrepreneurial management, financial management,
leadership and human capital management and marketing management. The bachelor of
science in internal auditing (BSIA) and Bachelor of science in business administration
(BSBA) can be consider as star for the reason that these business courses have the largest
number of students and generate the most profitability income. BSIA and BSBA program
consume large amount of budget for maintaining the high standard education and state of
the art facility that it gives to the students. In, return, it also gives the institution higher
income compare to other programs, on the other hand, Bachelor of science in Accountancy
(BSA) can be regard as Cash cow or question mark, Cash cow for the reason that BSA won’t
need much marketing representation as this course has a very strong awareness to the
students, for further explanation, when someone mention about business courses, first to
pop out of mind is the accountancy courses, but IABF cannot forget about the idea that
retreating or lowering marketing support to BSA course can lead to rapid decline to
enrollees. BSA as Question mark for it show large market potential that can be supported
through richer marketing strategy for an attempt to convert the question mark into star
with an improve market share. Trying to transform the question mark into a star may need
curriculum. Improvement and development, and adding more accreditation and
certification programs for the future advantages of the student. Therefore, the institute of
Accountant, business and finance in one of the core institute of Far Eastern University. All
of its course is competitive enough when it come to market growth, market share and
income.

Target Market


Target Behavior

 Students who are fund in using WI-FI.

 Students who are love to eat.
 Students who wants to have a place to.
 Students who wants to have a paperless school.
 Students who are like night class.
 Students who are want an excitement.
