London College Of Communication, The University Of The Arts London

Symposium : 11th May 2006

CALL FOR PAPERS

Spaces & Places:

Exploring the “Flagship” Concept
Flagships are positioned as beacons to communicate brand values to customers and
employees, communities and industries. As such they are three dimensional forms of
promotion, advertising to consumers the opportunity to sample many different products and
services. Flagships are often creative places for testing new ideas and experimentation.

This symposium is focused on the increasing diversity of flagships and the ways in which they
can create showcases in people’s daily lives. Showcases can take the form of stores, hotels,
cultural centres, and entire cities, which present and allow consumption of, products,
experiences and processes. The central theme of the day is to explore the value of flagships,
the concept of “flagshipness” and its implications for industry, design and future research.

The symposium welcomes both academic and industrial contributions. Submissions may be
made as abstracts to be received by 7th March 2006. All submissions will be peer-reviewed
before acceptance and it is intended that proceedings of the symposium will be published on
CD. The intention is to promote cross-disciplinary approaches to this broad and significant
concept.

Symposium Themes
Participants are particularly welcomed from different disciplines that address research and
industry concerning the practice and theory of flagship projects, including

• Retailing • Design
• Hotels • Branding
• Cultural Regeneration • History of retailing
• Tourism • E retailing
• Architecture • Visual Culture

Contact information: Tony Kent, a.kent@lcc.arts.ac.uk tel (+44) 020 7514 6967
fax (+44) 020 7514 6954 Audrey Kirby, a.Kirby@lcc.arts.ac.uk tel (+44) 020 7514 6789

The Marketing School, London College of Communication, University of the Arts London,
Elephant & Castle, London, SE1 6SB

Symposium rates: Academic: £60, non-academic £85