Name : Fransisbka Tingon

4B / 17061103060
ADVERTISING AGENCY
1. International Ad Agency
OGILVY
Ogilvy produces marketing campaign. They create experiences, design, and communication
based on six areas of focus : brand strategy; advertising; customer engagement and commerce;
public relations and influence; digital transformation; and partnerships.
- Company Profile
Founded : 1948; 71 years ago
Founder : David Ogilvy (since 20 Jan 2016)
CEO : John Seifert, Chief Executive, Worldwide
Headquarters : New York City
Type : Subsidiary Of WPP plc.
Website : www.ogilvy.com
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with
no clients and only two of staff, he built his company into one of the eight largest advertising
networks in the world. In 1989 WPP plc, acquired Ogilvy Group for $864, and finally in June
2018, CEO John Seifert, changed its name from Ogilvy & Mather to Ogilvy. Ogilvy offers an
extensive range of marketing services beyond advertising, they are having established a
collection of partner groups which are Ogilvy One (Consulting), healthcare specialist Ogilvy
CommonHealth, PR agency Ogilvy Public Relations and others.
Ogilvy’s Experiences
Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune
Global 500 companies as well as a local business.

 Guinness Company, became the first tasked of Ogilvy & Mather which is
introducing the beer to an American audience. In 1950, “The Guinness Guide to
Oysters” appeared as a magazine advertisement, and at that time the
advertisement was successful.
 Ogilvy & Mather launched a campaign to increase tourism for British Tourist
Authority in 1952 (Come to Britain campaign)
 American express had been an Ogilvy & Mather client since the 1960s
- Clients of Ogilvy
1. Nestle
2. IBM since 1994 6. LG
3. Unilever 7. American Express since 1960
4. Philips 8. Parexel
5. Rolls Royce since 1959 9. Dove since 1950
**Not all companies are written Nationwide
10. since when they worked together
1. Nescafe
Nescafe positioned the brand as “instant barista” and created a new name,
packaging design, and key
visual equity. Then Ogilvy
created advertising (poster,
press and in store)
The result, this product snap
up 49% of the microground
category within 2 months of
launch.

2. Philips

They created how Philips’ product make a

meaningful differences to people across the
world. This campaign won a Cannes Lions
Grand Prix in 2016.

3. American Express
Printed advertisement by Ogilvy for
American Express.
 2. Domestic Ad Agency
GROWINC GROUP INDONESIA
As an independent full-service group of advertising agencies, Growinc drives better business
impact for brands through measurable performance and integrated communication strategies.
- Company Profile
Founded : 2012
Founder : Ridhi Mahendra
CEO : Ridhi Mahendra
Headquarter : Jakarta
Website : http://growinc.id/
PT. Growinc Group Indonesia was established to assist brands and businesses to grow and
achieve their business objectives through advertising. Growinc Group Indonesia has its business
entities: Inside ID (Market understanding research), Growmint (End-to-end digital marketing),
Nesvara (O2O Activation), and Growinc Brand Unit (Brand Strategy Development) to give
actionable business solutions and drive better business impact for clients and partners in order to
achieve higher impact.
Growinc Group Indonesia’s Experiences :
It became one of Indonesia's fastest-growing agencies with 80+ employees, and has been trusted
by national and global leading brands. Through all of its business entitites, Growinc Group aims
to empower people to grow by creating meaningful actions throughout the process.
- Clients of Growinc :
1. Smartfren 6. Domino Pizza
2. Gudang Garam 7. Pristine
3. Blue Bird 8. Laurier
4. Epson 9. Biore Man
5. Axis (XL Axiata Group)
1. Blackberry KeyOne
Client : PT BB MERAH
PUTIH
Works done by : Nesvara
Year : 2017
Nesvara created Blackberry Keynote
event, a day of experience Blackberry
KeyOne in lounge to build excitement
with media, influencers, and
invitations. Before the main event,
Nesvara held private unboxing with
blogger and vlogger at café.

2. Laurier
Client : PT KAO INDONESIA
Works done by : Growmint
Year : 2017
Girlphabet.com is a user-generated online
dictionary, defining how a girl sees the world. In
the microsite, young millenials girls have a
chance to speak for themselves, sharing their
point of view of being young in the digital age.
What makes them afraid, excited, happy, sad,
and most importantly more understandable.
3. Smartfren
Client : PT Smartfren Telecom Tbk
Works done by : Growmint
Year : 2017
The hero content is “Semua Gara-Gara Saaih
Halilintar #BaruTahuKan” Smartfren web
series, the family comedy starring Saaih and
Gen Halilintar. This web series aired from 12
to 16 June 2017 on Smartfren YouTube official
account.