A STUDY ON CONSUMER BRHAVIOUR TOWARDS IN ASWINI

PRODUCT IN SALEM-CITY
A project submitted to Periyar University in partial fulfillment
of the requirements for the award of the degree of
MASTER OF COMMERCE (COMPUTER APPLICATION)

Submitted by

R.SUNMUGI

Register No: 17PCC1030

Under the guidance of the

MS. MANIKKAL M.COM., M.PHIL,(𝑷𝑯. 𝑫. ),,

Assistant Professor
PG & Research Department of Commerce

PG & RESEARCH DEPARTMENT OF COMMERCE

AVS COLLEGE OF ARTS & SCIENCE
SALEM – 106

APRIL - 2019
CERTIFICATE
MS. MANIKKAL M.COM., M.PHIL,, PH.D
Assistant Professor
PG & Research Department of Commerce
AVS College of Arts & Science
Salem – 636106.

CERTIFICATE

This is to certify that the project entitled “A STUDY ON CONSMER

BEHAVIOUR TOWARDS ASWINI PRODUCT IN SALEM –CITY” submitted to

Periyar University, Salem for the award of the degree of Master of Commerce (Computer

Application) R.SUNMUGI with the Register No. 17PCC1030 under my supervision in the

PG & Research Department of Commerce, AVS College of Arts & Science is a bonafide

research work done by him from January 2016 to April 2016 and his project has not

previously formed the basis for the award of any degree or diploma, associate ship,

fellowship or any other similar title.

HOD GUIDE

Project work evaluation viva-voce

Examination conducted on _________________ by

Internal Examiner External Examiner

DECLARATION
 DECLARATION

I hereby declare that the project entitled “A STUDY ON CONSUMER

BEHAVIOUR TOWARDS IN ASWINI PRODUCT SALEM-CITY ” submitted to

Periyar University, Salem in partial fulfillment of the requirements for the award of the

degree of Master of Commerce (Computer Application) is a record of my original and

independent research work done under the supervision and guidance of

MS. MANIKKAL , M.COM, M.PHIL., PH.D,,.Assistant Professor, PG & Research

Department of Commerce, AVS College of Arts & Science, Salem and my project has not

previously formed the basis for the award of any degree or diploma, associate ship,

fellowship or any other similar title.

Place: Salem

Date:

(R.SUNMUGI)
ACKNOWLEDGEMENT
 ACKNOWLEDGEMENT

I take this opportunity to express my sincere thanks and whole hearted gratitude to my

revered and beloved correspondent Thiru. K. RAJAVINAYAKAM, M.B.A., DEM.,

I hereby submit my humble and sincere thanks to my beloved Dean

Dr.K.A.MURUGESAN, M.A., M.Phil., Ph.D., and the Principal

Mrs.I.CARMELMERCYPRIYA, M.B.A., M.Phil., Ph.D., and the great thanks to my

beloved professor and supervisor MS. MANIKKAL, M.COM,, M.PHIL, PH.D,. Assistant

Professor & Head, PG & Research Department of Commerce.

I wish to express my great thanks to my beloved professor, MS. MANIKKAL

M.COM, M.PHIL, ph.d , assistant Professor in PG& Research Department of Commerce

forgiven me this useful project and abetted me internally to complete this concrete project

successfully.

I would like to extend my hat off thanks to all the concerned staff members of PG

& Research Department of Commerce.

At Last I thank my Parents and my Friends who are encouraging me to complete

my project without fail.

(R.SUNMUGI)
 CONTENTS

Chapter Page
Title
No. No

CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

I INTRODUCTION OF THE STUDY 1-5

II REVIEW OF LITERATURE 6-11

III CONSUMER BEHAVIOUR 12-21

IV ANALYSIS AND INTERPRETATION OF DATA 22-63

FINDINGS, SUGGESTION AND CONCLUSION

V 64-66

BIBLIOGRAPHY 67

QUESTIONNAIRE 68-69
 LIST OF TABLES

Table Page
Title
No. No.

4.1 Gender wise classification 23

4.2 Age wise classification 25

4.3 Monthly income wise classification 27

4.4 Family size wise classification 29

4.5 Occupations wise classification 31

4.6 Education qualification wise classification 33

4.7 Material status wise classification 35

4.8 Hair growth wise classification 37

4.9 best hair growth wise classification 39

4.10 long time using Aswini wise classification 41

4.11 Know about this brand wise classification 43

4.12 Satisfied with this brand wise classification 45

4.13 Factors influencing wise classification 47

4.14 Recommended wise classification 49

4.15 Advertisement influence to buy wise classification 51

4.16 Aswini hair oil is pure herbal wise classification 53

4.17 Control the hair fall wise classification 55

4.18 You feel using Aswini hail oil wise classification 57

4.19 Effect on hair loss wise classification 59

4.20 Using Aswini hair oil wise classification 61

4.21 Satisfactions of Aswini hair oil wise classification 63

 LIST OF CHARTS

Page
Chart
Title
No.
No.

4.1 Chart showing the gender wise classification 24

4.2 Chart showing the agewise classification 26

4.3 Chart showing the income level wise classification 28

4.4 Chart showing the family size wise classification 30

4.5 Chart showing the occupation wise classification 32

Chart showing the education qualification wise

4.6 34
classification

4.7 Chart showing the material status wise classification 36

4.8 Chart showing the hair growth wise classification 38

4.9 Chart showing the best for hair growth wise classification 40

Chart showing the long time using hair oil wise

4.10 42
classification

4.11 Chart showing the about this brand wise classification 44

4.12 Chart showing the satisfaction wise classification 46

4.13 Chart showing the factors influencing wise classification 48

4.14 Chart showing the recommended wise classification 50

Chart showing the advertisement influence wise

52
4.15 classification
 Chart showing the hair oil is pure herbal wise
4.16 54
classification

4.17 Chart showing the control the hair fall wise classification 56

Chart showing the you feel using Aswini hair oil wise
4.18 58
classification

4.19 Chart showing the effect on hair loss wise classification 60

4.20 Chart showing the using hair oil wise classification 62

Chart showing the level of satisfaction in Aswini hair oil

4.21 64
wise classification