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User Needs Assessment !

Mini-Project!

Kentaro Toyama!
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Mini-Project!

In this course, you will…!

•  Conduct interviews!
•  Conduct observations!
•  Perform data analysis!
For that, you need to choose a single project that
runs through the entire course.!
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Qualities of a Good Mini-Project!

About an existing product or service…! Scope is just right:!

•  Used by at least a few people you know!
•  For which you suspect there may be
•  Not too large!
some problems! •  Not too small!
!

You can enroll at least 2 interview participants •  Something you could gain good
who are users of the product! insight about with just two
•  And willing to be observed.! hour-long interviews!
!

You are not an expert on the product/service.! !

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O D !
Y G O ! !
V E R C TS
N O T RO J E
I N I - P
A S M
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Scope Example 1: !
Grocery Store Layout!
Too big!
Layout of whole store!

Ju s t r i g h t ! !
Layout of fruit section!

Too small!
Layout of strawberries!
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Scope Example 2: Amazon!

Too big!
Experience of entire website!

Ju s t r i g h t ! !
Experience of check-out process!

Too small!
Experience of 1-click check-out!
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End of Module 1!

Introduction to User Needs Assessment!

!
Overview of Qualitative Research!
!
User Needs Assessment Mini-Project!