BRAND PREFERENCE OF HOME APPLIANCES – A STUDY WITH

REFERENCE TO TIRUNELVELI DISTRICT

Questionnaire

1. Name :

2. Location :
a) Rural b) Semi-urban c) Urban

3. Gender
a) Male b) Female

4. Age (in years)

a) Below 25 b) 26 to 35 c) 36 to 45
d) 46 to 55 e) Above 55

5. Marital Status
a) Married b) Unmarried c) Widow

6. Educational Qualification
a) Below SSLC b) SSLC c) HSC
d) Graduation e) Post graduation f) Professional degree

7. Occupation
a) Business b) Govt employee c) Private employee
d) Professional e) Unemployed f) Others

8. Family Type
a) Joint family b) Nuclear family

9. Number of members in the family

a) Below 3 b) 4 to 7 c) Above 7

10. Monthly Income

a) Below Rs.10000 b) Rs.10001 to 20000
c) Rs.20001 to 30000 d) Above Rs.30000

11. Influencer
a) Children b) Spouse c) Friends
d) Relatives e) Retailers f) Others

12. Who is the purchase decision maker in your family?

a) Parents b) Husband c) Wife
d) Children e) By all

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 13. What kind of media advertisement makes an impact on your purchase decision?
a) Television b) Radio c) Digital Board
d) Newspaper e) Internet f) Others

14. Mode of purchase

a) Cash b) Credit
c) Installment d) Hire purchase

15. Ranking of elements of marketing mix

(i) Products (Rank in the order of priority)
Sl. No Particulars Home Appliances
Television Refrigerator Washing Mixie Grinder
machine
1 Appearances
2 Quality
3 Performances
4 Less power
consumption
5 Green product
6 Brand name
7 Value addition
8 Warranty
9 Repurchase/exchange
offer
10 After sales service

(ii) Price (Rank in the order of priority)

Sl. No Particulars Home Appliances
Television Refrigerator Washing Mixie Grinder
machine
1 Reasonable price
2 Easy installment and
credit facilities
3 Offers and discount

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 (iii) Promotion (Rank in the order of priority)
Sl. No Particulars Home Appliances
Television Refrigerator Washing Mixie Grinder
machine
1 Attractive
advertisement
2 Word of mouth
promotion
3 Celebrity
4 Demonstration by
selling agents

(iv) Place (Rank in the order of priority)

Sl. No Particulars Home Appliances
Television Refrigerator Washing Mixie Grinder
machine
1 Trust worthiness of
dealer
2 Installation
3 Door delivery

16. Purchase point of Home appliances

Sl. Purchase point Home Appliances
No Television Refrigerator Washing Mixie Grinder
machine
1 From authorized
dealer
2 From the retail shop
3 From company
outlet in exhibitions
4 From company
representatives

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17. Time of Purchase Home appliances
Sl. Time of Purchase Home Appliances
No Television Refrigerator Washing Mixie Grinder
machine
1 All time
2 Post harvest
3 Festival season
4 Marriage
5 Others

18. Opinion about after sales services of Home appliances

Sl. Opinion Home Appliances
No Television Refrigerator Washing Mixie Grinder
machine
1 Very good
2 Good
3 Neither good nor
bad
4 Bad
5 Very bad

19. What Brand of Television do you have?

(Please tick the brand of Television)
a) Videocon
b) Samsung
c) Onida
d) LG
e) Others

20. What Brand of Refrigerator do you have?

(Please tick the brand of Refrigerator)
a) Godrej
b) BPL
c) LG
d) Samsung
e) Whirlpool

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21. What Brand of Washing machine do you have?
(Please tick the brand of Washing machine)
a) Whirlpool
b) Videocon
c) Godrej
d) LG
e) Samsung
f) Others

22. What Brand of Mixie do you have?

(Please tick the brand of Mixie)
a) Sumeet
b) Ideal
c) Maharaja
d) Preethi
e) Prestige
f) Others

23. What Brand of Grinder do you have?

(Please tick the brand of Grinder)
a) Preethi
b) Lakshmi
c) Maharaja
d) Butterfly
e) Others

24. Post purchase reactions

Sl. Opinion Home Appliances
No Television Refrigerator Washing Mixie Grinder
machine
1 Satisfied and using
now
2 Not satisfied but
retained
3 Not satisfied so
resold
4 Not satisfied so
scrapped

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25. Reasons for preferring a particular brand of Home appliances
(Please rank the reasons)
Sl. Reasons Home Appliances
No Television Refrigerator Washing Mixie Grinder
machine
1 Brand name
2 Lesser price
3 Quality

4 Price

5 Company’s image

6 Latest technology

7 After sales service

8 Durability

9 Guarantee period

10 Problem free

11 Availability

26. What type of promotional offers attracts you most?

(Please rank the promotional offers)
Sl. Promotional offers Home Appliances
No Television Refrigerator Washing Mixie Grinder
machine
1 Price discounts
2 Refunds
3 Coupons
4 Contest
5 Demonstration
6 Exchange schemes
7 Guarantee
8 Warranty
9 Off season discount

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27. Which size of television do you own?
a) Below 20 b) 21 to 30 c) 31 to 40
d) 41 to 50 e) Above 50

28. How much capacity of washing machine do you have?

a) Below 6 b) 6 to 8 c) 8 to 10 d) Above 10

29. Reasons for Using Washing Machine

a) Reduce the work
b) Better wash
c) Fats drying
d) Quick washing
30. Types of Washing Machines
a) Front loading washer
b) Top loading washer
c) Washer dryer combination (Semi automatic)

31. What extent the factors influencing you to purchase home appliances?
Sl. No Factors SA A NO DA SDA
1 Culture
2 Society
3 Family
4 Status in society
5 Role in family
6 Occupation
7 Education
8 Experience
9 Economic status
10 Life style
11 Personality
12 Age and life cycle stage
13 Attitude
14 Motivation
15 Perception
16 Beliefs
17 Environment
18 Influences of geographic location
19 Income
20 Place of purchase
21 Multiple use of product
22 Brand preference and loyalty

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32. Level of Satisfaction towards the features of Home appliances
Sl. No Features HS S M DS HDS
I Television
1 Picture quality
2 Sound quality
3 Slimness of screen
4 Size( inches)
5 Television Color
6 Brand
7 Price
II Refrigerator
1 Capacity
2 Energy efficiency
3 Colour
4 Storage space
5 Cooling system
6 Brand
7 Price
III Washing Machine
1 Washing capacity
2 Soak time
3 Weight
4 Cooling system
5 Auto turn off
6 Brand
7 Quality
8 Price
9 Discount/schemes
IV Grinder
1 Capacity
2 Weight
3 Price
4 Brand
5 Quality
6 Discount/schemes
7 Energy efficiency
V Mixie
1 Price
2 Quality
3 Brand
4 Discount/schemes
5 Energy efficiency

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33. Why do you prefer a particular brand of Home appliances?
Sl. No Particulars SA A N DA SDA
1 Reasonable Price
2 Easy Availability
3 Consistency in product quality
4 Credibility of the company
5 Availability of product
information
6 Uniqueness and innovation
7 Advantages of using product
8 Brand awareness
9 Product attribute
10 Picture quality
11 Sound quality
12 Slimness of screen
13 Size( inches)
14 Television Color
15 Discount/schemes
16 Energy efficiency
17 Washing capacity
18 Soak time
19 Weight
20 Cooling system
21 Colour
22 Storage space
23 Capacity
SA-Strongly Agree, A-Agree, N-Neither Agree nor Disagree, DA-Disagree, SDA-
Strongly Disagree

34. Will you recommend about your favourite brand to others?

i) Yes ii) No

35. If yes, on what basis,

i) High Quality ii) Low Price iii) Availability iv) Others

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