Providing upfront Value

Subject : Massive “Brand name” making “Great Content”

Hey [Prospect],

Your website's and YouTube channel content are brilliant. The visuals really enhance your message and
the content compels action. I've forwarded it to a few of my contacts who I think could benefit from your
services.

When I was looking at your YouTube channel, though, I noticed a major dip in engagement over the last
few months.

It's a relatively simple fix. Would you like me to help you sort it with your social media team? If this is a
priority, I can also get on a call.

Regards,

[Your name]

Offering our services as a solution

Subject : Love your work - “Blog name”

Hey [Prospect],

Your blog article about [topic] was excellent. Your ebook on the topic was even better. The part about
[section] was amazing because [reason].

But, I had to click around your website quite a bit to find the ebook. Have you ever thought about putting
a call to action on the blog post that encourages visitors to download your whitepaper on the same
subject?

Here's an article on how and why to do this: [link]

Let me know what you think,

[Your name]

Offering Useful key-points

Subject : 3 Effective ways to boost Social Engagement

Hi [first name],

In working with other [job title]s, one of the key issues they’re struggling with is [key issue].
This past year we helped numerous companies to [business driver], resulting [money saved, revenue
added, productivity increases].

A strategy we’ve seen a lot of success with is [key strategy]. Based on what I know about your
business, here are a few ways you could put that strategy into action:

[Tip 1]

[Tip 2]

[Tip 3]

Does that sound similar to past challenges you’ve faced? I have some ideas that might help.

All the best,

[Your name]

Direct Introduction

Hi Prospect

I'll keep this short and sweet to make the 26 seconds it takes to read this worth your time (yes, I
timed it.)

As a [job title] at [company], I get to speak with people like you about social engagement goals.
[Prospect company] is on my radar because we've helped a lot of companies in social space with
building captivating stories.

Could we schedule a 15 to 20-minute call to discuss your strategy for Y -- what excites you, which
challenges you see, and how you envision your plan changing down the road? Even if you decide not
to continue the conversation after our call, you'll leave with some advice for [business area] that will
make an immediate impact.

Best,

[Your name]