IBM InfoSphere Master Data Management, Version 11

You can use a standardizer to ensure that names, addresses, and phone numbers are stored in
InfoSphere® MDM using the same format.

Depending on configuration, the standardizer will also normalize address and phone number
information. You can use the default standardization that comes with InfoSphere MDM, or you
can use standardizers from other products such as IBM® InfoSphere QualityStage.

Note The generic Entity Standardization Framework can be used to standardize data for any
business object.
InfoSphere MDM offers the ability to store party names and addresses in a standardized form.
Address standardization does the following:

 Corrects and completes missing elements of an address.

 Supports address searching without requiring the address to use a particular format. For
example, you can search for "123 Main St.” and “123 Main Street” will also be returned.

 Minimizes or eliminates duplicate addresses in the address table.

 Stores addresses separately from parties and shares them between parties, so two different
parties who are at the same address (such as a husband and wife) can share the same
address information.

This chapter describes when standardization is used in InfoSphere MDM, how standardization
and normalization works within the product, and how to use the different standardization
implementations that are available for configuration including the Default Standardizer and
QualityStage Standardizer.

 When InfoSphere MDM uses standardization

InfoSphere MDM uses name, address, and phone number standardization whenever this
information is added or updated for a person or organization. Name and address
standardization is also used in searching, and name standardization is used in suspect
processing.

 InfoSphere MDM standardization overview

With InfoSphere MDM, when data is received, it can be standardized using one of the
standardizers included with the product or a third party standardizer.

 Using standardizers
 There are a two standardizers available with InfoSphere MDM: the Default InfoSphere
MDM Standardizer and IBM InfoSphere QualityStage. You can also develop your own
customized standardizer and configure InfoSphere MDM to use it.

 Creating a custom standardizer for the Party domain

InfoSphere MDM includes two public Java™ standardizer interfaces that enable you to
develop custom standardizers and integrate them into your InfoSphere MDM solution.

 Overriding the standardization for business objects

You can skip standardization for objects if they are already standardized, or if there is a
need to leave an object unstandardized.

 The Refresh AbiliTec link

InfoSphere MDM provides a transaction called refreshPartyExternalIdentifier that returns

a party's AbiliTec link from Acxiom's AbiliTec linking module and persist it as party
identification.