Perception of Fidelis Senior High Grade 11 Accountancy Business and Management

Students towards Online Shopping

General Problem: The purpose of this phenomenological study is to know the perceptions

of students towards online shopping

Research Questions:

1. What are the perceptions of students towards online shopping?

2. What are the shortcomings or drawbacks of shopping online?

3. What marketing strategies do ABM students learn from online shopping?

INTRODUCTION

“Electronic shopping or online shopping is a form of electronic commerce which

allow the consumers to directly buy goods or services from a seller over the internet. Today,

online shopping has been a growing phenomenon in the world. It is now a multi-trillion

dollar business that grows everyday” (Salam, Rao & Pegels, 2011). “Consumers tend to

buy products online instead of going to physical stores. Internet has the potentials to reduce

cost for customers (in search, assessment and transaction) and businesses (coverage,

delivery of information based products and after sales service) through online shopping.

For example, a study carried out showed that using Web site as a marketing tool provides

a compelling means for cost reduction in terms of cost per contact” (Salam, Rao & Pegels,

2011).
 In 2014, Global Internet Report stated that the number of Internet users has risen

steadily with nearly 3 billion users worldwide, representing 39% population penetration.

“Although there are still significant differences dividing the Internet experience around the

world between developed and developing nations, the gap is rapidly shrinking. For

example, in the Philippines internet usage continues to grow, recording over 400% growth

rate between 2009 and 2016 and reached 43.5% penetration in 2016. Internet subscribers

increased from 8,247,769 in 2009 to 23,259,726 by the end of 2010” (Internet Live Stats,

2016). According to Rappler (2016), more than 25% of the population are Filipino internet

users that have an average age of 24. This development provides business opportunities for

e-commercial, particularly online shopping, which represents 29% of internet activities.

“Although online shopping provides low and transparent prices, comprehensive

assorted goods and much more convenient and shopping alternative, its negative aspects

are becoming more frequently associated with nowadays. In an online environment, in

contrast to a physical one, greater risk and less trust are expected due to the fact that there

is major difficulty in evaluating a product or service as there are no visual or tangible

indications about the quality of the product nor face-to-face interaction with sales staff, and

the purchase is affected by security and privacy issues.” (Laroche, Yang, McDougall, &

Bergeron. 2005; Masoud, 2013). “Because of these, people perceives a certain degree of

risk when they buy products online, affecting their views on online shopping. Consumers

are concerned about the security of their personal and credit card information. They also

get worried in purchasing product without physically examining it.” (Laroche, Yang,

McDougall, & Bergeron. 2005; Masoud, 2013).

 Our research aims to know the perceptions of Grade 11 ABM students towards

online shopping. The purpose of our study is to know the shortcomings and drawbacks of

online shopping. Lastly, our study aims to know the marketing strategies that can be

learned by the students from online shopping.

Our study is beneficial to all of the people that is a part of this research.

Students. Our study would serve as a guide students that are already buying products online

and also those who would want to try out paid services through the internet.

People. The findings of our investigation would further expand the knowledge and views

towards the subject matter.

Sellers. People who sell products and services online would benefit from our study for they

would understand the perceptions of potential customers that are the students towards

online shopping.

Researchers. Our study would be beneficial to other researchers because they could extract

and outsource information from our discussion to aid them on their own study that is

associated with online shopping.

Interview Questions:

1. What is your perception towards online shopping?

2. What do you think are the shortcomings or drawbacks of online shopping?

3. What marketing strategies can you learn from online shopping?