Name of Organization: Compassion International Bangladesh.

Purpose of Meeting: Partnership Facilitator Meeting

Date/Time: 15-07-2010
Chair: Partnership Facilitator Supervisor
Attendees: PFs and CSPS

Person
Topic Discussion Action
Responsible
PFS informed the
meeting that there is a
provision of 150 quotas
in July,’10 which will
be distributed among
To be distributed:
the ICPs already
1. Shimuljuri CDSP BD-229/50 PFs :
1. Quota applied for. However,
2. Ratanpur CDSP, BD-331/50 Sajal
Implementat there are more
3. Senpara CDSP, BD-105/50 Luke
ion-July’10 applications than the
4. Dakub CDSP, Bd-327/50 Philimon
provision. So, it was
5. Balaidanga CDSP, BD(New Simon
decided that quota will
project), Calvari -50
be distributed among
the most needed as well
as best performing ICPs
out of the applicants.

1. Rowangchori CDSP,
CSPS informed the BD-503 in
meeting that in FY 10- September’10
11, 6 CSPs are in plan 2. Beldanga CDSP, BD-
to start in the projects. 203 in November’10
PFs:
She also informed the 3. Jagchara CDSP, BD-
2. CSP Quota Sajal
attendees that a 405 in February’11
Simpon
baseline survey needs 4. Sreerampur CDSP,
James
to be conducted 4(four) BD-206 in February’11
months prior to the start 5. Ruma CSDP, BD-506
of a CSP in each in May’11
project. 6. Subornokhuli CDSP,
BD-216
3. PIA When it was intended Ruma, currently promoted to the PFS
to know who would position of CSPS, will perform the
perform the responsibilities until a person is
responsibilities of PIA appointed for the position.
as the position is
presently vacant. PFS
 told the meeting that he
would talk to the
management regarding
the issue.
It was discussed in the
meeting that PFs need
4. Logistic Initiatives for the supply of items –
some logistic supports
Supports umbrella, torch, beg etc. will be PFS
for performing their
taken.
responsibilities at the
projects.
It was discussed in the
5. PACT meeting that the PACT A fresh plan for PACT
Implementat plan in bd-sever is implementation is to be made and
All PFs
ion almost impossible to be preserved into the bd-server
implemented in the spreading over the FY 10-11.
stipulated timeframe.
It is observed in the All the project visit reports must be
6. Project Visit
meeting that there settled by or on the 5th of each month.
Report
should be a conducive PFs are not allowed to go on a visit All PFs
Submission
time for project visit the next month until those reports are
report submission. settled with their respective PFSs.
PFS informed the
7. CIV meeting that PFs are asked to communicate the
Proposals Compassion is inviting messages to the ICPs and to come up All PFs
CIV proposals from with CIV proposals where required.
ICPs.
PFS told the meeting
that the practice of the
8. Learning Staffs of the PID will be informed of
monthly Learning Personnel of
Topics their roles by their respective
Topics Sharing in the PID
Supervisors.
PID will resume from
this month.
The attendees felt that it
is very necessary for
easy monitoring and
report writing to keep Initiatives for creating a database
9. Database
the tracks of the Health, folder for preserving the data will be PFS
Education, Death, taken up.
Departure, and Transfer
of the children in the
individual project.

What is the difference between a product and a brand?

In marketing, product is anything that can be offered to the market that may satisfy the need,
want, and demand of a certain individual or market. It is also called as goods or service. Product
is more than just a material object. It is also an inclusive package of benefits or satisfactions that
the consumer or buyer may achieve upon purchase or usage. A product is the total amount of all
physical, psychological, symbolic, and service attributes. Several examples of products are the
following: hamburger, fries, and soft drink.

On the other hand, brand is a symbolic manifestation of all the information connected with a
company, product, or service. A brand is typically composed of a name, logo, and other visual
elements such as images, colors, and icons. It is believe that a brand puts an impression to the
consumer on what to expect to the product or service being offered. In other application, brand
may be referred as a trademark, which is legally an appropriate term. In summary, a 'brand' is a
symbol of a product (Coca-Cola), service (Eurostar trains), company (Campari) or even an
individual (Michael Jordan) to identify what it is. Specifically, an example of brand is

---

McDonaProduct refers to goods/ services offered by an organization to satisfy the need,

want, and demand of a certain individual or market whereas branding refers to set of
activities an organization carries out in order to create either a image of the company or
product or both in the mind of prospective users/ buyers. safely I can add that Product is
a real entity whereas brand is merely a perception.

It will be interesting to note here that in order to attain market leadership position and
counter competition, worldwide companies develop their core products into brands. It
helps them present and maintain their company’s name in the marketplace through the
product/service itself. They utilize the brand to present their company’s symbol, color,
goal (brand taglines), and some interesting and persuasive features of the company to
all the consumers. The development of core products into brands is an innovative way
to leave a lasting impact on memory of consumers on what the product/service is and
who manufactures or makes it. This is a simple way to established awareness on the
specified target market of the product/service or company.ld's fast food restaurant, which
carries the world's most popular Golden Arches.

Hi Nishant,

From a marketing perspective, a product is anything that can be offered to a market constituted
by potential customers that might satisfy a want or need. From a business perspective, a
product is any good, artifact or service which can be bought and sold.

In short, a brand is a symbol, name, graphic identity and logotype that allow the effective
identification of one company, product or service from its competitors and is able to create an
emotional response in the minds and hearts of its customer base.

A brand is the product's identity, is built around a perception of a product and it represents the
first key differentiator of a product in a crowded and highly competitive market.

Branding is one of marketing disciplines where the aim of creating brand awareness, an
effective niche market for a new product or service and a mindset emotionally positive in the
customer base is created mainly by making heavy investments in targeted advertisement as
part of a marketing strategy.

From a company perspective, brand recognition is instrumental in achieving customer loyalty

when launching innovative products.

From a consumer perspective the perceived value of a product for its customer base is given by
the perception of its value as a brand and in a lesser degree by the perceived value of its
features.

When a company is creating a brand to promote its products and services in a way that is not
congruent with company´s values, this company is creating a misleading image of itself that
could generate deep confusion in its prospective markets; such sort of dichotomy could produce
disengagement, uncertainty and fear in a workforce that identify a lack of correlation between
company brand and the inherent values of its products; this lack of correlation between brand
and company´s values could signify a worrisome misalignment between company´s marketing
and perceived corporate culture.

In companies highly innovative with big investments in Research and Development projects,
and having the potential of creating new markets introducing exciting products through of
disruptive innovation, Return On Customer (ROC) is one of the financial valuation approaches
preferentially utilized to estimate the size of the prospective market and thereby, decide and
justify a go-to-market decision to launch new products and services according to a branding
strategy.

1. How do you know when is the right time for adjusting your Brand Personality according your
business strategy, and what would you do in a recessive scenario?

2. What would you do if a growing percentage of your company’s products and services behave
like commodities?

3. How does an organization can be transformed it into a customer-centric company?

I hope this helps you.

Octavio

A product is anything that offers to market as a solution provider to the problem. It may be
tangible or intangible. But, brand is an identity which embeds in product with uniqueness to
differentiate products of similar group

------Hi Nishant,
From a marketing perspective, a product is anything that can be offered to a market constituted by potential customers that might satisfy a
want or need. From a business perspective, a product is any good, artifact or service which can be bought and sold.

In short, a brand is a symbol, name, graphic identity and logotype that allow the effective identification of one company, product or service
from its competitors and is able to create an emotional response in the minds and hearts of its customer base.

A brand is the product's identity, is built around a perception of a product and it represents the first key differentiator of a product in a
crowded and highly competitive market.
Branding is one of marketing disciplines where the aim of creating brand awareness, an effective niche market for a new product or service
and a mindset emotionally positive in the customer base is created mainly by making heavy investments in targeted advertisement as part of
a marketing strategy.

From a company perspective, brand recognition is instrumental in achieving customer loyalty when launching innovative products.

From a consumer perspective the perceived value of a product for its customer base is given by the perception of its value as a brand and in
a lesser degree by the perceived value of its features.

When a company is creating a brand to promote its products and services in a way that is not congruent with company´s values, this
company is creating a misleading image of itself that could generate deep confusion in its prospective markets; such sort of dichotomy could
produce disengagement, uncertainty and fear in a workforce that identify a lack of correlation between company brand and the inherent
values of its products; this lack of correlation between brand and company´s values could signify a worrisome misalignment between
company´s marketing and perceived corporate culture.

In companies highly innovative with big investments in Research and Development projects, and having the potential of creating new
markets introducing exciting products through of disruptive innovation, Return On Customer (ROC) is one of the financial valuation
approaches preferentially utilized to estimate the size of the prospective market and thereby, decide and justify a go-to-market decision to
launch new products and services according to a branding strategy.

1. How do you know when is the right time for adjusting your Brand Personality according your business strategy, and what would you do in
a recessive scenario?

2. What would you do if a growing percentage of your company’s products and services behave like commodities?

3. How does an organization can be transformed it into a customer-centric company?

I hope this helps you.

Octavio

Links:

 http://www.linkedin.com/answers/management/planning/MGM_PLN/211296-933031
 http://www.linkedin.com/answers/management/organizational-development/MGM_O...
 http://www.linkedin.com/answers/marketing-sales/business-development/MAR_BD...

posted September 11, 2008

Pratap J.
Research Associate at Xavier Institute of Management, pratap@ximb.ac.in

see all my answers

A product is anything that offers to market as a solution provider to the problem. It may be tangible or intangible. But, brand is an identity
which embeds in product with uniqueness to differentiate products of similar group