Assignment

Of
E-BIZ

Submitted By:

Vivek Bohra
PG20095063
Internet and Mobile Association of India (IAMAI) said that 71 million people claimed to
have used Internet in 2009, of which 52 million are active users of Internet.

According to the Internet in India [I-Cube] report published by IAMAI and market
research leader IMRB, active users, which means the ones who use Internet at least
once a month according the international standards of reckoning, rose from 42 million in
September 2008 to 52 million in September 2009, registering a year on year growth of
19 per cent

According to IAMAI, 36 per cent of all web users are from small town, whereas 34 per
cent are from metros. In 2001, this was five per cent and 77 per cent respectively.

Internet usage has gone up from 9.3 hours/week to 15.7 hours/week i.e. a steep 70 per
cent rise. The reason, can be attributed to innovative content delivery, better
applications and its increased use for entertainment purposes, which comprises
downloading music or videos, socializing through social networking sites and
expressing one’s own opinions and views through micro-blogging and user-generated
content sites. As expected, youth continues to drive the surge in Internet use and form
major portion of the total users. Among youths, the Internet is primarily being used for
searching general information and for entertainment.

Among the SAARC member countries, Bangladesh has the lowest number of internet
users (0.3% of the total population) and Pakistan being the highest.
Source: - International Telecommunication Union, Internet and Mobile Association of India (IAMAI)
2. Factors explaining the variation in Internet Adaption are:-

Connectivity Infrastructure:
 Availability of Internet Connection
 Access point availability
 Logging On
 Speed of connection
 Telephone access
 Number of Internet sites

Skills and Physical Infrastructure:

 Computer skill
 Power supply
 Searching Skills

Ease of use:
 Level of Privacy
 Availability of time
 Language of content
 Accessibility of sites
 Quality/Accuracy of Information

Cost:
 Telephone cost
 Internet Subscription Fees