It is also one of the factors we are considering to this study as it will give a business the boost

when they usually see the business stalls.

Conceptual framework

INPUT
Customer’s choices based
on their preferences to
attain their individual
satisfaction.
PROCESS
To be able to determine
the insights of customers
regarding their
preferences among fast
food chains and food
parks in Quezon City thru
the distribution of
questionnaires.
OUTPUT
To have a better result of
comparison coming from
customer’s decision and
preferences between the
two kinds of restaurant
that would make them
choose where to consume
their time and money.

The conceptual framework of the study uses the input-process-output (IPO) whereas the
input of the study that the researchers aim to determine the customer’s choices is based on their
preferences to attain satisfaction in terms of: sanitation, price, location, food quality, service, and
ambiance. The process is to determine the insights of customers by knowing their preferences
that were asked using questionnaires. Statistical analyzation of data and the output of the study to
have a better result of comparison between the two kinds of restaurant leads to a concrete data
that can be used by the customers in choosing a place to spend their time and money for food.
 University of the East
2219 CM Recto Ave, Manila, Philippines

Food Parks and Fast Food Chains in Manila City:

A Comparative Study

A Research to be submitted to
Prof. Francisco V. Dizon

In partial Fulfillment of the Requirements in

Purposive Communication

Janapin, Jenica Mae B.

Santos, Kiana E.

2019