for 2.

Coimbatore : June 8

Chennai : June 9

Madurai : June 10

Blogger Partner

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Agenda

1. Why Indic Matters?

2. Intro to AdSense
○ What, Why & How?

3. IndiBlogger Intro

BREAK

4. AdSense Monetization Best Practices

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Why Indic matters - Huge untapped opportunity !

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 India is one of the most exciting Internet market in the world

140
Cr 130 Total Population
Cr
Internet Users

72
Cr

40
Cr+
32
28
Cr
Cr 26
21
Cr
13 Cr 14
Cr Cr

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 And at the same time equally challenging...

22 Official Languages

122 Major Languages

1599 Other Languages

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 However, this challenge also presents a massive opportunity!

53 Cr
Indian Language Internet Users

English Internet Users

23 Cr
19.9 Cr
17.5
Cr

2016 2021

Source: Indian Languages - Defining India’s Internet (KPMG Google Report 2017)

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 However, there is acute content scarcity for Indic

< 0.1%
Of all web is in local languages

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 Digital Advertising

₹10,000cr
Expected spend on Local Language Online Ads by 2021

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 Today we are here to talk about a recent launch

now
supports

80K+ AdSense publishers from India

Come join them!

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 Meet a AdSense Real Life Hero!

“Thanks to Google AdSense, I quit my

9-to-5 corporate job and pursued my
passion for writing.

Google’s tools helped me scale my

business quickly, without being too
complex or technical.”

Gopal Mishra
Founder, AcchiKhabar.com

Winner of Indian Blogger Awards 2017

(Hindi Category)

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Understanding The
AdSense Opportunity

Ajay Luther

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4 Sections.
#1 Using AdSense
to monetize #2 Get Started
with AdSense

Beginner Beginner

#3 #4
Thinking Maximizing
Multiscreen Your Revenue

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 Users

User is drawn by interesting and useful

publisher content

Direct
Agency Publisher monetize the content via ads

Online Partnership Group manages and

supports content creation ecosystem to
$ optimally monetize their properties with
Advertisers Publishers ads

“Fund the world’s information by enabling content creators”

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 How big is this eco-system ?

2,0 0 0,0 0 0 +
people have chosen AdSense.

1,0 0 0,0 0 0 +
businesses advertise and rely on Google AdWords

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 So, publishers can make money ?

$ 9,8 6 0,9 0 8,4 5 9

In 2015, we paid out nearly $10B to our customers. That’s the power of AdSense.

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How Do I Actually
Sign Up To
AdSense ?

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 Please make sure
we can contact
you!

Very Important

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Why
AdSense?

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 A top-rated
display network

Google rated the highest

quality advertising network*

Source: Pixalate Seller Trust Index (4 of the 5 months studied)

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 A commitment to quality

12 years development
Engineering strong safety signals and filters

20% publisher acceptance rate

We look for policy-compliant publishers
with great original content

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 Your space is in demand

Advertisers constantly bid for

ad space.

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 You control the looks
YOU CONTROL THE LOOK

You call the shots on the ads

that appear.

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 AdSense Video

for Video Advertisement (0:04): Chrome: For whatever you unwrap

Earn money from your For Peace and

Overlay
Harmony
web-based video content Advertisement (0:21): Chrome: For whatever you unwrap

Video
Standard and TrueView 0:32/0:36

(appears pre, mid, and post-roll)

Full-slot
Overlay
Advertisement will close automatically in 0:06
A text, image, or rich media creative (appears What is Chrome by Google?
on bottom third of video) (aside from a really fast browser)
0:32/0:53

Full-slot
A text, image, or rich media creative (appears
pre, mid, and post-roll)
Users need to close the ad before continuing
to the video content, next video, etc.
0:02/0:06

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 AdSense
for Search AdSense for Search

A Custom Search Engine on

your site
Google Custom Search
• Choose the content your users
search

• Customize the look and feel

• Earn money from search results with

targeted ads

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How AdSense
Works

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 1 Select the type of
ad you want on
your site.
Ad types include text, display, or a mix
of the two.

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 2 Choose where
you want ads to
appear.
Copy and paste a piece of code on your
site where you want to show ads.

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 3 Watch the
highest paying
ads go live.
Advertisers bid for your ad space in a
real-time auction.

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 4 Leave the
money stuff to
us.
We’ll handle the process of billing
advertisers and networks. When ads are
seen or clicked, you’ll automatically
earn money.

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 SAMPLE CALCULATIONS

Back of the envelop,

Revenue = How many page How many ad What are the How much will I
x x x
views does my placements chances of a user get per click?
site get? per page? clicking that ad?

Hypothetically assuming,

300,000 2 0.25% $0.10

Revenue =
pages viewed/month ad units/page chances of click is what I get per click

Revenue = $150 / month

More Importantly, how many monthly Page Views do you have?

*Working andand
Confidential number estimates are all generic and hypothetical. They are not guaranteed, and your individual results may vary.
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 #2
Get Started With
AdSense
● Policy compliance
● Signing up
● Ad Best Practices to maximize revenue

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 But wait, before you sign up...
Mobile friendly

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 #1 AdSense policy in action

Think like a user

● Provide content that’s useful,
interesting and adds value
● Make it easy for them to find
what they’re looking for

See: Webmaster Quality Guidelines

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 #2 AdSense policy in action

Keep it family-safe
and legal
● Review and understand the
prohibited content guidelines
● If you wouldn’t want a child or
grandparent seeing it, it
shouldn’t be on your site

See: Prohibited Content

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 #3 AdSense policy in action

Avoid deceptive
layouts
● Don’t place ads near images
to enable accidental clicks
● Keep ads away from games,
slideshows, and other
click-heavy content

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 #4 AdSense policy in action

Maximize content, 1

2
not ads per page
● Create new, relevant,
interesting content 3
● Update regularly

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 #5 AdSense policy in action

Don’t click on your

own ads
● Don’t click your own ads,
or ask others to click them
● Your clicks will not count toward
revenue and may get you flagged

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 #1 Common reasons for policy warnings

Copyrighted
material
If the content isn’t yours or you don’t have permission
to use it, you can’t monetize it.

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 #2 Common reasons for policy warnings

Sexual content
● Sexually explicit content
● Content that is sexually suggestive without
being explicit, such as sheer lingerie

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 #3 Common reasons for policy warnings

Violent content
Includes bloodshed, fight scenes, and gruesome
or freak accidents

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 #4 Common reasons for policy warnings

Explicit text
Text descriptions including erotic stories, jokes,
or discussions, or excessive use of profanity

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 #5 Common reasons for policy warnings

Unnatural attention
Visuals or placement that call too much attention to
ads, such as flashing arrows

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 Policy support

Have a question about an AdSense Policy?

The AdSense Help The AdSense help AdSense Policy The Inside AdSense
Forum center FAQs Blog

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 Getting Started with AdSense
Mobile friendly

Go to the AdSense
website...

● Apply for a new account, making sure

your site is compliant and not Under
Construction

● 48 hour review before ads show

● Once approved, ads will show

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 #3
Think Multiscreen
● Make it mobile friendly
● Make it simple
● Make it fast

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Building for
today’s users

MOBILE FIRST
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 Mobile First - Best Practices

74%
Make it easy Make it Make it of people say they are
for your Users Fast Consistent more likely to return to a site
that is mobile friendly

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Make it easy for your users

61%
1 Step 1

2 Step 2
Will leave a mobile site
if they don’t see what they 3 Step 3
are looking for right away

Ease of use Touch friendly Font size

Source: Google Mobile Ads Blog 2012
 Mobile-friendly sites

Priority 1 Priority 2

Mobile-friendly sites Desktop only sites

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testmysite.thinkwithgoogle.com/

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Make it fast

1/3 74%
say speed is the most important of people will abandon
factor when using the mobile a mobile website that takes
web more than 5 seconds to load

Source: Google Mobile Ads Blog 2012

 Additional multi-screen resources
We will share all of these via email

Building your site Optimizing your site

● I use a CMS ● Multi-Screen Guidelines one-stop shop for your

● I want to hire someone to do it for me multi-screen needs
● I want to build it myself ● Web Fundamentals step-by-step guides
● SEO Starter Guide ● Think/Multi-Screen website
www.google.com/think/multiscreen

Must have for Web Developers ● PageSpeed Insights

● Mobile Web UX Best Practices (article, whitepaper).
● NEW Accelerated Mobile Pages (AMP)
● Mobile-friendly test and see how your site does
● NEW Progressive Web Apps (PWA)
● Device mode brings the insights of mobile testing to
your browser tab
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 #4
SUGGESTION

Maximising your
Revenue

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 SUGGESTION

Ad Sizes 336 x 280 Large Rectangle

300 x 250 Medium Rectangle

ONLY use the following IAB 970 x 90 Large Leaderboard
standard ad sizes:
728 x 90 Leaderboard

468 x 60 Banner

160 x 600 Wide Skyscraper

120 x 600 Skyscraper

320 x 100 Large Mobile Banner

320 x 50 Mobile Banner

300 x 600 Large Skyscraper

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 SUGGESTION

Frequency
On Desktop
● Have 2-3 ad units per page

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 SUGGESTION

Improve ad
placements
Viewability (visibility) of an ad is
important. Viewability must be
> 50%, preferably 70%+.

● Above the fold

● Below the navigation
menu
● Close to the most viewed
content on your page*

Confidential and Proprietary *Don’t place ads next to action buttons, as may lead to policy violations.
 SUGGESTION

Allow more
advertisers to
compete
● Allow Text & Image ads
● Limit blocked categories
● Limit blocked ad networks
$ £ €
If you have specific ads you don’t want to
show on your page, use Ad Review Center
to block the specific ad, and not the entire
category.

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 AdSense native offering

A new family of native products for publishers who want a faster

and more efficient way to create and implement native ads across
their mobile, tablet and desktop websites.

“By 2021, native display ad revenue in the US,
which includes native in-feed ads on publisher
properties and social platforms, will make up
74% of total US display ad revenue, up from a
56% share in 2016” - Business Insider
“Growth of native digital display is being driven
by publishers’ pursuit of higher-value and more
mobile-friendly inventory, as well as by
advertisers’ demands for more engaging, less
intrusive ads,” - eMarketer

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 Native formats are designed for optimal user experience

Publishers can use native ads based on user behavior on the page and use more than one of these formats in
appropriate placements (following current policy rules on content to ad ratio)

1 2 3

Continued
Reading - User looks at
Browsing - User looks Engagement /discovery
long (2 -3 paragraphs)
at grids, blocks of - The end of the article
articles; where there are
content, news feeds or where the user decides
natural breaks in
listings (retail, jobs etc.) to stay or leave the
reading flow
page
Product - In-feed
Product- in-Article
Native Product - Matched
Native
content
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 AdSense Native Product Offering

In-feed In-article Matched content

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 In-feed Native
Why should publishers consider
in-feed native:

1. Creates an incremental
revenue opportunity by
adding additional avenues for
revenue
2. Unobtrusive to the user
experience
3. Easy to implement and create
4. Highly customizable

In-feed

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In-Article Native
Why should publishers consider in-article
native:

1. Creates an incremental revenue

opportunity by adding additional
avenues for revenue

2. Assisted Ad Creation Flow: Simple and

guided configuration, no manual code
editing required

3. Optimized by Google to ensure that they

perform well on your article pages

4. Additional opportunity to monetize your

longer form content In-Article

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 Matched Content

With Matched content, publishers can

1. Earn revenue through natively styled ads

2. Improve reader retention by increasing
pageviews and time spent on site
3. Additional revenue from incremental
pageviews
4. Cross domain promotion, whitelisting and
blacklisting of pages available on request

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Do not replace high performing banner ads with
AdSense native ads

Publishers should create new AdSense native ads and

add them as incremental ad units on the page
● This helps ensure best eCPM performance
What are AdSense Auto ads? How do
they work?
AdSense Auto ads are a simple, innovative way for publishers to
automatically monetize their pages with just a single piece of ad
code.
 Auto ads uses Google’s machine learning technology to
identify placement opportunities

Publishers add the code once and make all the changes in the UI.
Machine learning

Place new ads based

Detect page
on existing manual
structure and identify Detect existing
ads, ad density limits
potential new ad Google ads on page
and format
placements
performance

If a publisher makes a change to their site, retrigger analysis.

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2. Why should publishers try Auto ads?
Auto ads help publishers to move towards a more
dynamic and scalable ads experience

Today Future

1. Publishers need to use different 1. One tag solution (simple and

tags for different sizes, formats, Auto Ads customizable within UI)
placements and pages
2. Optimization done by Google to
2. Publishers spend a lot of time keep the user experience and
optimizing ads on their pages to revenue high
maximize revenue

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With AdSense Auto ads publishers can focus on content
and leave monetization/optimization to AdSense

AdSense Auto ads provide three major benefits:

1. Ease of use 2. Incremental revenue 3. Customization

options with more
formats and control

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Auto ads are easy to set up and allow publishers to
customize their settings within their AdSense account

● Publishers tag their site only once and

they don’t need to paste their code
again.

● They can customize their settings in

their AdSense account at any time
without making changes to the ad
code.

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Auto ads can bring incremental revenue, maintaining a
good user experience

According to beta results, Auto ads provides revenue uplift.

● Auto ads work well on their own and/or with manually placed
ads and publishers don’t have to choose between them.

● For each page, AdSense will choose the placement and the
right format for each placement, maintaining good user
experience.

● Average revenue uplift depends on how well the page is

currently monetized.

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Multiple ad formats are available for publishers to try
within Auto ads

Publishers can choose among multiple

different formats including:

● Text and display ads

● In-article ads
● In-feed ads (Mobile only)
● Matched content (Mobile only)
● Anchor ads (Mobile only)
● Vignettes ads (Mobile only)

Read more about these here.

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 Publishers can show different ad formats on different
pages of their site using URL Groups

● Set specific settings at page/url

level using URL groups (e.g. only
In-article ads on homepage)

● Disable Auto ads on specific pages

(e.g. homepage)

Read more about these here.

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Auto ads are especially recommended for AdSense
publishers who are under-monetizing their sites

● Publishers who hardcode AdSense or
use DFP to manage all their ads
● Publishers who don’t already have
too many ads on some or all of their
pages
● Publishers who are struggling with
monetization
● Publishers with floating menus may not be
a good fit for Auto Ads, since it may break
the layout of the page
● Sites that use an inflexible layout may not
be a good fit for Auto ads (e.g some
table-based layouts or pages that rely on
css absolute positioning)

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3. How to implement Auto ads

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 If you are already using Anchor/Vignette ads
(previously known as Page-level ads)
We have automatically migrated your settings to Auto ads.

● Use the toggle buttons from within your Adsense account to try new formats

● After you've pasted the ad code, you can still make changes to your Auto Ads settings at any
time without having to change the ad code.

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 If you are new to Auto Ads

1. Sign in to your AdSense account.

2. In the left navigation panel, click My ads.
3. Click Auto ads.
4. On the "Choose your global settings" page, use the controls to select the ad formats that you'd like to show across your
entire site.
5. Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your global
settings as they become available.
6. Click Next.
7. On the "Place code on your page" page, click Copy code.
8. Paste the ad code between the <head></head> tags of each page that you want to show Auto ads. If you're not sure how
to do this, see our Code implementation guide.
8. Click Done.
Auto ads will start to appear on your pages within about 15 minutes.

Wordpress publishers can have a look at this article to see how to insert Auto Ads on their site.

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 Best Practices

1. Before customizing for different pages, opt-in to all formats to see what
works best
2. Suggest your publishers to test Auto ads in addition to their existing ad units
to compare results
3. Exclude Auto ads on pages where competitor tags are hardcoded
4. Don’t include Auto ads on pages with floating menus or inflexible layout

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 Questions
Thank You!
ajayluther@google.com

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 Turn your dreams into reality!

“I started with my recipe blog in 2007.

Information about my website spread
through word of mouth and I got a lot of
visitors through search too. Today, a bulk
of my visitors come from Google Search
so I can say that the situation has changed
a lot. As local languages become stronger
on the Internet, I expect it will get better
and better!”

Nisha Madhulika
Celebrity Chef & Founder,
NishaMadhulika.com

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