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GUILBAUT Gaulois V Cowboys
GUILBAUT Gaulois V Cowboys
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Yale French Studies
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SERGE GUILBAUT
1. Papiers Jean Cassou, Musee du Louvre, 7-page letter dated 8 March 195 7. Here and
throughout, translations are mine unless stated otherwise.
YFS 98, The French Fifties, ed. Susan Weiner, (C 2000 by Yale University.
167
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168 Yale French Studies
If one has to accept the fact that abstract art is the style that right now
triumphs the world over and responds to the aspirations of a world
turned upside down by new philosophies, new scientific conceptions of
the universe, astonishing technical progress, -indeed, if one has to talk
about abstract art, one has to recognize that this so-called abstract art
is cultivated in France with that powerful sense of invention, that con-
fident taste, and that flair for quality that are specifically tied to the
French spirit. One has to recognize then that, if abstract art is produced
in Denmark or in Argentina, it is still done better in France. [Cassou]
The problem was, however, that fewer and fewer people were ready
to believe Cassou's value system; a canon that did not seem to fit what-
soever with new postwar conditions and aspirations was in fact fast be-
ing relegated to the past.2 The fragmentation and dissemination of the
postwar modern art scene with the advent of art forms incorporating
new subjective and pessimistic qualities gave some reason to see an in-
ternational conspiracy against Parisian creativity and its fading influ-
ence, even as late as 1957. "The creation of new art markets in the
world, in particular in the U.S., shows us that this denigration of French
art is not only the result of bad temper, but of a conscious and system-
atic campaign that has its effect on political and economical realities"
(Cassou).
The cat was out of the bag. Cassou saw this esthetic alternative as
being extremely detrimental to the position of France at a dangerous
2. In fact, the exhibitions produced by his Mus6e d'art moderne during the 1957-58
season were not very inspiring. The museum indeed was incapable of showing contem-
porary French art, unable to present the abstract art of the new generation because it
could not fit into Cassou's traditional Parisian system of value. Instead Cassou presented
Ivan Itchen and Lynn Chadwick, Robert Delaunay, Rick Wouters, Wassily Kandinsky
from the Guggenheim Museum collection, Pougny, Dutch art after Van Gogh, Kupka,
Lurcat, and Andre Lhote.
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SERGE GUILBAUT 169
juncture when, after a long political decline, the country seemed on the
verge of civil war while it awaited a political messiah of De Gaulle's
stature to sort out the Algerian mess. This latest rapid loss of symbolic
power seemed to be the closing chapter of a long hegemonic history.
What is fascinating in all this, is that while Cassou is correct to see a
real transformation in the way the art world was constructing modern
qualities and paradigms, he was nevertheless barking up the wrong ge-
nealogical tree. In his anti-Stalinist Titoism,3 Cassou was in fact invit-
ing American art into his famous museum, simultaneously reactivat-
ing an old cliche that had been repeated over the years by many of his
art historian colleagues: the destructive effect of German habits on the
French soul. Still lodged in Paris academic circles was the idea that the
world of art was divided in two stylistic options locked in a deadly
struggle. The French Cartesian mind and its rational, balanced vision
of the world, was always pitted against its traditional opposite: the
dark, tortured, unbalanced, and psychologically sick German spirit.
He, like Pierre Francastel before him in 1945, saw a manipulative evil
coming from the traditional adversary to the point that even France's
American allies had fallen for it.4 Some Americans, despite their sym-
pathies for France's cultural past, had, in Cassou's reading, been ma-
nipulated to such an extent that they too now believed the infamous
heresy. "France has become essentially an academic, regressive and
decadent country. Its artists are now something like what the Graeculi
were during the Roman Empire" (Cassou). This, Cassou said, was re-
grettably the new line of reasoning in the West.
This was all too true, but also misdirected and a bit too late a dis-
covery. The question which Cassou was still debating in 1957, had-
as we shall see-already been tackled by Andre Breton and Charles Esti-
enne in 1955, in a more informed and active way. Cassou's reaction
shows nevertheless how deep and pervasive this nationalist problem
was for French intellectuals confronted with a crucial but unbearable
shift in world cultural power.
What was actually happening-and what Breton and Estienne had
3. Jean Cassou broke with the Communist Party in 1948 and defended Tito's exper-
iment. He discussed his position in a long article, "Il ne faut pas tromper le peuple," in
Esprit (December 1949). See his explanation in his memoirs Une vie pourla libert6 (Paris:
Robert Laffont, 1981), 245-59.
4. See Serge Guilbaut and Carol Knicely, "La cruzada de los Medievalistas. Meyer
Schapiro y Pierre Francastel," in Sobre la desaparicion de ciertas obras de arte (Mexico
City: Curare/Fonca, 1995) 147-235.
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170 Yale French Studies
understood-was that it was not at all a German virus that was at-
tacking the Parisian tradition,5 but rather a cataclysmic cultural shift
that was transforming the French capital into a cultural Cold-War bat-
tlefield where the United States and the Soviet Union were competing
for the heart and soul of France, and, by the same token, eating away at
what was left of a conscious French identity.
Noticing the growing success of Russian cultural propaganda (bal-
let was a big hit with Parisians), the United States finally managed to
understand the crucial importance of the representation of American
culture abroad and decided to launch a heavy counterattack.6 It all
started on a grand scale in 1952 when cultural battles engulfed the
French capital. This was the beginning of a continuous display of Amer-
ican cultural artifacts in the capital. Indeed, every year, Paris saw an ar-
mada of exhibitions covering the entire spectrum of American cultural
life, from popular culture to high art. This offensive was taking place
while art styles in Paris were hotly debated, politicized, and squarely
placed in the larger Cold War context, destabilizing an already weak
and divided Parisian art scene. It is under this type of pressure that Cas-
sou-misreading and underplaying the force of the American move-
saw worldwide attacks on Parisian traditional leadership as a direct
threat to the heart of Western civilization leading inexorably to chaos.
For Cassou, no salvation seemed possible outside of the civilizing in-
fluence of Paris. And that was that.7
5. German artists were in fact in awe of the young generation of French painters. See
Yule F. Heibel, Reconstructing the Subject: Modernist Painting in Western Germany,
1945-1950 (Princeton: Princeton University Press, 1995).
6. Several voices spoke of the importance of cultural propaganda. See, in particular:
Aline B. Louchheim, "Cultural Diplomacy: An Art We Neglect," The New York Times
Magazine (3 January 1954): 16, 36; "Ike Likes the Arts, So U.S. May Import Culture,"
U.S. News and World Report 38/4 (28 January 1955): 68, 70; Harrison Smith, "American
Culture for Export," The Saturday Review38/31 (30 July 1955): 22.
7. But this shrill confidence was also being vociferously condemned by intellectuals
who ridiculed the short-sightedness of the Parisian establishment. Not surprisingly, one
of the strongest critiques came from a dissident Surrealist, anarchist, and poetic voice
from Egypt: that of Georges Henein. He not only criticized Surrealism's fall into acade-
micism, but also the authoritarianism and arrogance, if not naivete, of Parisian culture
at large. In his notebooks, written in the mid- 1950s, Henein gives us a sense of the deep
malaise infiltrating those intellectual quarters confronted with the citadel mentality pre-
served by the Musee d'art moderne de Paris: "Less and less do I believe that Paris could
be a possible place to settle. I refuse to be interested in or to associate myself with these
vain Parisians, these forever scratched microgrooves of intelligence, these fanatics of
spoiled meat who take their colics for world-shattering convulsions." (Georges Henein,
L'esprit frappeur. Carnets, 1940-1973 [Paris: Encre, 1980]; cited in Hommage a Georges
Henein, Lepont de lepee 71-72 [1981], 132.)
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SERGE GUILBAUT 171
8. This was described as a sort of alternative to the machismo of New York action
painters. The group was spearheaded by Jon Koenig, Robert Arnaud, and Michel Tapi6
representing the softer, lyrical, oriental abstraction of Marc Tobey, Callahan, Moris
Graves, Clyfford Still, and others. See the confused and contradictory discussion in
Cimaise (June 1954): Kenneth Sawyer, "L'expressionnisme abstrait. La phase du Paci-
fique" (3-5); "L'ecole du Pacifique," a discussion between Michel Tapie, Fitz Simmons,
Julien Alvard, Claire Falkenstein, and Sam Francis (6-9).
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172 Yale French Studies
9. In 1952, Jackson Pollock had a one-man show at the Studio Facchetti; this was fol-
lowed by "12 American Painters and Sculptors" in 1953; "Contemporary American
Drawing" in 1954; "50 Years of American Art" (from MoMA) in 1955, as well a major
multidisciplinary display of art and culture in a program called "A Tribute to France,"
also in 1955. Almost all of these shows were presented at the Musee d'Art Moderne di-
rected by Cassou, while, adding to the ambient anti-Americanism, French contemporary
artists had no access to that prestigious institution.
10. The goal of the new United States Information Agency was "to submit evidence
to peoples of other nations by means of communication techniques that the objectives
and policies of the United States are in harmony with and will advance their legitimate
aspirations for freedom, progress and peace" (Unclassified documents, USIA file 000 200
and 201, 1955, US National Archives). This supple but aggressive new goal, criticized by
many liberals in the U.S., nevertheless managed to produce an extraordinary amount of
activity in France during the period 1954-1956, fueling by the same token an endemic
anti-Americanism in French culture.
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SERGE GUILBAUT 173
11. See my "Post-War Painting Games: The Rough and the Slick, in Guilbaut, ed.,
Reconstructing Modernism: Art in New York, Paris and Montreal 1945-1964, (Cam-
bridge, MA: M.I.T. Press, 1990) 30-85.
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174 Yale French Studies
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SERGE GUILBAUT 175
havior at forty degrees over Pollock.15 Since 1951, Life magazine had
chosen to present Matisse, the great French master who died in No-
vember 1954, sick in bed, thereby cleverly signaling that Europe was
an old and breathless cultural place. 16 The fact that Matisse was lying
in bed playing with scissors cutting and pasting pieces of paper located
the French and European avant-garde in the sphere of decorative and
feminized craft while Jackson Pollock, who was just then being pho-
tographed by Hans Namuth, was presented swirling around his can-
vases laid on the floor with great energy. This very judicious mix of the
Wyoming cowboy playing with his lasso and the Navajo Indian prepar-
ing his sand painting announced the vitality of the new wild world. Pol-
lock's "drip" hurled with great force at large wall-size surfaces clearly
connoted the "grande peinture," the Dantesque and energetic battle
with tradition, with an unstable matter always in transformation but
which the American was able to master.17 While the Western world
was settling down into a Cold War, the message of this comparison was
clear: the brilliant star of yesterday was literally setting at the horizon
of modern art in order to give way to a more powerful one who was not
wasting time playing the banjo like Wols in Paris. Even Picasso, who
had always been a model of virility, had his edge blunted by his partic-
ipation in peace rallies and his alliance with the French Communist
Party. If that was not enough, one could learn more about the reorga-
nization of canonical plastic values when reading Clement Greenberg's
article in the Spring 1955 issue of Partisan Review entitled "American
Type Painting." This piece explained historically and in detail why
American painting had finally replaced French painting as modern
canonical standard. This dazzling if propagandistic tract was a long text
crafted in such a way as to show the relevance of several formal paint-
ing qualities, which Greenberg defined as American, for expressing the
authenticity and complexity of the age. All these were set in opposi-
tion to an exhausted and weak French tradition unable to stand tall
against those cold new perils threatening from the East. Even if Green-
15. See the letter Clyfford Still sent to Art News after an article by Michel Tapie ap-
peared in the famous series "Mathieu Paints a Picture" (February 1955).
16. See Life 37 (13 December 1954): 43-44.
17. See the article by B. H. Friedman, "Profile: Jackson Pollock," Art in America (De-
cember 1955): 49, 58, 59. The article is illustrated with a picture by Hans Namuth. Pol-
lock is presented as actively dripping on the canvas and described with words like "free-
dom," "energy and motion made visible," "complete honesty," "in complete opposition
to ... the Leger mural."
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176 Yale French Studies
18. "Art Autre" and "Lyrical Abstraction" had some critical success in Paris due, in
part, to the support and explanations from art critics such as Michel Tapie and Charles
Estienne. The problem was that the discourse they articulated, their rationale for sup-
porting such an art, was a far too poetic discourse-when it was not purely an economic
one-to have a serious theoretical impact. Their writings and diatribes certainly shook
the sleepy Parisian art world, but without being able to give this art scene a sense of co-
herence, focus, and force similar to what New York could offer. Despite the local glow-
ing hegemony in Paris of "Art Autre," "Tachisme" or "Abstraction Lyrique," the vital-
ity, meaning, and importance of much of the new art was not really discussed seriously,
argued convincingly or, more importantly, presented internationally. Art criticism be-
came a lucrative, witty, poetic exercise where differences were not clearly perceived or
discussed. Rather, they were erased in order to fit them-not into a crisp, coherent ide-
ological structure as in America-but into amorphous, luxurious, market-oriented com-
modities. This, paradoxically, was to be Paris' downfall: the breakdown of the verb, the
incapacity to articulate, to mount a coherent, historically convincing cultural discourse,
the way it seemed to have been able to do for centuries.
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SERGE GUILBAUT 177
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178 Yale French Studies
19. Andre Breton, "Le pr6sent des Gaules. De Part gaulois a Part moderne ou l'his-
toire d'une resistance," Combat (7 February 1955).
20. Dore Ashton, "The French Malaise: The State of French Polemics," Art and Ar-
chitecture (July 1955): 10 and 33.
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SERGE GUILBAUT 179
In order to make their point tangible, Breton, Estienne, and Lengyel or-
ganized an exhibition that mixed Celtic coins and medals with con-
temporary paintings and sculptures, mainly by artists connected with
the Surrealist "Etoile Scellee" gallery. The juxtaposition was supposed
to sing, to be a proof that French abstract lyrical painters like Marcelle
Loubschansky, Jean Messagier, Rene Duvillier, and Jean Degottex were
able to continue intuitively the oppositional stance started years ago.
This juxtaposition was supposed to produce, as Charles Estienne ex-
plained in the same issue of Combat, in an article entitled "Aux orig-
ines de l'esprit moderne," "a vision that is finally able to be extracted
out of the fog, along with a juxtaposition of the imaginary and the
real ... a Celtic culture repressed and buried under two thousand years
of spiritual Greco-Roman oppression." The opposition between the
Nordic Celts and the Mediteranean Greeks is important here as it sig-
nals the end of the Picasso/Matisse/Mediteranean pleasure connection.
The times were bitterly dangerous and the atmosphere so depressing
during the Cold War that it seemed inconceivable that artists should
revel in the pleasures of light and sea. The Celtic experiment, then, was
not considered as a decadent copy of Greco-Roman originals, but rather
as the production of a very creative invention producing a devastating
critique of realism, of traditional narrative representation. In one stroke
of a genius pen, Breton and Estienne deflated forever the seriousness of
bourgeois and communist realism. This became, by the same token, a
radical subversive underground critique of the invader, of the occupant.
This discovery and reconnection with the Celtic past was even able to
explain the fact that Romanesque art, Gothic art, and even some types
of French Renaissance art, in their strangeness, originality, and par-
ticularity had been dealing with internal psychological issues rather
than the representation of outside forms. Estienne continued: "Greco-
Roman humanism has imposed its system of forms: the Celto-French
artist has apparently bowed to this law, but the final expression is very
different, totally 'introverted,' to use a pedantic word."'21 In fact, what
Estienne saw in this new order of things was that the Celts had actu-
ally been dealing all along with other types of thinking, and in particu-
lar with Asian cultures during the Hallstat period. This opened up the
idea that contemporary abstract art, the one that rejects decoration for
deep poetical content, had roots outside of the West, allowing new con-
cepts to spring up against the all-powerful Hellenistic humanism. Asia
21. Charles Estienne, "Aux origines de l'esprit moderne," Combat (7 February 1955).
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180 Yale French Studies
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SERGE GUILBAUT 181
has no doubt surmised, the space was like an entrenched camp and the
critics Breton and Estienne were a kind of Asterix/Obelix couple avant
la lettre, defending the last bastion of a deep and complex culture
against the unfurling hordes of consumerists of all sorts. They did not
lose that particular battle: some of the artists they defended became
part of the postwar French canon. But they certainly lost the war as this
particular branch of abstraction became only a footnote in French art
history. Still, the Breton/Estienne critique of consumerist society and
American culture hit hard. It was continued through other, more dras-
tic means by the Si tuationists who, often coming from the ranks of
Surrealism itself, lacked the reverence for art that Surrealism still nur-
tured. Les levees nues, the Surrealist-cum-Situationist Belgian maga-
zine of 1955, for example, continued the fight, transforming the Bre-
ton/Estienne resistance into modern urban cultural guerrillas. These
guerrillas were not merely some resisting Gallic Asterixes, but Inter-
national Situationists, invading subversive Cowboys, modern Trojan
horses spilling their hordes of cultural skeptics in the heart of cities
with devastating effect. Today, it is interesting to note, Situationists
have even succeeded in invading America, to some degree-not the
streets perhaps, but the halls of academia. And this is a revenge of sorts
for the French who always recognize their strength only after the en-
tire world has pointed it out to them.
At the end of the war, then, Paris, contrary to what Jean Cassou
feared, was able to give birth to a new critical culture, one not recog-
nized by the establishment, but a ferocious one nonetheless, disman-
tling old myths, proposing new strategies of opposition prompted by
the last failure of Breton's Asterix syndrome. This failure to understand
the new worldwide cultural reorganization brought about new cri-
tiques, some even springing from the heart of Surrealism itself. For ex-
ample, the Surrealist Egyptian poet Georges Henein expressed the fol-
lowing frustration: "Parisians are flat and decerebrated. Any meteque
(foreigner) can take this city, make tons of money, and easily startle a
crowd that still lives on the reputation of a genius that the city does not
have" (Henein, 132). Paris, lost in personal squabbles or in self-con-
gratulations could not see, in the image of Jean Cassou, that modernity
was defining a new world that had a totally different outline. Some
Parisian artists managed timidly to whisper the news, and that was
their strength, but they got lost in the intense nationalist brouhaha.
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