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Does IT Matter
Does IT Matter
Key concepts
1. Internet strategy1
Visit Michael Porter’s Institute for Strategy and Competitiveness. There
are numerous articles, videos, book excerpts, etc. to dig into.
a. Strategy and the Internet by Michael Porter.
b. What can be extrapolated to today's competitive environment?
c. What has become obsolete about the Internet and strategy?
2. Does IT matter - While many have argued for the new opportunities IT
creates, the skeptics argue against it. Key arguments why skeptics say
–“IT doesn’t matter”.2
4. From the “portfolio of IT roles”, identify and briefly explain the NON-
COMMODITY roles, which could lead to competitive advantages and
provide significant benefits to firms.
1
Michael, Porter. "Strategy and the Internet." Harvard Business Review 79.3 (2001): 63-78.
2
Carr, Nicholas G., IT Doesn't Matter, Harvard Business Review, May2003, Vol. 81 Issue 5,
p41-49