Professional Documents
Culture Documents
Dream Custom 2
Dream Custom 2
Dream Custom 2
Custom Shirts
“You Dream
It,
We Make It”
Anniella Carrillo (14 yrs old) and Litzy Flores (15 yrs old), 2019 Discover High School, 4th period
Mission Statement
● “ To ensure that teens creativity become an art come
true in this world”
Opportunity
● Increases creativity
● Self Expression
● Teens are given a way to express
themselves
Type of Business
Business Profile Dream Custom is a T-Shirt
business selling custom shirts to
teenagers of ages 13-18 years old
as well as shirt for apparel.
Legal Structure
Dream Custom is a Limited
Liability Corporation (LLC). We
chose this structure because
liability is limited and protects us
and our personal assets.
Market Analysis
Industry name: DECORATED GARMENT
Industry Size: Estimated to be worth $6.9 billion in the US Total Population:
2,676
Target Market:
Teens age 13-18
Total Population- Population of 2,800 Students in discovery High School
Target Market- Residents who are between the age of 13-18 with an average Potential Market:
household income of $35,000-$75,000 32% of Students
would buy our T-shirt
Potential Market- Based on survey, 44.7% of 38 residents
in the target market would buy a customized shirt at least (Survey was given)
once a year.
Demographics Psychographics
● Like to be
Target
● Students age 13-18 creative
● Gender :Both male ● Like to be in
and female control
● Income -Household ● Are laid back
making and loose
$15,000-25,000
Market
(Shirt fit )
Segment
GA (Discovery
High school)
Marketing express
themselves
Custom T-shirt
and on t-shirt
type
for customers
to express their
feelings and
thoughts
Mix Website,
Social Media,
@ Discovery Lawrenceville,
HS, Family and GA area in
Friends, Word customer
of Mouth homes
Pro m ot i on a l M ix
PERSONAL
For safety no personal selling $0
SELLING
SALES
Giveaways & Coupons $100
PROMOTION
OTHER $0
ADULT COG
(Per Unit):
Short Sleeve:
$2.13
Long Sleeve:
$3.89
YOUTH
COG (Per Unit):
Short Sleeve:
$1.88
Long sleeve:
$4.06
at
tre eat Youth Long $8.56 5 $42.80
r e
p retr
TH p
WI UT
h O Youth Long $9.56 5 $47.80
wit
**Economics of One Unit *
Selling Price (per unit):$12, $13, $15, $16,$15, $16, $18, $19
Other Variable
Expenses (per unit):$4.50 (without pretreat), $5.50 (with pretreat)
Total Variable
Expenses (per unit):$6.38, $7.38, $8.56, $9.56, $6.63, $7.63, $8.39, $9.39
Contribution Margin
(Gross Profit Per Unit):$5.62, $6.44, $8.37, $9.61
Adult
Average Monthly Fixed Expenses
FIXED EXPENSES AVERAGE MONTHLY EXPENSE*
INSURANCE $100
ADVERTISING $115
INTEREST $0
DEPRECIATION $0
RENT $0
21
hrs & FAMILY TIME WORK 10
45 hrs
mins
49
5 hrs CHURCH SLEEP
hrs
10
35
SCHOOL EATING hrs &
30
hrs
Time-Management Plan mins
Monthly Sales Projections
Month January February March April May June July August September October November December
Units 10 8 7 6 10 17 18 9 8 7 6 9
Sold
Uni f o s : 115 s i t
Monthly Break-Even Units
350
5.62 62.2 63
Youth no pretreat
In an average month, the company will begin to make a profit after selling 63
youth no pretreat, 55 youth with pretreat, 42 adult no pretreat and 37 adult
with pretreat units.
Projected Yearly Income Statement
SELLING PRICE PER UNIT $12, $13, $15,
$16,$15, $16, $18,
$19
CASH RESERVES
EMERGENCY FUND $150
Total Investment:$1,013.25
Business Responsibility
Business and Philanthropy ● Give soft, loose, comfortable T-shirts
● Give strong designed shirts that is
durable
Philanthropy
● Contribute
And to support
● 1% of yearly get profit (after 3 years of business) to St. Jude Research
Hospital
Business Goals
Personal Goals
Dream Custom
Custom Shirts