RIAZ AHMED

E-mail: riazaabro@gmail.com
Skype: live:maaliriaz
Cell # +92 335 3304400
UAE Experience: 05 Years

PERSONAL SUMMARY
A self-motivated, enthusiastic and detail oriented, multitalented experienced IT professional with unique blend of IT,
Finance, Business, Project Management and Print & Digital Media (Marketing). With over fifteen years practical experience
with more than 5+ years of experience of working in diverse financial positions with multiple non-profit organizations and
corporate sector. Beside that 4-5 years’ experience in Project Management, IT Administrator, Web Developer and Print &
Social Media and Digital Marketing. With recent experience of Operation Manager given me an excellent opportunity to
enhance my multitasking skills furthers. My analytical, technical, leadership and management and problem-solving skills
have been recognized by my employers. Available for travel and relocation.

PROFILE SUMMARY
✓ Operation Manager responsible for leading, directing and managing all site operations to ensure consistently high
levels of service, profitability and compliance and ensuring that the day-to-day operations of a business run
smoothly. Skilled in Negotiation, Budgeting, Business Planning, Operations Management, and Customer Service.
✓ Digital Media Manager with activities related to Digital Marketing, Campaign Management and Brand
Management. Core competencies includes SEO, SEM, PPC, Social Media Marketing, Email Marketing and Google
Analytics
✓ Accomplished IT Professional with expertise in System/Network Administrator, Web Developer (HTML5 CSS3,
PHP, WordPress, Drupal, Joomla, Prestashop), Desktop Support, Hardware and Data Storage/Protection. Expert
administration and troubleshooting skills for all version of Microsoft Windows and MS Office.
✓ Experienced Finance and Administration Manager and Senior Accounting professional with over six years
practical experience in the financial management of the non-profit’s organization and company in Dubai with
extensive knowledge of various accounting software programs such as QuickBooks 2016, Tally ERP 9 and Advance
Microsoft Excel. Experience in general ledger, accounts payable/receivable, fixed assets, purchasing, budgeting,
reconciling accounts, human resources, annual auditing, and training.
✓ A Project Manager with over three years practical experience in project management it includes; initiating,
planning, executing, monitoring, controlling and closing the project in non-profit organization. Core competencies
include: project management & support, proposal writing, technical writing & editing, event planning & execution,
non-profit communications, marketing, plan & mange fundraising strategies with senior management and Social
Media Campaigns.

EMPLOYMENT HISTORY
OPERATIONS MANAGER | STAR EUROPEAN TRADING (DUBAI, UAE) (Sep 2017 – Feb 2019)
Star European Trading LLC, is a private owned multi-disciplinary company in Dubai, engaged in a wide spectrum
of investment opportunities in General & Industrial products. (www.stareuropean.biz)
Job Responsibilities:
• Plan and execute the company direction and growth, develop strategy and business plans in line with each
Client's requirement.
• Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel
processes.
• Deliver outstanding sales growth by increasing business with existing Clients and developing / fostering new
ones.
• Maximize client satisfaction and are well serviced, ensure that the Client's interests are vigorously protected by
supervising contract compliance, royalty reporting, collections, branding and product approvals.

1
 • Develop close relationship with retailers, developing trade marketing / brand promotion plans, to set budgets
and targets and to monitor the company's performance.
• Forecast trends and potential market opportunities, should provide guidance and strong leadership on strategy,
business planning as well as day-to-day operations.

-------------------------------------------------------------------------------------------------------------------

ACCOUNTANT | IBONS GENERAL TRADING (DUBAI, UAE) (Mar 2016 -Aug 2017)
IBONS GENERAL TRADING LLC operates as a brand host for a unique range of internationally recognized brands
from around the globe and is considered a reliable provider of quality products. (https://www.ibonsintl.com)
Job Responsibilities:
Accountant
• Working in QuickBooks Pro 2016 and manage and develop the overall Company’s financial goals and
objectives.
• Summarizes current financial status by collecting information; preparing balance sheet, profit and loss
statement, and other reports.
• Oversee preparation of financial records related to general ledger, payroll, budget, expense, petty cash etc.
and assist in account receivable and payable activities.
-------------------------------------------------------------------------------------------------------------------

DIGITAL MARKETING MANAGER | SAIF ALASAYEL CORPORATE SERVICE PROVIDER LLC (DUBAI, UAE)
(May 2014 -Jan 2016)
Saif Alasayel Corporate Services Provider LLC provide following services in UAE, Consultancy -D- management,
information and marketing, Company Incorporations in Mainland, Company Incorporations in Free Zone, Offshore
Company Setup, PRO Services, Feasibility Studies & Business Plans, Immigration Services, Legal Services, Legal
Contract Drafting, Media & Creative Services, Graphic Designing, Social Media Marketing, IT Services, Marketing
Services, Marketing Research. (http://www.saifalasayel.com)
Job Responsibilities:
• Creating engaging social media strategies and execution plans that cultivated audiences, increased web
presence and enhanced brand awareness.
• Taking care of everything from SEO, PPC, SEM to Social Media Marketing and maintain our social media
presence to create a brand name in Social Media and raise awareness.
• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information
towards analyzing efficacy and (ROI) of all brand management events.
• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and
customer touch points.
-------------------------------------------------------------------------------------------------------------------

EXECUTIVE DIRECTOR | PIHRO (Apr 2013-Mar 2014)

Pakistan International Human Rights Organization (PIHRO) is registered, independent, non-profit, non-political,
non-sectarian and non-governmental organization registered in Societies & Exchange Commission of Pakistan.
(https://www.pihro.org)
Job Responsibilities:
• Develop a vision and strategic plan for the organization in conjunction with the board of directors of the
organization.
• Inform the board of internal and external matters affecting the organization and ensure that the organization’s
mission is being properly executed.
• Develop and evaluate various programs, projects and oversee the organization’s financial accounts and
budgeting.
• Weigh in on the hiring, firing and discipline of certain employees, and foster effective teamwork among
employees.
•

2
 • Lead and motivate the non-profit's staff members and volunteers and create a culture of transparency and
communication throughout the organization.
• Prepare official correspondence concerning the organization, such as press releases or annual updates and
serve as the face for the organization in public relations matters.
• Seek to expand the non-profit's community presence and public awareness of the organization’s services and
efforts
-------------------------------------------------------------------------------------------------------------------

HEAD OF FINANCE AND ADMINISTRATION | PIHRO (Apr 2012-Mar 2013)

Pakistan International Human Rights Organization (PIHRO) is registered, independent, non-profit, non-political,
non-sectarian and non-governmental organization registered in Societies & Exchange Commission of Pakistan.
(https://www.pihro.org)
Job Responsibilities:
• Manage financial and administration teams to achieve Organization’s financial goals and develop the overall
Organization’s financial goals and objectives.
• Oversee preparation of financial records related to general ledger, payroll, budget, expense, etc. and assist in
account receivable and payable activities.
• Maintain accurate bank records of cash withdrawals and deposits. Follow standard accounting process for
financial analysis and reporting activities and evaluate existing accounting system and recommend
improvements if required.
• Assist in developing and managing budgeting system and perform account reconciliations and generate
financial reports.
• Identify and resolve invoicing issues, accounting discrepancies and other financial related problems. Track and
monitor resource needs and other material needs for carrying out financial and administration tasks.
• Assist in resource identification, work assignment, performance evaluation, and promotion decision activities.
• Monitor and manage expenses within allotted budgets and interview, hire and train new employees in financial
and administration activities.
-------------------------------------------------------------------------------------------------------------------

PROJECT COORDINATOR | PIPHRO (Jan 2012-Mar 2012)

Pakistan International Peace & Human Rights Organization (PIPHRO) is registered, independent, non-profit, non-
political, non-sectarian and non-governmental organization registered under the Voluntary Social Welfare Agencies
Ordinance, XLVI of 1961. (https://www.piphro.org)
Program: Livelihood Restoration Program for flood affected families in 8 villages of Union Council Bhugra Memon, District
Badin.
Funded by: UNDP GEF-SGP, Government of Japan
Job Responsibilities:
• Provide phasing and scheduling of projects. Assist with documentation of best practices including writing/editing
short articles, press releases and other materials.
• Participate in development of special projects regarding program activities as well as cross-Unit projects.
• Prepare procurement requests for good/services that require prior funding agency approval. Review quarterly
programmatic reports from subcontractors in relation to sub-contract scope of work.
• Provide technical support to in-country finance and administrative staff. Interface with contractors, construction
managers, local school personnel and Senior Project Officers on project issues.
• Work with Architect/Engineer of record regarding change orders, interpretation of contract documents, shop
drawing submittals/approvals.
• Coordinate the preparation of annual and other budgets, and conduct periodic budget reviews and analyses,
managing reconciliation of on-site and off-site budgets.
• Assist in work planning, proposal preparation, and sub-agreement processing. To review contractors
claims/disputed work and advice senior management on appropriate action.
-------------------------------------------------------------------------------------------------------------------

3
IT ADMINISTRATOR | BDRO (Nov 2009-Nov 2011)
Badin Development & Research Organization (BDRO) is, a non-political, non-profit making and non-governmental
organization (NGO) recognized at the national level, was founded in year 1998 and registered under the Voluntary
Social Welfare Agencies Ordinance, XLVI of 1961. (https://www.bdro.org)
Job Responsibilities:
• Maintain daily backup storage, manage emails, resolve all problems encountered with hardware and software
in office; phones, laptops, PCs, printers, scanners, multimedia, fax machine.
• Troubleshoot and resolve hardware, connection, printer and software issues. Conduct IT Training for new users
& office employees.
• Develop graphics and visual or audio images for activity illustrations, logos, branded promotional items, web
site and social media graphics, posters, flyers and brochures.
• Assisting in website management and development, filming, editing and finalizing videos.
• Assisting in the writing and editing of informational materials and reports.
-------------------------------------------------------------------------------------------------------------------

ACCOUNTANT CUM ADMINISTRATOR | PIPHRO (Aug 2007-Oct 2009)

Job Responsibilities:
ACCOUNTANT
• Maintains the Organization’s books using manual and computerized accounting records (Peachtree) and other
subsidiary records in accordance with accounting practices and General Accepted Accounting Principles.
• Responsible for monitoring and recording of petty cash fund of the Organization.
• Responsible for payment & recording of all utility payment and all other cheque request. Responsible for
Accounts Payables/Receivable and ensure accurate and timely processing of income/payment.
• Maintain cash book, posting of daily vouchers, balance sheet and Income statement, ledger and trial balance.
• Prepares monthly cash outflow forecast and monitoring cash position and funding requirements. Prepares
quotations & negotiate with potential client.
• Assist the auditor in interim and yearly audit of the Organization.

ADMINISTRATOR
• Monitor the day to day activities of employee and assigning people for each project.
• Assists in the employee evaluation process, counsels employees and effectively recommends initial discipline
and other personnel decisions.
• Attend calls & inquiry regarding the status of the projects and discuss with the President. Attend all office
requirements and other administration related jobs. Maintain computerized and physical Organization files.
• Prepared general verbal and written office correspondence on behalf of the President.
-------------------------------------------------------------------------------------------------------------------

PROJECT COORDINATOR | PIPHRO (Aug 2006-July 2007)

Pakistan International Peace & Human Rights Organization (PIPHRO) is registered, independent, non-profit and
non-governmental organization registered under the Voluntary Social Welfare Agencies Ordinance, XLVI of 1961.
(https://www.piphro.org)
Program: Initiatives for Sustainable Environmental Health in Badin
Funded by: UNDP GEF-SGP
Job Responsibilities:
• To support organization in the recruitment of project staff including their proper induction and training.
• Prepare project action plans with working strategies with the help of project staff. Support organization in the
procurement of project equipment.
• Design tools/ formats for project monitoring and baseline activities. Manage and ensure successful completion
of project activities with the help of appointed staff.
• Establish linkages and maintain good contacts with suppliers, district government, local administration,
government line departments, International and National NGOs.

4
 • To ensure that procedure is implemented across the project, introduce appropriate policy and provide guidance
/ advice to management accordingly.
• To monitored overall activities of the project including the beneficiary’s selection process. To submit monthly
plan & progress reports, outlining progress made against planned activities, and give inputs on changing
programme strategy / objectives etc.
• To assist in collating and compiling interim reports on programme activities both for internal consumption and
donors’ updating.
-------------------------------------------------------------------------------------------------------------------

COORDINATOR - PRINT & DIGITAL MEDIA | LHDP (Aug 2005-July 2006)

Laar Humanitarian and Development Programme (LHDP) is a non-governmental, not for profit humanitarian and
development organization. It is a legal entity; established on April 2006 and registered under Society Act (1860) on
June 30, 2006. (https://www.lhdp.org.pk)
Job Responsibilities:
• Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial,
community-outreach efforts, promotions, etc.
• Manage presence in social networking sites including Instagram, Facebook, Twitter, and other similar
community sites.
• Become an advocate of the Organization in social media spaces, engaging in dialogues and answering
questions where appropriate
• Monitor effective benchmarks for measuring the impact of social media, and analyze, review, and report on
effectiveness of campaigns in an effort to maximize results
• Regularly feedback insights gained from social media monitoring into the Project teams, to help them evolve
their strategies in a timely fashion
• Work with events’ coordinators to plan and integrate socially engaging activates on different events, forums and
conferences.
• Develop and maintain links, alliances and partnerships within the media, edit, translate and publish press
releases in English, Urdu and Sindhi.
• Write press releases, edit and approve entities press releases. Monitor and report media coverage and provide
relevant management information.
• Conduct professional development training-- related to How to deal with media, how to use media for students’
success and how to write a press release-- for support staff and faculty to support them in the delivery of
effective communications.
• Coordinate multiple projects of various types of timelines simultaneously, efficiently, and effectively.
-------------------------------------------------------------------------------------------------------------------
EDUCATION
BSIT (Hons) (University of Sindh, Jamshoro)
Majors: Computer Science, Business, Communication

PERSONAL DETAILS
F/Name: Molvi Yar Muhammad Abro
Date of Birth: 12th August, 1983
CNIC #: 41101-*****-1
Nationality: Pakistani
Passport # ---

LANGUAGE
English, Urdu/Hindi, Sindhi