I.

Brief Comments on Introductions

For the organization, their business success may depends on building positive and
strong employer brand image and this strong image can be a tool for attracting potential
employees and retaining current employees. To more about understand this study they
show and defined the variables that they used in this study are the employee branding and
employee attractiveness. They explain these two variables how it’s important and affects
to the perception of their future employees.

An employer brand is one of the most important brand relationships an individual

is likely to have in his/her life which involves to the brand of the organization which
employs the individual. Employer branding activities which the organization can help in
attracting future employees and the purpose of this successful employer branding was to
display the benefits in the company in the mind of potential employees as a great place to
work. Employer branding has been used by firms in an increasing amount to only attract
recruits but to assure that current employees are engaged in the culture of the firm and
this employer branding was the notion in employer attractiveness that viewing an
organization as a desired and positive place to work their future employees. The
organizational attractiveness mediates the relationship between the recruitment message
and intention to accept the job offer.

Employees branding is related to the building of external brand image since job
applicants are potential employees and potential customers. Companies that have a
perceiving as a having a strong image by students who had worked for that company will
be better able to attract valued and talented applicants.

II. Brief Comments on Objectives

The objectives of this study are to know, to analyse and for better understanding
the student’s perceptions of compensation and benefits offered by companies to seek to
work upon graduation. These analysing are based to clarify the relationship between
perception of their future employees which are the students and the companies’ employer
brand which included the compensation benefits as factors that affect those perception.
An employer brand normally begins by analysing a company values and organizational
attributes. In this case, they know how organizations market described their employer
branding and their offering to existing and potential employees, communicating with
them and maintaining their loyalty. These are converted to which the future employees
(students) utilize in their decision whether to seek employment with the company or not.

This objective provides benefits to the organizations, individuals and society

which can result from good benefits and give a job satisfaction to their future employees.
A strong attracting component job applicant is an important task for organizations. . This
is important for organizational survival and sustainability and to have a good face to their
potential applicants. At the same time organizational sustainability may be the outcome
from the implementation of successful employer branding and generate a positive effects
to impact potential employees and we know that this employee branding may be first
applied the concept of brand to human resource management.

The purpose of this study was to evaluate how students viewed those factors
related to compensation and benefits in relation to job description. The main objective of
the employer branding concept is to positively influence current and attract high potential
perspective employees.
III. Brief Comments on Methods

Undergraduate students constituted the study samples and their questionnaire was
based on some of the components of employer branding and from the related literature.
To know the perception of their respondents they asked them their opinions that related to
the compensation and benefits offered by the employer and characteristics that make
students want to work for them.

The methods they use is the Likert Scale and we know that this kind of test is one
of the effective way to more understand and to rate the perception of their respondents to
the components of employee branding.

We know that a young generation is very much into the advent among others that
spell speed and innovations to data management in accomplishing tasks in the industrial
and work setting. It is in the perspective that with too much excitement to watch over,
how this generation will easily adapt and blend to the challenges offered by the
profession to finally contribute to the national development and environmental
sustainability.

Companies have a greater help for the students to enhance more their capabilities
and eagerness to work. They contribute a lot for the success of each and every one in the
near future. A company is a holder of students to become more successful and to learn a
lot in the work field. It was not only taught company work but also attitude toward
working environment.

IV. Briefs Comments on Results and Discussions

This study demonstrated the perception of one important component of employees

branding as viewed by students at one university the United States. Specifically, the
research examined students perceptions of a major component of compensation benefits,
each and every company must identify, its mission, understand the must the perspective
within which is has been operating and developing a policy and structure for meeting, its
objective and goals are to retain attract motivate the employees required for the high level
of performance the human capital it and must contribute to success. Students reported
that the most important thing to them were good benefits such as medical, dental life
insurance, this was followed by a good requirement plan in which employees would
watch contributions the next group of items related the higher salary, and policy
opportunities for advance degrees. On the lower and of the spectrum were thing such as
insurance, working abroad, and success to an ECT. Students of a major university
surveyed an indicated the items related to compensation benefits related to brand image
which were more important to them were good medical benefits related to brand image
were good medical benefits above average retirement plans and reimbursement, this
study highlights the importance of compensation and benefits as component of employer
branding for improving student perceptions of the company.

The results of the study could be coded and the information would then useful to
provide specific directions for a company to improve their employee branding. For
examining this study, it will help to them by comparing their organization own
perceptions of its brand with potential employee’s perception of its brand name.
V. Brief Comments on Conclusion and Recommendation

In this study, it is gives valuable suggestions to researchers and practitioners in

industry because it’s demonstrated the perceptions of one important component of
employer branding. And it shows the importance of compensation and benefits as a
component of employer branding for employer branding for improving students
perception of the company. About Cable and Tuban statement, we agree to them that a
potential applicant’s knowledge of benefits that an organization offers may influence the
success of requirement. The brand as representative though company compensation and
benefits can be a key to attracting future employees. Because if the company wants to
attract talents, they need to offer good benefits that they value and give for their future
employees or for they employees a job motivation and we know that employees
motivation and job satisfaction are a happiness of an employee. Keeping key employees
loyal is essential to a successful business and business owners know it. It is right that a
company can achieve greatest advantage if they identify the factors affecting employer
branding because if they do action about that, the employees will be more productive in
the organizations. If the company provides career fair in campuses, they will know the
students perceptions on work in the future and if they can fit for the positions they
needed. Through this, students or future employees can develop good attitudes towards
company they want to apply with the future.

For the recommendations, it said that findings of the study may not be generalized
to other populations, we thinks that right because confusion around generalizability arises
from conflation of fundamental questions, first, one are the results of the study is true?
Second, is the study or finding likely to apply, generally or specifically? In the others
setting or sample, are the study results externally valid? We think future researchers could
seek to replicate these findings in other context and populations. May be they conducted
the same or related study.

We agree and think that the future researchers could expand the sample to include
more students in different campuses/school. We think that they used more variables that
could help to them to more analyze the importance of the compensation benefits to their
future employees because we know that a happiness of their employee is one of the
important to become an organization expand their business equity.

VI. Reflection

The reflections of this study are the following:

 To know the students perceptions of compensation and benefits by companies

they seek to work upon graduation.
 To indicated a need for a better understanding of perceptions of students regarding
overall employer brand which include the compensation and benefits as factors
that affect those perceptions.
 Employer branding can influence organizational identity and employer
associations as well as how it correlates with the organizational culture.
 Employer attractiveness has been defined as he envisioned benefits that a
potential employee recognizes in working specific organization. The more
attractive an employer is perceived by potential employees, the stronger that
particular organizations employer brand equity.
 Journal Critique

The Importance of Compensation

and Benefits on University
Students’ Perceptions of
Organization as Potential
Employees

Members:

Atienza, Gail

Atienza, Mark Eugene

Baculo, Ailene

Baes, Mark Demson

Balmes, Dyna Rose

BSBA – 3202

Dr. Ragot Roldan

Instructor