Professional Documents
Culture Documents
Project On Parle-G Human Resource Policies
Project On Parle-G Human Resource Policies
Project On Parle-G Human Resource Policies
IN CURRENT SCENARIO
1
CHAPTER ARRANGEMENT
CHAPTER- 1
1) Introduction
2) Objective
3) Scope of study
CHAPTER- ll
1) Industrial Profile
2) company profile
CHAPTER-lll
1) Research Methodology
2) Data collection
3) Limitation of study
CHAPTER- lV
1) Data analysis
2) Finding of Study
CHAPTER- V
Bibliography
2
3
INTRODUCTION
As we know that in today’s competitive world it’s very tough for every organization to
compete to others. In any organization human capital is most important factor to compete
to this situation. Human resource affects every part in an organization. So today every
org. very attention to search the talent pool for their organization Human resources policy
becomes bankrupt due to their poor performance. Presently number technique available
VILEPARLE.
4
OBJECTIVE OF THE STUDY
objectives:
5
SCOPE OF STUDY
1- It provides useful information for the research and also introduces the researcher to the
2- This project work is very important to the management student to gain experience.
3- This project work also provides useful information about the company.
4- This project is based on human resource management, so its benefit for human
resource student.
5- This project is help to analysis the opinions of employees about their human resources
policies.
6- This project is also help to analysis the internal & external organization environment.
6
7
INDUSTRIES PROFILE
India Biscuits Industry is the largest among all the food industries and has a turn over of
around Rs.3000 crs. India is known to be the second largest manufacturer of biscuits, the
first being USA. It is classified under two sectors: organized and unorganized. Bread and
biscuits are the major part of the bakery industry and covers around 80 percent of the
total bakery products in India. Biscuits stand at a higher value and level than bread. This
belongs to the unorganized sector of the bakery Industry and covers over 70% of the total
India Biscuits Industry came into limelight and started gaining a sound status in the
bakery industry in the later part of 20th century when the urbanized society called for
ready made food products at a tenable cost. Biscuits were assumed as sick-man's diet in
earlier days. Now, it has become one of the most loved fast food products for every age
group. Biscuits are easy to carry, tasty to eat, cholesterol free and reasonable at cost.
States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra
Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal, the most
Even, the rural sector consumes around 55 percent of the biscuits in the bakery products.
The total of bakery products have risen from 5.19 lakh tones in 1975 to 18.95 lakh tones
in 1990. Biscuits contributes to over 33 percent of the total of bakery and above 79
percent of the biscuits are manufactured by the small scale sector of bakery industry
8
The capacity of wafer biscuits is 60 MT and the cost is Rs.56,78,400 with a motive
power of 25 K.W. Indian biscuit industry has occupied around 55-60 percent of the entire
bakery . Few years back, large scale bakery manufacturers like Cadbury nestle, and
broke bond tried to trade in the biscuit industry but couldn't hit the market because of the
The Federation of Biscuit Manufacturers of India (FBMI) has confirmed a bright future
of India Biscuits Industry. According to FBMI, a steady growth of 15 percent per annum
in the next 10 years will be achieved by the biscuit industry of India. Besides, the export
of biscuits will also surpass the target and hit the global market successfully. GROWTH
in the over 40-year-old Indian biscuit industry has remained slow. Back-of-the-envelope
calculations will show that per capita consumption is less than Rs 3 per month on biscuits
or less than Rs 15 per household per month. According to the Federation of Biscuit
Manufactures of India (FBMI), the biscuit industry in India in the organized sector
produces around 60% of the total , the balance 40% is contributed by the unorganized
bakeries.
The by organized players is estimated to be 1561, 000 tones, for the year 2005, which
means if we include the unorganized sector the total tonnage should be at least 2,600,000.
The industry consists of 3 large-scale manufacturers, around 50 medium scale brands and
2500 small-scale units in the country. The unorganized sector is estimated to have
9
The major brands are - Britannia, Parle, ITC, Priyagold, Cremica, Dukes, Anmol, Priya,
etc besides various regional and state brands. Biscuit industry, which was reserved in the
The annual of biscuit in the organized sector continues to be predominantly in the small
and medium scale sector before and after de-reservation. Biscuit witnessed an annual
According to the biscuit manufacturers federation, the annual growth of overall biscuit
industry showed a decline of 3.5% in 2000-01, mainly due to 100 percent hike in central
excise duty (from 8 % to 16%). in the year 2001-02 increased very marginally by
10
RECENT TRENDS:
agency which has attempted to explain the dynamics of the Indian biscuit market.
Having just two national players, Parle and Britannia, the prices have remained almost
constant for the past few years in most categories and in some categories the prices have
actually decreased to 1997-98 levels. As per the study, the market is even now dominated
by basic biscuit categories such as Glucose and Marie which `aim to satisfy hunger' and
have little success in moving up the value chain. The bottom-line is that the biscuit
market seems reluctant to move up the value chain. Tracking the factors holding back the
growth of the biscuit industry in India, Market Search has arrived upon the following
points:
Disguised monopoly
- Although at all levels there are just two major players, Parle and Britannia, a closer look
at the State-level markets show the presence of strong regional players such as
Bakeman's, Priya Gold, Shalimar, Windsor and Champion - brands present in almost all
markets. Thus for the two national players, each State market is similar to a perfectly
The competitive scenario at the national level is more of a disguised duopoly than a real
one. This has held the prices in check for a long time.
11
Freebie-driven purchase behavior
- A slew of successful gift offers/schemes from the biscuit marketers over the last two
years has led to a situation where the choice of brand is driven by the gift solely and not
by the brands. More and more marketing budgets are being spent on below-the-line
According to the research, the delivery efficiency of schemes and gift offers in Indian
FMCG markets is just about 60 per cent, leaving the rest of the potential customers
Apart from the long-term damage to the brands, these gift-laden schemes have started
damaging the brand in the short term and even the indifference of their distribution
12
Superior packaging
functional protective blister wraps, which prevent breakage, to Parle's stylish and enticing
BOPP offering, packaging has been completely transformed. Both the players are now
trying to differentiate their brands to reflect their superior quality through superior
packaging.
Discounts
- The other trend in this industry is the competitive discounting of popular and premium
brands. This trend has not spared even the large brands, such as Parle G. Such
competitive discounting, even on low-value products such as Glucose biscuits, has led to
The impact of this is being felt in the biscuit makers' inability to invest in brand building
activities and thus move the market away from the low-priced basic categories to the
While the Indian market is moving towards superior products in all categories, biscuits
are the odd ones out, sticking to basic products in its own category. There is still scope to
finely segment the market through different value propositions in taste, need and image,
as per the latest report on the biscuit market dynamics prepared by Market Search.
13
ABOUT COMPANY
In 1929 a small company by the name of Parle products emerged in British dominated
India. The intent was to spread joy and cheer to children and adults alike, all over the
country with its sweets and candies. The company knew that it wouldn’t be an easy task,
but they decided to take the brave step. A small factory was set up in the suburbs of
manufacture biscuits as well. Since then, the Parle name has grown in all directions, won
international fame and has been sweetening people's lives all over India and abroad.
Apart from the factories in Mumbai and Bangalore Parle also has factories in
Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and
manufacturing units and 51 manufacturing units on contract. Parle Products with its wide
platter of offering of biscuits and sweets like Parle-G, Krackjack, Monaco, Melody,
Mango bite and many others since 1929 is also actively engaged to change & uplift the
social face of India. As a part of Corporate Social Responsibility Policy Parle is keenly
involved in the overall development of younger generation with focused endeavor to built
New Face of India and spread happiness & joy all over.
through conducting various cultural programs across all region to facilitate the all round
development of the children. Every year, Parle organises Saraswati Vandana in the state
of West Bengal during the festival of Saraswati Puja, inviting schools from all across the
state to participate. The event is one of much fanfare and celebration, keeping alive the
14
culture and traditions of ages. Our involvement in cultural activities has seen the
inception of Golu Galata in Tamil Nadu, held during Navratri. Its gives a platform to all
the members of a household to showcase their creativity and being judged by immanent
scale.
These events give us a chance to interact with children on a one-to-one basis, and
promote our belief of fun and health for the whole family.
toffees, candies, savories, and mints). The company has a 40% share of the Indian biscuit
The companies major biscuit brands include Parle-G, Monaco and Krackjack; with
principle confectionery brands comprised of Melody, Poppins, Mango bite and Kismi.
Apart from this, Parle has manufacturing facilities at Neemrana, Rajasthan and at
Bangalore, Karnataka. The factories at Bahadurgarh and Neemrana are amongst the
15
units for biscuits; and five units for confectioneries operating under contract.
The companies distribution network is a major strength for Parle. Parle products are made
available to consumers, even in the most remote places and in the smallest of villages.
The company has around 1,500 wholesalers, serving in excess of 425,000 retail outlets.
In addition, Parle maintains a 200 strong dedicated field sales force to service wholesalers
and retailers. The company also has 31 depots and cost and freight (C&F) agents
Parle offerings are in the low and mid-range price segments. However, the company also
Parles international operations consist of serving markets in the Middle East, Africa,
South America, Sri Lanka, Australia and North America. A concerted effort is made to
international reputation and open up new markets, the company is in the process of
Parle Products emerged in British dominated India. The intent was to spread joy and
cheer to children and adults alike, all over the country with its sweets and candies. Since
then, for almost 80 years, Parle Products has been India’s largest manufacturer of biscuits
and confectionery. Makers of the world’s largest selling biscuit, Parle-G, and a host of
other very popular brands, the Parle name symbolizes quality, nutrition and great taste.
16
With a 40% share of the total biscuit market and a 15% share of the total confectionary
market in India, Parle has grown to become a multi-million dollar company. While to
consumers it’s a beacon of faith and trust, competitors look upon Parle as an example of
marketing brilliance. Hygiene is the precursor to every process at Parle. Using the most
modern equipment, ensuring the same perfect quality across the nation and abroad; we
deliver the best product of long-lasting freshness. With products designed keeping both
health and taste in mind, Parle appeals to both health conscious mothers and fun loving
kids. The great tradition of taste and nutrition is consistent in every pack on the store
shelves, even today. The value-for-money positioning allows people from all classes and
age groups to enjoy Parle products to the fullest. Parle products have been shining with
the golds and silvers consistently at the Monde Selection ever since they were first
entered in 1971. Monde Selection is an international institute for assessing the quality of
foods and is currently the oldest and most representative organization in the field of
selecting quality foods worldwide. Parle has more than 50 manufacturing units and equal
17
CORE VALUES OF COMPANY
An in-depth understanding of the Indian consumer psyche has helped Parle evolve a
marketing philosophy that reflects the needs of the Indian masses. With products
designed keeping both health and taste in mind, Parle appeals to both health conscious
mothers and fun loving kids. The great tradition of taste and nutrition is consistent in
every pack on the store shelves, even today. The value-for-money positioning allows
people from all classes and age groups to enjoy Parle products to the fullest.
18
PRODUCTS OF THE COMPANY:
Parle G
The taste, energy and nourishment Parle-G offer, along its quality and value-for- money,
contributes to making its an unchanged success. Parle-G is the winner of 8 Gold and
Share the company of great taste anytime, anywhere with Monaco. A light crispy biscuit
sprinkled with salt, Monaco adds a namkeen twist to life’s ordinary moments.
19
Here’s a choco biscuit that flirts with your taste buds.
With five times more fibre than the regular Marie, you can
20
Your favorite Marie biscuit, Parle Marie is now even
21
The delicious taste of butter, sugar and milk in an all-you-can-have tasty offering
with Monaco. A light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to
22
With a perfect blend of Caramel & Elaichi, the new Parle
level and make it more irresistible than ever before. Have one
Aka the 'Maha' Tasty Bar. And true to its character, it’s big
argue with a billion people, just bite into one yourself and
23
It’s everything that the Kismi Toffee Bar is, only smaller.
teacher. Give the black currant to the school bus driver and
flavours in each pack of Poppins, you will have only one thing to say to everyone you
24
The glider got copied and became a jet plane. Western hits got copied and became Anu
Malik songs. The typewriter got copied and became a keyboard. Similarly, we have
managed to copy the tangy flavour of raw mangoes in a candy which is a little sour, a
little sweet and certainly a little mischievous. We call it Kaccha Mango Bite. It truly is a
asking the age old question ‘Melody itni chocolaty kyon hai?'
25
scrumptious biscuits makes for a real treat.
Age no bar!
26
Summary of Human resource management
so that the goals of each are met. It is the part of the management process which is
It may be defined as the art of procuring, development, and maintaining competent work
• Pervasive force
• Action oriented
• Individually oriented
• People oriented
• Development oriented
• Integrating oriented
• Inter-disciplinary function
• Continuous function
27
Objectives of HRM
• Job analysis
• Labor relations
28
-:Difference between traditional HRM and Strategic HRM:-
HRM Activities
29
• Strategy Formulation
• Reward Management
• Employee Relations
• Administration
30
The Recruitment & Selection Process
Job analysis
Recruitment
Selection
Induction
Functions OF HRM
• Employment
• Performance Measurement
• Dismissal
• Job Description
31
Range of HRM
Challenges of HRM
• Globalization
• Technological changes
• Social factors
Qualities of a HR Manager
32
• Problems-solving
• Intelligence
• Sense of vocation
• Leadership Qualities
• Integrity
• Cooperation
• Coordination
• Feedback
33
34
Research Methodology
Hypothesis
evaluation and revaluation of primary and secondary research. The techniques and
concepts used during primary research in order to arrive at findings; which are also dealt
with and lead to a logical deduction towards the analysis and results.
Research methodology has its special significant in solving operational & planning of
35
Research design
The research design applied here was descriptive research & exploratory research design.
In case of descriptive research, we know the problem, we just have to find the solution to
the problem. Generally descriptive research design is applied after exploratory research
design.
1. Survey
2. Interviews
3. Questionnaires
4. Other observations
36
DATA COLLECTION
This report is based primary and secondary data. Primary Data is collected by survey
Secondary data is collected by the study of various reports. The reports studied under
secondary data.
in a questionnaire.
Websites
Books
Personal consultation
37
THE AREA OF WORK
The investigation is around 100km. of Bareilly city. The reason for choosing this design
around 100 Km. from Bareilly city. The objectives of the project have been fulfilled by
getting response from industries about the HR policies through a personal Interview in
The responses available through the questionnaires are used to evaluate the
HR policies of the industries and to know the employees opinion about their HR
policies. Parle is willingness to analysis the internal and external environment of the
industries.
The project also covers an analysis the job satisfaction of the employees.
38
THE SAMPLE SIZE
The sample size consists of 10 units of the industries around the 100 km.
from Bareilly.
3. BRITANNIA
4. Nestlé
9. Ashok Leyland.
10 employees of each company were randomly selected and their opinion about their
human resources policies was taken up.
39
LIMITATION OF STUDY
1-This project is based on the method of HR policies and due to constraint of time
3- This project report is based on my own perception and finding so it can not use
4-Data are extracted from various employees and secondary sources so any error in
40
41
Data Analysis
For Employer
2) Public Sector
3) Joint Sector
Conclusion:- By this question, I come to know that 60% industries are private
42
Ques: - What is scale this industry?
1) Large Scale
2) Medium Scale
3) Small Scale
Conclusion:- Answering this question is industries having 70% in large scale , 20%
43
Ques:- What is the number of manpower in your organization?
1) Staff
2) Company roll
3) Contract based
4) Casual based
Conclusion:- Answering this question 20% employees are in staff, 35% employees are
in company roll, 25% employees are in contract based and 20% employees are in casual
based.
44
Ques: - What are the methods adopted to improve productivity?
1) Productivity improvement
2) Quality improvement
3) TPM
4) Other methods
improvement method, 30% industries are adopting quality improvement method, 30%
industries are adopting TPM method and 10% industries are adopting others
improvement methods.
45
Ques:- Do you have medical reimbursement scheme?
1) Yes
2) No
reimbursement scheme.
46
Ques:- Are you providing canteen facilities?
1) Yes
2) No
Conclusion:- Answering this question 90% industries are having the canteen facilities.
47
Ques:- What is the age of retirement of employees of this industry?
1) 56- 58 Years
2) 58–60 Years
3) 60- 62 Years
retirement age 56-58 years, 50% industries are having employees retirement age 58-60
years and 30% industries are having employees retirement age 60-62 years.
48
Ques:- Do you have career plan for employees?
1) Yes
2) No
Conclusion:- Answering this question 90% industries are having career plan for their
employees.
49
Ques:- Do you have services gifts scheme?
1) Yes
2) No
Conclusion:- Answering this question 80% industries are having services gifts
scheme.
50
Ques:- Do you have your own transport facilities?
1) Yes
2) No
Conclusion:- Answering the question 90% industries are having own transport
facilities.
51
Ques:- How much amount is deducted from transport Facilities?
1) 200-400 Rs.
2) 400-600 Rs.
3) 600-800 Rs.
Conclusion:- Answering this question 10% industries are deducted 200-400 rs , 20%
industries are having 400-600rs, 40% industries are having 600-800rs and 30%
52
Ques:- How much conveyance allowance is given to employees?
1) 200-400 Rs.
2) 400-600 Rs.
3) 600-800 Rs.
Conclusion:- Answering this question 20% industries are given 200-400rs conveyance
allowance, 30% industries are given 400-600rs, 30% industries are given 600-800rs and
53
Ques:- Do you have house rent allowance?
1) Yes
2) No
Conclusion:- Answering this question 90% industries are having house rent
allowance.
54
Ques:- How much amount is deducted from house rent allowance?
1) 200-500 Rs.
2) 500-800 Rs.
3) 800-1100 Rs.
Conclusion:- Answering this question 20% industries are deducting 200-500rs from
house rent allowance, 30% industries are deducted 500-800rs, 40% industries are
deducted 800-1100rs and 10% industries are deducted more than 1100rs .
55
Ques:- Do you have overtime facilities?
1) Yes
2) No
Conclusion:- The result of this question came as 90% industries are having overtime
56
Ques:- Do you have children’s allowance?
1) Yes
2) No
Conclusion:- The result of this question came as 80% industries are having children
57
Ques:- Are you providing Bonus?
1) Yes
2) No
Conclusion:- By this question 90% industries are providing bonus for their
employees.
58
Ques:- What is the method of calculation of Bonus?
1) As per HR policy
3) Both of these
Conclusion:- By this question 70% industries are adopting both methods i.e. as per
59
Ques:- Do you have incentive schemes?
1) Yes
2) No
Conclusion:- Answering this question 90% industries are having incentive schemes.
60
Ques:- Do you have any Awards?
1) incentive
2) Attendance Award
5) All of these
Conclusion:- Answering this question 90% industries are having all of these awards
61
For Employees
2) 35- 50 Years
3) 50 – 65 Years
Conclusion:- Answering this question 40% employees are 20-35 years, 50%
employees are 35-50 years and 10% employees are 50-65 years.
62
Ques:- Do you agree with your training programs?
1) Yes
2) No
Conclusion:- Answering this question 90% employees are agree with your training
programs.
63
Ques:- Are you satisfied your canteen facilities?
1) Yes
2) No
Conclusion:- Answering this question 90% employees are satisfied your canteen
facilities.
64
Ques:- Are you agree with your medical facilities?
1) Yes
2) No
Conclusion:- Answering this question 90% employees are agree with your medical
facilities.
65
Ques:- Are you satisfied your health scheme policy?
1) Yes
2) No
66
Ques:- Are you satisfied your welfare programs?
1) Yes
2) No
Conclusion:- Answering this question 80% employees are satisfied with your welfare
programs.
67
Ques:- Are you having house rent allowance?
1) Yes
2) No
Conclusion:- Answering this question 80% employees are having house rent
allowances.
68
Ques:-Are you agree your promotion policy?
1) Yes
2) No
Conclusion:- Answering this question 90% employees are agree with your promotion
policy,
69
70
1) According to finding this study i.e.60% industries are the private sector,
2) In the study industries are adopting all the health facilities i.e. Drinking ,
their industries and i.e. they do not provide proper guideline for using
machines.
4) In this report companies are provide proper leaves benefit with out any
6) In the industry industries having the fair medical facilities in their industry
7) According to this study industries are providing the canteen facilities &
also having the free of cost with out any deduction deduction.
71
8) In this study the average age of retirement of employees 58-65 years.
9) In this study mostly industries are having the career plan for their
employees & also having the gift and cash scheme for their employees.
10) In this report industries are having the own transport facilities with
deduction Rs.600-800.
11) The transport facilities are only the 50Km. surrounding the industries plant
but they providing more then 800Rs. For the conveyance allowance.
12) In this study that industries are providing the career plan for their
employees they provide the gift and cash scheme for their employees .
13) According to this study 95% industries are having the house rent
plant.
14) In this study the industries are having the over time allowance according
72
15) In this study industries are providing the bonus for their employer
16) In this study employees are satisfied with the company’s promotion
73
74
75
1) The industry must be having proper training programs for their
under:-
• Job rotation
• Sensitivity training
• Simulation exercise
• Incident method
• Conference
• Lectures
2) The industries must be having the all the necessary health facilities in the
ambulation facilities.
76
3) The industry must be adopting duality improvement methods for increase
• Six Sigma.
employees.
77
7) The industries must be providing house rent allowance according to the
9) The industries must be having the fair promotion policy for the
10) The industries must be providing the children allowance and also having
11) The employees want to increase their conveyance allowance and also the
12) The employees want to fair welfare measurement method i.e. equal
78
13) The industries must having proper communication methods between
under:-
• Routine checking.
time.
79
80
81
For employer
Name and Telephone no. and destination of the person to be contacted for
clarification:-
1) Private Sector
2) Public Sector
3) Joint Sector
1) Large Scale
2) Medium Scale
3) Small Scale
1) 20 – 35 Years
2) 35 – 50 Years
3) 50 – 65 Years
82
Ques 5:- What is an average service of employees in this industry?
1) 5 – 10 Years
2)10 – 15 Years
3) 15- 20 Years
5) Staff
6) Company roll
7) Contract based
8) Casual based
5) Productivity improvement
6) Quality improvement
7) TPM
8) Other methods
1) Yes
2) No
83
Ques12:- Are you providing canteen facilities?
1) Yes
2) No
1) 56- 58 Years
2) 58–60 Years
3) 60- 62 Years
1) Yes
2) No
1) Yes
2) No
1) Yes
2) No
1) 200-400 Rs.
2) 400-600 Rs.
3) 600-800 Rs.
84
4) More than 800 Rs.
1) 200-400 Rs.
2) 400-600 Rs.
3) 600-800 Rs.
1) Yes
2) No
1) 200-500 Rs.
2) 500-800 Rs.
3) 800-1100 Rs.
1) 6 AM - 2 PM
2) 2 PM – 10 PM
3) 10 PM – 6 AM
4) 8 AM – 5 PM
5) All of these
85
1) Yes
2) No
1) Yes
2) No
1) Yes
2) No
1) As per HR policy
3) Both of these
1) Yes
2) No
1) incentive
2) Attendance Award
86
3) Star of the month
5) All of these
For Employees
1) 20 – 35 Years
2) 35- 50 Years
3) 50 – 65 Years
1) Yes
2) No
1) Yes
2) No
1) Yes
87
2) No
1) Yes
2) No
1) Yes
2) No
2) No
2) No
2) No
88
BIBLLOGRAPHY
7 Internet (google.com)
89