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Name Subject Batch Term Teacher Assignment
Name Subject Batch Term Teacher Assignment
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Subject Enterpreneur Business Communication (EBC)
Batch 33rd Batch
Term Term1
Teacher Prof. Sunil D Anto
Assignment Assignment-1
1) Imagine that you have been hired to make “cold calls” to ask potential
customers whether they are familiar with a new restaurant that has just
opened in your neighborhood. Write a script for the phone call, considering
all the components of an effective communication model (such as sender,
receiver, key message, encoding, decoding, noise, etc.)
1. Keep a happy tone, no one likes talking to someone who sounds miserable
or upset in any way.
2. If they begin to be rude to you, or immediately hang up on you, don’t
become upset. You want to keep a calm demeanor throughout or it will
affect your next call.
3. Ask questions. People like talking about themselves, and you’re sure to
keep them on the phone longer if you ask them questions.
4. While asking questions, you also want to keep things short. Not many
people want to sit on the phone all day and listen to someone try to sell
them something.
5. Don’t give up. You’re going to be rejected a few times in a row. This is no
reason to become distraught, and is also no reason to begin to think about
giving up.
Representative: “I want to respect your time, so I’ll get straight to the point.”
Keep this part brief and gripping. You have just a few seconds to give a pitch. If they ask you to
call back tomorrow, or say they aren’t interested, that’s all right. Move on to the next prospect.
However, if they are willing to listen to your pitch make sure to get to the benefit straight away.
Representative: “Thanks for your time, looking forward for your Visit, Have a
Good Day”.
TV commercials:-
Bigbasket.com - Big basket, India’s largest Online Super market
Disk TV – Every connection of Disk TV is coming with HD Connection
Trivago – Hotel & Flight bookings, compares more than 100 hotels
Hathway – Speed so high everything will fly
Pureit RO – Pure drinking water Just for 8500/-
Asian paints – Smart Care solutions from Asian paints
V-Guard – India’s No.1 Stablizer
Voltas Air-conditioning
Indigo floor paint – Sab kuch chale, salo sal chale
7up – Nimbu masala soda
Lifebuoy Soap – Strong with Active Silver
Clean & Clear – Natural bright for every face
Fair & Lovely – fairness like lazer light treatment
Symphony Cooler
New Supro – Heavy duty truck
Good night fabric rollon
Fair & Lovely fairness face wash – cleans like a parlor
Sugar free – Smartness like sweetness
Yono mobile – both life style and banking
Johnson’s – Always cares for babies
Indulekha hairoil – use thrice a week
Rin – Smart foam
Veet – Just veet it
Lloyd A/c – Wi-Fi enabled Air-conditioner
Dove – Hair problems & Hair Damage
Philips – T-bulb
Tetley Green Tea
Boroline Suthol – Use daily after bath
Idea – Nirvana Ise kehate hai
Fevicol – Original water proofing solution
Mobile Messages:-
HP-MDLFFE: Last Day to Save upto 65% on medicines (30%
*@Medlife+10%ecash+25% Mobikwik CB)Use:MC65 on 1st order for today. Click
smsv.in/VBkpoM0P8J or Call 186012341234 *TCA
AD-OLACBS: Use code APRIL50 & get Flat Rs 50 off on 5 cab rides except Ola Sare.
Valid in Bengaluru between 1st to 5th April. Book Now! Bit.ly/C_SMS
HP-AXISBK: Never Before! Offer from AXIS BANK Personal loan. Foreclosure 0%
and part payment 0% Rate of interest Start 11.25% for more details cont. Sona
9900919500 T&C
AD-HDFCBK: UPDATE FOR YOU! Now you can use your HDFC Bank Debit Card for
e-payment of Taxes. Pay it now: bit.ly/HBDTAX T&C*
AD-KHADIM: Rush to Khadims and avail the flat 50% off. Visit your nearest
khadims store and check out the range of shoes & accessories. T&C apply.
Rationalizing:-
1) Google Pixel 2 Ad
The three-minute video aims to show the user that with Pixel 2 is a part
of their life. Rahul Dravid, a cricketing legend and coach, has been
roped in by the brand to share real user’s experience in the film. The
personality traits of Rahul – dependable, honest, passionate, genuine
and one with a smart cricketing brain – are in perfect sync with the
smartness and simplicity Pixel offers and the brand attributes
of Google.
The tagline, “Bande Ache Hain” was deeply moving and inspirational for
the modern man. On one hand it shows that those men who take care
of their responsibilities are noble, and on the other hand, it inspires
those who have not thought about security and insurance aspect. Both
men and women loved this creative advertisement.
4) Tanishq Wedding Ad
When this advertisement hit the media, everyone was stunned. No one
had attempted to touch the tender issue of re-marriage; and this
advertisement broke all shackles of this mindset. Set in the
contemporary India, this ad highlights and celebrates re-marriage like
no other brand has ever done.
5) Philips Widescreen TV Ad:
Two lovers are running towards each other: a typical Bollywood
romance scene. But instead of hugging, they are tired in between and
they quit their meetup. And they are tired because Philips have
introduced such a wide screen TV. Amazing creativeness!