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Change Strategy 2nd Unit
Change Strategy 2nd Unit
14: Managing
Strategic Change
Learning Outcomes (1)
Strategy matters
Context matters
Diagnosis of
context
Change Levers
agents for
change
Managing
change
programmes
Stories Symbols
Rituals/ Power
routines Paradigm
structures
Control
systems Structures
Education/
Communication
Collaboration/
Intervention
Participation
Direction Coercion
Changing routines
Symbolic systems
Political systems
Theory E Theory O
Economic value Development of
Organisational
capability
Development of
Symbolic change
alliances