Brief

Recently united parcel service(UPS) decided to upgrade their navigation

specialist’s global positioning devices. We at EasyGPS undertook the
contract.We are a new industry who has a workforce of trained employees
recruited in collaboration with Google’s Google Maps.

We have the technological edge and the capacity to meet orders at time.This
happens to be our first realtime project ever,Hence we shall be delivering 1
million GPS devices. To UPS in 4 months time.

Manufacturer’s Description

Futuristic, Flat Design with Folded Optics Technology 12x optical zoom so
every single road is visible with clarity .The touch screen technology makes it
possible to fit the high performance Global Gps navigator in futuristic, flat
body. The Device can be opened and closed with the touch of a finger, and also
serves as a power switch. Combined with the latest tie up with google maps to
serve as a backend, almost all the recent maps are available in the following
view.

1.satallite view

-Roads are shown as per actual global positioning images perceived by

Google’s satallites.

2.Map view.

-All the maps are shown in a graphical manner which are very precise.

3.Combo Mode.

-The navigation channel shows both satellite and map views combined creating
an unmatched Global positioning device.

Design 
It is a sleek black, compact and light weight design packed in a solid body
which is both flat surface and glass mountable. The bright 8 inch LCD screen
on the left offers great preview while driving. Above the entire user friendly
features make sit sell like Columbian white gold.
In this era of competition , despite the heavy logistics involved UPS The
automatic navigation modes would act like a boon while capturing those
difficult areas through which their drivers go .. like desert terrain,night
mode,storm warning.

And hourly weather reports will ensure that the drivers are up to date when it
comes to delivering the good.

Target markets

United Parcel Service.(UPS).

Costs

In order to manufacture one GPS unit , we require 170$.

Workers compensation per GPS Device -30$

LCD Fitting costs Per Unit -5$

Google’s additional surcharges per device-70$

Transportation cost per unit-5$

Packing cost per unit-5$

Overall Electricity costs per unit-5$

Pure Profits per unit-50$

Working capital 170$ million

Over all profits-50$ million.

Overall expense 120$ million.

SWOT ANALYSIS.

Strengths:Durable,designed with the precise requirements of UPS.

Weakness: Expensive production.

Opportunity: The production costs can be reduced.

Threat: None.