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Fredco Manufacturing Corporation v.

President and months in the Philippines prior to the filing of an application


Fellows of Harvard College for its registration.

G.R. No 185917, June 11, 2011 While Harvard University had actual prior use of its marks
abroad for a long time, it did not have actual prior use in
the Philippines of the mark "Harvard Veritas Shield
FACTS: Symbol" before its application for registration of the mark
"Harvard" with the then Philippine Patents Office.
Fredco Manufacturing Corporation filed before the Bureau
However, Harvard University's registration of the name
of Legal Affairs of the Philippine Intellectual Property
"Harvard" is based on home registration which is allowed
Office a Petition for Cancellation of Registration No. 56561
under Section 37 of R.A. No. 166. As pointed out by
issued to President and Fellows of Harvard College for the
Harvard University in its Comment:
mark “Harvard Veritas Shield Symbol”.
Section 2 of the Trademark law (R.A. 166) requires for the
Fredco claimed that Harvard University had no right to
registration of trademark that the applicant thereof must
register the mark, since its Philippine registration was
prove that the same has been actually in use in commerce
based on a foreign registration. Hence,Harvard University
or services for not less than two (2) months in the
could not have been considered as a prior user of the mark
Philippines before the application for registration is filed,
in the Philippines.
where the trademark sought to be registered has already
Fredco explained that the mark was first used in the been registered in a foreign country that is a member of
Philippines by its predecessor-in-interest New York the Paris Convention, the requirement of proof of use in
Garments as early as 1982, and a certificate of registration the commerce in the Philippines for the said period is not
was then issued in 1988 for goods under class 25. Although necessary. An applicant for registration based on home
the registration was cancelled for the non-filing of an certificate of registration need not even have used the
affidavit of use, the fact remained that the registration mark or trade name in this country.”
preceded Harvard University’s use of the subject mark in
“In any event, under Section 239.2 of Republic Act No.
the Philippines.
8293 (R.A. No. 8293), "[m]arks registered under Republic
Harvard University, on the other hand claimed that the Act No. 166 shall remain in force but shall be deemed to
name and mark “Harvard” was adopted in 1639 as the name have been granted under this Act x x x," which does not
of Harvard College of Cambridge, Massachusetts, USA. require actual prior use of the mark in the Philippines.
Since the mark "Harvard Veritas Shield Symbol" is now
The Bureau of Legal Affairs ruled in favor of Fredco and
deemed granted under R.A. No. 8293, any alleged defect
ordered the cancellation of Registration No. 56561. It
arising from the absence of actual prior use in the
found Fredco to be the prior user and adopter of the mark
Philippines has been cured by Section 239.2.”
“Harvard” in the Philippines. On appeal, the Office of the
Director General of the Intellectual Property Office The Supreme Court further ruled that Harvard University
reversed the BLA ruling on the ground that more than the is entitled to protection in the Philippines of its trade name
use of the trademark in the Philippines, the applicant must “Harvard” even without registration of such trade name in
be the owner of the mark sought to be registered. Fredco, the Philippines. It explained:
not being the owner of the mark, had no right to register
“There is no question then, and this Court so declares, that
it.
"Harvard" is a well-known name and mark not only in the
The Court Appeals affirmed the decision of the Office of
United States but also internationally, including the
the Director General. Fredco appealed the decision with
Philippines.
the Supreme Court. In its appeal, Fredco insisted that the
date of actual use in the Philippines should prevail on the
issue of who had a better right to the mark.
Levi Strauss & Co. v. Clinton Apparelle, GR No. 138900
September 20, 2005
ISSUES: FACTS:
The Complaint alleged that LS & Co., a foreign corporation
WON the mark Harvard is registrable?
duly organized and existing under the laws of theState of
RULING: Delaware, USA and engaged in the apparel business, is the
owner by prior adoption and use since 1986 of the
The SC held that:
internationally famous “Dockers and Design” trademark.
Under Section 2 of Republic Act No. 166, as amended (R.A. This ownership is evidenced by its valid and existing
No. 166), before a trademark can be registered, it must registrations in various member countries if Paris
have been actually used in commerce for not less than two Convention. In the Philippines, it has a Certificate of
Registration No.46619 in the Principal Register for use of
said trademark on pants, shirts, blouses, skirts, shorts,
sweatshirts and jacketsunder Class 25. Bata Industries v CA
The “Dockers and Design” trademark was first used in the
Philippines in or about May Digest
1988, by LSPI, adomestic corporation engaged in the
manufacture, sale and distribution of various products
G.R. No. L-53672, May 31, 1982
bearing trademarks owned
by LS & Co. To date, LSPI continues to manufacture and
Facts:
sell Dockers Pants with the “Dockers and Design”
The respondent New Olympian Rubber Products
Trademark. LS
sought to register the mark "BATA" for casual rubber
& Co
shoe products, alleging it had used the said mark
and LSPI alleged that they discovered the presence in the
since the 1970s. The petitioner, a Canadian
local market of jeans under the brand name
corporation opposed with its allegations that it owns
“Paddocks”using a device which is substantially, if not and has not abandoned said trademark. The
exactly, similar to the “Dockers and Design” trademark petitioner has no license to do business in the
owned and registered Philippines and the trademark has never been
in their name, without their consent. Based on their belied, registered in the Philippines by any foreign entity.
they added Clinton Apparelle manufactured and continues Bata Industries does not sell footwear under the said
to manufacture such “Paddocks” jeans and other apparel. trademark in the Philippines nor does it have any
However, since LS & Co. and LSPI are unsure if both or just licensing agreement with any local entity to sell its
one of impleaded defendants is behind the manufacture and product.
sale of the “Paddocks” jeans complained of,
they broughtthis suit under Sec. 13 Rule 3 of the 1997 Evidence show that earlier, even before the World
Rules of Court. War II, Bata shoes made by Gerbec and Hrdina
ISSUE: (Czech company) were already sold in the country.
whether or not the Some shoes made by the petitioner may have been
single registration of the trademark “Dockers and Design” sold in the Philippines ntil 1948. On the other hand,
confers on the owner the right to respondent spent money and effort to popularize the
prevent the use of a fraction thereof.a trademark "BATA" since the 70's. Moreover, it also
HELD: secures 3 copyright registrations for the word
Given the single registration of the trademark “Dockers "BATA". The Philippine Patent Office (PPO) dismissed
and Design” and considering that responde the opposition by the petitioner while the Court of
nt only uses Appeals (CA) reversed said decision. However, a 2nd
the assailed device but a different word mark, the right to resolution by the CA affirmed the PPO decision.
prevent the latter from using the challenged
“Paddocks”device is far from clear. Stated otherwise, it is Issue: Does the petitioner have the right to protect
not evident whether the single registration of the its goodwill alleged to be threatened with the
trademark “Dockers and registration of the mark?
Design” confers on the owner the right to prevent the use
of a fraction thereof in the course of trade. It is also NO. Bata Industries has no Philippine goodwill that
unclearwhether the use without the owner’s consent of a would be damaged by the registration of the mark.
portion of a trademark registered in its entirety Any slight goodwill obtained by the product before
constitutes material World War II was completely abandoned and lost in
or substantial invasion of the owner’s right. the more than 35 years that passed since Manila's
It is likewise not settled whether the wing-shaped logo, as liberation from Japan. The petitioner never used the
opposed to the word mark, is the dominant or central trademark either before or after the war. It is also
feature of petitioners’ trademark— not the successor-in-interest of Gerbec & Hrdina and
the feature that prevails or is retained in the minds of the there there was no privity of interest between them,
public an imitation ofwhich creates the likelihood of Furthermore, the Czech trademark has long been
deceiving the public and constitutes trademark abandoned in Czechoslovakia
infringement. In sum, there are vitalmatters which have yet
and may only be established through a full-blown trial
PROSOURCE INTERNATIONAL, INC. vs. created by the marks in the public mind, giving
HORPHAG RESEARCH MANAGEMENT SA little weight to factors like prices, quality, sales
G.R. No. 180073, November 25, 2009 outlets, and market segments. In contrast, the
Facts: Holistic Test entails a consideration of the entirety
Respondent Horphag Research Management is a of the marks as applied to the products, including
corporation duly organized and existing under the the labels and packaging, in determining confusing
laws of Switzerland and the owner of trademark similarity. The discerning eye of the observer must
PYCNOGENOL, a food supplement sold and focus not only on the predominant words but also
distributed by Zuellig Pharma Corporation. on the other features appearing on both labels in
Respondent discovered that petitioner Prosource order that the observer may draw his conclusion
International was also distributing a similar food whether one is confusingly similar to the other.
supplement using the mark PCO-GENOLS since In the case at bar, the dominancy test was used in
1996 and was only discontinued in 2000. determining whether there was a confusing similarity
Respondent filed a complaint for Infringement of between the marks PYCNOGENOL and PCO-GENOL.
Trademark against petitioner, praying that the
latter cease and desist from using the brand PCO- Applying the test, the court found that:
GENOLS for being confusingly similar with Athough the letters "Y" between P and C, "N"
respondent’s trademark PYCNOGENOL. Petitioner between O and C and "S" after L are missing PCO-
contended that the two marks were not
confusingly similar and denied liability, since it GENOLS, nevertheless, when the two words are
discontinued the use of the mark prior to the pronounced, the sound effects are confusingly similar
institution of the infringement case. not to mention that they are both described by their
Issue: manufacturers as a food supplement and thus,
Whether or not petitioners are liable for identified as such by their public consumers. And
infringement of trademark.
Held: although there were dissimilarities in the trademark
The court ruled in the positive. A trademark is any due to the type of letters used as well as the size,
distinctive word, name, symbol, emblem, sign, or color and design employed on their individual
device, or any combination thereof, adopted and packages/bottles, still the close relationship of the
used by a manufacturer or merchant on his goods competing products’ name in sounds as they were
to identify and distinguish them from those
manufactured, sold, or dealt by others. The pronounced, clearly indicates that purchasers could
gravamen of trademark infringement is the be misled into believing that they are the same
element of "likelihood of confusion" which must be and/or originates from a common source and
examined from the particular, and sometimes manufacturer. This is not the first time that the court
peculiar, circumstances of each case. takes into account the aural effects of the words and
In determining similarity and likelihood of
confusion, jurisprudence has developed two tests: letters contained in the marks in determining the
the Dominancy Test and the Holistic or Totality issue of confusing similarity.
Test. The Dominancy Test focuses on the similarity
of the prevalent features of the competing
trademarks that might cause confusion and SHANGRI-LA INTERNATIONAL HOTEL
deception, thus constituting infringement. If the MANAGEMENT LTD., SHANGRI-LA PROPERTIES,
competing trademark contains the main, essential INC., MAKATI SHANGRI-LA HOTEL AND RESORT,
and dominant features of another, and confusion INC. and KUOK PHILIPPINE
or deception is likely to result, infringement takes PROPERTIES, INC., petitioners, vs. THE COURT
place. Duplication or imitation is not necessary; OF APPEALS, HON. FELIX M. DE
nor is it necessary that the infringing label should GUZMAN, as Judge, RTC of Quezon City, Branch
99 and DEVELOPERS GROUP OF
suggest an effort to imitate. The question is
COMPANIES, INC., respondents.
whether the use of the marks involved is likely to
YNARES-SANTIAGO, J.:
cause confusion or mistake in the mind of the FACTS: On June 21, 1988, the Shangri-La
public or to deceive purchasers. Courts will International Hotel Management, Ltd., Shangri-La
consider more the aural and visual impressions
Properties, Inc., Makati Shangri-La Hotel and constitute a prejudicial question that must be
Resort, Inc. and Kuok Philippine Properties, Inc. resolved before an action to enforce the
(hereinafter collectively referred as the "Shangri- rights to same registered mark may be decided.
La Group"), filed with the Bureau of Patents, Hence, as applied in the case at bar, the earlier
Trademarks and Technology Transfer (BPTTT) a institution of an Inter Partes case by the
petition, praying for the cancellation of the Shangri-La Group for the cancellation of the
registration of the "Shangri-La" mark and "S" "Shangri-La" mark and "S" device/logo with the
device/logo issued to the Developers Group of BPTTT cannot effectively bar the subsequent filing
Companies, Inc., on the ground that the same was of an infringement case by registrant
illegally and fraudulently obtained and Developers Group. The law and the rules are
appropriated for the latter's restaurant business. explicit.
The Shangri-La Group alleged that it is the The rationale is plain: Certificate of Registration
legal and beneficial owners of the subject mark No. 31904, upon which the infringement case is
and logo; that it has been using the said mark based, remains valid and subsisting for as long as
and logo for its corporate affairs and business it has not been cancelled by the Bureau or by
since March 1962 and caused the same to be an infringement court. As such, Developers
specially designed for their international hotels in Group's Certificate of Registration in the principal
1975, much earlier than the alleged first use register continues as "prima facie evidence of the
thereof by the Developers Group in 1982. validity of the registration, the registrant's
Likewise, the Shangri-La Group filed with the ownership of the mark or trade-name, and of the
BPTTT its own application for registration of the registrant's exclusive right to use the same in
subject mark and logo. The Developers Group filed connection with the goods, business or services
an opposition to the application. Almost specified in the certificate." Since the certificate
three (3) years later, or on April 15, 1991, the still subsists, Developers Group may thus file a
Developers Group instituted a complaint for corresponding infringement suit and recover
infringement and damages with prayer for damages from any person who infringes upon the
injunction, against the Shangri-La Group. On former's rights.
January Furthermore, the issue raised before the BPTTT is
8, 1992, the Shangri-La Group moved for the quite different from that raised in the trial
suspension of the proceedings in the infringement court. The issue raised before the BPTTT was
case on account of the pendency of the whether the mark registered by Developers
administrative proceedings before the BPTTT. This Group is subject to cancellation, as the Shangri-La
was Group claims prior ownership of the disputed
denied, as well as the Motion for Reconsideration, mark. On the other hand, the issue raised before
by the trial court. The Shangri-La Group filed the trial court was whether the Shangri-La
a petition for certiorari before the Court of Group infringed upon the rights of Developers
Appeals. The Court of Appeals affirmed the Group within the contemplation of Section 22 of
decision Republic Act 166.
of the trial court. Following both law and the jurisprudence
enunciated in Conrad and Company, Inc. v. Court
ISSUE: of
Appeals, the infringement case can and should
Whether or not despite the institution of an Inter proceed independently from the cancellation
Partes case for cancellation of a mark case with the Bureau so as to afford the owner of
with the BPTTT (now the Bureau of Legal Affairs, certificates of registration redress and
Intellectual Property Office) by one party, the injunctive writs. In the same light, so must the
adverse party can file a subsequent action for cancellation case with the BPTTT (now the
infringement with the regular courts of justice in Bureau of Legal Affairs, Intellectual Property
connection with the same registered mark. Office) continue independently from the
infringement case so as to determine whether a
HELD: registered mark may ultimately be cancelled.
YES. Section 151.2 of the Intellectual Property However, the Regional Trial Court, in granting
Code substantially provides that the redress in favor of Developers Group, went
earlier filing of petition to cancel the mark further and upheld the validity and preference of
with the Bureau of Legal Affairs shall not the latter's registration over that of the Shangri-
La Group.
There can be no denying that the infringement
court may validly pass upon the right of
registration, as provided under Section 161 of the
Intellectual Property Code. With the decision
of the Regional Trial Court upholding the validity
of the registration of the service mark "Shangri-
La" and "S" logo in the name of Developers Group,
the cancellation case filed with the Bureau
hence becomes moot. To allow the Bureau to
proceed with the cancellation case would lead to
a possible result contradictory to that which the
Regional Trial Court has rendered, albeit the
same is still on appeal. Such a situation is
certainly not in accord with the orderly
administration
of justice. In any event, the Court of Appeals has
the competence and jurisdiction to resolve the
merits of the said RTC decision.
To provide a judicious resolution of the issues at
hand, The Court finds it appropriate to order
the suspension of the proceedings before the
Bureau pending final determination of the
infringement case, where the issue of the validity
of the registration of the subject trademark and
logo in the name of Developers Group was passed
upon.

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