SEO

The second decade of the 21st century is almost over. In this digital era, the first time a
person thinks of buying a product or a service, he Googles it. Let’s agree on one thing,
most of us never bother to check out the websites that appear on the second page of
search results. Thus, every website owner wants their name to appear on the first page,
or better yet, among the top 5 results. This is where SEO comes into play.

What Is SEO

Simply put, SEO, short for Search Engine Optimization, comprises set of methods and
practices that helps search engines and the users find your website extremely easily.
SEO optimizes your website in a way that makes it rank high in search results whenever
a user searches for products, services or anything related to what the website provides.

Why SEO

Why SEO? Well, how does a business grow if it isn’t even visible to the potential users?
While the biggest benefit of SEO is visibility, it isn’t the only benefit. Here are a few
more merits SEO offers to websites:

a) Organic & Relevant Traffic

A paid digital marketing campaign certainly gets numerous users to see your brand but
it doesn’t necessarily result in increased sales. However, if your website is optimized,
people who land on your page are the ones who are actually looking to use the
product/service/information your website offers. In this case, the user finds you and not
the other way round hence, SEO results in more lead generation and higher conversion
rates.

b) Improved User Experience

The methods used and the steps taken to optimize a website not only increase the
traffic, they also make the website extremely user friendly. Optimization ensures your
website functions smoothly, is easy to load and not very complex to navigate. Results?
Users will always choose to revisit your website compared to a competitor that has a
cluttered, difficult to use website.

c) Authority

One of the major strategies of SEO is link building, i.e., to have the website’s link cited
in other reputed websites. This helps a business gain trust and credibility among its
users, thus giving it more authority compared to its competitors.

d) Cost Effective
Lastly, the biggest edge SEO has over other paid digital marketing campaigns is that
you don’t have to pay for a user to visit your website every single time. After the initial
investment, the better rankings are only the result of search engine algorithms thus, it’s
highly cost effective.