Professional Documents
Culture Documents
Cultural Globalization: Practices and Values Being Forgotten by The College Students of University of Perpetual Help System Dalta Las Pinas
Cultural Globalization: Practices and Values Being Forgotten by The College Students of University of Perpetual Help System Dalta Las Pinas
Cultural Globalization: Practices and Values Being Forgotten by The College Students of University of Perpetual Help System Dalta Las Pinas
Mansul, Neferteri
Ong, Romel
Saavedra, Vinzer
Seguido, Zhiarah
Villaflor, Jewel
A Thesis Presented to
In Partial Fulfillment
March 2019
1
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
APPROVAL SHEET
This thesis entitled “Cultural Globalization: Practices and Values being forgotten
by the students of University of Perpetual Help System Dalta- Las pinas” prepared
is hereby accepted.
_____________________
Mrs. Caroline O. Buena
PROGRAM ADVISER
____________________________
Mrs. Davie Canedo-Regalario
DEAN
2
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Abstract
This research is to know if the student in University Of Perpetual Help System Dalta
Las Pinas College of Radiologic Technology and Occupational Therapy has forgotten
the Filipino practices and values. This descriptive research method is used in
gathering and needed information for the study ‘’Cultural Globalization: Practices
and Values Being Forgotten by the students of the University of Perpetual Help
System Dalta”. Based on our gathered data related to our statement of the problem
one there are 94.01% of students responded YES and 6.01% of students responded
NO. In our statement of the problem number two there are 77.8% of students
responded YES while there are 22.2% of students responded NO. Lastly in our SOP3
there are 81.0% of students responded YES and 19.0% students responded NO. All in
all there are 84.3% students who are still or aware about Filipino culture. With all the
data that has been gathered. The researchers concluded that the Radiologic
System Dalta Las Pinas, Does not forgot the practices and values.
3
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
ACKNOWLEDGEMENT
The researchers would like to extend their utmost gratitude to the following
people who contributed to their significant parts in the realization of this worthwhile
piece of work:
MS. CAROLINE BUENA our thesis adviser, for guiding us in doing our study.
In giving us tips on how we can make this research convenient and possible. We are
grateful and thankful for your patience in answering all of our questions.
TO OUR FAMILY AND FRIENDS, we would like to thank all of you who
showed us that we can fulfill this study and reach our goals. We are grateful for having
good company around us because that helped us to be inspired. We appreciate their trust
especially at times when things go wrong or when things do not go the way we planned it
to be. Thank you Lord for guiding and giving us the strength and wisdom we need in
fulfilling this research, for waking us up each day to continue and finish what we started.
4
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
TABLE OF CONTENTS
Chapter 1 : Problem and its Background
1.1 Introduction 6
1.2 Background of the study 7
1.3 Statement of the problem 8
1.4 Conceptual framework 9
1.5 Scope and delimitation 10
Chapter 3: Methodology
3.1 Research method 16
3.2 Respondent of the study 16
3.3 Population of the study 17
3.4 Research locale 17
3.5 Data gathering 17
3.6 Sampling technique 18
3.7 Instrumentation 18
5.3 Recommendation 27
5
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Chapter 1
Problem and its Background
Introduction
The culture of the Philippines comprises a blend of traditional Filipino and
Spanish catholic traditions, with influence from America and other parts of Asia the
Filipinos are family oriented and often religious with an appreciation for art, fashion,
music, food. Filipinos are also hospitable people who love to have good time, this often
includes getting together to sing, dance, eat. The annual calendar is packed with festivals,
many of which combine costumes and rituals from the nation's Pre-Christian past with
Culture is the invisible bond which ties the people of a community together. Our
art, our literature and mostly our language define us they make us who we are. It has been
rightly said that a community is only strong as its language and culture change. Change is
the law of nature. It is necessary to adapt if a society is to keep pace with ever-changing
world but, when this change comes at the cost of the culture, the society instead of
progressing, moves backwards our culture too is being threatened by the present era of
modernization. Though we have come a long way from the ancient times, we have
forgotten our culture in the process. Our present generation is hardly aware about our
culture. Most of us have forgotten our language, our traditions and in the process of our
identity. It is only matter of time before we completely lose our culture and traditions to
modernization we failed to appreciate the richness and beauty of our own language. What
we speak today is just a blend of english and filipino. This study will show if the students
of Radiologic Technology and Occupational Therapy really forgotten their practices and
values.
6
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Some people forget the culture of their ancestors and try to assimilate in the
culture of the place where they live. This probably means they will suffer from racism for
a while, until they have lived in their new place long enough to prove they can be
assimilated members of the society. Others try to do everything they can to remember or
recover their ancestral culture, while at the same time, trying to become valued members
of their current culture. Filipinos instead burrowed many ideas from different culture to
fill in the gap. This lead to a cultural identity crisis, a culture of burrowing ideas from
other culture made them uncertain about what type of culture should they represent in
international stage, should they go with Latin? Western? or Malay? Combining all 3 is
not very convincing on the Filipinos, Filipinos want a single major identity, not a mix.
This study will show if the students of Radiologic Technology and Occupational Therapy
7
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
itself but rather the wealth of knowledge and skills that is transmitted through it from one
generation to the next. The social and economic value of this transmission of knowledge
is relevant for minority groups and for mainstream social groups within a state, and is as
important for developing states as for developed ones. With these statement of the
problems will show if the student of University Of Perpetual Help System Dalta Las
1. Are the students still capable enough to speak in their mother tongue language?
2. Are the students still apply the values and practices that our ancestors preserved?
8
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Conceptual framework
methodological model to have a guide in their research. This provides context for the
outcome of the events conducted in the research. The data collection and analysis are also
INPUT OUTPUT
PROCESS UTILIZATION
COLLEGE WILL HAVE AN
SURVEY THIS STUDY WILL
STUDENT OF ANSWER TO THE
QUESTIONNAIRES HELP THE FUTURE
UNIVERSITY OF STATEMENT OF
WILL BE GIVEN TO RESEARCHERS TO
PERPETUAL HELP THE PROBLEM
THE COLLEGE HAVE AN IDEA
SYSTEM DALTA AND WILL HAVE
STUDENTS OF ABOUT THIS
CONCLUSION.
UNIVERSITY OF TOPIC
PERPETUAL HELP
DALTA
9
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Occupational Theraphy and Radiologic Technology who would answer the distributed
questionnaires. The participants are 25 college students under RT and 25 college students
under OT and will be conducted at University of Perpetual Help System-Dalta Las Pinas
10
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Chapter 2
Review of Related Literature
The literature review surveys scholarly articles, books, and other sources relevant to a
particular area of research. It should give a theoretical base for the research and help
you (the author) determine the nature of your research. RRL is important because it is a
proof that this study has been a question not only in our country but also in others and it
Local literatures
“When we talk about “culture” we often mean intellectual and creative products,
including literature, music, drama, and painting. Another use of “culture” is to describe
the beliefs and practices of another society, particularly where these are seen as closely
linked with tradition or religion. But culture is more than that. Culture is part of the fabric
of every society, including our own. It shapes “the way things are done” and our
One of the filipino culture that filipinos are forgetting is the respect of children to
the elders. As said by Jabines, H (2014) Can you hear children nowadays
say“PO” and “HO” to the people that are older than them? Does your children bless to
you every time you arrive from work or every time they came home from school? We
need to preserve this culture because it is very important for our children today to acquire
proper values as they grow older because the world that we live on today is full of
11
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
temptations that could possibly ruin your children’s future. They need to learn these
values so that the next generation of mankind will still remember these beliefs.
Another filipino culture that is fading in this generation is the way of courtship. In
agreement with Russel R. (2011) If the suitor is acceptable for the girl she will let the
men in the house, or let them stay outside and she responds with a song. All these may
happen under the watchful eye of the parents. Presently, the tradition is almost non-
existent. Gone are the men, getting together over tuba or some liquor, practicing and
singing to help a fellow in his quest for love. For a Pinoy to be truly a man, one must win
the heart of his irog (loved one). The cool evenings, the sweet voice, the gentle
strumming of the guitar and a heart-warming song offered to a lady. For sure, all of these
Foreign literature
Why do we need to keep in mind that culture is a big part of globalization and
why should we give importance to every culture? First, the researchers will be stating
previous studies and literatures to enhance our knowledge regarding to cultural erosion,
cultural diversity, tradition, and culture itself. Let’s start on the marketing world, In the
study of Ahmed M., Ullah S., Alam A. (2014), ‘’Importance of Culture in Success of
the formulation of global marketing strategies. Also, language, religion, values and
attitudes, education, social organizations, law and practices are eight cultural attributes
grouped under six areas which are important to marketing managers. According to
Ahmed, Ullah, & Alam (2014), These cultural attributes are relevant to the successful
formulation and implementation of global marketing strategies. They concluded that for
12
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
an organization to succeed in a market, its business strategies should be tailored with the
culture of that particular market. Ahmed, et al. (2014) admitted that culture plays crucial
role in the strategy a business employs in marketing its products. Therefore, it is very
important to entrepreneurs or businessmen to know this basic rule, that is to know the
culture and tradition of the community before starting a business. Ahmed M., Ullah S.,
Alam A. (2014) asserted that without understanding the culture of a country in which the
Talking about technology, technology also has a huge impact on cultural globalization.
Technology also has a huge impact on cultural erosion, the question is how does
technology affect ones’ culture? In the study of Moazzama Naseer et al.; Sch. J. Arts.
Humanit. Soc. Sci. (2014), ‘’Exposure to foreign media and changing in cultural traits- A
Study Conducted In District Sargodha and Multan’’, International media has influence
not only on Pakistani youth but to everyone. Analysis and interpretation of data have
negative direction. It is found that these channels have vital role in replacing Pakistani
culture with other cultures and changing lifestyle, language and other aspects of Pakistani
people. The results of the study showed that youngsters frequently watched international
channels and frequent exposure to these channels plays a significant role in shaping their
life style and identity. Waheed (2008) also confirmed present data in his study that in
Pakistani society every aspect of life is influenced such as life style, manner, language
promotion and dressing styles and values are affected by international media. In their
study, data revealed that 33.3% respondents strongly agreed, and 42.7% respondents
agreed that Indian/western culture is affecting the life style of Pakistani people while only
13
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
8.7% respondents disagreed, 7.3% strongly disagreed and 8.0% gave response that they
Moreover, the research concluded that teenagers admitted that the programs
shown television portray the modern lifestyle, some of them admitted that it was the ideal
lifestyle which they will like to adopt, especially the lifestyle of celebrities shown in
these programs and they learnt some social values from international channels such as
fashion, communication, life style etc. It Is recommended by the researchers that media
should not sacrifice morality due to profit making. Musical videos and serials especially
pattern of social and sexual behavior so, these channels should be banned. It is advisable
that television channels with positive social values should be highlighted while the
negative social values should be de-emphasized. It has been noted that in most of the
soaps the youngsters watch, it is the negative values that are mostly exposed while the
positive values are at the background. At international channels they watch use of
preferences, and social practices. Understanding whether the other culture exhibits a
1996). Having a culturally diverse workforce can also result in several disadvantages for
organizations.
14
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
employ a culturally diverse workforce should be ever conscious to realize that the
differences between people from different cultures are far less than the similarities
between those people. Basic values like trust, respect, affirmation, humility, openness,
and graciousness are universally understood and appreciated. Understanding how those
basic values are expressed in a given culture and caring enough about those from that
culture to modify our behaviors to correspond to their ways will lay a solid foundation for
communication and all of the potential benefits and advantages of cultural diversity.
15
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
CHAPTER 3
METHODOLOGY
been used to give survey and examine the answers of the chosen college students of
University of Perpetual Help System Dalta about Filipino culture and practices
Research Method
This descriptive research method is used in gathering the needed information for
research method which enables the researchers to gather information from the OT and
RDT college students of University of Perpetual Help System Dalta, without the
respondent’s having any difficulty in answering the questions required for the researchers
to have information regarding the Philippine Cultural Tradition: Practices and Values
being forgotten
For this study the respondents will be the students of Radiologic Technology and
Occupational Therapy that is enrolled in University of Perpetual Help System Dalta- Las
pinas, we will be choosing 25 students from each program in total of 50 respondents. The
students about the Cultural Globalization: Practices and values being forgotten.
16
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
The researchers will choose randomly in the first year college of Radiologic
36 and the total population of Occupational Therapy is 29. Since the researchers have
limited time and only capable of providing 50 questionnaires due to financial matter, the
Research Locale
Data gathering
Collecting of
primary and
secondary data
Conducting of survey
Gathering
of data
Data
Analysis
Summary
of findings
17
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Sampling Technique
The technique that is used for the study of Cultural Globalization is random
sampling limited to the students of RDT and OT students of University of Perpetual Help
Instrumentation
needed researcher’s Statement of the problem and will be checked by the thesis
counselor
18
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
CHAPTER 4
In this chapter, the researchers’ presents the data gathered, the results of the
statistical analysis and interpretation of the findings. These are presented in tables graphs
following the sequence of the specific research problem regarding to the Cultural
Globalization: Practices and Culture being forgotten by the college students of University
Presentation of Data
technology and 25 respondents out of 29 students from the occupational therapy in total
of 50 respondents. The researchers can conclude that 69.44% of student in the first year
of radiologic technology has a given a chance to answer the given survey and 86.21% of
students in the first year of the occupational therapy has given a chance to answer the
given survey.
Table 1: Respondents
19
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Analysis of data
1. 94% students of Radiologic technology and Occupational therapy answered yes while
6.0% of students answered no, in total of 100% in relation with the researchers statement
Frequenc Valid
2. 77.8% students of Radiologic technology and Occupational therapy answers yes while
22.2% of students answered no, in total of 100% in relation with the researchers
Frequency Percent
no 178 39.5
20
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
3. 81.0% students of Radiologic technology and Occupational therapy answers yes while
19.0% students answers no, in total of 100% in relation with the statement of the problem
number 3
Frequency Percent
no 19 19.0
4. The table shows the that SOP1 94% answered yes and 6% answered no, while SOP2
60.5% answered yes while 39.5% answered no and lastly, in SOP3 81% answered yes
21
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Interpretation of Data
1. The graph shows that 6% of student answered that they are not comfortable using their
mother tongue language and 94% answers that they are comfortable. The researchers can
conlude that 94% of the students in both programs are comfortable speaking in Filipino,
while 6% students are not. Means that majority of the student of radiologic technology
and student from Occupational therapy are still comfortable using their mother tongue
languange.
Yes
94%
2. In the graph below, it shows the summarized answer of the question under the
statement of the problem 2, in the first column 84% of student in both programs
answered that they still pratice pagmamano while 16% of students does not. In the
second column 92% of students says po and opo while 8% of the students does not. In the
third column 50% of student did think that the youth still apply the traditional way of
22
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Filipino coutship while 50% answered did not. In the fourth column 76% of students
have family ties while the remaing 24% does not. In the fifth column 59% of the student
answered that they still believe in supertitious while 42% do not believe. In the sixth
column 82% of the student shows hospitality to the foreigners while 18% of the student
did not. In the seventh column 92% of the student think at cultural globalization is one of
the major factors affects the filipino practices and values while 8% did not. In the eight
column 92% of students think that the foreign practices are being aadopted by the
filipinos and 8% did not and the last column, 80% of student are prounf being a Filipino
while the remining 20% are not proud. Means that majority of the student are still
120%
100%
80%
percentage
60%
40%
20%
0%
Do you Do you Do you
Do you Are you
still Do you Do you think think
think pround
practice still say Do you show cultural that the
that the being a
pagmam PO and Do you believe hospitali globaliza foreign
youth Filipino
ano to Opo to have in ty to tion is practice
still use in terms
your elder close Filipino your one of th s are
the of
grandpa people family superstit foreign major being
tradition fashion
rents or as a sign ties ious classmat factor adopted
al way of m music
you of beliefs? es or affecting by the
Filipinoc and
older respect visitors Filipino Filipinos
outship? beliefs?
relativ… practic… ?
no 16% 8% 50% 24% 42% 18% 8% 14% 20%
yes 84% 92% 50% 76% 59% 82% 92% 86% 80%
23
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
3. The graph shows that 86% of students both radiologic technology and occupational
therapy answered that they still celebrate fiesta and holidays while 14% answered that
they do not. Meanwhile 74% of student answered that they are still practicing the
traditional way of celebrating Christmas while 26% answered that they do not. Means
that majority of the student of Radiologic Technology and Occupational Therapy still
120.00%
100.00%
14%
26%
80.00%
60.00%
40.00% 86.00%
74.00%
20.00%
0.00%
Do you celebrate fiestas and holidays? Do you think that Filipinos are still
practicing the traditional way of
yes no celebrating Christmas?
24
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
CHAPTER 5
SUMMARY, CONCLUSION AND RECOMMENDATIONS
Summary of Findings
The result that answers the statement of the problem “Are the students still
University of Perpetual Help System Dalta Las Pinas, the researchers can conlude that
94% of the students in both programs are comfortable speaking in Filipino, while 6%
students are not. Means that majority of the student of radiologic technology and student
from Occupational therapy are still comfortable using their mother tongue languange.
While the statement of the problem “Does students still apply the values and practices
that our ancestors preserved?” based on the answered questionnaires regarding this
statement of the problem and also based on the gathered data, few students under
pagmamano. 92% of students says po and opo while 8% of the students does not. This
proves that the majority of students are still practicing to say po and opo but there are
some students that are gradually forgetting the traditional way of showing respect and
manners to elders. 50% of students did think that the youth still apply the traditional way
of Filipino coutship while 50% answered did not. This has been proven that filipino men
tend to forget the traditional way of courting a women. While 76% of students have
family ties while the remaing 24% does not. 59% of the student answered that they still
believe in supertitious while 42% do not believe. 82% of the student shows hospitality to
25
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
the foreigners while 18% of the student did not. 92% of the student think at cultural
globalization is one of the major factors affects the filipino practices and values while 8%
did not. 92% of students think that the foreign practices are being aadopted by the
filipinos and 8% did not and the last column, 80% of student are prounf being a Filipino
while the remining 20% are not proud. Means that majority of the student are still
respectful, shows hospitality and are pround being a filipino.86% of students both
radiologic technology and occupational therapy answered that they still celebrate fiesta
and holidays while 14% answered that they do not. Meanwhile 74% of student answered
that they are still practicing the traditional way of celebrating Christmas while 26%
answered that they do not. Means that majority of the student of Radiologic Technology
Conclusion
This research is about how the students in University of Perpetual Help System
Dalta 1st year college students of occupational therapy and radiological technology forget
and how well they know the culture and values of the Philippines, how they know well
the culture of the other country, how they do not say “po” and “opo” to the older people
around them, how they just watch tv or play with their mobile phone instead of going out
and play outdoor game with their friends just like how and what the others have done.
That’s how they hav forgotten what is the culture and the values as a Filipino. But some
of the respondents still know and practice the culture and the values as a Filipino until
now.
26
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
Recommendations:
Future researchers
1. The researchers must have a legit source in finding a topic, the exact format must be
followed
2. The researchers must look for a topic with a good concept so that the readers will be
interested
3. The researchers must always aim for a good ideas or concept when creating a research
and look for a reliable source when aiming for a good research
4. The researchers must be prepared with the needed equipment including the SPSS
5. Always plan ahead of time in order to take time in finding a reliable source
27
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
BIBLIOGRAPHY
Jabian, J (2017) “Could be the reason why other Filipinos had forgotten the real Filipino
values” https://steemit.com/filipino/@juvyjabian/could-be-the-reason-why-other-
filipinos-had-forgotten-the-real-filipino-values
https://uglywriters.com/2018/01/30/culture-being-forgotten/
http://preservingfilipinoculture.blogspot.com/
http://www.thepinoywarrior.com
/2011/02/harana-lost-ritual-in-pinoy-courtship.html
https://www.researchgate.net/publication/259962350_Importance_of_Culture_in_Succes
s_of_International_Marketing
http://www.academia.edu/9538194/Exposure_to_foreign_media_and_changing_in_cultur
al_traits-_A_Study_Conducted_In_District_Sargodha_and_Multan
Alder, N.J. (2008). International dimensions of organizational behavior, 5th ed. Mason,
28
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
APPENDICES A
29
UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA
APPENDICES B
30