Patreon: Blog

Social Media Presentation

 What is the Purpose of Patreon?

• Patreon is a way for fans to support and connect with

their favorite artists. It’s a predictable flow of income for
the artist, and gives the “patrons” exclusive benefits to
the platform that the creator can customize to their liking.

2
 Fun Facts and Background!
Patreon was created by Sam Yam and Jack Conte in
2013 to provide a way for fans to contribute to their art
• There are 2 million active patrons and 100,000 active
creators

Patreon helps creators double their annual income

3
 Number of Creators per Year Since 2016
160,000

140,000

120,000

100,000

80,000

60,000

40,000

20,000

0
Jan-16 Jan-17 Jan-18 Jan-19
Number of Creators per Year

Data from graphtreon.com as of 3/30/19 4

 Statistics of Common Creators Categories
Type of Content Individual Pledges Estimated Monthly Number of Creators
Payouts
Podcast 782,877 $1,572,722 9,835
Video Production 1,755,001 $3,763,189 36,882
Gaming 296,349 $924,723 9,156
Cosplay 16,776 $29,670 1,070
Comics 181,630 $420,849 6,049
Writing 236,676 $641,626 8,948
Music 213,683 $615,527 9,609

Data from graphtreon.com as of 3/30/19 5

 What are it’s Popular Features?

• People can decide how much to contribute based on what

they can or are willing to give, and in return they will be
compensated with monthly rewards based on tiers
designed by the creators of each page.

6
 Who is the Intended Audience?

• It is intended for artists and their fans. It’s an easy way to

connect and contribute to your favorite artists!
• According to the Patreon Home Page, Podcasters, Video
Creators, Musicians, Visual Artists, Writers, and many
more type of creators use Patreon as a way to earn
money and connect with their fans.
7
 How does it fit into the Characteristics of
Social Media?
• While not necessarily a traditional form of social media,
Patreon still allows a connection between fans and artists.
• Since a large majority of content is only visible to paying
members, it allows for smaller and more intimate
communities to develop.

8
 Why Should we care About and use Patreon?

• Not every fan can afford to purchase every new thing a

creator makes, and not all creators produce content that
can be shipped to your door. This way fans can support
creators, and creators can connect with fans, all on
everyone’s own terms.

9
 Why do I use Patreon?

• I only subscribe to a few creators on Patreon, and

contribute a relatively low amount each month, but I still
get exclusive content and am able to help finance what
would otherwise be very expensive projects that wouldn’t
produce much profit in return.

10
 Sources

• Patreon Website (information and brand logo)

• Graphtreon (table and chart data)

11
 Thanks for Viewing!

• Want to see what Patreon’s all about for yourself ? Click

the button bellow to look at their about page!

• If you have any questions, feel free to email me at

etroster@asu.edu
12